Cloud10 smartwash

What Cloud10 smartwash does

Cloud10 smartwash is a privately held, direct-to-consumer drive-thru car wash operator with 10 owned-and-operated locations across Pennsylvania, New Jersey, and a forthcoming site in Darien, Connecticut. The company provides four wash tiers (Fus10n Graphene, Fus10n Ceramic, Ultra10, and 10Plus) delivered through AI-equipped smart tunnel systems, with proprietary Simoniz-developed chemistry accessed via the exclusive CL10CoLab partnership. Each wash includes complimentary access to the SmartCARe Zone — a self-serve interior finishing area with vacuums, mat cleaners, and air tools — which the company uses as a core differentiator versus standard express car washes.

The business model is a hybrid of single-wash transactions ($15–$27 per visit depending on tier and location) and recurring CloudClub monthly subscriptions ($30.99–$49.99/month for unlimited washes at the chosen tier). Three subscription formats exist: Unlimited CloudClub, Smartsaver (two Fusion Graphene washes per 30 days at ~$35.99), and Family Plan (up to 5 vehicles at 20% off additional vehicles). License plate recognition enables hands-free member entry, and acquisition relies on a freemium first-wash offer, MOMbassador influencer marketing, community fundraising (Cloud10 Ahead), and referral buddy passes.

The technology stack layers AI-based computer vision sensors (for vehicle size and dirt-level detection) and autonomous cycle calibration on top of soft-touch neoglide foam washing, water recycling systems, and electronic chemical dispensing. The company's central growth investments are geographic expansion into CT, tiered subscription depth, and chemistry differentiation through Simoniz — operating without disclosed external capital, parent company, or franchise structure.

Name

Cloud10 smartwash

Legal name

Cloud10 smartwash

Website

https://cloud10smartwash.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cloud10 smartwash is a privately held, direct-to-consumer drive-thru car wash operator with 10 owned locations across Pennsylvania, New Jersey, and Connecticut, offering AI-equipped smart tunnel washes with Simoniz chemistry to consumer vehicle owners via subscription and single-wash pricing.

Ownership category

akta.pro rank

Product category

Express Car Wash Services

NAICS

Car Washes (811192)

akta.pro industry

PRIMARYHSAEAMAL

Fleet/Vehicle & Equipment Exterior Washing (Residential/Light Commercial)

Home & Personal Services/Home Cleaning & Housekeeping/Pressure Washing (Exterior Surfaces)

Keywords

• Drive-thru car wash
• Automatic car wash
• Car wash membership
• Paint protection wash
• Express car wash services

Headquarters

HQ city

Wilkes-Barre

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Single Wash Purchases: One-time payment for individual washes at varying price points based on wash tier (10Plus, Ultra10, Fusion Ceramic, Fusion Graphene). Customers pay per visit with no commitment or subscription required. Single wash pricing ranges approximately $15-$27 depending on location and wash level.
2. CloudClub Monthly Subscriptions (Unlimited Plans): Recurring monthly subscription providing unlimited washes at the customer's chosen wash level. Includes free SmartCARe Zone access and license plate recognition entry. Plans available at Fusion Graphene, Fusion Ceramic, Ultra10, and 10Plus levels. Ideal for customers washing 2+ times per month. Family Plans offer 20% discount on additional vehicles.
3. Smartsaver Monthly Plan: Fixed monthly subscription providing two Fusion Graphene washes per 30-day billing cycle. Designed for customers needing fewer washes with maximum savings. Unused washes do not roll over. Priced at approximately $35.99/month.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Cloud10 smartwash operates AI-powered drive-thru automatic car wash tunnels offering four wash tiers (Fus10n Graphene, Fus10n Ceramic, Ultra10, 10Plus) built on proprietary Simoniz-engineered chemistry. Services are sold as single washes or via CloudClub monthly subscription memberships (Unlimited, Smartsaver, Family Plan), with every wash including free access to the SmartCARe Zone self-serve interior finishing area.

Product overview

Cloud10 smartwash is an automatic drive-thru car wash operator offering a tiered product portfolio centered on its smartwash technology. The core offering consists of four wash tiers (Fus10n Graphene, Fus10n Ceramic, Ultra10, and 10Plus) delivered through AI-powered tunnel systems using Simoniz chemistry. These are available either as single-pay washes or through the CloudClub subscription program (Unlimited, Smartsaver, and Family Plan tiers). Every wash includes free access to the SmartCARe Zone DIY interior cleaning area. The company also operates community programs including the Cloud10 Ahead fundraising platform, MOMbassador ambassador program, and National Car Love Day. The product architecture distinguishes between express exterior washes and self-service interior finishing, with memberships providing unlimited access and license plate recognition for seamless entry.

