Mystery Shopping

What Mystery Shopping does

Clara Venegas Mystery Shopping (trading as "Mystery Shopping") is a Peru-based, founder-owned B2B professional services firm that has operated in the national market since 2017, with the stated equivalent of six years of presence as of 2023. The company is led by Clara Venegas and runs with a headcount of approximately 11, delivering customer-experience evaluation services through a directory of named offerings: Mystery Shopping Presencial (in-person pseudo-purchase evaluations), Mystery Calling (telephone-based quality measurement), Mystery Web, Online y Redes Sociales (digital and social-channel evaluation), Encuestas Presenciales (in-person satisfaction surveys), Pausas Activas Corporativas (corporate wellness breaks delivered via dance and music), Capacitaciones (training for businesses seeking to participate as government suppliers), and Estudio de Mercado (systematic market research). Deliverables are evidence-backed, combining field photography, video, and audio with consolidated written reports, KPIs, and strategic recommendations. No proprietary software platform or technology stack is disclosed; the offering is fundamentally labor-based fieldwork plus manual reporting.

The business model is professional-services on a quote-based, project-by-project basis with no publicly disclosed pricing. Go-to-market is sales-led and direct: inbound interest flows through the company website (cmysteryshopping.com), Instagram (@cvenegasmysteryshopping), Facebook, and three Peruvian phone numbers and a single email ([email protected]), closing via consultative inside-sales conversations. Target buyers are B2B clients spread across at least fourteen verticals — real estate, call centers, casinos, gyms, beauty salons, cinemas, hotels, children's attractions, clinics, restaurants, automotive, gas stations, financial institutions, and fast food — together with a secondary segment of companies pursuing government-supplier status. The company does not disclose named customers, logos, awards, partnerships, funding rounds, or revenue, and operates as an unincorporated-looking private firm with no parent company, no subsidiaries, and no institutional investors identified in the source material.

Operationally, the company is a small, owner-led delivery shop: the team is described as continuously trained with structured processes to ensure evaluation consistency, and confidentiality of client data is positioned as a core commitment. Geographic footprint is single-country (Peru), with no disclosed expansion plans or international channel. There is no mobile app, no API, no documented technology integrations, no certifications or compliance attestations, and no M&A, partnership, leadership-change, restructuring, or regulatory activity on record.

Name

Mystery Shopping

Legal name

Clara Venegas Mystery Shopping

Website

https://cmysteryshopping.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Clara Venegas Mystery Shopping is a Peru-based B2B professional services firm delivering in-person, phone, and digital mystery shopping evaluations, in-person surveys, market research, corporate wellness programs, and government-supplier training to clients across multiple industries.

Ownership category

akta.pro rank

Product category

Customer Experience / Market Research Services

akta.pro primary industry

Undercover Operations & Integrity Shopping (Internal Theft Testing) (BPAKAJAI)

Keywords

• Mystery shopping services
• Customer experience evaluation
• Mystery calling audits
• Market research studies
• Customer satisfaction surveys

Headquarters

HQ city

Not specified

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Mystery Shopping Services: Professional services revenue from conducting mystery shopping evaluations (in-person, phone, web/digital), delivering detailed reports with evidence (photos, videos, audio), and providing strategic recommendations for service improvement.
2. Market Research Studies: Revenue from conducting market research studies that analyze specific markets to understand consumers, identify competitors, evaluate trends, and provide actionable strategic insights.
3. Government Supplier Training: Training services for businesses and professionals seeking to participate as government suppliers, covering public procurement requirements, procedures, and documentation.
4. Corporate Wellness Programs: Active pause/break programs delivered through dance and music in corporate settings, designed to reduce stress and improve employee physical and mental wellbeing.
5. In-person Surveys: Satisfaction surveys conducted in-person at customer touchpoints to identify areas for improvement and implement preventive/corrective measures.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Clara Venegas Mystery Shopping provides B2B mystery shopping and customer experience evaluation services for businesses across Peru. Trained evaluators conduct pseudo-purchases or real purchases in-person, by phone, and across digital channels (website, social media, email, chat) to objectively assess service quality, capture photo/video/audio evidence, and deliver consolidated reports with metrics, key indicators, and strategic recommendations. The company also offers in-person customer satisfaction surveys, corporate active-break wellness programs, training for government suppliers, and market research studies.

