Club Landoy - groupe Bayard

What Club Landoy - groupe Bayard does

Club Landoy is a French corporate collective founded in 2019 at the initiative of Groupe Bayard (Bayard Presse), focused on helping organizations adapt to the country's demographic transition — particularly an aging workforce and a lengthening life expectancy. The organization's core offering is the Charte 50+, a 10-commitment charter that has been signed by 430+ organizations as of April 2026, alongside annual barometers (conducted with IFOP, surveying 2,000+ French citizens), practical guides (e.g., '50 solutions pour les 50+', 'Coalition des Entreprises Engagées pour les Aidants'), a newsletter, and an annual Longevity event. Its member base includes most of France's largest enterprises — AXA, BNP Paribas, Crédit Agricole, EDF, Engie, L'Oréal, Sanofi, Orange, Microsoft, LinkedIn, Dassault Systèmes — spanning insurance, banking, energy, pharmaceuticals, telecoms, retail, transport, and consumer goods.

The business model is that of a collective or association rather than a commercial enterprise: organizations join by signing the Charte 50+ and participating in events and publications, with revenue described as derived from membership contributions and/or parent-company (Bayard) funding on a recurring basis. The underlying technology is a standard WordPress website (clublandoy.com), with no proprietary software product, no app, no public API, and no AI/ML capability disclosed in the source material. Distribution is primarily through content marketing (articles, guides, barometers), events, a Brevo-managed newsletter, LinkedIn and YouTube channels, and press/media relations, with charter-signing routed through a Microsoft Forms workflow. The entity is headquartered at Bayard Presse's published legal address in Malakoff (15 Boulevard Gabriel Péri, 92240), with the broader operating geography described as Europe and the actual scope confined to a single domestic market (France).

Operationally, Club Landoy runs on a lean team of 13 employees and is wholly owned by Groupe Bayard (a Société Anonyme à directoire et conseil de surveillance), with no independent investors, no funding rounds, and no M&A activity on record. Strategic leadership rests with Maxime Sbaihi (Directeur stratégique) and Elise Sorel (Chargée de l'éditorial et de la communication); communications are handled by Mélanie Voin. Key partnerships include IFOP for the demographic barometer, Malt for senior-freelance research, and ViveS Média (with Natixis Wealth Management and Boursorama) for the women-and-finance barometer. The organization is partially compliant (61.25%) with France's RGAA 4.1 accessibility standard based on an audit dated 17/07/2026.

Name

Club Landoy - groupe Bayard

Legal name

BAYARD PRESSE

Website

https://clublandoy.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Club Landoy is a French corporate collective, created in 2019 by Groupe Bayard, that convenes 430+ organizations around the Charte 50+ to help French employers adapt to demographic transition, senior employment, caregiver support, and financial longevity.

Ownership category

akta.pro rank

Headquarters

HQ city

Malakoff

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership contributions: Club Landoy operates as a collective where organizations join and participate. Revenue appears to come from membership contributions or Bayard group funding.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Club Landoy is a French collective of companies, founded in 2019 by Groupe Bayard, that helps member organizations address the economic and social impacts of demographic transition. It operates the Charte 50+ commitment charter (10 principles for senior employment), publishes annual demographic barometers and practical guides on issues such as senior employment, caregiver support, and financial education, and organizes events and conferences on longevity topics.

Product overview

Club Landoy operates as a collective initiative rather than a unified software product. It offers a portfolio of publications (barometers, guides, articles), the Charte 50+ commitment charter for corporate signatories, a newsletter service, and event organization. The core offering centers on awareness, research dissemination, and best practice sharing around demographic transition, aging, and longevity-related topics for employers.

