Club Hotel Aguamarina

What Club Hotel Aguamarina does

Club Hotel Aguamarina is a 3-star superior family beachfront resort in Arenal d'en Castell, Menorca, Spain, operated by Promotora Menorquina de Turismo S.A. (CIF A07022254) since 1972. The property comprises 549 rooms across three blocks on 40,000+ m² of facilities, including 5 pools, a 6-slide water park, Aguanimal's Park (described as one of Menorca's largest children's playgrounds), 2 buffet restaurants plus multiple F&B outlets, a Cycling Center, spa, and direct access to a 500m shell-shaped cove beach. Core products include room accommodations (Deluxe, Standard, Vista Piscina, Vista Mar, Vista Mar con Jardín, and Suite categories ranging from 17 m² to 34 m²), the Todo Incluido all-inclusive package, the AguaClub four-tier loyalty program (Member, Blue, Silver, Gold), the Agualand international animation program (20+ animators across age-segmented clubs), and a tiered Day Pass offering (Sarko, Linky, Gran Sabio, priced €17-€61.80) that monetizes facilities for non-staying visitors.

The underlying technology stack consists of a multi-language booking website (Spanish, English, Italian, French, German, Portuguese, Polish), GuestPro-powered online check-in, RFID wristband access linked to guest credit cards for on-property payments, the Zertifier-powered Agualand mobile web app for daily activity scheduling, and Google Analytics for traffic measurement. Distribution combines direct-to-consumer bookings via clubhotelaguamarina.com, an adjacent flight+hotel package storefront (vacaciones.clubhotelaguamarina.com), travel-agency and tour-operator channels, the Bysiana platform for Day Pass online sales, and social media presence on Instagram and TikTok.

The business model is multi-stream: nightly room revenue (with flexible, semi-flexible installment, and non-refundable rate options) constitutes the core, complemented by all-inclusive F&B capture, Day Pass ticketing, and a long tail of ancillary services (spa, bike rental, premium WiFi, towel/safe/fridge rental, babysitting equipment, supermarket, boutique, barber, laundromat, medical services). Primary customer segments are families with children (anchor segment), active-tourism/sports enthusiasts (cycling), and senior/group travelers (INSERSO social tourism partnership). The company is privately held with no parent, no subsidiaries, no funding history, and no disclosed M&A activity.

Name

Club Hotel Aguamarina

Legal name

PROMOTORA MENORQUINA DE TURISMO S.A

Website

https://clubhotelaguamarina.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Club Hotel Aguamarina is a 3-star superior family beachfront resort in Menorca, Spain, operating 549 rooms across 40,000+ m² since 1972 under Promotora Menorquina de Turismo S.A., serving family, active-tourism, and senior group segments via room rentals, all-inclusive packages, a Day Pass program, and AguaClub loyalty.

Ownership category

akta.pro rank

Product category

Family Resort Hotel

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAKAA

Family & Kid-Friendly All-Inclusive Resorts

Travel & Hospitality/Lodging & Accommodation/All-Inclusive Resorts

SECONDARYTHAGAKAG

Beach & Island All-Inclusive Resorts

Travel & Hospitality/Lodging & Accommodation/All-Inclusive Resorts

Keywords

• Family resort hotel
• Beachfront accommodation
• All-inclusive packages
• Children animation services
• Hotel booking services

Headquarters

HQ city

Es Mercadal

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Room Accommodations: Room rentals across multiple room types (Deluxe, Standard, Vista Piscina, Vista Mar, Vista Mar con Jardín, Suite options) with various occupancy configurations. Revenue generated from nightly stays with multiple rate options including flexible, semi-flexible (installment payments), and non-refundable rates.
2. Food & Beverage: 2 buffet restaurants (breakfast, lunch, dinner), multiple bars (Bar Bahía, Bar Piscina), Aguamarina's Burger, Pizza Corner, and Food Truck. All-inclusive packages available with unlimited drinks (house brands). Premium beverages excluded.
3. Day Pass: Day visitor access tickets with three tiers: Sarko (facilities only), Linky (facilities + lunch menu), Gran Sabio (All Inclusive). Prices range from €17-36.05 for children and €20.60-61.80 for adults.
4. Ancillary Services: Additional revenue from spa massages, Balinese beds, cycling center, premium WiFi, towel rental, safe rental, fridge rental, water boiler rental, baby stroller rental, baby carriage rental, supermarket, fashion boutique, barber shop, laundromat, and medical services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Club Hotel Aguamarina operates a 549-room family beachfront resort hotel in Arenal d'en Castell, Menorca, selling nightly room accommodations across multiple categories (Deluxe, Standard, Vista Piscina, Vista Mar, Vista Mar con Jardín, and Suite configurations) bundled with on-site food and beverage, recreational facilities (5 pools, 6-slide water park, Aguanimal's Park playground, Cycling Center), and the Agualand animation program. It sells three rate structures (flexible pay-at-hotel, semi-flexible installments, and non-refundable prepay) plus a separate Day Pass product (Sarko, Linky, Gran Sabio) for non-resident day visitors to its facilities.

