Club Velocità

What Club Velocità does

Club Velocità (legal entity: Club Velocita K.K.) is a private Tokyo-based luxury supercar sharing and experiences platform operating under a C2C/B2C marketplace model. Founded in May 2017 as Tokyo Supercars and rebranded as Club Velocità in October 2018, the company maintains its headquarters in Ginza, Chuo-ku, Tokyo. It serves affluent Japanese car enthusiasts and luxury asset owners by vetting members through an interview and driving assessment, then connecting them with partner-supplied high-end vehicles (Ferrari, Lamborghini, McLaren, Porsche, Rolls Royce, Nissan GT-R, etc.) for rental or shared use via a managed platform with multilingual concierge support.

The core product is a C2C/B2C supercar sharing marketplace with 40+ accessible vehicles, complemented by a ticketed driving experience portfolio (notably the Rainbow Bridge Supercar Experience at ¥70,000–¥165,000 per session), a calendar of owned events (circuit days, Hakone tours, golf tournaments, Supercar & Watches evenings), and a VIP Logistics concierge offering private jet, helicopter, yacht charter, and tailor-made Japan tours. The platform layers on partner-ecosystem benefits through agreements with Luxury Card, Hilton Tokyo Diamond Club, Skygroup Japan, McLaren Azabu, UFC GYM Japan, and The Magarigawa Club.

Club Velocità monetizes through four streams: monthly subscription fees from members, transaction revenue share (30–50% retained, 50–70% passed to partner car owners), paid driving experiences, and ancillary partner services (procurement, parking/delivery, maintenance management). Distribution is direct-to-consumer via the website and concierge, supplemented by partner referral channels. Historical scale data (last disclosed in December 2020) shows 70+ members and 20+ partner cars; no funding rounds, M&A activity, or institutional investor backing is publicly disclosed.

Name

Club Velocità

Legal name

Club Velocita K.K.

Website

https://clubvelocita.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Club Velocità is a Tokyo-based private luxury supercar sharing and experiences platform that connects vetted affluent members with 40+ partner-supplied high-end vehicles via a C2C/B2C marketplace, concierge booking, and ticketed driving experiences. Founded 2017, headquartered in Ginza, Japan.

Ownership category

akta.pro rank

Product category

Luxury Car Sharing Services

NAICS

Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321), Tour Operators (561520)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Luxury Car Club / Membership-Based Exotic Rentals (THADAMAJ)

akta.pro secondary industries

Premium / Luxury & Exotic Car Subscriptions (THADACAH), Sports & Grand Touring (GT) Car Rentals (THADAMAD)

Keywords

• Luxury car sharing
• Supercar experiences
• Peer-to-peer car rental
• VIP concierge services
• Driving experience events

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Car Sharing - Membership Subscriptions: Members pay a monthly subscription fee to access the platform and rent cars. The subscription model provides recurring revenue, while enabling members to rent vehicles under either a prepay plan or per usage under subscription.
2. Car Sharing - Transaction Revenue Share: Club Velocità takes a revenue share (30-50%) on bookings between members and partner car owners. Partners receive 50-70% of net revenue per booking. This transaction-fee model applies to both C2C and B2C arrangements.
3. Driving Experience Bookings: Direct revenue from ticketed driving experiences such as the Rainbow Bridge Supercar Experience (¥70,000 to ¥165,000 per session) and circuit events. Tickets are limited and distributed on a first-come, first-served basis.
4. Partner Ancillary Services: Revenue derived from supporting partners with procurement (car buying/selling through dealer network including financing), parking and delivery concierge, and maintenance management — all billed through the platform ecosystem.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Club Velocità operates a membership-based C2C/B2C supercar sharing platform in Tokyo, connecting luxury car owners (partners) with vetted members who rent premium vehicles. The offering includes access to a fleet of 40+ supercars, curated driving experiences (e.g., Rainbow Bridge Supercar Experience), and bespoke VIP logistics and guided tours covering luxury car transport, helicopter and yacht charter, private circuit and drift lessons, and Japan tour guides.

Product overview

Club Velocità is a luxury car sharing platform in Tokyo offering a unified ecosystem of supercar experiences and sharing services. The core offering is the Supercar Sharing Platform (C2C/B2C model) enabling members to rent from 40+ luxury vehicles or earn passive income by sharing their own vehicles. This platform is complemented by VIP Logistics & Guided Tours providing bespoke Japan experiences (circuit lessons, helicopter transport, yacht charter), the Rainbow Bridge Driving Experience offering guided supercar drives, and a calendar of member-exclusive events (circuit days, golf tournaments, supercar tours). Strategic partnerships with Luxury Card, Hilton Tokyo, and UFC GYM Japan extend member benefits beyond automotive experiences. The platform operates on a membership model requiring interview and driving assessment for access.

