City Mental Health Alliance Hong Kong

Name

City Mental Health Alliance Hong Kong

Legal name

City Mental Health Alliance Hong Kong

Website

https://cmhahk.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Workplace Mental Health Services

NAICS

Business Associations (813910), Professional Organizations (813920), Individual and Family Services (6241)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Behavioral Health Population Health, Quality & Outcomes Measurement (HLAEAHAI)

akta.pro secondary industries

Behavioral Health Care Management & Case Management (HLAEAHAE), Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

Keywords

• Workplace mental health training
• Corporate wellbeing programs
• Mental health first aid
• Employee wellbeing research
• Nonprofit membership alliance

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Fees: CMHA HK operates as a not-for-profit membership organisation and Hong Kong registered charity (91/19956). Revenue appears to be derived primarily from membership fees from corporate members committed to workplace mental health.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CMHA HK is a not-for-profit membership alliance of businesses that provides workplace mental health training programs, community events, research, toolkits, guides, and practical advisory support to help member and non-member organisations in Hong Kong and Asia build mentally healthy workplaces. Its flagship offerings are accredited Mental Health First Aid (MHFA) training and the Workplace Mental Health Champions program, supported by a catalogue of modular training courses, annual research surveys, and member-only resources.

Product overview

City Mental Health Alliance Hong Kong (CMHA HK) is a not-for-profit membership organization and Hong Kong registered charity (91/19956) that operates as a platform of workplace mental health services, not a single product. The organization provides an integrated portfolio of mental health training programs, research services, publications, and membership benefits designed to help companies create mentally healthy workplaces across Hong Kong and Asia. The core offerings include accredited Mental Health First Aid (MHFA) training and the Workplace Mental Health Champions Program as flagship certification courses, complemented by approximately 15 additional training modules covering leadership development (Mindful Managing, Introduction/Advanced Managing with Mental Health Awareness, Cascading Best Practice Leadership), general employee wellness (Essential Mental Health Awareness, Managing Stress, Building Resilience, Staying Mentally Healthy in Uncertain Times, Enhancing Self-Care), life-stage specific training (Successful Transition to Workplace, Parenting and Work-life Harmony), and specialized skills (Growth Mindset, Positive Psychology, DBT Skills, Trauma Support, Mental Health Support Skills Refresh). The organization also conducts annual research through its Thriving at Work Assessment and Employee Mental Well-being Survey, publishes the Quarterly Bulletin newsletter, distributes free resource toolkits and guides (Caring for Caregivers Toolkit, Parents' Toolkit, Holiday Stress Guide, Language and Stigma Resource, Men's Mental Health Tips, Sleep Tips, Dealing with Uncertainty Guide), and offers membership with exclusive access to resources, events, and a member-only website area. The training programs are developed with input from members and mental health experts to meet the needs of Hong Kong and Asia-region corporations.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health First Aid (MHFA) Training Internationally recognised and accredited mental health training course delivered by CMHA HK in Cantonese, Mandarin and English for both in-person and online formats; participants completing the full course receive internationally recognised certification.
• Workplace Mental Health Champions Program
• Membership Program
• Thriving at Work Assessment and Employee Mental Well-being Survey
• Mindful Managing Training Module
• Introduction to Managing with Mental Health Awareness
• Advanced Managing with Mental Health Awareness
• Cascading Best Practice Leadership
• Essential Mental Health Awareness
• Managing Stress
• Building Resilience from the Inside Out
• Staying Mentally Healthy in Uncertain Times
• Enhancing Your Self-Care
• Overcoming Difficulties Together: Self-Help and Mutual Support Post-Trauma Training module helping employees understand common reactions to traumatic events, distinguish between helpful and unhelpful responses, and gain practical techniques for supporting themselves and others through times of distress.
• Successful Transition to the Workplace
• Parenting and Work-life Harmony
• Cultivating a Growth Mindset
• The Power of Positive Psychology
• Unlock Your Wise Mind: Navigating Life with DBT Skills
• Refresh your Mental Health Support Skills
• Caring for Caregivers Toolkit Practical toolkit addressing the challenges employees face balancing work with caregiving responsibilities; provides actionable recommendations for employers, self-care tips for caregivers and links to local and international support resources.
• Parents' Toolkit: Supporting the Mental Health of Children and Young People Practical toolkit for parents to support and protect the mental health and wellbeing of their children, providing guidance on common emotional and behavioural challenges, supportive conversations, building resilience, and when and how to seek professional help.
• How to Manage Holiday Stress Guide
• Language and Mental Health Stigma Resource
• Men's Mental Health Tips
• Top Tips to Support Sleep
• Dealing with Uncertainty Guide
• CMHA HK Quarterly Bulletin

