CoachMag, il Magazine del Coaching e della Formazione

What CoachMag, il Magazine del Coaching e della Formazione does

CoachMag, il Magazine del Coaching e della Formazione, is an Italian bimonthly print and digital magazine dedicated to the coaching and training industry, founded in 2010. It targets professional coaches, corporate trainers, managers, and learning-focused organizations, delivering editorial content on coaching methodologies, professional development, and the business of training. The publication has produced 87 issues (100+ pages each) over 15 years and operates with a network of 20+ expert contributors under the direction of Natascia Pane.

The core product is the magazine itself, distributed in both print and PDF digital formats, with revenue augmented by subscriptions, single-issue sales (€12.90 digital, €16.90 print), advertising solutions for B2B coaching and training vendors, and a growing educational commerce layer. The educational line includes video courses (Decalogo del Coach Eccellente, Magnetic Marketing) priced at €59-€87, themed content packs priced €59-€359 (including the Golden Pack Collection 2025), workbooks, and the recurring 'Coach the Coach' mentorship program at €87 per month. The technology platform is a WordPress-based e-commerce stack, which constrains the company's ability to deliver rich interactive experiences but keeps operating costs low.

The business model is direct-to-consumer and SMB-oriented: a mix of subscription revenue, transactional media sales, advertising, and educational commerce, with no disclosed enterprise contracts or anchor institutional customers. The publishing entity transitioned from NO LIMITS SRL to BEYOND TALENT srl in 2023 (with a Milan registered address while operations remain in Endine Gaiano), and the brand sits within director Natascia Pane's broader portfolio of coaching and training assets, including the No Limits Coaching School and No Limits Business School, generating cross-promotional leverage across properties.

Name

CoachMag, il Magazine del Coaching e della Formazione

Legal name

BEYOND TALENT srl

Website

https://coachmag.it

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Italian bimonthly magazine and educational commerce platform serving professional coaches, corporate trainers, managers, and learning-focused organizations with editorial content, subscriptions, online courses, monthly mentorship, themed content packs, and advertising solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Endine Gaiano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Magazine Sales: Single copy sales of CoachMag magazine in digital (PDF) or print format at €12.90 and €16.90 respectively.
2. Subscription Revenue: Annual subscription model providing 6 bimonthly issues. Two tiers available: digital-only and print+digital. Subscription auto-renews annually unless cancelled.
3. Advertising Sales: Revenue from advertising placements including full-page ads, double-page spreads, and advertorial content in the print and digital magazine, on the website, in newsletters, and on social media channels.
4. Educational Products: Sales of video courses, workbooks, and special packs for coaching professionals. Products include 'Il Decalogo del Coach Eccellente' video course, 'Coach the Coach' coaching practice programs, and themed magazine packs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

CoachMag is a bimonthly Italian-language magazine dedicated exclusively to coaching and training professionals, sold in digital (PDF) and print formats through individual copies and annual subscriptions. The product portfolio extends beyond the magazine to include video and audio courses, themed special packs, workbooks, a mentorship program, and gift subscriptions.

Product overview

CoachMag is a digital and print bimonthly magazine dedicated to coaching and training professionals in Italy, published since 2010. The product portfolio centers on the CoachMag Magazine (issues 80-87+ currently available), offered through individual purchases (digital €12.90, print+digital €16.90) or annual subscriptions (digital or print+digital). The ecosystem includes: bundled Special Packs for specific topics (Business & Leadership, Coaching Tools, Client Acquisition), video/audio courses (Decalogo del Coach Eccellente, Magnetic Marketing, Coach the Coach mentorship), workbooks, free educational resources (neuroscience, ethics, regulations, women in coaching), and gift subscriptions. The publication also offers advertising solutions for businesses targeting the coaching community. Content is distributed in Italian with bimonthly release schedule (January, March, May, July, September, November).