Differentiator

Problem solved

Functional benefit

Products and services

• Supercar Sharing Platform A peer-to-peer (C2C/B2C) supercar sharing platform that connects luxury car owners (partners) with vetted members who want to rent premium vehicles. The platform includes member screening, booking management, insurance coverage (full vehicle value plus JPY 50 million liability), and revenue share (50-70%) for partners.
• Luxury Car Rental Service Members can rent supercars from the platform's fleet of 40+ luxury vehicles including Ferrari, Lamborghini, McLaren, Porsche, Rolls Royce, and other high-end brands, with concierge support and full insurance coverage.
• Rainbow Bridge Supercar Driving Experience A 2-hour guided highway driving experience through Tokyo with a trip across Rainbow Bridge offering views of Tokyo Bay. Available as self-drive or passenger ride, priced from JPY 70,000 to JPY 165,000 per session depending on the vehicle (Ferrari 458, McLaren 720S, Lamborghini Murcielago, etc.), with an additional JPY 10,000 for a guest passenger. Includes full coverage insurance.
• VIP Logistics and Guided Tours Bespoke private experiences in Japan including luxury car transport, supercar rental, private jet and helicopter transport, private circuit and drift lessons, Japan tour guides, and private yacht charter. Individually tailored services delivered by the multilingual concierge team.

Quantifiable outcome

• Member base grew from 1 member (December 2017) to 70+ members (December 2020)
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• McLaren AzabuminorStrategic or Co-development Partner · 1 November 2022McLaren Azabu co-hosted a McLaren Artura Circuit Experience at Fuji Speedway (November 2-3, 2022). Club Velocità members were invited to try the new McLaren Artura on the circuit through this event partnership.
• Luxury CardcoreGTM or Marketing Partner · 1 June 2020Club Velocità partnered with Luxury Card, a global leader in the premium credit card market. Luxury Card members receive Club Velocità special privileges including exclusive membership plans, 10% off events and experiences, and eligibility for complimentary drive sessions. A referral code (LCCV2021) is used for enrollment. The partnership was formalized in June 2020.
• Hilton Tokyo (The Diamond Club)coreGTM or Marketing Partner · 1 July 2019Hilton Tokyo Diamond Club is an exclusive dining membership offering up to 50% off at Hilton Japan restaurants. Club Velocità members receive special membership rates and accommodation discounts at participating Hilton hotels in Japan. A special membership rate was available until December 30, 2020. Contact: [email protected].
• Skygroup JapancoreStrategic or Co-development Partner · 1 January 2019Skygroup Japan dealer partnership established in January 2019. Supports the broader procurement and car sourcing network for Club Velocità's partner car sharing platform, enabling partners to buy and sell vehicles through a dealer network including financing options.
• UFC GYM JapanminorGTM or Marketing PartnerUFC GYM Japan offers an exclusive membership for Club Velocità members at ¥49,800 per month, including unlimited gym access, unlimited classes, O2 Capsule, 3 free private coaching sessions per month, hydrogen water, gear rental, and 20% discount on merchandise. Cross-promotes both brands to affluent lifestyle consumers.
• The Magarigawa ClubminorStrategic or Co-development PartnerClub Velocità arranged exclusive member tours of The Magarigawa Club (a private motorsport circuit by Cornes), including breakfast at The Palace Hotel, circuit facility tour, and lunch, followed by an afternoon of car shopping for the platform. The circuit officially opened in Spring 2023.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Turo: Largest global C2C car-sharing marketplace; not luxury-focused but provides the broad template for peer-to-peer vehicle sharing that CV's model is built on.
• Getaround: Global C2C car-sharing platform — adjacent incumbent serving the same fundamental marketplace need as Club Velocità but with mainstream (not exotic) positioning.
• Sixt Luxury (Exotic Fleet): Major international rental brand with a curated exotic/luxury fleet — competes for the same affluent customer use cases (special occasions, travel) as Club Velocità.

Regional players

• Samurai Auto: Japanese luxury and exotic car rental operator serving Tokyo's affluent market — directly comparable category and geography.

Direct peers

• Gotham Dream Cars: US exotic and luxury car rental/experience company offering daily rentals and curated driving experiences — comparable to CV's experience-driven side (e.g., Rainbow Bridge, circuit events).
• Cavallo (Supercar Club): UK-based membership supercar club offering curated exotic car access to vetted members — closely mirrors Club Velocità's community-driven, partner-funded sharing model in a different geography.
• Luxury Car Club: US membership-based exotic car access club sharing a fleet across members — directly comparable C2C-style sharing and membership positioning.
• The Classic Car Club: London-based membership club providing access to a curated garage of classic and modern performance cars, with vetted membership and concierge-style service — analogous to CV's trust-based luxury access model.

Emerging players

• Hagerty Drivers Club: US enthusiast car community and concierge driving-experience platform — comparable community-led lifestyle positioning with adjacent (rather than direct) rental mechanics.
• DriveShare: Niche C2C marketplace for collector and exotic cars — overlapping supply-side dynamics with Club Velocità's partner-car model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/clubvelocitaofficial
• LinkedInlinkedin.com/company/club-velocita
• Instagraminstagram.com/clubvelocitaofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Velocità