Club Adventure BV

What Club Adventure BV does

Club Adventure BV, legally registered as Stichting Club Adventure Zomerkampen and operating under the Valenteijn Groep umbrella, is a Dutch summer camp organization that has been running outdoor adventure programs for children aged 5 to 13 for more than 35 years. The company operates two purpose-built nature sites — Het Buitencentrum Overasselt near Nijmegen and Het Buitencentrum Oldebroek on the Veluwe — featuring permanent climbing forests, low rope courses, archery ranges, group accommodations, and approximately 25 hectares of company-managed forest. The product portfolio comprises ten themed camp programs (Outdoor Kids, Crea Kids, Survivalkamp, Game & Reality, Waanzinnige Boomhut, Just Girls, Adventure & Fun, Grijze Jager, Bushcraft Lodge, plus general day camps) delivered as 7-day overnight, 4-day overnight, or 5-day day camps across six booking weeks per summer.

The technical backbone is operational rather than digital: certified safety systems including the Vert Voltige permanent belay system, ALF ISC toprope backup devices, and a TÜV-audited safety management system provide the regulated infrastructure for height activities. A proprietary parent-facing mobile app delivers real-time stories and photos during camp weeks, functioning as a transparency and retention tool. Commercial activity is supported by a Klantenvertellen-anchored review engine (9.8/10 across 1,240 reviews), referral partnerships with parenting platforms (Kidsproof.nl, Reisgraag.nl, Vakantieboulevard.nl, ANWB-Kampioen, Zomerkampen.net, Ouders van Nu), and standard digital marketing tooling including Google Analytics Remarketing, Facebook Pixel, and Mailchimp newsletters.

The business model is direct-to-consumer and exclusively seasonal: parents book individual camp weeks online (iDEAL/Wero, Bancontact, or invoice) or by telephone, with pricing ranging from €465 for a standard day camp to higher tiers for overnight programs, plus a €5 SGR contribution per booking and optional cancellation insurance. Revenue is generated entirely through these one-time-per-child-per-camp bookings. The customer base is fully diffuse — Dutch parents — and the company holds a dense compliance stack (TüV, VeBON, RECRON, SGR, ERCA) that underwrites both safety credibility and SGR-backed financial guarantees. The organization runs with ~11 named core staff plus a seasonal intern pipeline via SBB-recognized internship employer status.

Name

Club Adventure BV

Legal name

St. Club Adventure Zomerkampen

Website

https://clubadventure.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Club Adventure BV is a Dutch summer camp operator running more than 35 years of themed outdoor adventure programs for children aged 5-13 at two owned nature sites in Overasselt and Oldebroek, sold direct-to-consumer via its own booking website with no AI or external funding.

Ownership category

akta.pro rank

Product category

Children's Summer Camps

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF), Wilderness & Backcountry Lodges (Remote/Off-Grid) (THAGAIAB)

Keywords

• Children's summer camps
• Outdoor adventure programs
• Youth overnight camps
• Day camps for kids
• Climbing forest activities

Headquarters

HQ city

Overasselt

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Summer Camp Bookings: Club Adventure generates revenue exclusively through direct consumer bookings of summer camp programs for children aged 5–13. Revenue is one-time per booking per child per camp week. The company offers three duration formats: 7-day overnight camps (Sunday to Saturday), 4-day overnight camps (Sunday–Wednesday or Wednesday–Saturday), and 5-day day camps (Monday–Friday, with optional dinner extension). Pricing varies by camp type, age group, duration, and location. Additional revenue streams include camp extension fees (€275 for extending a 4-day to a 7-day camp), cancellation insurance, and a €5 SGR financial security contribution per booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Club Adventure BV operates themed summer camps for children aged 5-13 in the Netherlands across two nature-based company locations: Het Buitencentrum Overasselt (near Nijmegen) and Het Buitencentrum Oldebroek (Veluwe). Offerings include 7-day overnight camps, 4-day overnight camps, and 5-day day camps featuring themed activities such as survival, climbing forest, archery, creative arts, gaming-plus-outdoor, girls-only programming, and book-tie-in adventures. The portfolio is bundled with full-board accommodation, all meals, professional 24/7 supervision, dedicated parent communication, and TÜV/VeBON/RECRON/ERCA-certified safety systems.

