Ski Club Noroeste

What Ski Club Noroeste does

Ski Club Noroeste (legal entity CLUB NOROESTE, CIF G84463520) is a Madrid-registered private sports club founded in 2005 and headquartered in Las Rozas de Madrid. The company organizes weekend ski and snowboard courses at the Valdesquí resort in Sierra de Madrid and indoor courses at Xanadú SnoZone, plus multi-day all-inclusive ski trips to Spanish resorts (Astún, Cerler, Masella, Boí Taüll, Sierra Nevada, Alto Campoo), the French Pyrenees, and Andorra. Its primary customers are Madrid families with children from age 4 and Madrid-area schools organizing "semana blanca" excursions; secondary customers are adult learners and youth (14+) taking weekend courses. Revenue is generated from one-time paid course bundles (typically 4-Sunday packages priced from €80 to €249), per-person ski trip packages (€168–€454+), equipment rental, accident and cancellation insurance add-ons, optional chartered bus transport, and bespoke "viajes a la carta" trips.

The business is operated by 16 staff from a Las Rozas office, with sales-led distribution through the clubnoroeste.com website, phone, WhatsApp, and direct outreach to schools. The technology layer is a WordPress site integrated with the third-party EasyManager booking portal (clubnoroeste.easymanager.app) for reservation management; there is no proprietary software, no mobile app, and no AI/ML capability. The club maintains preferred-hotel and ski-resort partnerships across multiple destinations, and operates a sub-brand, Natuaventura, which runs summer multi-adventure, language immersion, and surf camps in Cantabria, Cuenca, Alicante, Sierra de Gredos, and Sierra de Madrid to mitigate the seasonality of the ski business.

Ski Club Noroeste is a non-profit sports entity (registration number 4.057 in the Registro de Entidades Deportivas de Madrid) with no external funding, no parent company, and no M&A history. The club holds no patents or trademarks and has no AI/ML capability disclosed. Seasonality and weather exposure are operational risks: the Sierra de Madrid course calendar has been disrupted multiple times by snow shortages, including the 2022 season (the first non-start since founding) and a February 2026 Valdesquí closure. The model is fundamentally a high-touch local services business monetized through bundled, per-person pricing, with brand longevity and Madrid school network relationships as the principal commercial assets.

Name

Ski Club Noroeste

Legal name

CLUB NOROESTE

Website

https://clubnoroeste.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Ski Club Noroeste is a Madrid-based private sports club, founded 2005, that organizes weekend ski and snowboard courses in Sierra de Madrid plus all-inclusive ski trips to Spanish and French resorts for families with children and Madrid-area schools.

Ownership category

akta.pro rank

Product category

Ski instruction and winter sports travel services

NAICS

Skiing Facilities (713920), Recreational Goods Rental (532284), Tour Operators (561520)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industries

Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

Keywords

• Ski instruction services
• Family ski trips
• School ski excursions
• Winter sports club
• Snowboard courses

Headquarters

HQ city

Las Rozas

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ski Trip Packages: All-inclusive ski trip packages for families and school groups including accommodation, lift passes, ski lessons, activities, transport, and insurance. Packages range from 3-5 days at various ski destinations in Spain (Astún, Cerler, Masella, Boí Taüll, Sierra Nevada) and France.
2. Ski Courses: Weekend ski and snowboard courses in Sierra de Madrid at Valdesquí station. Courses run on Sundays during the season, available for children (from age 4) and adults. Packages include 4 or 6 consecutive Sunday sessions.
3. Equipment Rental: Ski equipment rental service (boots, skis, poles) for course participants and trip travelers.
4. Insurance: Accident and cancellation insurance sold as optional add-on to courses and trips.
5. Bus Transportation: Optional bus transport from Madrid to ski resorts, with multiple pickup stops across the city including Pozuelo, Majadahonda, and Las Rozas areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ski Club Noroeste organizes ski courses and all-inclusive ski trips primarily for Madrid-based families and school groups. Core services include weekend ski and snowboard courses at Valdesquí in Sierra de Madrid (Sundays during the season, from age 4), indoor ski courses at Xanadú SnoZone, multi-day family ski trips to Spanish and French Pyrenees resorts (Astún, Cerler, Masella, Boí Taüll, Sierra Nevada), and supervised school ski excursions. Packages bundle transport, accommodation, lift passes, ski lessons with certified monitors, equipment rental, and accident insurance into a single service.

Product overview

Ski Club Noroeste is a Madrid-based ski club offering a comprehensive portfolio of winter sports services. The core offering consists of ski and snowboard courses held weekly on Sundays at Valdesquí in Sierra de Madrid, plus beginner courses at Xanadú indoor slope. The club organizes ski trips for families (with destinations including Astún, Cerler, Masella, and the French Pyrenees) and for schools/colleges ('semana blanca' trips). Additional services include equipment rental, ski insurance, a competition team, and custom trip planning. In summer, the club operates Natuaventura camps offering multi-adventure and language immersion programs. The products are coordinated through an EasyManager booking portal, with most courses structured as 4-Sunday packages.

Differentiator

Problem solved

Functional benefit

Brands

• Natuaventura: Summer adventure camp program operated by the same organization offering multi-adventure, language immersion, and surf camps in Cantabria, Cuenca, Alicante, Sierra de Gredos, and Sierra de Madrid.

