Coastal Bank & Trust

What Coastal Bank & Trust does

Coastal Bank & Trust operates as a banking entity within the Synovus Bank franchise, which is a DBA of Pinnacle Bank (Tennessee), itself a subsidiary of publicly traded Pinnacle Financial Partners, Inc. (NASDAQ: PNFP). The combined organization was formed through the 2024 merger of Synovus (founded 1888 in Columbus, Georgia) and Pinnacle Financial Partners, creating one of the largest southeastern U.S. banking institutions with operations spanning 10 states — Alabama, Georgia, Florida, Tennessee, North Carolina, South Carolina, Kentucky, Virginia, Maryland — and Washington D.C. The Coastal Bank & Trust location sits in Pensacola, Florida, as part of the broader Synovus regional network.

The combined franchise delivers a full-stack banking platform across four business units: Personal Banking (checking, savings, money market, CDs, HSAs, mortgages, home equity, personal loans, credit cards), Small Business (business checking/savings, SBA loans, cash flow management, merchant services, payroll/HR), Corporate & Commercial (commercial lending, asset-based lending, structured lending, capital markets, treasury and payment solutions, industry expertise in healthcare, technology, agriculture, restaurant finance, franchise, senior housing, alternative energy), and Wealth Management (private wealth, trust services, financial planning, investment services via Synovus Securities and Synovus Trust Company). The technology layer consists of My Synovus digital banking (online and mobile), Synovus Gateway commercial online banking, Zelle peer-to-peer payments, Apple Pay/Google Pay/Samsung Pay digital wallets, and a regional ATM network, supplemented by the Carefull fraud-protection integration for premium tiers.

The revenue model is traditional commercial banking: net interest income on loans (commercial real estate, residential mortgages, business loans, personal loans) and securities portfolios, supplemented by transaction-fee revenue (deposit fees, wire/overdraft, credit card interchange, mortgage banking gain-on-sale and servicing fees), subscription/recurring wealth management fees through Synovus Securities and Synovus Trust Company, and capital markets revenue from fixed income sales/trading, loan and debt capital markets, and derivatives. Go-to-market is a relationship-driven model with dedicated relationship managers for corporate/commercial clients combined with physical branch retail distribution and self-serve digital channels. Pricing is quote-based and relationship-tiered rather than published on a public schedule.

Name

Coastal Bank & Trust

Legal name

Pinnacle Bank

Website

https://coastalbankandtrust.synovus.com

Company type

Public

Founded year

1888

Operating status

Operating

Headcount range

11–50 employees

Short description

Coastal Bank & Trust operates within the Synovus Bank franchise (a DBA of Pinnacle Bank, subsidiary of publicly traded Pinnacle Financial Partners, NASDAQ: PNFP), serving personal, small business, corporate, and wealth management clients across 10 southeastern U.S. states and Washington D.C.

Ownership category

akta.pro rank

Product category

Retail and Commercial Banking

NAICS

Commercial Banking (52211), Commercial Banking (522110), Depository Credit Intermediation (5221), Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991), Trusts, Estates, and Agency Accounts (525920)

SIC

National Commercial Banks (6021), State Commercial Banks (6022), Asset-Backed Securities (6189), Investment Advice (6282)

akta.pro primary industry

Onshore Private Banking (Domestic HNW/UHNW) (FSAAABAA)

akta.pro secondary industries

Real Estate (Commercial Property, REITs) (FSABACAH), Healthcare & Pharmaceuticals (FSABACAN), Corporate Trust Services (Trustee, Agent & Escrow Roles) (FSAEAKAB), Corporate & Institutional Trust Services (FSAAANAB), Corporate Finance & Capital Advisory (BPAHADAB)

Keywords

• Retail banking services
• Commercial lending products
• Wealth management services
• Treasury payment solutions
• Digital banking platform

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Interest Income: Traditional banking revenue from interest earned on loans (commercial real estate, residential mortgages, business loans, personal loans) and securities portfolio
2. Non-Interest Income - Deposit Fees and Charges: Fee income from deposit services including checking account maintenance fees, overdraft fees, wire transfer fees, and ATM usage charges
3. Wealth Management and Investment Services: Revenue from private wealth management, institutional trust services, investment management, and financial planning through Synovus Securities, Inc. and Synovus Trust Company
4. Capital Markets Revenue: Fixed income sales and trading, loan capital markets, debt capital markets, and market risk management derivatives
5. Credit Card Revenue: Personal and business credit card transaction fees and interchange income
6. Mortgage Banking: Mortgage origination and servicing revenue including gain on sale of mortgages and servicing fees

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Coastal Bank & Trust provides retail, small business, corporate, commercial, and wealth management banking services to consumers and businesses in Pensacola, Florida, operating as part of Synovus Bank (a division of Pinnacle Bank, a subsidiary of Pinnacle Financial Partners, Inc.). Core offerings include deposit accounts, consumer and commercial loans, treasury and payment solutions, capital markets, and wealth advisory services delivered through branch, digital, and relationship management channels.

