YM

What YM does

Club-Mate France is the French distribution entity for Club-Mate, a sparkling yerba maté beverage originally created in 1924 by the Loscher family brewery in the Bavarian Forest, Germany. Established around 2019 and headquartered in Paris (10th arrondissement), the company markets the beverage in France across three channels: a direct-to-consumer e-commerce storefront (shop.club-mate.fr), proximity retail with a store-locator, and a B2B professional network of bars, restaurants, festivals, and clubs.

The product line centers on a single platform — sparkling yerba maté infusion — with the Original offered in 33cl and 50cl formats and two flavored variants (Granat, blending in pomegranate, currant, and cherry; Cola, combining cola nuts with 24 spices and no added caffeine). Manufacturing is performed by Loscher using natural spring water from beneath the brewery and a Brazilian cooperative's yerba maté, with operations running on renewable energy since the early 2000s. A consigne (deposit-return) system retrieves glass bottles from professional networks and, since 2020, from individual consumers via proximity-store collection points, enabling each bottle to be reused 30 to 60 times.

The revenue model is the one-time sale of beverages through DTC, retail, and HoReCa channels. Pricing is not publicly disclosed and varies by retailer and format. The company also pursues an explicit environmental advocacy agenda in partnership with Zero Waste France, co-creating the Réseau Consigne Île-de-France in 2019 and joining the national Réseau Consigne in 2020 to push for reusable packaging infrastructure in France.

Name

YM

Legal name

Club-Mate France

Website

https://club-mate.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Club-Mate France, established 2019 in Paris, distributes the German-made Club-Mate sparkling yerba maté beverage in France via e-commerce, proximity retail, and a B2B HoReCa network, serving environmentally conscious consumers and festival/nightlife venues with a focus on reusable packaging.

Ownership category

akta.pro rank

Product category

Functional Beverages

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industry

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Yerba mate beverages
• Sparkling functional drinks
• Natural energy drinks
• Low sugar beverages
• Eco-friendly bottle deposit

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Club-Mate Beverage Sales: Club-Mate generates revenue through the sale of its sparkling yerba maté beverages in multiple formats (33cl and 50cl bottles) and variants (Original, Granat, Cola). Products are sold through direct e-commerce (shop.club-mate.fr), proximity retail stores, and professional networks including festivals, bars, restaurants, and clubs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Club-Mate France distributes and markets a portfolio of sparkling yerba maté beverages produced since 1924 by the Loscher family brewery in Bavaria, Germany. The range includes the Original recipe in 33cl and 50cl formats, a Granat variant blended with pomegranate, currant and cherry juice, and a Cola variant with cola nuts and 24 natural spices. The company also operates a deposit-return (consigne) bottle system that reuses glass bottles 30 to 60 times and promotes eco-conscious consumption through partnerships with environmental organizations.

Product overview

Club-Mate is a single-product brand offering sparkling yerba maté beverages in multiple variants. The core product line includes Club-Mate Original in 33cl and 50cl formats, with the 50cl featuring a screw cap for all-day drinking. The brand extends its portfolio with two flavored sub-brands: Club-Mate Granat (infused with pomegranate, currant, and cherry juice) and Club-Mate Cola (blended with cola nuts and 24 spices, caffeine-free). All variants are naturally caffeinated, low-sugar, vegan, gluten-free, and lactose-free beverages produced in Germany since 1924 by the Loscher family brewery.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Bottles can be reused 30 to 60 times through the consigne system
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Zero Waste FrancecoreStrategic or Co-development Partner · 1 January 2015Club-Mate France has partnered with Zero Waste France since 2015 to promote and revive the deposit-return (consigne) system in France. They co-created the Réseau Consigne Île-de-France in 2019 and Club-Mate has been sitting on the Réseau Consigne national since 2020. This partnership focuses on structuring and developing new sustainable and responsible consumption models in France.
• Loscher BrewerycoreStrategic or Co-development PartnerClub-Mate is manufactured by the Loscher family brewery located in the Bavarian Forest, Germany. The brewery has been producing Club-Mate since 1924. The facility operates entirely on renewable energy and produces zero carbon emissions. Loscher uses natural spring water from beneath the brewery and vegetable-based glue for bottle labels.
• Brazilian Yerba Maté CooperativecoreOthersClub-Mate sources its yerba maté from a Brazilian cooperative, ensuring 100% natural ingredients for their beverage production.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Red Bull: Red Bull dominates the European energy drink category with deep festival, nightlife, and event sponsorship. Competes with Club-Mate for the same festival-going, late-night consumer occasions, though with a fundamentally different ingredient and brand proposition.
• Celsius: Celsius is a large-scale functional energy drink brand focused on fitness and natural caffeine positioning. Broader incumbent competing with Club-Mate for share of the natural-caffeine functional beverage category with significantly larger distribution and marketing budget.

Direct peers

• Poppi: Poppi is a functional prebiotic sparkling soda brand with a low-sugar, natural-ingredient positioning. Comparable to Club-Mate as a newer-generation functional sparkling beverage targeting wellness-minded consumers with flavor-forward SKUs.
• Health-Ade: Health-Ade is a US premium kombucha brand with a similar functional, natural, low-sugar, better-for-you positioning and DTC-plus-retail GTM. Comparable to Club-Mate as a craft fermented/functional beverage brand targeting health-aware consumers.
• GT's Living Foods: GT's Synergy kombucha is a large-scale producer of natural functional fermented beverages with strong health-conscious branding. Comparable to Club-Mate in positioning around natural ingredients, cultural community, and better-for-you functional beverages.
• Olipop: Olipop is a functional sparkling tonic brand built on prebiotics, botanicals, and low sugar. Similar positioning to Club-Mate as a next-generation functional soft drink appealing to consumers seeking healthier alternatives to traditional sodas.
• Guayakí: Guayakí is the leading US-based yerba maté beverage company producing sparkling and canned yerba maté drinks. Directly comparable to Club-Mate as both build beverage brands around yerba maté as a natural, caffeinated functional ingredient with sustainability and cultural positioning.
• Runa: Runa produces bottled yerba maté beverages targeting similar natural energy, fair-trade sourcing, and indigenous community narratives. Closely aligned with Club-Mate's positioning around natural caffeine from yerba maté and ethical sourcing.

Emerging players

• Spindrift: Spindrift produces sparkling waters made with real fruit, emphasizing natural ingredients over concentrates. Compares to Club-Mate on the natural, no-artificial-sweetener axis and sparkling format, though its functional positioning is lighter.

Regional players

• Carola: Carola is a leading French natural mineral water brand. Comparable as a French-region beverage with sustainability and natural-source credentials, though operating in still/sparkling water rather than functional beverages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ClubMateFrance
• Facebookfacebook.com/clubmatefrance
• Instagraminstagram.com/clubmatefrance
• LinkedInlinkedin.com/company/yerbamate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YM