SIXT
- Company typePublic
- Founded1912
- HeadquartersPullach, Germany
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
SIXT firmographics
Firmographics- Name
- SIXT
- Legal name
- Sixt SE
- Website
- https://sixt.com
- Company type
- Public
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Where SIXT is headquartered
LocationHeadquarters
- HQ city
- Pullach
- HQ country
- Germany
- HQ region
- Europe
Offices16 records
Markets served
SIXT business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Car Rental (Short-term): Core car rental business offering daily and weekly rentals of premium vehicles from airport and city center locations. Revenue generated from vehicle rentals with options for extras including GPS, child seats, additional drivers, and protection packages. Average selling price per vehicle approximately €5,140.
- SIXT+ Car Subscription: Month-to-month vehicle subscription service providing premium cars without ownership commitment. Subscribers pay monthly fees that include maintenance, service, registration, and optional protection. Starting from $679/month in the US with 80+ locations.
- SIXT Share (Car Sharing): Free-floating car sharing service with hourly, daily, or kilometer-based rental options. Available in Germany, Netherlands, France, Spain, Italy, and Belgium through the SIXT app.
- SIXT Ride (Chauffeur Services): Premium chauffeur and airport transfer services operating in 45+ countries. Multiple booking classes including Business, First, and Green options for corporate and leisure travelers.
- Truck Rental: Commercial truck and van rental services with over 850 SIXT stations in over 55 countries. Fleet ranges from cargo bikes to trucks over 16 tons.
- Corporate Fleet Solutions: B2B services including long-term rentals, corporate accounts, and fleet management for business customers. Provides up to 15% corporate discounts with dedicated account management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SIXT+ Car Subscription - Premium monthly vehicle subscription |
| Transaction based/ take rate | Per transaction | Corporate Business Rates - B2B rental program |
| Unit Pricing | Pay-as-you-go | Standard Daily Business Car Rental |
| Unit Pricing | Pay-as-you-go | Standard Car Rental - Leisure and general rentals |
| Transaction based/ take rate | Pay-as-you-go | Weekday Special - Midweek rental discount |
| Transaction based/ take rate | Pay-as-you-go | Luxury Vehicle Special - Premium rental discount |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels8 records
SIXT product offering
Product offeringCore offering
SIXT is a global mobility services provider offering vehicle rental (cars, trucks, vans), car sharing, ride-hailing/chauffeur services, and car subscription primarily through digital booking channels and a global network of airport and city locations, serving both leisure and business customers under the SIXT brand family (SIXT rent a car, SIXT share, SIXT ride, SIXT+, SIXT Business, and SIXT ONE).
Product overview
SIXT is a German mobility services provider offering a multi-product portfolio built around its core car rental platform (SIXT rent a car). The offering spans adjacent mobility services including SIXT share (car sharing with e-mopeds and bikes), SIXT ride (premium chauffeur and ride-hailing), SIXT+ (car subscription), and SIXT truck rental. These products are tied together through the SIXT ONE loyalty program and SIXT Business corporate platform. Customers access services through the SIXT app, website, or directly at 2,200+ physical locations across 105 countries.
Differentiator
Problem solved
Functional benefit
Brands
- SIXT ride: Premium chauffeur rides and airport transfer services operating in 45+ countries with vehicle options ranging from standard to luxury limousines.
- SIXT share
- SIXT+
- SIXT ONE
- SIXT truck rental
Products and services
- SIXT rent a car
Quantifiable outcome
- 18 consecutive record quarters of financial performance
- +3 more outcomes
Companies that use SIXT
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
SIXT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SIXT partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, core and strategic.
- Gila River Resorts & CasinosminorSIXT USA became Official Rental Car Partner of Gila River Resorts & Casinos in Arizona, offering exclusive discounts on SIXT car rentals to casino guests and THE Card rewards program members through Phoenix Sky Harbor International Airport and downtown Phoenix Arizona Center locations.
- ECO Mobility (India) Mobility and Hospitality LimitedcoreStrategic partnership to expand electric vehicle rental services into India, deploying initial fleet of 500 EVs in Mumbai, Delhi, and Bangalore with plans to scale to thousands. ECO serves as exclusive General Sales Agent enabling SIXT's car rental services across 100+ countries. Analysts project venture to generate €50 million in annual revenue by year three with 40% margins.
- ECO Mobility PartnerscoreECO Mobility appointed as exclusive General Sales Agent for SIXT in India, extending service offering to business travelers abroad with SIXT rental services across 100+ countries.
- Los Angeles LakersminorPremium mobility sponsorship with custom-wrapped Toyota Grand Highlander vehicles inspired by Lakers jerseys unveiled during home game. Starting Five vehicles entered SIXT rental fleet at LAX starting March 15, offering championship-themed transportation options.