Product overview

Club Adventure BV operates a portfolio of summer camp programs for children aged 5-13 years, offered as overnight camps (7-day and 4-day formats) and day camps. The core offerings include specialized themed camps: Adventure & Fun Camp (comprehensive adventure activities), Survivalkamp (outdoor survival skills), Game & Reality Camp (gaming combined with outdoor activities), Just Girls Camp (girls-only programming), Grijze Jager Kamp (book-themed adventures), Crea Kids Camp (creative arts), Outdoor Kids Camp (young adventurers), Waanzinnige Boomhut Kamp (treehouse-themed), and Bushcraft Lodge Camp (wilderness survival). Camps are held at company-owned locations in Overasselt and Oldebroek, Netherlands. A companion parent mobile app enables real-time communication and photo sharing during camps.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Kids Camp Adventure camp for children aged 5-8 featuring outdoor activities, theme days, and nature-based adventures offered as 7-day or 4-day overnight camps and a 5-day day camp option.
• Crea Kids Camp Creative camp for children aged 8-10 focused on arts, crafts, baking, and other creative activities, with overnight and day camp formats.
• Survivalkamp Survival-themed camp featuring challenging outdoor activities, land adventures, and height activities for children aged 8-13 (popular option with 20-25 participants per week).
• Game & Reality Camp Gaming camp combining video game activities with outdoor nature activities for children aged 8-13 (popular option with 20-25 participants per week).
• Waanzinnige Boomhut Kamp Treehouse-themed adventure camp inspired by the popular 'Waanzinnige Boomhut' book series, for children aged 8-10.
• Just Girls Camp Girls-only summer camp focused on fun activities, confidence building, and sisterhood experiences for children aged 10-13.
• Adventure & Fun Camp Comprehensive adventure camp combining the most exciting and fun activities from across Club Adventure's portfolio for children aged 10-13.
• Grijze Jager Kamp Camp themed around the popular 'Grijze Jager' (Grey Man) book series, featuring adventure missions for children aged 10-13 (popular option with 20-25 participants per week).
• Bushcraft Lodge Camp Wilderness survival camp with overnight stays in bushcraft lodges at Het Buitencentrum Oldebroek, teaching nature survival techniques and conservation awareness.
• Dagkamp (Day Camp) Day camp without overnight stays for children aged 5-13, running Monday to Friday (09:00-17:00, or 18:30 with optional dinner extension) with themed activities, lunch, and snacks included.
• Club Adventure Ouder App (Parent Communication App) Proprietary Club Adventure mobile app through which parents can follow their children's camp experiences in real time, viewing stories and photos posted by coordinators during the summer camp week.

