Coach Approach Training Institute

What Coach Approach Training Institute does

Coach Approach Training Institute (CATI), founded in 2006 and headquartered in Nashville, Tennessee, is a privately held, ICF-accredited coach education institution operating with approximately 7 employees and no external institutional investment. The company delivers coach training in three pillars—Foundation Training (a five-course sequential program plus electives), Advanced Training (12 à la carte specialized courses), and Mentor/Lab Training—with all instruction conducted live online via Zoom and supported by a proprietary learning management system, the Coaches Learning Lab. CATI has educated and credentialed 540+ students globally since founding and awards nine distinct Level 1 and Level 2 credentials spanning neurodiversity, organizing, productivity, and leadership coaching.

CATI's go-to-market is direct-to-consumer: students self-enroll through the company's website via Square payment links, with marketing conducted through LinkedIn, Facebook, Instagram, SEO, and the email newsletter "The CATalyst." Course pricing ranges from $200 to $875 per individual course, $250-$275 for monthly seminars, and $3,035-$3,360 for the full Foundation Training program, with mentor coaching and credentialing fees as additional revenue streams. The customer base comprises aspiring new coaches, organizing and productivity professionals, neurodiversity advocates, allied professionals (education, mental health, HR), transfer coaches from other ICF programs, and already-credentialed ACC/PCC coaches seeking continuing education—distributed across North America, Europe, Oceania, South America, and Africa.

CATI's differentiation rests on the only ICF-accredited curriculum that blends professional organizing, productivity consulting, and ADHD/neurodiversity coaching, anchored by proprietary frameworks (TOSCA, BE-CAUSE, Processing Modalities, Productivity Chain, Awareness-Engagement-Completion) and a unique Skills Building Groups practice format. The faculty comprises published authors and industry pioneers, including co-founders Denslow Brown and Cameron Gott, with 150+ combined years of teaching experience. Competitive advantages include ICF Level 1 and Level 2 accreditations, industry memberships (NAPO, ACTO), and CEU reciprocity with the Institute for Challenging Disorganization (ICD).

Name

Coach Approach Training Institute

Legal name

Coach Approach Training Institute

Website

https://coachapproachtraining.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Coach Approach Training Institute is a Nashville-based, ICF-accredited coach education institution founded in 2006 that delivers live-online training and credentials in ADHD, neurodiversity, organizing, productivity, and leadership coaching to aspiring and credentialed coaches globally.

Ownership category

akta.pro rank

Product category

Professional Coach Training and Certification

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Executive Function Coaching (Planning, Organization, Time Management) (EDAMAIAB)

akta.pro secondary industries

Advanced Study Skills & Executive Function Coaching for High Achievers (time management, workload planning) (EDANAKAJ), Executive Function & Learning Coaching (Organization/ADHD Coaching) (EDAJALAI), Assistive Technology & Learning Accommodations Tutoring (AAC, text-to-speech, note-taking tools) (EDANAFAI)

Keywords

• ICF-accredited coach training
• ADHD coaching certification
• Neurodiversity coaching education
• Professional organizer coaching
• Productivity coach certification

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Course Enrollment Fees: Primary revenue from individual course fees ranging from $200-$835 per course. Students pay per course taken with optional monthly payment plans available for some programs. Foundation Training full program costs $3,035-$3,360 depending on payment choice.
2. Credential Certification Fees: Revenue from awarding 9 distinct Level 1 and Level 2 coaching credentials that recognize coaching application in conjunction with organizing, productivity, neurodiversity, advocacy, and/or leadership
3. Mentor Coaching Sessions: Additional individual mentor coaching session add-ons available for students completing mentor coaching requirements, priced separately from class registration

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Coach Approach Training Institute delivers ICF-accredited live-online coach education programs covering ADHD, neurodiversity, professional organizing, productivity, and leadership coaching through three pillars: a 5-course Foundation Training Program, a 12-course à la carte Advanced Training Program, and Mentor/Lab Training, awarding 9 Level 1 and Level 2 credentials. All courses are delivered live via Zoom and supplemented by a proprietary Coaches Learning Lab for materials and community practice.

Product overview

Coach Approach Training Institute (CATI) is a premier coach training institution offering ICF-accredited training programs through three main pillars: Foundation Training, Advanced Training, and Mentor/Lab Training. The Foundation Training Program consists of 5 required sequential courses (Coaching Essentials, Strengths-Based Coaching, Brain-Based Coaching, Life & ADHD Coaching, Coach Integration) plus 3 elective courses (Coaching Skills Lab, Cultivating Coaching Courage, Client Enrollment Best Practices). The Advanced Training Program offers 12 à la carte courses across ADHD, productivity, leadership, seminar-style, and specialty categories. The institution awards 9 distinct coaching credentials at Level 1 and Level 2 in neurodiversity coaching, organizer coaching, and productivity coaching. All programs feature Skills Building Groups for practice and are delivered live online via Zoom.

