CMC Music P/L
CMC Music P/L is an Australian wholesale distributor that sources internationally manufactured music equipment brands (DV Mark, Markbass, Faith Guitars, Klotz, Ernie Ball, Music Man, and others) and supplies them to authorized retail music dealerships across Australia.
- Company typePrivate
- Founded-
- HeadquartersSydney (area), Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What CMC Music P/L does
CMC Music P/L is an Australian privately held wholesale distributor of professional music equipment brands, operating under the registered name CMC Music with a Sydney-area phone presence and serving the entire Australian market through an authorized dealer network covering all states and territories. The company's core function is multi-brand distribution: it sources internationally manufactured musical equipment and supplies it to authorized Australian retail dealerships (guitar stores, bass specialty shops, pro audio retailers, and general music instrument shops). Its distributed portfolio spans guitar amplifiers (DV Mark), bass amplifiers and instruments (Markbass), acoustic guitars (Faith Guitars, under exclusive Australian distribution since 2018), professional audio cables (Klotz), premium electric guitars and basses (Music Man and Sterling by Music Man), strings (Ernie Ball, Markbass Strings), and accessories (Gruv Gear, Kyser capos, Boveda humidity control). Notable brand principals are largely Italian, German, British, and American manufacturers with established artist endorsements (Marcus Miller, John Petrucci, Joe Bonamassa, Eric Gales, Greg Howe, Michael Angelo Batio). The company operates exclusively B2B with no direct-to-consumer channel or published retail pricing; marketing is channel-driven through brand websites, artist endorsement video content, social media (e.g., Markbass Australia on Facebook), and a per-brand dealer locator system that drives consumer traffic to authorized retailers. Revenue is generated through wholesale margins on hardware sales sourced from international brand manufacturers; no revenue figures are publicly disclosed.
CMC Music P/L firmographics
Firmographics- Name
- CMC Music P/L
- Legal name
- CMC Music P/L
- Website
- https://cmcmusic.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CMC Music P/L is an Australian wholesale distributor that sources internationally manufactured music equipment brands (DV Mark, Markbass, Faith Guitars, Klotz, Ernie Ball, Music Man, and others) and supplies them to authorized retail music dealerships across Australia.
- Ownership category
- akta.pro rank
CMC Music P/L industry classification
Industry- Product category
- Musical Instrument Wholesale Distribution
- SIC
- Musical Instruments (3931), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Musical Instruments (Acoustic & Electric) (MPAIAJAA)
- akta.pro secondary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where CMC Music P/L is headquartered
LocationHeadquarters
- HQ city
- Sydney (area)
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
CMC Music P/L business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Wholesale Distribution Margins: CMC Music generates revenue by distributing branded music equipment to authorized retail dealers across Australia, earning wholesale margins on the products sourced from international brand manufacturers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
CMC Music P/L product offering
Product offeringCore offering
CMC Music P/L is an Australian wholesale distributor of professional music equipment brands, supplying authorized retail music stores across all Australian states and territories. The company distributes a curated portfolio of premium international brands spanning guitar amplifiers (DV Mark), bass amplifiers (Markbass), acoustic guitars (Faith Guitars), electric guitars and basses (Music Man, Sterling by Music Man), strings (Ernie Ball, Markbass), professional audio cables (Klotz), accessories (Gruv Gear), capos (Kyser), and humidity control products (Boveda). Revenue is generated through wholesale margins on these sourced branded products.
Product overview
CMC Music P/L is an Australian music equipment distributor and dealer offering a diverse portfolio of internationally-sourced musical instrument brands. The company operates as a multi-brand distributor with no unified software platform; instead, it carries complementary product lines including DV Mark guitar amplifiers, Markbass bass amplifiers, Faith Guitars acoustic instruments, Klotz professional audio cables (Germany), Gruv Gear accessories, Kyser Musical Products capos, Boveda humidification products, Sterling by Music Man and Music Man electric guitars and basses, and Ernie Ball strings. Products are distributed through a network of authorized dealers across Australia, with dedicated pages for each brand showcasing product ranges, specifications, and artist endorsements.
Differentiator
Problem solved
Functional benefit
Products and services
- DV Mark Italian guitar amplifier brand featuring heads, combos, cabinets, and pedals, including the MULTIAMP all-in-one preamp/effects/power amp and signature models such as Eric Gales' Raw Dawg and Greg Howe's Maragold. Distributed by CMC Music to authorized Australian dealers for resale to guitarists.
- Markbass Italian bass amplifier brand offering heads, combos, cabinets, strings, pedals, and instruments, with flagship Little Mark and New York cabinet lines and signature artists including Marcus Miller, Richard Bona, and Alain Caron. Distributed by CMC Music to authorized Australian bass gear retailers.