Differentiator

Problem solved

Functional benefit

Products and services

• CoachMag Magazine (single issue) Flagship bimonthly magazine dedicated to coaching and training professionals, available in digital (PDF) at €12.90 and print+digital at €16.90. Each issue contains 100+ pages covering leadership, neuroscience, ethics, business development, and coaching techniques.
• CoachMag Annual Digital Subscription Annual subscription providing 6 bimonthly issues delivered in PDF format via the subscriber's My Account area, with instant access upon publication. Auto-renews annually unless cancelled.
• CoachMag Annual Print + Digital Subscription Annual subscription combining 6 digital PDF issues plus physical delivery of print copies via Poste Italiane (Piego di libri) throughout Italy. Includes free recovery of missed issues and auto-renews annually.
• CoachMag Golden Pack Collection 2025 Comprehensive bundle of multiple magazine issues and resources for professional coaching development, priced at €359.00 (reduced from €733.00).
• CoachMag Pack 'Business & Leadership' Themed bundle focused on business and leadership coaching strategies, containing selected magazine issues, priced at €59.00 (reduced from €92.20).
• CoachMag Pack 'Coaching: la Cassetta degli Attrezzi' Toolkit bundle providing essential coaching tools and methodologies, including multiple magazine issues, priced at €59.00 (reduced from €91.20).
• CoachMag Pack 'Coaching: crea il tuo business' Business development bundle containing 10 magazine issues focused on marketing, client acquisition, and business building for coaches, priced at €59.00 (reduced from €83.00).
• CoachMag Pack 'Strumenti di Coaching' Coaching tools bundle with 11 magazine issues covering fundamental knowledge for conducting coaching sessions, priced at €59.00 (reduced from €86.90).
• Coach the Coach (Mentorship Program) Monthly mentorship program led by Mentor Coach Natascia Pane, providing practical coaching practice sessions with direct feedback to develop coaching competencies. Priced starting at €87/month.
• Il Decalogo del Coach Eccellente (Video Course) Comprehensive video course on the 10 golden rules for becoming an excellent professional coach, priced at €87.00 (reduced from €174.00).
• Magnetic Marketing (Audio Course) Audio course teaching marketing strategies for coaches to attract clients and create irresistible products, priced at €59.00 (reduced from €87.00).
• Indossa il tuo obiettivo (Workbook) Interactive workbook priced at €9.90 designed to help readers define and achieve their goals, available in both print and online formats.
• Gift Subscriptions Gift subscription options for CoachMag magazine available in print format at €89.90 or digital format at €59.90.
• Advertising Solutions Comprehensive advertising options including full-page and double-page ads in print and digital magazine editions, website banners, newsletter placements, and sponsored content across social networks for third-party advertisers targeting the coaching community.
• CoachMag n.85 – Allenare la Leadership Bimonthly magazine issue n.85 dedicated to the theme 'Allenare la Leadership: come Coaching e Formazione costruiscono Leader autentici' (Training Leadership: how Coaching and Training build authentic Leaders).
• CoachMag n.84 – Valori ed Etica del Coaching Bimonthly magazine issue n.84 dedicated to the theme 'Valori ed Etica del Coaching: la Bussola invisibile del Coach' (Values and Ethics of Coaching: the Coach's invisible Compass).
• CoachMag n.83 – Storytelling di impatto Bimonthly magazine issue n.83 dedicated to the theme 'Storytelling di impatto: raccontare il Coaching per attrarre clienti' (Impactful storytelling: telling Coaching to attract clients).
• CoachMag n.82 – La presenza del Coach Bimonthly magazine issue n.82 dedicated to the theme 'La presenza del Coach: l'arte di essere, prima di fare' (The Coach's presence: the art of being, before doing).
• CoachMag n.81 – Coaching in Azienda Bimonthly magazine issue n.81 dedicated to the theme 'Coaching in Azienda: Strategie per il Successo e la Crescita Organizzativa' (Coaching in the Company: Strategies for Success and Organizational Growth).
• CoachMag n.80 – Trasformare le Abitudini Bimonthly magazine issue n.80 dedicated to the theme 'Trasformare le Abitudini: Il Ruolo Cruciale del Coach' (Transforming Habits: The Crucial Role of the Coach).
• CoachMag n.86 – Bias Cognitivi Bimonthly magazine issue n.86 dedicated to the theme 'Bias Cognitivi: come influenzano le sessioni di Coaching senza che tu te ne accorga' (Cognitive Biases: how they influence Coaching sessions without you noticing).
• CoachMag n.87 – Coaching e conflitto Bimonthly magazine issue n.87 dedicated to the theme 'Coaching e conflitto: gestire tensioni senza spegnerle' (Coaching and conflict: managing tensions without extinguishing them).

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Luca BerniminorOthersExecutive and Team Coach who curates the 'Coaching e Neuroscienze' (Coaching and Neuroscience) special report for CoachMag, providing expert content on how neuroscience applies to coaching practice.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EMCC (European Mentoring & Coaching Council): European-level coaching professional body that publishes coaching-related content and operates in Europe. Comparable as a coaching trade publication and credentialing body serving European coaching professionals.
• TD Magazine (Association for Talent Development): Flagship publication of ATD, the largest US association for talent development professionals. Comparable niche trade magazine model covering training, coaching, and learning & development topics with similar subscription and advertising revenue mix.
• Chief Learning Officer (CLO Media): B2B media brand for senior learning and development executives, including executive coaching content. Comparable as a trade publication with subscription and advertising revenue serving the enterprise training/coaching market.
• Coaching World (International Coaching Federation): The flagship publication of the International Coaching Federation, the largest global coaching body. Directly comparable as a niche trade magazine targeting professional coaches, though distributed globally and English-language rather than Italian.
• Training Magazine (Lakewood Media Group): US-based bimonthly trade publication for training professionals, with very similar business model: print + digital subscriptions, advertising, events, and awards. Comparable target market of corporate trainers and learning professionals.
• Training Journal (UK): UK-based trade publication for learning and development professionals. Comparable niche trade magazine serving training and coaching practitioners, though English-language and focused on UK/international markets.

Emerging players

• CoachHub: European-headquartered digital coaching platform serving enterprise clients with AI-matched coaches. Comparable as a Europe-based coaching industry player with venture backing; competes for the same pool of professional coaching attention and corporate training budgets as CoachMag.
• BetterUp: US-based digital enterprise coaching platform with significant venture backing. Different business model (B2B SaaS coaching delivery vs. media publishing), but operates in the same coaching-for-professionals market and represents a potential competitive threat as digital-native coaching services scale.

Broad incumbents

• Forbes Italia: Italian edition of Forbes business media brand. Comparable as an Italian-language business publication with overlapping leadership and professional development content, though broader audience than CoachMag's coaching-specific niche.
• Harvard Business Review: Global flagship business publication with substantial leadership and executive coaching coverage. Operates as subscription + advertising model similar to CoachMag but at vastly larger scale and broader audience; HBR's leadership content directly overlaps with CoachMag's coaching and leadership themes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coachmag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoachMag, il Magazine del Coaching e della Formazione