Quantifiable outcome

• Since 2021, CMHA HK has delivered Mental Health First Aid training to 550+ individuals across 15 organisations
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• MindForward AlliancecoreStrategic or Co-development PartnerCMHA HK is associated with MindForward Alliance, a global workplace mental health network. This partnership provides international credibility, access to global best practices, and participation in international workplace mental health initiatives.
• Corporate Mental Health Alliance (CMHAA)coreStrategic or Co-development PartnerCMHA HK is associated with the Corporate Mental Health Alliance Australia (CMHAA), part of the global alliance of workplace mental health organisations.
• AXAminorStrategic or Co-development PartnerCollaboration partner for the AXA Mind Health Report 2025, which provides research data on mental health trends in Hong Kong.
• Oliver WymanminorStrategic or Co-development PartnerCollaborated on research paper for the mental health in finance industry event, developed by Oliver Wyman to summarise conclusions on workplace mental health in Hong Kong's financial sector.
• Hong Kong Jockey Club Centre for Suicide Research and PreventionminorStrategic or Co-development PartnerResearch partner providing data on suicide statistics in Hong Kong (3 people die by suicide every day), which informs CMHA HK's awareness and prevention efforts.
• Mind HKminorStrategic or Co-development PartnerCollaborated on events including burnout prevention spotlight session and Move it for Mental Health campaign.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Modern Health: Global mental health platform combining digital self-care, coaching, and therapy coverage for enterprise customers. Targets the same mid-to-large corporate buyers as CMHA HK with bundled SaaS.
• Spring Health: Enterprise mental health benefit provider offering precision mental healthcare; increasingly active in Asia regional accounts overlapping CMHA HK's multinational members.
• Lyra Health: Venture-backed mental health benefits platform serving large employers globally with EAP + therapy + coaching. Competes with CMHA HK for the same corporate wellness budgets at multinational members, but at larger scale and with tech-enabled delivery.
• Headspace Health (Headspace for Business): Global mental health and meditation company selling B2B subscriptions to employers; competes with CMHA HK in the Hong Kong and Asia regional corporate wellness procurement cycles.

Direct peers

• Mind HK: Hong Kong-based mental health charity collaborating with CMHA HK on events and campaigns (e.g., Move it for Mental Health, burnout prevention). Focused on public mental health education and awareness in the same HK geography.
• Corporate Mental Health Alliance Australia (CMHAA): Australian sister alliance in the same global network, delivering workplace mental health training, benchmarking, and corporate member programs — operationally identical to CMHA HK with regional peer overlap.
• MindForward Alliance: The global workplace mental health network under which CMHA HK operates; develops flagship corporate training programs (e.g., Workplace Mental Health Champions) localized by regional CMHA chapters.
• City Mental Health Alliance (UK): The UK founding alliance in the same City Mental Health Alliance network, providing workplace mental health training, events, and research to corporate members — directly analogous model from which CMHA HK is derived.

Regional players

• Hong Kong Employee Assistance Programme providers (e.g., MINDSET): Local Hong Kong EAP and corporate wellness providers typically focused on clinical referral; compete for a slice of the same corporate training and wellbeing engagement budget.
• AXA Asia Mental Health Programme (via AXA HK): AXA's Asia mental health research partnership (AXA Mind Health Report) overlaps with CMHA HK's research agenda; competes for HR budget allocation when AXA customers also hold CMHA HK memberships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cmhahk

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Mental Health Alliance Hong Kong