- Faith Guitars Award-winning British-designed acoustic guitars founded in 2002 by luthier Patrick James Eggle, manufactured in Indonesia with FSC certified tonewoods across the Legacy, Blue Moon, Blood Moon, Naked, and Nexus series. Distributed exclusively in Australia by CMC Music following its 2018 appointment.
- Klotz Cables German-made professional audio cables including instrument, microphone, speaker, patch, data, and mini link cables, with the KIK series, M1/M2/M5 microphone cables, La Grange series, and TITANIUM series with lifetime guarantee. All products manufactured in Germany and distributed by CMC Music in Australia.
- Gruv Gear LA-based music gear accessories brand founded in 2007 by Jay Baldemor and Peter Espartero, offering FretWraps string dampeners, Fump bass bridge-side dampener, and cart/bag solutions. Distributed in over 50 countries and supplied to Australian dealers by CMC Music.
- Kyser Musical Products American capo manufacturer founded in 1981 by Milton Kyser, known for the Quick-Change spring-tensioned clamp capo under CEO Meredith Hamlin. Range includes capos for acoustic, electric, and classical guitars plus ukulele, banjo, mandolin, and partial capos (Short-Cut, Drop-D). Distributed in Australia by CMC Music.
- Boveda Humidifiers Two-way humidity control products for wood instruments including acoustic guitars, basses, violins, cellos, and woodwinds, maintaining a constant 45-55% relative humidity. Range includes Large and Small Starter Packs, Hi-Absorbency variants, Case Seasoning, Reed Packs (72%/84%), and Directional Humidity Control Kit. Distributed in Australia by CMC Music.
- Sterling by Music Man More affordable line of Music Man guitars and basses distributed in Australia, including John Petrucci signature models (JP50, JP60, JP70, JP100), Steve Lukather signature Luke models (LK100D), StingRay basses (Ray4, Ray34, Ray35), and Axis-style AX series guitars. Distributed by CMC Music to authorized Australian dealers.
- Ernie Ball Strings American string manufacturer known for Slinky electric strings, Earthwood acoustic strings, and custom gauge options, with active authentication messaging against counterfeit Asian-manufactured products. Distributed by CMC Music to authorized Australian resellers.
Companies that use CMC Music P/L
Customer profileSegments1 record
Ideal customer profiles1 record
CMC Music P/L technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CMC Music P/L partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Faith Guitars / Barnes & MullinscoreCMC Music was appointed as the exclusive Australian distributor for Faith Guitars (a brand owned by Barnes & Mullins, a UK-based music company). CMC Music received its first shipment in 2018 and showcased the brand at the 2018 Melbourne Guitar Show. Faith Guitars are award-winning acoustic guitars designed by Patrick James Eggle and manufactured in Indonesia.
- DV MarkcoreDV Mark is an Italian guitar amplifier brand founded by Marco De Virgiliis (founder of Markbass). CMC Music distributes DV Mark products through authorized dealers across Australia. DV Mark products include guitar amp heads, combos, cabinets, and the Multiamp modeling processor. Notable artists include Eric Gales, Greg Howe, Michael Angelo Batio, and Stanley Jordan.
- MarkbasscoreMarkbass is an Italian bass amplifier brand founded by Marco De Virgiliis. CMC Music distributes Markbass products through authorized dealers across Australia. The brand features signature artists including Marcus Miller, Richard Bona, Alain Caron, and Michael League. CMC Music also distributes Markbass branded bass guitars and strings.
- Ernie Ball / Music MancoreCMC Music distributes Ernie Ball strings, Ernie Ball pedals, and Music Man instruments in Australia. Ernie Ball products are exported to 68 countries globally and have been used by legendary artists including Clapton, Hendrix, Slash, Angus Young, and Keith Richards.
- Sterling by Music MancoreSterling by Music Man is the accessible sub-brand of Music Man, offering guitars and basses at lower price points. CMC Music distributes Sterling by Music Man instruments through authorized dealers in Australia. Signature artists include John Petrucci and Steve Lukather.
- Klotz CablescoreKlotz Cables is a German manufacturer of professional audio cables. CMC Music distributes Klotz products across Australia including instrument cables, microphone cables, speaker cables, and mini link cables. Klotz products are developed and manufactured in Germany. Notable endorsing artists include Joe Bonamassa, TM Stevens, and Mathias Jabs.
- Gruv GearminorGruv Gear is a US-based brand of musician accessories including FretWraps (string dampeners), Fump (bass muting device), and gear carts. Founded by Jay Baldemor in 2007, Gruv Gear products are distributed in over 50 countries. CMC Music distributes Gruv Gear through authorized dealers in Australia.
- BovedaminorBoveda is a US-based manufacturer of 2-way humidity control products for musical instruments. CMC Music distributes Boveda products across Australia, including humidification packs for acoustic guitars, violins, cellos, and reed instruments. Boveda's technology maintains a constant relative humidity range of 45% to 55%.