Differentiator

Problem solved

Functional benefit

Products and services

• Charte 50+ A commitment charter with 10 principles for companies to promote employment and inclusion of workers aged 50 and over. Organizations sign the charter to publicly affirm their commitment to senior employment and combat age-related stereotypes.
• Baromètre La France qui vieillit Annual demographic barometer conducted with IFOP polling French public opinion on aging, retirement, healthcare financing, and intergenerational solidarity.
• Guide 50 solutions pour les 50+ Practical guide featuring 50 organizations and 50 concrete replicable solutions for employing people over 50, structured around the 10 commitments of the Charte 50+.
• Guide Aidants (Coalition des Entreprises Engagées pour les Aidants) 52-page guide with concrete solutions and testimonials supporting employee caregivers, developed through the Coalition des Entreprises Engagées pour les Aidants.
• Rapport Freelances seniors : un atout stratégique pour les entreprises Report on senior freelancing trends, produced in partnership with Malt, exploring why experienced freelance professionals represent a strategic asset for companies.
• Newsletter Club Landoy Email newsletter providing news, events and publications updates on longevity issues, managed via the Brevo platform.
• Evénements et rencontres Club Landoy Organization of events, conferences and working sessions bringing together member companies around longevity themes, including the annual Longevity event (e.g., 26/11/2026 edition).

Quantifiable outcome

• 430+ organizations signed Charte 50+ as of April 2026
• +1 more outcomes

Named customers27 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• IFOPcoreStrategic or Co-development Partner · 4 June 2026Partnership with IFOP (French polling institute) to conduct the Barometer survey on aging in France. The 2026 edition 'Une France qui vieillit, entre lucidité et résistance' surveyed 2000+ French citizens on demographic issues.
• ViveS MédiaminorStrategic or Co-development Partner · 4 March 2026Partnership with ViveS Média for the 5th barometer on 'Femmes et argent: Le temps, c'est de l'argent' (Women and money)
• MaltcoreStrategic or Co-development Partner · 3 June 2025Partnership with Malt to produce the 'Rapport Malt Trends Senior' on senior freelancing as a strategic asset for companies.
• Natixis Wealth ManagementminorStrategic or Co-development Partner · 7 November 2024Co-funder and partner for the Baromètre ViveS Média on women and finance topics
• BoursoramaminorStrategic or Co-development Partner · 7 November 2024Co-funder and partner for the Baromètre ViveS Média on women and finance topics

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MEDEF: France's main employers' confederation, representing the vast majority of large French companies. A macro incumbent that addresses demographic/longevity topics within broader labour and social-policy advocacy, competing for corporate mindshare.
• CPME: Confédération des PME, the French confederation representing small and medium-sized businesses. Acts as a broad business-membership body with working groups on employment and demographic challenges, comparable as a membership-funded voice for French employers.
• AFNOR: Large, established French standardisation and certification body operating membership-based committees across many topics including CSR, HR and ageing-workforce. Broader incumbent that could absorb Club Landoy's longevity focus as one programme within a larger portfolio.

Direct peers

• Orée: French multi-stakeholder association of organisations working on environmental and circular economy transitions. Same association/collective model with major French corporate members and topical task forces; methodologically similar to Club Landoy.
• Silver Valley: Paris-based cluster dedicated to longevity, ageing well, and senior economy innovation, gathering corporates, startups and public actors. Closely comparable to Club Landoy in geography, audience (French corporates), and longevity-focused mission.
• Le Lab RH: French HR innovation think tank and community that brings together HR leaders around workplace transformation, including senior employment and demographic change. Operates with a collective/network model targeting French enterprises, similar to Club Landoy's Charte 50+.
• France Silver Éco: French industry-led association/collective promoting the silver economy and senior-related services and products. Operates as a membership network of corporates and ecosystem players addressing demographic transition, the same strategic theme as Club Landoy.
• Les Entreprises pour la Cité: French corporate engagement network mobilising companies around social inclusion, employability, and societal transitions. Operates a similar coalition model to Club Landoy, addressing related corporate-CSR and workforce themes.

Others

• ANACT: Agence nationale pour l'amélioration des conditions de travail, a French public agency under the Ministry of Labour that supports companies on workplace quality, including senior employment and prevention. Adjacent ecosystem partner/competitor for Club Landoy's HR-focused offerings.
• Fondation Jean-Jaurès: French progressive think tank publishing research and barometers on socioeconomic topics including demographics, retirement and intergenerational issues. Adjacent research/think-tank player sharing Club Landoy's interest in shaping French policy discourse on aging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2l2q-Ag5bCOfZbHRTmReQw
• LinkedInlinkedin.com/company/club-landoy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Landoy - groupe Bayard