Products and services

• Ski Courses at Valdesquí Weekend ski and snowboard courses held on Sundays in Sierra de Madrid at Valdesquí resort, designed for children (from age 4) and adults across all skill levels. Packages include 4 or 6 consecutive Sunday sessions with options such as Fórmula Baby (€249), Fórmula Junior (€189), Fórmula Club (€99), and Esquí Libre (€80).
• Ski Courses at Xanadú SnoZone Indoor ski courses for children and adults at Xanadú SnoZone in Madrid, providing beginner-friendly lessons on an artificial slope as a complementary offering to mountain-based courses.
• Family Ski Trips All-inclusive multi-day ski trips for families, including guide, ski lessons with monitors, children's activities, transport from Madrid, and accommodation. Sample packages: Astún Easter from €425/person, Carnaval Astún from €410, Cerler February from €168-368 depending on age.
• School Ski Trips All-inclusive ski excursions for schools and educational institutions, featuring 24-hour monitor supervision, ski lessons, full-board accommodation, equipment rental, lift passes, insurance, and evening activity programs. School trip to Astún from €454/student (5 days all-inclusive); Boí Taüll package includes 2 complimentary teacher spots.
• Snowboard Courses Snowboard courses for adults and children at Valdesquí ski resort, covering all skill levels from beginner to advanced.
• Competition Team Competition team membership for advanced skiers who want to compete in ski competitions, providing structured training and competitive opportunities.
• Equipment Rental Ski equipment rental service including skis, boots, poles, and snowboards, available to course participants and ski trip travelers.
• Ski Insurance Accident and cancellation insurance sold as an optional add-on for ski course participants and trip travelers (cancellation insurance available for +€8).
• Custom Ski Trips (Viajes a la Carta) Bespoke ski trip planning where customers specify their preferred destination and the club organizes a 4-day all-inclusive package. Customers request custom quotes through the 'solicitar información' form.
• Natuaventura Summer Camps Summer camp programs under the Natuaventura sub-brand offering multi-adventure camps, language immersion camps, and surf camps in Cantabria, Cuenca, Alicante, Sierra de Gredos, and Sierra de Madrid locations.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered core and supporting.

• ValdesquícoreOthersPrimary venue for weekend ski courses in Sierra de Madrid. Club organizes weekly Sunday courses at Valdesquí during ski season.
• Astún Ski ResortcoreOthersPrimary destination for family ski trips and school trips, especially during Carnaval and Semana Santa. Club organizes multi-day all-inclusive packages including accommodation in Jaca or Canfranc.
• Masella Ski ResortcoreOthersMajor ski destination for family trips, particularly during Christmas and February. Combined domain with La Molina offers 135km of pistes.
• Hotel Alp MasellasupportingOthersPreferred hotel partner for Masella trips. 3-star hotel at piste-side location with 148 rooms, pool, sauna, and animation team.
• Hotel Villa de CanfrancsupportingOthersPreferred accommodation for Astún trips. 3-star hotel 10km from station in Canfranc-Estación with 28+ rooms.
• Apartahotel & Spa JacetaniasupportingOthersApartment hotel partner for Astún trips in Jaca, 30 minutes from the resort. Self-catering apartments ideal for families.
• Hotel Taüll (Boi Taüll)supportingOthersHotel partner for Boí Taüll school trips. 67-room hotel with functional, comfortable rooms available with various bed configurations.
• Alto CampoosupportingOthersSki destination in Cantabria for school trips, suitable for first-time skiers. School groups stay at Albergue Las Indianas in Villar.
• Xanadú SnoZonesupportingOthersIndoor ski slope venue for spring ski courses in Madrid, offering lessons for children and adults at the Xanadú shopping center.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skiset: Pan-European ski equipment rental network operating on-mountain shops at most major resorts. Comparable to Ski Club Noroeste's rental add-on stream, especially at Masella, Astún and Sierra Nevada where both operate.
• Travelski: French specialist tour operator packaging ski trips with accommodation, lift passes and lessons to Pyrenees and Alps resorts. Directly comparable to Ski Club Noroeste's family trip business — same destination set, same all-inclusive structure, same target families.
• SnowTrex: European ski-specialist tour operator selling package ski holidays with lessons and equipment. Competes head-on with Ski Club Noroeste for the Madrid family's outbound ski-holiday wallet, especially in destinations like the Pyrenees.
• Ski Club of Great Britain: UK membership-based ski club organising holidays, instruction, tours and competition teams for families and schools. Closest international comparable in terms of structure (club/community) and product mix (courses, trips, instructor pipeline).

Regional players

• Baqueira Beret: Spain's largest ski resort, a regional operator with its own school and accommodation programmes comparable to Ski Club Noroeste's bundled Madrid-market offering. Competes for the same affluent Spanish family ski-weekend spend.
• Aramón: Operator of several Spanish Pyrenees ski resorts including Astún-adjacent Formigal and Cerler — destinations featured in Ski Club Noroeste's family and school trips. A regional incumbent supplier/customer relationship that overlaps directly with the company's inventory pool.

Broad incumbents

• TUI Group: Global tour operator with ski-holiday packages across multiple Spanish, French and Alpine destinations. Comparable as a broad portfolio competitor for family ski trips; competes on brand awareness, online booking and seasonality smoothing.
• Decathlon Voyages: Sports-specialist travel arm of Decathlon packaging ski trips with equipment and instruction. Competes with Ski Club Noroeste as a mass-market, digitally enabled Spanish alternative that also leverages a sports-retail infrastructure.
• Club Med: Operates all-inclusive ski resorts across Europe (French, Italian, Swiss and now Spanish Alps). Comparable to Ski Club Noroeste as a bundled ski holiday provider for families, though at a much larger scale and broader geographic footprint.

Others

• Escuela Española de Esquí (Spanish ski school accreditation): Spanish national framework for ski instructor certification and ski-school training. Compared with Ski Club Noroeste as a complementary 'others' rather than direct competitor — it certifies the labour pool the company draws on through its own monitor training courses.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ski-club-noroeste

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski Club Noroeste