Club Of Course Int.

What Club Of Course Int. does

Club Of Course is a private membership-based networking club founded in 2020 by Xavier Borrás and Aycan Caliskan, operating across the tourism, leisure, gastronomy, luxury, and MICE sectors. It self-positions as a multisectoral European tourism networking community and reports 1,600+ members, 20 international locations (with a Canary Islands regional office opened in January 2024), 2,800 business opportunities facilitated, and 1,500 entrepreneurs and executives participating across its network. The company's stated member base collectively represents billions in joint turnover and 1.5 million employees.

The core offering is a three-tier annual membership — NOVA (basic intranet and directory access), NEXUS (adds LEVELUP business training, fiscal and branding advisory, and four afterworks), and AURUM (adds executive coaching, an annual private gala, and priority access) — with 12-month auto-renewal and non-refundable terms. The underlying technology stack is a lightweight digital layer: a member registration and approval portal (app.clubofcourse.com), members-only intranet, provider directory, monthly newsletter, and a WordPress-based marketing site. The substantive value delivery is offline and event-driven: 10+ proprietary events per year (afterworks, workshops, summits, galas), 10+ editions of the proprietary THE MAG magazine, presence at 8 major international tourism fairs (FITUR, ITB, WTM, IMEX, SEATRADE, ILTM, TTG, IBTM), and flagship sector events such as World Luxury Week and HORECA F&B Meeting Brands.

Revenue is generated primarily through tiered subscription fees, supplemented by magazine advertising, event sponsorships, and a cruise-port media business (CRUISES & PORTS Media Group) created under a 2022 strategic agreement with Global Ports Holding. Distribution combines self-serve online registration (with 48–72 hour admin approval), regional field offices, on-site acquisition at trade fairs, and a channel/reseller relationship via the Global Ports Holding port network. The company is privately held with no disclosed funding rounds and reports revenue only in aggregate member-billing terms, not its own top line.

Name

Club Of Course Int.

Legal name

Club Of Course

Website

https://clubofcourse.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Club Of Course is a private membership-based networking club for tourism, leisure, gastronomy, luxury, and MICE professionals, offering tiered annual subscriptions (NOVA, NEXUS, AURUM), events, a magazine, and trade-fair presence to 1,600+ members across 20 international locations.

Ownership category

akta.pro rank

Product category

Tourism Professional Networking & Membership Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

akta.pro secondary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Tourism networking club
• Professional membership services
• B2B hospitality networking
• Luxury travel community
• Cruise port advertising

Headquarters

HQ city

Islas Canarias

HQ country

Spain

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Club Of Course generates revenue through tiered annual membership subscriptions. Three tiers are offered: NOVA (basic ecosystem access with intranet, directory, and newsletter), NEXUS (enhanced access including LevelUp business training, fiscal advice, branding consultation, and 4 afterwork events), and AURUM (premium inner-circle access with executive coaching, annual private gala, VIP event invitations, and priority access to club experiences). Memberships are annual with 12-month duration and auto-renewal.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Club Of Course operates a tiered, membership-based networking club for tourism professionals across five sectors (Tourism, Leisure, Gastronomy, Luxury, MICE). Its core offering is three annual subscription tiers (NOVA basic, NEXUS enhanced with advisory and events, AURUM premium inner-circle) that grant access to a private intranet, supplier directory, proprietary events, THE MAG publication, and curated networking opportunities across 20 international locations.

Product overview

Club Of Course operates as a multi-sector tourism networking club structured around a tiered membership model. The core offering consists of three membership tiers — NOVA (basic access), NEXUS (enhanced benefits), and AURUM (premium internal circle) — which grant varying levels of access to the club's private intranet, supplier directory, events, and publications. Beyond memberships, the club produces THE MAG annual magazine, organizes approximately 10 proprietary events per year (afterworks, workshops, summits), and maintains active co-exhibitor presences at major international trade fairs (WTM, ITB, FITUR, IMEX, SEATRADE, ILTM, TTG, IBTM). Subsidiary offerings include THE MAP (a cruise passenger distribution channel reaching 10M+ tourists annually), the Cruises & Ports Media Group (advertising at cruise ports under a Global Ports Holding agreement), and flagship events such as World Luxury Week and HORECA F&B Meeting Brands. The portfolio collectively serves tourism, leisure, gastronomy, luxury, and MICE professionals across 22 international locations.

Differentiator

Problem solved

Functional benefit

Brands

• NOVA: Basic membership access to Club Of Course ecosystem
• NEXUS
• AURUM
• OF COURSE Magazine
• CRUISES & PORTS Media Group

Products and services

• NOVA Membership
• NEXUS Membership
• AURUM Membership
• THE MAG (OF COURSE Magazine)
• Cruises & Ports Media Group
• HORECA 2023 — F&B Meeting Brands
• Wanderlust Barcelona Workshop A workshop targeting leisure, culture, and services companies interested in connecting with international tour operators and cruise companies serving Spain's Mediterranean zone. Held in Barcelona with approximately 40-50 suppliers and buyers participating.
• World Luxury Week 2024

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, core, major, regional and partner.

