Club Auto

What Club Auto does

Club Auto is a French B2C online automobile brokerage, operated by the SAS A.M.T.T. (RCS 301 500 203, €500,000 capital), that has been active in the French new-vehicle market since 1974. The company acts as a mandate-based intermediary, pooling retail demand across 30+ brands (Renault, Peugeot, Citroën, Dacia, Volkswagen, BMW, Mercedes-Benz, BYD, MG, Jeep, Toyota and others) to negotiate vehicle-level discounts of up to 31-40% versus traditional franchised dealer pricing. Customers transact end-to-end online — configuring a new vehicle, selecting LOA/LLD lease financing, adding a 60-72 month transferable warranty extension, and valuing their existing car for trade-in — and receive the vehicle either via home delivery or pickup at one of 90 relay points across France.

The commercial stack rests on a multi-channel distribution architecture: clubauto.fr as the primary digital storefront, a phone-based sales desk (01 47 76 75 02), three physical agency locations in Puteaux (headquarters), Limay, and Cannes, and a relay-point delivery network spanning France. Revenue mechanics combine commission on new-vehicle sales, recurring lease payments on LOA/LLD arrangements, warranty extension sales (multi-year, unlimited mileage), and trade-in transaction flow. Promotional cadence is high — monthly "Promos LOA du mois" campaigns and 10+ brands in active promotion — supported by email/newsletter communications.

The company is privately held with no disclosed external investors, no funding rounds on record, no M&A activity, and a headcount of approximately 20 employees concentrated at the Puteaux campus. Jérôme Dorfner is the named legal representative. Customer base is exclusively individual French consumers, with the recent extension of pricing to corporate employees via the Voiture Collaborateur program and a separate utility/commercial vehicle vertical representing the only documented attempts at segment expansion. Operations and all legal, regulatory, and data-protection disclosures remain France-only.

Name

Club Auto

Legal name

A.M.T.T.

Website

https://clubauto.fr

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Club Auto is a French online automobile brokerage, operated by A.M.T.T. since 1974, selling new vehicles from 30+ brands at negotiated discounts to individual French consumers via its website and 90 relay points, with LOA leasing, warranty extensions, and trade-in as add-on revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Puteaux

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. New Vehicle Sales: Commission-based sales of new vehicles from various manufacturers, acting as an intermediary between customers and distributors
2. Vehicle Leasing (LOA/LLD): Long-term rental with purchase option (Location avec Option d'Achat) and long-term leasing (Location Longue Durée) services
3. Warranty Extensions: Extended warranty products offered on vehicles, providing coverage up to 60-72 months
4. Vehicle Trade-in (Reprise): Purchase of customers' existing vehicles as part of new vehicle transactions

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Club Auto is a French mandate-based automotive brokerage that sells new vehicles at discounted prices from 30+ brands (Renault, Peugeot, Citroën, Dacia, Volkswagen, etc.) through a 100% online purchasing platform. Customers complete purchases digitally and receive vehicles via home delivery or pickup at 90 relay points across France. Complementary offerings include LOA/LLD leasing, used vehicle sales, trade-in evaluations, extended warranty products up to 60-72 months, utility vehicles, and a 15-day satisfaction guarantee.

Product overview

Club Auto operates as an online automobile brokerage platform offering new vehicles at discounted prices through a mandate-based model. The core offering includes new car purchases with discounts up to 40%, leasing/LOA arrangements, and used car sales. Additional services encompass warranty extensions (up to 72 months), trade-in evaluations, and flexible delivery options including home delivery and 90 relay points. The platform features vehicles from 30+ brands including Renault, Peugeot, Citroën, Dacia, Volkswagen, BMW, Mercedes-Benz, BYD, MG, Jeep, Toyota, and others. Key differentiators include 100% online purchase capability, satisfaction guarantee, and employee car programs.

