coach und coach gmbh

What coach und coach gmbh does

coach und coach gmbh is a Swiss agile coaching and training firm founded in 2017 and headquartered at Kapellplatz 3, Luzern. The company is owned and operated by its two authorized representatives, Markus Wissekal and Stefan Kinigadner, and operates as a bootstrapped, founder-owned private GmbH with no external funding, parent entity, or subsidiaries.

The firm delivers professional services across a 3x3 responsibility-and-engagement matrix covering coaching, mentoring, moderation, training, design, reflecting (Spiegeln), consulting (Beratung), and expert implementation. Its core differentiators are two proprietary methodologies: the Lernzonenmodell (Learning Zone Model), a visual framework mapping comfort, learning, and panic zones to surface team skills gaps, and Flow Estimates, an estimation technique that maps task challenge against individual ability to predict flow-state likelihood. Both have been showcased at major agile conferences including OOP 2019 in Munich and London Lean Kanban Days 2019.

Revenue is generated entirely through professional services engagements — primarily direct coaching contracts, LKU-certified Kanban training delivered through the Digicomp channel partnership, workshop moderation, and mentoring programs. The firm serves corporate organizations and agile software teams across the DACH region, with partnership footprints extending into Austria (sinnvollFühren network) and the Lake Constance ICT cluster (IT Rockt!). Pricing is custom and quote-based, no public rate cards are disclosed, and revenue figures are not publicly reported.

Name

coach und coach gmbh

Legal name

coach und coach gmbh

Website

https://coach.und.coach

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

coach und coach gmbh is a Swiss agile coaching and training firm in Luzern offering coaching, mentoring, moderation, and certified Kanban training to corporate clients across the DACH region, distinguished by its proprietary Lernzonenmodell and Flow Estimates methodologies.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Organizational Change & Transformation Coaching (EDABANAG)

akta.pro secondary industries

Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA)

Keywords

• Agile coaching
• Kanban training
• Team facilitation
• Scrum training
• Organizational transformation

Headquarters

HQ city

Luzern

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Coaching Services: Individual and team coaching services where solutions are found by clients with facilitation support. Services include Agile coaching, team development, and organizational transformation consulting.
2. Training Services: Kanban training and other agile methodology training, including certified programs. Offered through partnerships with Digicomp and LKU certification.
3. Mentoring Services: Mentoring programs providing young and experienced talents with a safety net for developing ideas, offering knowledge, experience, and support.
4. Moderation Services: Workshop moderation and creative enrichment services including retrospectives, vision workshops, PI-plannings, and team building events.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

coach und coach gmbh delivers agile and solution-focused coaching, mentoring, moderation, and training services to corporate teams and organizations. Founded in 2017 and based in Luzern, Switzerland, the firm supports agile transformations through certified Kanban training (in partnership with Digicomp), Scrum training, workshop facilitation (retrospectives, vision workshops, PI-plannings), and proprietary methodologies including the Lernzonenmodell (Learning Zone Model) and Flow Estimates.

Product overview

coach und coach gmbh is an agile and solution-focused coaching company based in Lucerne, Switzerland, offering a portfolio of professional services structured around a 3x3 matrix of service types and responsibility levels. The core offerings include Coaching, Mentoring, Moderation, Training, Design, Spiegeln (Reflecting), Beratung (Consulting), and Experte (Expert) services. The company also developed proprietary methodologies including the Lernzonenmodell (Learning Zone Model) for team-based learning and Flow Estimates, an estimation technique focused on flow state probability. Services are delivered through certified trainers, including LKU-certified Kanban training in partnership with digicomp.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DigicompcoreChannel Partner/ Reseller/ Distributor · 1 January 2019First accredited Kanban trainers in Switzerland offering training through Digicomp's network. Digicomp provides seven training locations across Switzerland and 40 years of market experience, making them an ideal distribution partner for coach und coach training programs.
• IT Rockt!minorStrategic or Co-development Partner · 1 January 2019Network partner with the ICT cluster of the Lake Constance region (Bodenseeregion). IT Rockt! connects around 2,000 companies and 20,000 individuals. coach und coach offers training services, particularly at favorable conditions for startups in the region.
• CoCOOcoreChannel Partner/ Reseller/ Distributor · 1 January 2019Training partner for agility at one of the largest globally operating technology companies. Works with other trainers around Markus Reinhold to deliver interactive Scrum training, Product Owner training, and certified Kanban programs.
• sinnvollFührencoreStrategic or Co-development Partner · 1 January 2018Partnership with the sinnvollFühren network, founded by Veronika Kotrba and Ralph Miarka (authors of 'Agile Teams lösungsfokussiert coachen'). The partnership involves mutual training attendance, participation in trainer retreats in Vienna, and alignment around solution-focused coaching principles.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Boris Gloger Consulting: Boris Gloger is one of the most prominent agile coaches in the DACH region, offering agile transformation, Scrum/Kanban training, and team coaching to large enterprises. Highly comparable to coach und coach by geography, customer segment (corporate agile transformations), and service mix.
• David J. Anderson / Lean Kanban University: Founded by David J. Anderson, Lean Kanban University is the canonical Kanban training and certification body and operates accredited trainers globally. coach und coach is an LKU-accredited Kanban trainer, putting the two in direct competition for Swiss/DACH Kanban training engagements.
• agile42: agile42 is a global agile consulting and training firm offering Scrum/Kanban enterprise coaching, certifications, and transformation programs. Closely comparable in offering mix and boutique scale, though with broader international reach.
• Mountain Goat Software: Mountain Goat Software, founded by Mike Cohn, is a well-known Scrum training and coaching firm offering Certified Scrum Developer/Professional courses and agile coaching. Direct comparable on Scrum training IP and small-firm coaching model.

Regional players

• Xebia: Xebia is a Dutch-origin IT consultancy with strong agile/DevOps training, coaching, and transformation practices across Europe and beyond. Comparable on agile coaching services but headquartered in the Netherlands and at significantly larger scale.
• codecentric: codecentric is a large German IT consultancy with strong agile/DevOps/Scrum training and coaching practices. Comparable on agile training and enterprise transformation but operating in Germany and at materially larger scale than coach und coach.
• andrena objects: andrena objects is a German agile software development and coaching firm offering Scrum/Kanban coaching, embedded agile teams, and training. Comparable in service mix and methodology focus but based in Germany and operating primarily in the German-speaking market rather than Switzerland.

Broad incumbents

• Scrum.org: Scrum.org, founded by Ken Schwaber (co-creator of Scrum), offers the Professional Scrum Trainer (PST) network, certifications, and enterprise training worldwide. A much larger incumbent that competes for the same Scrum training and coaching budget that coach und coach targets.
• McKinsey & Company: McKinsey operates a broad organizational and agile transformation practice serving global enterprises. While operating at far larger scale and price point, it competes for the same enterprise agile/organizational transformation budgets that coach und coach addresses at the team-coaching layer.
• Scaled Agile: Scaled Agile is the steward of the SAFe framework and runs a global network of SPCT/SAFe Program Consultants who deliver large-scale agile transformation. Overlaps with coach und coach in the enterprise agile training category but at a much larger scale and framework-specific scope.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/coachundcoach
• LinkedInlinkedin.com/company/coach-und-coach-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about coach und coach gmbh