What Onyourline does

Onyourline B.V. is a private Dutch digital marketing agency founded in February 2012 by Daniël Derks and headquartered at Sint Canisiussingel 28 in Nijmegen, Netherlands. The agency provides a full-spectrum online marketing service portfolio built around integrated campaign management across search, social, display, video, and e-commerce channels. Core services include online strategy, search engine optimization (with a proprietary pillar-cluster methodology), paid advertising management across Google, Microsoft/Bing, Meta, TikTok, Snapchat, Pinterest, YouTube, and LinkedIn, e-commerce optimization, job marketing for recruitment, conversion optimization, marketing automation, linkbuilding, and emerging AI-discoverability (GEO) services for AI-powered search engines. Operations rely on industry-standard martech — Google Analytics, Meta Pixel, TikTok Pixel, Snap Pixel, Leadinfo, LeadBot, SE Ranking, Hotjar, Gravity Forms, and Rootnet — combined with certified partnerships (Google Ads, Microsoft Advertising) and Gold Partner status with LeadBot.

The business model is service-based, not product-based. Onyourline charges clients on a custom project or recurring retainer basis, with billing cadences available monthly, quarterly, annually, or upon project completion; pricing is quote-based with no publicly disclosed tiers, and hourly rate increases are capped at 10% per year effective January 1st. GTM is consultative and direct: free initial consultations (kennismaking) feed tailored proposals to prospects across B2B, B2C, and non-profit segments. The client base of 130+ spans SMBs (Blommers Coffee, JEE-O, JaxxChoice, Golf Pro-Motion, Riocare, Dorien), mid-market employers, and larger organizations including Radboudumc and Rijn I Jssel, distributed across healthcare, food & beverage, education, recruitment, drainage, and hospitality verticals.

The company is founder-led, with Daniël Derks as the only C-level/leadership designation on a team of 13 marketing specialists plus the founder. No funding rounds, institutional investors, subsidiaries, parent companies, or M&A activity are disclosed; Onyourline B.V. operates as an independent, privately held entity headquartered in the Netherlands, with active clients beyond the immediate Nijmegen/Gelderland region across the Dutch domestic market.

Name

Onyourline

Legal name

Onyourline B.V.

Website

https://onyourline.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Onyourline B.V. is a Nijmegen-based Dutch digital marketing agency offering SEO, paid advertising across Google and social platforms, e-commerce, job marketing, and AI-discoverability (GEO) services to 130+ B2B, B2C, and non-profit clients across the Netherlands.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO)

akta.pro secondary industries

SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), On-Page SEO (Content Optimization, Internal Linking) (BPAFAJAB), Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF), Search Engine Optimization (SEO) Services (MPAAACAA)

Keywords

• Digital marketing services
• Search engine optimization
• Paid advertising management
• Social media marketing
• Generative engine optimization

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Online Marketing Services: Onyourline charges clients for customized online marketing services including SEO, Google Ads, social media advertising, content marketing, and marketing automation. Fees are project-based or recurring retainer arrangements, with hourly rate increases capped at 10% per year effective January 1st. Payments are invoiced monthly, quarterly, annually, or upon completion of work, per the terms of service.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels13 records

Core offering

Onyourline is a Dutch online marketing agency that sells customized digital marketing services to businesses across the Netherlands. Its core offerings span online strategy development, search engine optimization (SEO), paid advertising management across Google, Meta, TikTok, Snapchat, Pinterest, YouTube, Bing and LinkedIn, social media advertising, e-commerce optimization, recruitment-focused Job Marketing, marketing automation, conversion optimization, linkbuilding, and content marketing. The agency also recently introduced Generative Engine Optimization (GEO) to help clients remain discoverable in AI-powered search engines and AI tools.