- Kyser Musical ProductsminorKyser Musical Products is a US manufacturer of Quick-Change capo devices, founded in 1981 by Milton Kyser. CMC Music distributes Kyser products through authorized dealers in Australia. The company motto is 'America's capo' and it produces approximately 100,000 capos annually, shipped to distributors throughout the US, Europe, Asia, and Canada. The current CEO is Meredith Hamlin.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
CMC Music P/L competitors and assessment
Company assessmentDirect peers
- CMI Music & Audio: CMI Music & Audio is one of Australia's largest independent distributors of professional audio, lighting, and musical instrument brands, sharing CMC Music's B2B wholesale distribution model and target market of Australian music retailers. Direct competitor for brand principals selecting an Australian distribution partner.
- Australis Music Group: Australis Music Group distributes multiple premium musical instrument and pro audio brands to Australian retailers, operating the same exclusive-distribution business model as CMC Music. Highly comparable peer with overlapping brand categories and dealer channel.
- Soundbay Australia: Soundbay distributes professional audio and music equipment brands in Australia, with a similar wholesale distribution model targeting music retailers. Comparable peer in the Australian music/pro-audio distribution ecosystem.
- Hal Leonard Australia: Hal Leonard operates an Australian distribution arm for music print, instruments, and accessories, sharing CMC Music's wholesale-to-dealer motion in the Australian market. Closely comparable B2B music distribution business.
Broad incumbents
- Roland Australia: Roland Australia is the local subsidiary of Roland Corporation, manufacturing and distributing a broad range of musical instruments, pro audio, and DJ gear across Australia. While much larger and vertically integrated, it competes with CMC Music's portfolio for dealer shelf space and end-customer share.
- Boss / Roland Corporation Australia: Boss is Roland's guitar pedals and effects brand with a substantial Australian distribution presence, competing directly with CMC Music's DV Mark amp and accessories products for the same authorized Australian guitar dealers and end customers.
- Korg Australia: Korg Australia distributes Korg's synthesizers, keyboards, and pro audio gear in Australia, overlapping with CMC Music's amp and accessories categories within the same authorized-dealer channel. Comparable distribution-scale peer.
- Fender Musical Instruments Corporation: Fender is a globally dominant guitar and amplifier manufacturer with its own Australian distribution operation, directly competing for the same Australian guitar/bass dealer channel that CMC Music's Markbass, Music Man, Sterling, and Faith brands rely on.
- Shure Australia: Shure Australia distributes professional microphones, wireless systems, and pro audio accessories through Australian retailers, competing for pro audio and accessories shelf space alongside CMC Music's Klotz, Gruv Gear, and Boveda lines.
- Yamaha Music Australia: Yamaha Music Australia manufactures and distributes musical instruments, pro audio, and music technology products through Australian dealers. As a major incumbent, it competes for the same authorized dealer relationships that CMC Music serves with its smaller portfolio.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
CMC Music P/L social profiles
Digital presenceCMC Music P/L financial estimates
Financial estimateRevenue estimate
Valuation estimate
CMC Music P/L leadership team
Management profileNumber of profiles
CMC Music P/L funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CMC Music P/L M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CMC Music P/L
What does CMC Music P/L do?
CMC Music P/L is an Australian wholesale distributor of professional music equipment brands, supplying authorized retail music stores across all Australian states and territories. The company distributes a curated portfolio of premium international brands spanning guitar amplifiers (DV Mark), bass amplifiers (Markbass), acoustic guitars (Faith Guitars), electric guitars and basses (Music Man, Sterling by Music Man), strings (Ernie Ball, Markbass), professional audio cables (Klotz), accessories (Gruv Gear), capos (Kyser), and humidity control products (Boveda). Revenue is generated through wholesale margins on these sourced branded products.
Is CMC Music P/L a public or private company?
CMC Music P/L is a private company. It is classified as unknown and is currently operating.
When was CMC Music P/L founded?
CMC Music P/L was founded in -1. It employs 1 to 10 people.
Where is CMC Music P/L based?
CMC Music P/L is headquartered in Sydney (area), Australia, in the Oceania region.
How does CMC Music P/L make money?
One revenue line is on record: wholesale Distribution Margins.
Who are CMC Music P/L's main competitors?
Direct peers on record are CMI Music & Audio, Australis Music Group, Soundbay Australia and Hal Leonard Australia. Broad incumbents are Roland Australia, Boss / Roland Corporation Australia, Korg Australia, Fender Musical Instruments Corporation, Shure Australia and Yamaha Music Australia.
Does CMC Music P/L have an API?
No public API is recorded for CMC Music P/L.
What industry is CMC Music P/L in?
CMC Music P/L's product category is Musical Instrument Wholesale Distribution. Its primary akta.pro industry code is MPAIAJAA, Musical Instruments (Acoustic & Electric), with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its SIC code is 3931.