Differentiator

Problem solved

Functional benefit

Products and services

• Foundation Training Program A comprehensive 5-course ICF-accredited program (Coaching Essentials, Strengths-Based Coaching, Brain-Based Coaching, Life & ADHD Coaching, Coach Integration) plus 3 elective courses, designed to deliver foundational coaching skills and credentials to aspiring professional coaches.
• Advanced Training Program A flexible, à la carte advanced training program offering 12 different courses for deeper learning and specialization in ADHD, neurodiversity, productivity, leadership, and organizing coaching.
• Mentor/Lab Training Training courses (Core Competency Intensives and Group Mentor Coaching) designed to help coaches meet ICF credentialing requirements for mentor coaching hours.
• Certified Neurodiversity Coach (CNC) Level 1 credential recognizing coaching application in conjunction with neurodiversity support and advocacy.
• Certified Organizer Coach (COC) Level 1 credential recognizing coaching application in conjunction with professional organizing expertise.
• Certified Productivity Coach (CPC) Level 1 credential recognizing coaching application in conjunction with productivity consulting expertise.
• Advanced ADHD & Neurodiversity Coach Level 2 credential (CAOC/CAPC/PCNC) for advanced coaching with ADHD and neurodivergent clients.
• Advanced Organizer Coach Level 2 credential (PCOC/COLC) for advanced coaching combined with professional organizing.
• Certified Productivity Leadership Coach (CPLC) Level 2 credential recognizing advanced productivity coaching with leadership development focus.

Quantifiable outcome

• 540+ students educated and credentialed since 2006
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• International Coaching Federation (ICF)coreStrategic or Co-development PartnerICF accreditation for coach education programs. CATI offers 20 ICF-accredited courses and 9 credentials that meet or exceed ICF standards. Programs provide CEU and CCE hours for ICF credential maintenance.
• National Association of Productivity Professionals (NAPO)minorOthersProfessional membership organization. NAPO logo displayed on CATI website indicating professional affiliation in the productivity industry.
• Association of Coaching Training Organizations (ACTO)minorOthersProfessional membership for coaching training organizations. ACTO membership indicates adherence to industry standards for coach training.
• Institute for Challenging Disorganization (ICD)minorStrategic or Co-development PartnerCATI courses count for CEU credits for Certified Professional Organizer (CPO) and Certified Professional Organizer in Chronic Disorganization (CPO-CD) credentials through ICD. Final determination for accepting credits is made by ICD.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CoachU: CoachU is a long-established ICF-accredited coach training school (founded 1992) offering foundational and advanced coach certification programs delivered virtually. Directly comparable to CATI in target customer (aspiring coaches), ICF accreditation, and virtual delivery model.
• Accomplishment Coaching: Accomplishment Coaching is an ICF-accredited coach training school offering foundational coach certification programs with a focus on empowering coaches to build sustainable practices. Directly competes with CATI for aspiring coach students globally.
• International Coach Academy (ICA): International Coach Academy is an ICF-accredited coach training school offering foundational and advanced coach certification programs with a strong global student base and multiple credential pathways. Directly comparable to CATI in delivery model, accreditation, and target customer.
• iPEC (Institute for Professional Excellence in Coaching): iPEC is an ICF-accredited coach training school offering foundational and advanced coach certification programs with Energy Leadership assessment and COR.E dynamics methodology. Directly competes with CATI as an ICF-accredited coach training provider serving adult learners pursuing professional coaching credentials.
• New Ventures West: New Ventures West is an ICF-accredited coach training school offering the Integral Coaching methodology with foundational and advanced programs. Directly competes with CATI as a premium ICF-accredited coach training provider.
• Co-Active Training Institute (CTI): Co-Active Training Institute is one of the oldest and largest ICF-accredited coach training organizations globally, offering foundational and specialty coach certifications with the proprietary Co-Active Model. Directly competes with CATI in the ICF-accredited coach training market.
• ADD Coach Academy (ADDCA): ADD Coach Academy is a leading ICF-accredited coach training school specifically focused on ADHD coaching, offering foundational and advanced programs plus the Board Certified ADHD Coach credential. Directly competes with CATI for ADHD coaching students and shares the ADHD/neurodiversity specialization.
• Mentor Coach: Mentor Coach is an ICF-accredited coach training school offering foundational programs and ICF credential pathway support including mentor coaching hours. Directly comparable to CATI in accreditation, target market, and ICF-focused curriculum structure.

Others

• Institute for Challenging Disorganization (ICD): ICD is a professional membership and credentialing organization offering the Certified Professional Organizer (CPO) and CPO-CD credentials, with CATI courses providing CEU credit for these certifications. Adjacent ecosystem participant rather than direct competitor, but materially relevant for CATI's organizer coaching credential pathway.
• National Association of Productivity Professionals (NAPO): NAPO is the leading US professional membership organization for productivity and organizing professionals, with CATI as an affiliate member. Industry body rather than direct competitor, but ecosystem participant serving the same professional community CATI trains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Coach-Approach-Training-100063549702053
• LinkedInlinkedin.com/company/coach-approach-training
• Instagraminstagram.com/coachapproachtraining

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coach Approach Training Institute