Product overview

Onyourline is an online marketing bureau offering a comprehensive suite of digital marketing services centered around their core Online Marketing platform. The service portfolio includes strategic planning (Online Strategie), organic search visibility (SEO), paid advertising across major platforms (Google Ads, Bing Ads, Google Display, Google Shopping, YouTube), and social media advertising (Facebook, Instagram, TikTok, Snapchat, Pinterest). They provide specialized services including E-commerce optimization, Job Marketing (recruitment advertising), Marketing Automation, and Conversion Optimization (CRO). A notable emerging service is Vindbaarheid in AI (GEO) for AI search engine optimization. The platform distinguishes itself through a personal approach—positioning themselves as an integrated marketing team member for clients—combined with measurable results and advanced analytics tools. Founded in 2012 and based in Nijmegen, they serve over 130 clients across various industries including B2B, B2C, and non-profit sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Marketing

Quantifiable outcome

• 942% growth in online revenue for Blommers Coffee within 8 months of launching B2C campaigns (April–November 2020)
• +4 more outcomes

Named customers9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Google AdscoreTechnology or IntegrationOnyourline is a certified Google Ads partner offering online advertising solutions across Google's search network, display network, Shopping, and Performance Max campaigns. The certification demonstrates platform expertise and enables the agency to access advanced Google advertising tools and support.
• Microsoft AdvertisingcoreTechnology or IntegrationAs a certified Microsoft Advertising partner, Onyourline manages Bing Ads campaigns and can import existing Google Ads campaigns into the Microsoft Advertising platform, providing clients with extended reach across Bing, Yahoo, and Microsoft properties.
• LeadBotcoreTechnology or IntegrationOnyourline uses LeadBot for website chat functionality and lead generation, with the agency holding Gold Partner status with LeadBot. The tool enables anonymous chat on the website and captures leads for follow-up.
• ZichtbaarminorChannel Partner/ Reseller/ DistributorZichtbaar is a creative advertising agency that partnered with Onyourline on the Rijn IJssel online open day campaign, specifically handling Facebook and Instagram advertising placements as part of the cross-channel campaign.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Emakina: European digital agency group with significant Benelux presence offering digital marketing, SEO, content, and commerce services. Comparable services and target clients at a larger, multi-country scale versus Onyourline's Netherlands-only footprint.
• Dept Agency: Amsterdam-headquartered global digital agency offering end-to-end services spanning creative, technology, and marketing — including SEO, paid media, content, and data. Directly comparable in service mix to Onyourline but operates at significantly larger scale across multiple geographies.
• Happy Horizon: Dutch group of digital agencies (acquired by Stronger) offering strategy, technology, content, and performance marketing. Operates in the same Dutch digital agency space at a larger consolidated scale.

Direct peers

• OrangeValley: Dutch digital marketing agency with a strong SEO, content, and performance-marketing focus serving mid-market clients. Closely comparable in service portfolio, target customer (Dutch SMB/enterprise), and channel capabilities to Onyourline.
• Tribal Agency: Dutch full-service digital agency with SEO, content, paid media, and marketing automation offerings. Similar mid-market positioning in the Netherlands and overlapping service catalog with Onyourline.
• Netprofiler: Dutch SEO and digital marketing agency with a similar niche focus on search visibility, content, and SEO tooling. Highly comparable in channel specialization (organic search) and Dutch SMB/mid-market customer base.
• Lab Digital: Dutch digital agency with services spanning content, SEO, paid media, and marketing technology. Operates in the same competitive set as Onyourline for Dutch mid-market digital mandates.
• Storm Digital: Dutch performance marketing agency offering SEO, paid media, programmatic, and data-driven campaigns. Comparable in service breadth and Dutch mid-market focus.
• Seeders: Dutch digital agency specializing in SEO, linkbuilding, and online marketing campaigns for SMB and mid-market clients. Direct comparable in SEO-heavy service mix and Dutch SMB focus.

Regional players

• Aleph Group (formerly Pubmatic/Dentsu-affiliated SMB agencies): International network of digital agencies with presence across multiple European and LATAM markets. Comparable service offerings but typically operates outside the Netherlands and at different scale points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/onyourline1
• Facebookfacebook.com/onyourline

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onyourline