• The Luxury NetworkflagshipStrategic or Co-development Partner · 1 January 2024Collaboration for World Luxury Week 2024 project - the most ambitious luxury event in Spain. Positions Valencia as Mediterranean luxury capital with support from Valencia Premium, Visit Valencia, and Valencia Convention Bureau.
• Global Ports Holding / Barcelona Cruise PortscoreStrategic or Co-development Partner · 1 January 2022Strategic agreement for advertising and promotions at cruise ports in Spain. Club Of Course created the brand 'CRUISES & PORTS Media Group' for this project. Coverage includes Barcelona, Málaga, Tarragona, Valencia, Vigo, and 3 Canary Islands ports over 3 years. Goal to become #1 media agency in Europe for cruise ports.
• TIS Tourism Innovation SummitmajorGTM or Marketing Partner · 1 January 2020Partnership providing Club Of Course members with free GOLD access to TIS events (3-day attendance). 50% discount offered to non-members. Joint presence at Tourism Innovation Summit events in Sevilla with networking space.
• FITUR (IFEMA)majorGTM or Marketing PartnerAnnual participation in FITUR international tourism fair with own networking stand. Club hosts official party at Café Oriente for 150 invited guests. Over 400 professionals meet at Club Of Course stand during event.
• HIP - Horeca Professional ExpomajorGTM or Marketing PartnerSecond consecutive year participation with networking stand. Presentation of Gastronomy line projects. Free entry provided to Club members with personalized codes.
• Federación Empresarial de Hostelería de Valencia (FEHV)regionalGTM or Marketing PartnerPartnership with Valencia hospitality federation (representing sector since 1977) for gastronomy promotion and member networking in Valencia region.
• CruisesNews Media Group (Virginia Lopez)coreStrategic or Co-development PartnerVirginia Lopez appointed as Director of Cruises & Ports for Club Of Course. As CEO of CruisesNews, she brings cruise industry expertise and leadership to the Cruises & Ports Media Group project.
• CINESApartnerGTM or Marketing PartnerOfficial partner for TIS Tourism Innovation Summit events, providing cinema/entertainment sector collaboration.
• Convention Bureau SevillapartnerGTM or Marketing PartnerCollaboration for TIS 2021 event hosting at FIBES Palacio de Congresos, including private navigation pavilion celebration.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Skift: Skift is a media company covering the travel industry, with research subscriptions, events (Skift Forum), and a newsletter ecosystem serving travel professionals. Comparable to Club Of Course in serving B2B tourism decision-makers through a mix of content, membership-style access, and high-profile industry events.
• Phocuswright: Phocuswright is a travel-industry research and events firm producing flagship conferences (Phocuswright Europe) and paid research subscriptions for tourism professionals. Comparable to Club Of Course's combination of subscription access, owned events, and member-only intelligence for travel industry executives.
• Connect (Event Industry): Connect is a B2B events and meetings industry community producing hosted-buyer programs, awards, and networking events for MICE professionals. Highly comparable to Club Of Course's MICE vertical in audience (corporate event buyers and suppliers) and business model (curated, membership-style networking).
• The Luxury Network: The Luxury Network is a global luxury-brand partnership organization that Club Of Course partners with for the World Luxury Week project. Comparable as a curated B2B luxury-network organization serving luxury brands and high-net-worth audiences through membership-style access.
• Cruise Lines International Association (CLIA): CLIA is the principal cruise industry trade association representing cruise lines and serving as the industry's networking and lobbying body. Comparable to Club Of Course's Cruises & Ports vertical (with Global Ports Holding and CruisesNews leadership), as both organize cruise-industry executives into curated networks.

Broad incumbents

• IMEX Group: IMEX operates the IMEX Frankfurt and IMEX America trade fairs — major events where Club Of Course itself maintains a presence. As a MICE trade-fair incumbent, IMEX is a structural counterpart: Club Of Course routes MICE-segment members to it, while building its own adjacent networking layer.
• Soho House: Soho House operates the most well-known global private membership club model, monetizing curated professional and lifestyle communities. While Soho House focuses on consumer lifestyle (hospitality, creative industries), its tiered membership and curated community economics are the closest analog to Club Of Course's NOVA/NEXUS/AURUM model.
• Reed Exhibitions: Reed Exhibitions is one of the world's largest trade-fair organizers, running many of the events where Club Of Course has presence (including WTM London). Comparable as a broad incumbent in the trade-fair ecosystem that creates the venue-level networking environment Club Of Course's members participate in.

Regional players

• HOSTELTUR (Editorial Hosteltur): HOSTELTUR is a Spanish-language tourism industry news, analysis, and events publication focused on the Spanish and Latin American hotel and tourism markets. Comparable to Club Of Course's content/events layer (THE MAG, afterworks) as a B2B tourism information community serving similar professional audiences.
• 100% Hotel / Hotelier & Co: 100% Hotel is an annual tourism/hospitality trade event and content brand focused on Spain. Comparable to Club Of Course's Spanish-market tourism networking model, though operating primarily as a trade fair plus media platform rather than a tiered paid membership community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/clubofcourse

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Of Course Int.