Quantifiable outcome

• Over 90% of scheduled camps proceed as planned over 35 years of operation
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Het Buitencentrum Overasselt BVcoreStrategic or Co-development PartnerClub Adventure operates its primary camp location (Het Buitencentrum Overasselt) in partnership with Het Buitencentrum Overasselt BV. The facility is situated within the Hatertse & Overasseltse Vennen nature reserve near Nijmegen and includes a group accommodation, blokhutten (cabins), outdoor terrain with a climbing forest, archery range, and low rope course. The facility has an A+++/A++ energy label and 69 solar panels with a 60–80 kWh powerwall battery. Club Adventure is a sister company under the Valenteijn Groep umbrella.
• Het Buitencentrum Oldebroek BVcoreStrategic or Co-development PartnerClub Adventure operates its second camp location (Het Buitencentrum Oldebroek) in partnership with Het Buitencentrum Oldebroek BV. The facility is located in the Veluwe forest area near Zwolle and features wooden forest lodges (bos lodges) as group accommodation. It has an A+++/A++ energy label and 106 solar panels generating over 40,000 kWh. Approximately 25 hectares of forest land is managed here. Club Adventure is a sister company under the Valenteijn Groep.
• Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven (SBB)minorStrategic or Co-development PartnerClub Adventure is registered with SBB as an 'erkend leerbedrijf' (recognized internship employer), enabling vocational education students to complete official internships at its summer camps. Students can earn 60 internship hours per camp week, with compensation of €50/week (weeks 1–2) and €75/week (weeks 3–4). Free VOG (background check) is provided, and an aansprakelijkheids- en ongevallenverzekering (liability and accident insurance) is arranged.
• Toonen ReizenminorChannel Partner/ Reseller/ DistributorToonen Reizen (Nijmegen) is listed as a data-sharing partner under Club Adventure's privacy policy. The nature of the relationship suggests Toonen Reizen acts as a travel agent or reseller for certain camp packages or transport services.
• TÜV Nederland / CIIOcoreOthersTÜV Nederland (Son) and CIIO/ISO-TÜV (Hendrik Ido Ambacht) are listed as data-sharing partners. TÜV conducts annual independent safety audits of Club Adventure's outdoor sports safety management system (including VeBON compliance). CIIO handles ISO certification audits (ISO 9001 and 14001).
• Van Dal AssurantiënminorOthersVan Dal Assurantiën (Wijchen) is listed as a data-sharing partner in the privacy policy, suggesting they provide insurance services (such as cancellation insurance and accident liability coverage) for camp participants.
• OnyourlineminorGTM or Marketing PartnerOnyourline (online marketing bureau, Nijmegen) is listed as a data-receiving partner — Club Adventure receives website visitor behavior data from this party for digital marketing optimization.
• Zomerkampen.netminorChannel Partner/ Reseller/ DistributorZomerkampen.net (Dutch summer camp aggregator website) is listed as a data-receiving partner. Club Adventure receives referred inquiries and statistics from this platform, indicating it acts as a lead/referral channel.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Landal GreenParks: Landal GreenParks is a major Dutch/European operator of family holiday parks with supervised children's activity programming in nature settings. Comparable as a broader incumbent competing for Dutch family summer holiday spend, though focused on multi-day resort stays rather than dedicated children's camp programs.
• Center Parcs: Center Parcs operates family-focused nature holiday parks in the Netherlands and Europe with extensive children's activity programming. While broader in scope (full resort accommodations) and higher in price point, it competes for Dutch families seeking nature-based summer holidays with supervised kids' activities.
• EuroParcs: EuroParcs operates family holiday parks in the Netherlands with nature locations and children's activity programming. Comparable to Club Adventure in serving Dutch families seeking nature-based stays, though positioned at the resort/vacation park level rather than dedicated supervised adventure camps.
• Scouting Nederland: Scouting Nederland runs the largest network of youth outdoor adventure programs and summer camps in the Netherlands, including zomerkampen for children. While it operates on a volunteer/non-profit basis rather than commercial pricing, it competes for the same parent audience seeking outdoor adventure experiences for children aged 5-13.

Direct peers

• Klimbos Nederland: Klimbos Nederland operates climbing forests and adventure parks across the Netherlands using similar height-activity safety systems (continuous belay, ERCA certification) that Club Adventure employs at Overasselt and Oldebroek. Comparable in core activity infrastructure, safety stack, and target audience of families seeking outdoor adventure experiences.
• Junglekamp: Junglekamp is a Dutch organizer of adventure and outdoor summer camps for children, directly comparable to Club Adventure in target age group, activity mix (climbing, survival, outdoor adventure), and Dutch DTC booking model. Both operate multi-week summer programs in nature settings with similar supervision ratios.
• Outdoor Valley: Outdoor Valley operates outdoor sports and adventure programming in the Netherlands, including team-building and youth adventure experiences. Comparable in outdoor activity focus, safety-certified operations, and youth market overlap, though broader in audience (corporate teams, schools, families).

Regional players

• Stayokay: Stayokay is a Dutch hostel network operating group accommodations in nature areas, often used for school trips and youth group stays. Comparable as a Dutch operator of nature-based group accommodations for supervised children/youth stays, though positioned at the budget-hostel level rather than premium adventure camp pricing.
• Het Buitenhuis: Het Buitenhuis is a Dutch provider of nature-based group accommodations and outdoor activity programs including for children and families. Comparable in offering nature-based supervised stays with outdoor activity programming, though positioned more as a group accommodation provider with activity add-ons.

Emerging players

• SportBSO: SportBSO operates sport-focused after-school care (BSO) programs in the Netherlands combining supervised activities with outdoor/sports elements. Adjacent peer sharing the supervised-children-activity model, though focused on after-school rather than summer camp slots, and serving a partially overlapping parent audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/clubadventure
• Instagraminstagram.com/clubadventure
• LinkedInlinkedin.com/company/club-adventure

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Adventure BV