Differentiator

Problem solved

Functional benefit

Products and services

• New Car Purchase (Achat voiture neuve) Mandate-based brokerage sale of new vehicles from 30+ brands (Renault, Peugeot, Citroën, Dacia, Volkswagen, etc.) at discounted prices for French individual consumers, with online ordering and home or relay-point delivery.
• Vehicle Leasing (LOA/LLD) Long-term lease with option to purchase (LOA) and long-term leasing (LLD) arrangements with monthly payments, allowing French consumers to finance new vehicles without full upfront payment.
• Used Cars (Voitures d'occasion) Sale of pre-owned vehicles from stock as an alternative to new car purchases with immediate availability for French consumers.
• Vehicle Trade-in (Reprise) Trade-in evaluation service allowing customers to assess the value of their current vehicle and apply it toward the purchase of a new vehicle.
• Extended Warranty (Extensions de Garanties) Extended warranty coverage up to 60-72 months for new or recently registered vehicles, transferable to subsequent owners, with unlimited mileage and roadside assistance included.
• Relay Point Delivery (Livraison Points Relais) Vehicle delivery to 90 pickup relay points across France, providing flexible pickup options for customers purchasing new or used vehicles.
• Utility Vehicles (Utilitaires) Commercial and light utility vehicles for business or trade use, complementing the passenger vehicle offering with the same discounted brokerage pricing model.
• Employee Car Program (Voiture Collaborateur) Discounted new vehicle program for company employees providing access to preferential pricing on 30+ automotive brands through the Club Auto brokerage platform.

Quantifiable outcome

• Discounts up to 31% on select models
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Groupe AMTTparentOthersParent company of Club Auto. Club Auto operates as a brand under AMTT (AMTT - 15, rue Jean Jaurès 92800 Puteaux). The company is SAS au capital de 500 000 €, RCS 301 500 203.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Reezocar: French online car comparison and brokerage platform that negotiates deals on behalf of consumers across multiple brands. Comparable to Club Auto in mandate-based, multi-brand new car brokerage with a digital-first consumer proposition.
• Vroom: US-based online used car retailer with home delivery and a digital-first purchase experience. Comparable to Club Auto in operating an online-only vehicle retail model with delivery logistics and a money-back guarantee, though geographically distinct.

Direct peers

• La Centrale: Leading French online marketplace for used vehicle listings connecting buyers with professional and private sellers. Comparable to Club Auto as a French-language digital destination for vehicle discovery and purchase.
• Auto1 Group: European online platform for buying and selling used cars with proprietary reconditioning and logistics infrastructure. Comparable to Club Auto in operating a tech-enabled, multi-brand automotive retail platform with a pan-European distribution footprint.
• Autodiscount: French discount auto retailer offering new vehicles at reduced prices through a brokerage/mandate model with home delivery. Closely overlaps with Club Auto's pricing-led, multi-brand, online-first proposition and is referenced within Club Auto's own website content.
• Carwow: European online car marketplace that connects buyers with dealers and surfaces discounted new car pricing via a reverse-auction model. Comparable to Club Auto in leveraging aggregated demand to negotiate discounts on new vehicles across multiple brands.
• Aramisauto: French online multi-brand car retailer selling new and used vehicles with home delivery and financing options. Directly comparable to Club Auto in target market (French consumers), product (new/used cars from multiple brands), and online-first GTM motion.

Broad incumbents

• Renault Retail Group: OEM-owned dealer network selling Renault and Dacia vehicles through physical showrooms in France. Comparable to Club Auto as a French new-car sales channel, though operating a single-brand franchise model versus Club Auto's multi-brand brokerage.
• Le Bon Coin (Leboncoin): France's largest general classifieds platform with a significant automotive vertical. Comparable to Club Auto as a major French online channel for vehicle transactions, though operating across many categories beyond auto.
• Stellantis &You: Stellantis's branded retail network selling Peugeot, Citroën, Opel, DS, Fiat, Jeep and other group brands. Comparable to Club Auto as a multi-brand French new-car retail channel, though operating owned physical showrooms rather than a mandate-based digital broker.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clubauto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Auto