Differentiator

Problem solved

Functional benefit

Brands

• CloudClub: Monthly car wash membership program offering unlimited smartwashes with license plate recognition entry
• SmartCARe Zone
• MOMbassador Program
• Cloud10 Ahead Program
• Fus10n Graphene
• Fusion Ceramic
• Ultra10
• 10Plus

Products and services

• CloudClub Unlimited Membership Monthly subscription providing unlimited washes at the customer's chosen wash tier with license plate recognition for hands-free entry and free SmartCARe Zone access; designed for individual vehicle owners washing 2+ times per month.
• Smartsaver Plan Fixed monthly subscription providing two Fusion Graphene washes per 30-day billing cycle for drivers needing fewer washes with maximum savings.
• Family Plan Multi-vehicle add-on providing 20% off each additional vehicle (up to five) on Fusion Graphene and Fusion Ceramic Unlimited CloudClub plans for households with multiple cars.
• Fus10n Graphene Smartwash Premium tier wash combining proprietary graphene and ceramic formulas for maximum paint protection, hydrophobic shine, and resistance to scratches, swirls, chemicals, and contaminants.
• Fus10n Ceramic Smartwash Mid-premium wash delivering proprietary ceramic sealant protection against environmental elements including pollen, bird droppings, sun, salt, and road chemicals with lasting shine.
• Ultra10 Smartwash Mid-tier wash offering enhanced polish and shine with extra attention to wheels, tires, and underbody plus sealer wax for refreshed look.
• 10Plus Smartwash Entry-level automatic wash providing essential everyday cleaning above industry standard using the smart tunnel system with sealer wax and wheel-brite protection.
• Single Washes Pay-per-visit single wash purchase option available across all wash tiers without any membership commitment, with free SmartCARe Zone access included.
• SmartCARe Zone Free self-serve DIY interior and exterior finishing area included with every wash, featuring vacuums, air blowers, tire inflators, microfiber towels, window spray, fragrance spray, mat washers, and rug beaters.
• Gift Cards Physical gift cards available at any Cloud10 location, valid toward single washes as a car care gift option for car enthusiasts.

Quantifiable outcome

• Water usage significantly reduced compared to traditional car wash (140 gallons) through water-efficient technology and recycling systems
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• SimonizcoreTechnology or IntegrationExclusive CL10CoLab partnership with Simoniz, an industry leader in car care technology. Through this partnership, Cloud10 accesses proprietary Fusion Graphene and Fusion Ceramic formulas engineered specifically for Cloud10's smartwash system. Simoniz-developed products deliver premium cleaning, shine, and paint protection. This is a core technology partnership essential to Cloud10's premium positioning.

Scale indicators2 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Quick Quack Car Wash: Largest US subscription-driven express car wash chain. Operates drive-thru tunnels with unlimited membership plans and freemium first-wash acquisition — directly comparable to Cloud10's GTM model and tiered subscription pricing.
• ZIPS Car Wash: Mid-Atlantic and Southeast express car wash chain offering tiered washes (ZIPS, ZIPs Plus, Platinum) on monthly unlimited memberships. Closest comparable in footprint, tier structure, and price points ($25-$45 range).
• Autobell Car Wash: Long-running regional express car wash chain in the Carolinas and Mid-Atlantic with unlimited club memberships and free vacuums. Closest comparable on legacy footprint and amenities-included model.
• Take 5 Car Wash: Express car wash operator owned by Driven Brands with unlimited membership at tiered pricing, free vacuums, and freemium first-wash trial. Operates with similar economics to Cloud10 across PA, NJ, and adjacent states.
• ModWash: Express car wash operator in the Southeastern US offering unlimited wash memberships and freemium first-wash promotion. Comparable subscription product, website funnel, and tier-based pricing model.
• Tommy's Express Car Wash: Franchise-based express car wash with unlimited wash club memberships and conveyor tunnel technology. Targets similar suburban commuter base and offers comparable tiered subscription product.

Broad incumbents

• Mister Car Wash: Largest US car wash operator (~400 locations, publicly traded NYSE: MCW). Operates express conveyor tunnels with unlimited memberships at similar price points, serving as the national-scale comparable and consolidation benchmark.
• Spotless Brands: Multi-brand express car wash roll-up (ZIPS, Spots, etc.). Portfolio approach to subscription car wash with similar unlimited-wash tiered memberships — consolidation thesis adjacent to Cloud10.
• Driven Brands: Public automotive-services parent (NASDAQ: DRVN) that owns Take 5 Car Wash plus Maaco, ICWG, and Meineke. Strategic acquirer of regional car wash operators and a likely consolidation peer for Cloud10.
• International Car Wash Group (ICWG): Multi-brand express car wash operator with US and international footprint under brands including Car Wash USA Express, Goo-Goo Express, and IceBerg Express. Comparable in tunnel-based, unlimited-wash service model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cloud10smartwash

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloud10 smartwash