Product overview

Clara Venegas Mystery Shopping is a service-based company offering a portfolio of customer experience evaluation and research solutions. The core offerings consist of Mystery Shopping Presencial (in-person evaluations), Mystery Calling (telephone assessments), and Mystery Web/Online/Redes Sociales (digital channel evaluations), complemented by Encuestas Presenciales (in-person surveys), Pausas Activas Corporativas (corporate wellness breaks), Capacitaciones (government supplier training), and Estudio de Mercado (market research). The company has six years of market presence in Peru and serves multiple industry sectors including real estate, call centers, casinos, hotels, restaurants, healthcare, and financial institutions. Reports include photographic and video evidence, quantitative data, and actionable recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Mystery Shopping Presencial An in-person mystery shopping service in which trained evaluators conduct pseudo-purchases or real purchases to assess service quality, customer attention, and all customer touchpoints — including greeting, product knowledge, objection handling, wait times, and staff presentation — for businesses across multiple Peruvian sectors.
• Mystery Calling Telephone mystery shopping service that objectively measures the quality of phone-based customer service by simulating real customers to assess wait times, professionalism, empathy, protocol adherence, and problem resolution.
• Mystery Web, Online y Redes Sociales Digital mystery shopping service that evaluates online customer experience by analyzing interactions through websites, email, social media (Facebook, Instagram, Twitter), blogs, chats, and contact forms.
• Encuestas Presenciales In-person customer satisfaction surveys that identify opportunities across various customer touchpoints, enabling immediate feedback response and implementation of preventive and corrective measures.
• Pausas Activas Corporativas Corporate wellness program using dance-based active breaks (typically 15–45 minutes) to relieve physical and mental fatigue during the workday, promoting healthy habits and team morale in corporate settings.
• Capacitaciones Specialized training for companies and professionals seeking to participate as government suppliers, covering legal, administrative, and operational requirements for successful public procurement processes.
• Estudio de Mercado Systematic market research that analyzes specific markets to understand consumers, identify competitors, evaluate trends and behaviors, and detect opportunities and threats to support strategic decision-making.

Quantifiable outcome

• Reports with graphs, key indicators, and strategic recommendations
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Ipsos: Global market research and CX measurement firm with significant Latin American presence — broader incumbent that overlaps with Clara Venegas's market research and survey offerings.
• Kantar: Global market research and customer experience measurement leader with Latin American operations — broader incumbent overlapping with the company's market research and CX evaluation services.
• Market Force: Large multi-national customer experience measurement firm offering mystery shopping, surveys, and competitive intelligence — directly overlapping but as a much larger global incumbent.

Direct peers

• IntelliShop: US-based mystery shopping firm delivering in-person, phone, and digital mystery shopping plus competitive intelligence — directly comparable multi-channel CX evaluation methodology.
• Decision Point: Mystery shopping and CX measurement provider serving retail, restaurant, and hospitality verticals — directly comparable in-person evaluation, reporting, and client mix.
• A Closer Look: Mystery shopping services firm delivering in-person and digital evaluations with structured reporting — comparable service model and methodology.
• Coyle Hospitality Group: Specialist mystery shopping firm focused on hotels, restaurants, and casinos — directly comparable to Clara Venegas's hospitality and foodservice verticals.
• Reality Based Group: Specialist mystery shopping firm with structured evaluation methodologies and evidence-based reporting — comparable service model and methodology focus.
• TrendSource: Mystery shopping and CX research firm with multi-channel evaluation capability and vertical specialization — directly comparable in serving multi-location enterprise clients.
• BestMark: One of the largest dedicated mystery shopping companies in North America, providing in-person, telephone, and online evaluations across multiple verticals — closely comparable service offering to Clara Venegas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/cvenegasmysteryshopping?igshid=ZDdkNTZiNTM=
• LinkedInlinkedin.com/company/cmystery-shopping

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mystery Shopping