Club Nuances

What Club Nuances does

Club Nuances (legal entity Club Nuances Unip. Lda) is a privately held Portuguese single-member limited liability company headquartered in Oliveira do Bairro, Portugal, operating a B2B/B2C e-commerce platform (clubnuances.pt) and physical retail presence for professional hair and beauty products. The company serves two primary customer segments: professional hairdressers, barbers, aesthetic professionals, nail technicians, and makeup artists (who register for access to professional pricing and promotions), and individual consumers purchasing personal care items. Its underlying technology is a standard e-commerce retail platform; no proprietary AI, software, or platform technology is disclosed beyond the storefront itself.

The company's product catalog spans hair care (shampoos, conditioners, masks, colorants, styling, technical treatments), nail products (gel polishes, acrylics, nail art via NEONAIL), depilation/waxing (Italwax), facial and body skincare (Levissime, Avgerinos), makeup (Flormar), barber and hairdresser equipment (Staleks, Disprof, Moser, Elchim, Jaguar, Parlux), men's grooming, spa-at-home, sun protection, air fresheners, and salon furniture (Karisma). It operates as a multi-brand authorized distributor for a roster of international professional brands including Kaaral, L'Oréal Professional, Schwarzkopf Professional, Italwax, NEONAIL, Staleks, Nirvel, and Levissime, among others.

Club Nuances monetizes primarily through one-time product sales across its e-commerce and physical channels, supplemented by Club Nuances Academy training programs and workshops for professional clients in hairdressing, aesthetics, depilation, nails, and makeup, plus gift vouchers. Pricing is unit-based with free shipping above €75, and the business employs approximately 11 people. The company is independently operated with no disclosed parent, venture backing, or public listing.

Name

Club Nuances

Legal name

Club Nuances Unip. Lda

Website

https://clubnuances.pt

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Club Nuances is a Portuguese B2B/B2C e-commerce and physical retailer distributing professional hair, nail, skincare, and beauty products across multiple international brands to hairdressers, beauticians, and individual consumers in Portugal.

Ownership category

akta.pro rank

Product category

Professional Beauty Products Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Private Label & Contract/White-Label Beauty Distribution (CRAOAEAO)

Keywords

• Professional beauty supplies
• Hair care products
• Salon equipment retail
• Beauty training academy
• Nail care products

Headquarters

HQ city

Oliveira do Bairro

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time transaction sales of professional beauty products including hair care, nail products, aesthetics, makeup, and salon furniture. Multiple brands sold through own e-commerce platform and physical stores.
2. Professional Training Services: Club Nuances Academy provides training programs and workshops in hairdressing, aesthetics, hair removal, nails, and makeup to support professional clients.
3. Gift Vouchers: Sells gift vouchers available in themes: Birthday, Christmas, and General occasions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Club Nuances Unip. Lda is a Portuguese retailer and distributor of professional hair, beauty, nail, and aesthetic products from multiple international brands (Kaaral, L'Oréal Professional, Schwarzkopf, Italwax, NEONAIL, Staleks, among others). The company operates an e-commerce platform at clubnuances.pt alongside a physical retail store in Oliveira do Bairro, Portugal, and offers Club Nuances Academy training programs for beauty professionals.

Product overview

Club Nuances is a Portuguese B2B/B2C e-commerce platform specializing in professional hair and beauty products. The company operates as a multi-brand distributor offering an extensive portfolio across multiple product categories including hair care (shampoos, conditioners, masks, styling products, hair colors), nail products (gel polishes, acrylics, nail art from NEONAIL), depilation/waxing products (Italwax), facial and body skincare (Levissime, Avgerinos), makeup (Flormar), barber/hairdresser equipment (Staleks, Disprof, Moser, Elchim, Jaguar), and salon furniture (Karisma). The platform also offers men's grooming products, spa-at-home products, sun protection, air fresheners, and seasonal gift packs. The business model serves both individual consumers and professional beauty industry customers with exclusive professional pricing. Notable featured brands include Kaaral, L'Oréal, Schwarzkopf, Nirvel, Italwax, NEONAIL, Staleks, and Karisma.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Hair Care and Coloring Products

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, moderate and minor.