- Mobileye (Intel subsidiary)strategicCollaboration to launch driverless robotaxi service in Munich, Germany. Mobileye provides autonomous driving technology while SIXT operates and maintains the fleet through its integrated mobility platform ONE. First known commercial robotaxi service between a tech supplier and mobility services provider, enabled by Germany's autonomous vehicle law.
- Delta Air LinesminorPartnership to enhance value for Delta SkyMiles members through SIXT car rental services.
- Marriott BonvoyminorStatus match partnership where Marriott Bonvoy Silver Elites match to SIXT Gold status (up to 10% discount) and Platinum Elites and above match to SIXT Platinum status (up to 15% discount and free upgrades). SIXT ONE members earn 750 Marriott Bonvoy points per rental worldwide.
- Messinia Challenge 2026minorPlatinum sponsor for premium transportation at Messinia Challenge 2026, a three-day sports, gastronomy, and entertainment event at Costa Navarino, Greece.
Scale indicators15 records
Recent moves9 records
Expansion highlights7 records
SIXT competitors and assessment
Company assessmentEmerging players
- Zipcar: Car sharing service owned by Avis Budget Group, operating across US, UK, Canada, and Europe. Closely comparable to SIXT share in the free-floating and station-based car sharing model, with similar app-based booking experience.
- Turo: Peer-to-peer car sharing platform with strong US presence. Emerging alternative to traditional rental and car sharing models; competes with SIXT share for short-trip urban mobility users.
Others
- Care by Volvo: Volvo's premium vehicle subscription service offering month-to-month access to new cars. Directly comparable to SIXT+ car subscription in the monthly vehicle subscription model with premium positioning, though OEM-led rather than rental-led.
Direct peers
- Blacklane: Berlin-based premium chauffeur service operating globally. Directly comparable to SIXT ride in the premium airport transfer and chauffeur segment; SIXT was an early investor before Uber's acquisition agreement.
- Avis Budget Group: Global car rental competitor (Avis, Budget, Zipcar brands). Closely comparable to SIXT in airport rental focus, premium positioning, and corporate accounts; Zipcar overlap extends the comparison into car sharing as SIXT share does.
- Localiza: Largest car rental company in Latin America with growing international footprint. Comparable to SIXT as a multi-brand, multi-geography car rental operator; represents a peer in SIXT's new Latin America expansion markets.
- The Hertz Corporation: Major global car rental competitor with strong airport presence and premium fleet positioning. Direct overlap with SIXT in airport rentals, premium vehicles, and corporate accounts; ranked #1 in J.D. Power 2025 satisfaction ahead of SIXT.
- Europcar Mobility Group: Leading European car rental competitor (Europcar, Goldcar, InterRent brands). Most direct geographic competitor to SIXT in core European markets with overlapping premium and budget offerings.
- Enterprise Mobility: World's largest car rental company (Enterprise, National, Alamo brands) with massive US airport presence and global reach. Direct competitor to SIXT across leisure, business, and insurance-replacement rentals with overlapping premium and standard fleet offerings.
Broad incumbents
- Uber: Global ride-hailing and mobility platform that competes broadly with SIXT ride. Highly relevant given Uber's announced acquisition of Blacklane (in which SIXT previously invested), creating potential conflicts and partnership dynamics in the chauffeur space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SIXT social profiles
Digital presenceSIXT financial estimates
Financial estimateRevenue estimate
Valuation estimate
SIXT leadership team
Management profileNumber of profiles
Profiles4 records
SIXT subsidiaries and ownership
Company hierarchySubsidiaries5 records
SIXT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SIXT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SIXT
What does SIXT do?
SIXT is a global mobility services provider offering vehicle rental (cars, trucks, vans), car sharing, ride-hailing/chauffeur services, and car subscription primarily through digital booking channels and a global network of airport and city locations, serving both leisure and business customers under the SIXT brand family (SIXT rent a car, SIXT share, SIXT ride, SIXT+, SIXT Business, and SIXT ONE).
Is SIXT a public or private company?
SIXT is a public company. It is classified as public and is currently operating.
When was SIXT founded?
SIXT was founded in 1912. It employs 5,001 to 10,000 people.
Where is SIXT based?
SIXT is headquartered in Pullach, Germany, in the Europe region.
How does SIXT make money?
Six revenue lines are on record. Car Rental (Short-term) is the primary driver. The others are SIXT+ Car Subscription, SIXT Share (Car Sharing), SIXT Ride (Chauffeur Services), truck Rental and corporate Fleet Solutions.
Who are SIXT's main competitors?
Emerging players on record are Zipcar and Turo. Care by Volvo is listed as an others. Direct peers are Blacklane, Avis Budget Group, Localiza, The Hertz Corporation, Europcar Mobility Group and Enterprise Mobility. Uber is listed as a broad incumbent.
Does SIXT have an API?
No public API is recorded for SIXT.