Product overview

Club Hotel Aguamarina is a 3-star family resort hotel in Menorca, Spain, operated by Promotora Menorquina de Turismo S.A. The property features 549 rooms across three blocks with over 40,000 m² of facilities. Its product portfolio centers on the main hotel accommodation paired with the AguaClub loyalty program for direct bookings. The company offers the Agualand animation service featuring Aguanimals mascots for children's entertainment, alongside dedicated facilities including a water park (6 slides), five pools, and Aguanimal's Park playground. The hotel provides multiple boarding options including the comprehensive Todo Incluido all-inclusive package, and sells Day Pass tickets (Sarko, Linky, Gran Sabio) for non-resident access. Additional offerings include dining venues (2 buffet restaurants, bars, burger/pizza outlets, food truck), a Cycling Center, and direct beach access to Arenal d'en Castell beach. Since 1972, the property has focused on family-oriented vacation experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Room Accommodation

Quantifiable outcome

• 549 rooms and 40,000+ m² of facilities serving thousands of families annually
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Shuttle Spain TransfersminorGTM or Marketing PartnerAirport transfer service partner for Club Hotel Aguamarina guests. Provides transportation between Menorca airport and the hotel. Booking available through dedicated partner link on hotel website.
• GuestProcoreTechnology or IntegrationOnline check-in and booking management system provider. Enables guests to complete pre-arrival registration, manage reservations, and access services through admin.guestpro.com platform.
• Autos FornellsminorGTM or Marketing PartnerRegular bus service provider connecting hotel location with other parts of Menorca island. Recommended transport option for guests.
• Gabinete Orifla AssessorsminorOthersData Protection Officer (DPO) for Promotora Menorquina de Turismo S.A. Contact for data protection inquiries at [email protected].
• BysianaminorChannel Partner/ Reseller/ DistributorDay Pass online booking platform partner. Hosts online reservation system for day visitor access to hotel facilities at aguamarina.bysiana.com.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Barceló Hotel Group: Major Spanish hotel conglomerate operating extensive family resort portfolio across the Balearics and globally. Larger scale but overlaps on family all-inclusive, kids' clubs, and water park offerings.
• Iberostar Hotels & Resorts: Major Spanish family resort chain with strong Balearic presence and dedicated kids'/family programs. Comparable brand architecture around family all-inclusive vacations at greater scale.
• Meliá Hotels International: Largest Spanish hotel operator with broad Balearic and global presence including family-focused resorts. Provides benchmark for industry positioning and competitive context at higher scale.

Regional players

• Artiem Hotels: Menorca-headquartered hotel group operating several properties on the island with similar family-friendly positioning. Same local market dynamics, comparable mid-tier offering.

Direct peers

• THB Hotels: Spanish hotel chain with multiple resorts in the Balearic Islands offering family all-inclusive experiences with entertainment programs. Overlaps significantly on target customer and product format.
• Insotel Hotel Group: Balearic-focused family all-inclusive resort operator with properties in Menorca and Mallorca. Targets similar family vacation segments with comparable animation programs and kids' facilities.
• Zafiro Hotels: Family-oriented resort chain primarily operating in Mallorca and Menorca with all-inclusive packages, kids clubs, and pool/water park facilities. Directly competes for the same guest demographic.
• MarSenses Hotels & Homes: Balearic family resort operator offering all-inclusive options with children's entertainment, pools, and beach access. Comparable product offering and target customer segments.
• Grupotel Hoteles: Major Menorca-headquartered hotel operator running multiple family-oriented resorts on the island with comparable 3-4 star positioning, all-inclusive options, and direct beach access. Closest geographic and product competitor.
• Prinsotel: Family-focused apartment and hotel resorts across Menorca and Mallorca with all-inclusive meal plans, kids' pools, and animation teams. Directly comparable operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/clubhotelaguamarina/?hl=es
• TikToktiktok.com/@clubhotelaguamarina
• LinkedInlinkedin.com/company/club-hotel-aguamarina

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Hotel Aguamarina