• KaaralcoreOthersItalian professional hair care brand whose products are sold through Club Nuances platform. Products include Maraes (haircare), Baco (coloration), Purify (hair treatments), Style Perfetto (styling), Blonde Elevation (blonde hair care), and Filler (hair fiber treatments) lines.
• NEONAILcoreOthersPolish nail brand specializing in gel polishes, nail art products, and accessories. Club Nuances is an authorized distributor for NEONAIL products including gel polishes, nail art supplies, equipment, and starter kits.
• ItalwaxcoreOthersItalian professional hair removal wax brand. Products include hot wax films, roll-on wax, canned wax, and pre/post depilatory products. Club Nuances distributes full range of Italwax hair removal products.
• StalekscoreOthersProfessional manicure and pedicure tools manufacturer from Ukraine. Products include nail clippers, cuticle nippers, scissors, and electric manicure equipment. Club Nuances distributes Staleks Pro line professional tools.
• L'Oréal ProfessionalcoreOthersProfessional division of L'Oréal including Serie Expert, TecniArt, and Curl Expression lines. Products include shampoos, conditioners, treatments, styling products, and color protection from L'Oréal.
• Schwarzkopf ProfessionalcoreOthersProfessional hair care brand including Blondme, Color Freeze, and Osis lines. Products include colorants, toners, sprays, conditioners, and styling products. Club Nuances distributes Schwarzkopf Professional range.
• AvgerinosmoderateOthersGreek beauty brand specializing in body care, facial care, men's grooming, and Hammam product lines. Products include creams, oils, body mists, perfumes, and facial treatments.
• LevissimemoderateOthersProfessional aesthetic brand for facial treatments. Products include masks, serums, micellar water, and alginate masks. Club Nuances distributes Levissimo professional skincare products.
• NirvelmoderateOthersSpanish professional hair care brand. Products include shampoos, conditioners, styling products, colors, and men's grooming. Club Nuances distributes Nirvel professional hair products.
• KarismaminorOthersItalian manufacturer of professional salon furniture including hairdresser chairs, washbasin units, counters, and barber chairs. Products distributed through Club Nuances for Portuguese market.
• Widi CareminorOthersHair care brand specializing in curly and textured hair products. 'Juba' product line includes shampoos, conditioners, masks, styling creams, and treatments for curly hair care.
• Real NaturaminorOthersNatural hair and body care products including shampoos, oils, and bi-phase treatments. Products contain natural ingredients for hair and body care routines.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Beauty Express: Portugal-based beauty products retailer serving both professionals and consumers. Directly competes in the same Portuguese territory and overlaps with Club Nuances' consumer-facing assortment, though with a more retail/consumer tilt.
• Marvellous Beauty: Portuguese e-commerce retailer of professional and consumer beauty products. Operates in the same country and targets overlapping customer segments, providing a competing online buying experience for Portuguese beauty buyers.

Direct peers

• Salon Services: UK-based multi-brand distributor of professional hairdressing and beauty products with both online and physical salonservices stores. Mirrors Club Nuances' hybrid online-plus-physical, multi-brand professional distribution model.
• Salon Star: Ireland/UK distributor of professional beauty products including hair care, nails, aesthetics, and salon equipment to trade and retail customers. Closely comparable category mix and dual B2B/B2C go-to-market.
• Salons Direct: UK professional hair and beauty supplier serving salons with a broad assortment across hair color, nail, skincare, and equipment. Comparable assortment breadth and B2B/professional customer orientation, though UK-only.
• Salon Savers: Online professional beauty supplier with strong multi-brand assortment across hair, nails, and beauty categories targeting UK salons and consumers. Comparable digital-first distribution model and customer segments.
• SalonPlus: Portuguese multi-brand distributor of professional hair and beauty products to salons and individual consumers. Directly overlaps with Club Nuances on assortment (L'Oréal Professional, Schwarzkopf, etc.), target customers, and Portugal-only geography, making it the closest head-to-head competitor.
• Professional Beauty Direct: Online professional beauty supply retailer with multi-brand assortment for salons, spas, and individual buyers. Mirrors Club Nuances' B2B/B2C hybrid e-commerce motion in the trade beauty category.

Others

• Kaaral: Italian professional hair care brand whose full line (Maraes, Baco, Purify, Style Perfetto, Blonde Elevation, Filler) Club Nuances distributes in Portugal. Comparable as a brand-side peer in the same professional hair-care value chain.

Broad incumbents

• CosmoProf: Large international professional beauty distributor operating across multiple European countries with broad multi-brand assortment. Comparable in product mix and B2B/professional customer base, but vastly larger scale and geographic reach than Club Nuances.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCycwzff4SkoMb1vdWCCjBxQ
• Facebookfacebook.com/ClubNuances
• Instagraminstagram.com/clnuances
• LinkedInlinkedin.com/company/club-nuances

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Nuances