Product overview

Synovus Bank (now operating as part of Pinnacle Financial Partners) offers a comprehensive suite of banking and financial services organized across personal banking, business/commercial banking, corporate banking, and wealth management divisions. The personal banking platform includes deposit products (checking, savings, money market, CDs, HSAs), lending products (mortgages, home equity, personal loans, credit cards), and digital banking services through My Synovus platform with mobile app, digital wallets (Apple Pay, Google Pay), and Zelle peer-to-peer payments. Business banking provides business checking, savings, cash flow management, merchant services, SBA loans, and the Synovus Gateway commercial banking platform. Corporate and commercial services encompass commercial lending, commercial real estate financing, asset-based lending, structured lending, capital markets, treasury and payment solutions. Wealth management includes private wealth management, trust services, financial planning, investment services, and institutional trust for foundations, endowments, and corporate trust. The Synovus Inspire program offers premium relationship banking benefits. The 2026 merger with Pinnacle Financial Partners is bringing these services together under the Pinnacle brand.

Differentiator

Problem solved

Functional benefit

Brands

• Synovus Securities, Inc. Registered Broker-Dealer and SEC registered Investment Advisor subsidiary providing investment products and services
• Synovus Trust Company, N.A.
• Creative Financial Group
• Synovus Family Office

Products and services

• Personal Checking Accounts Day-to-day banking accounts with features like overdraft protection and direct deposit for individual consumers.
• Personal Savings Accounts Savings accounts designed for building emergency funds and long-term savings with competitive interest rates.
• Money Market Accounts Higher-interest earning accounts for customers with higher balances seeking liquidity.
• Certificates of Deposit Time deposits offering guaranteed returns over fixed terms for customers seeking stable, low-risk growth.
• Health Savings Accounts Tax-advantaged accounts for qualified health expenses, paired with high-deductible health plans.
• Personal Credit Cards Credit card products for personal use including rewards, cash back, and travel benefits.
• Home Mortgages Mortgage financing options for purchasing or refinancing residential properties.
• Home Equity Lines of Credit Revolving credit lines secured by home equity for major purchases, debt consolidation, or renovations.
• Personal Loans and Lines of Credit Unsecured lending options for personal expenses, debt consolidation, or major purchases.
• My Synovus Digital Banking Online and mobile banking platform enabling customers to manage accounts, transfer funds, pay bills, deposit checks, and access financial tools.
• Digital Wallets Mobile payment solutions including Apple Pay, Google Pay, and Samsung Pay for secure contactless transactions.
• Zelle Fast, safe peer-to-peer payment service for sending money directly between bank accounts.
• Synovus Inspire Premium Banking Relationship banking program offering premium benefits, personalized service, and exclusive perks for qualifying customers.
• Business Checking Accounts Commercial checking accounts with tools for cash flow management, fraud protection, and business operations. Includes Performance Business Checking bundle.
• Business Savings Accounts Business savings accounts for accumulating reserves and managing business finances.
• Cash Flow Management Services Comprehensive treasury management including receivables, payments, merchant services, and payroll solutions for businesses.
• Merchant Services Payment processing solutions enabling businesses to accept credit cards and electronic payments.
• SBA Loans Small Business Administration-backed loans providing government-guaranteed financing for small businesses.
• Synovus Gateway Commercial Online Banking Online and mobile banking platform for commercial customers to manage accounts, transactions, and treasury operations.
• Commercial Lending and Lines of Credit Customized lending solutions for businesses including term loans, revolving credit facilities, and specialized financing.
• Commercial Real Estate Lending Financing solutions for commercial property acquisitions, development, and refinancing.
• Asset-Based Lending Credit facilities secured by collateral such as inventory, receivables, and equipment for corporate borrowers.
• Capital Markets Services Investment banking services including debt and equity capital markets, loan capital markets, and fixed income trading.
• Treasury and Payment Solutions Enterprise cash management including receivables management, fraud mitigation, commercial cards, and international banking.
• Private Wealth Management Comprehensive wealth management services for high-net-worth individuals including investment management and planning.
• Trust Services Personal and institutional trust services including estate planning, trust administration, and fiduciary services.
• Financial Planning Professional financial planning services including retirement, education, and comprehensive financial strategies.
• Investment Services Brokerage and investment advisory services for individuals and institutions through Synovus Securities, Inc.
• Retirement Plan Services Corporate retirement plan administration including 401(k) and defined benefit plan services.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Russell HenleycoreGTM or Marketing PartnerPGA TOUR professional and Charles Schwab Challenge winner (sixth PGA TOUR victory) serving as brand ambassador for the combined Pinnacle + Synovus brand. Partner and spouse Teil Henley also involved as role models in community engagement activities.
• Synovus ParkflagshipGTM or Marketing PartnerNaming rights partnership for sports and entertainment venue providing brand visibility and community engagement through sports marketing.
• Synovus Bank AmphitheaterflagshipGTM or Marketing PartnerNaming rights partnership for amphitheater venue enabling community entertainment engagement and brand presence at live events.
• The Henleys (Russell and Teil Henley)coreGTM or Marketing PartnerFamily partnership with professional golfer Russell Henley and wife Teil Henley serving as brand ambassadors and community role models.
• Edgar Evans, Jr.minorGTM or Marketing PartnerPartnership arrangement with Edgar Evans, Jr. referenced in the partnerships section of the website.
• Mark ImmelmanminorGTM or Marketing PartnerPartnership arrangement with Mark Immelman referenced in the partnerships section of the website.
• Pinnacle Financial PartnersflagshipStrategic or Co-development PartnerStrategic merger combining Synovus and Pinnacle Financial Partners into one firm. Synovus now operates as a dba of Pinnacle Bank, a Tennessee bank. The merger combines two banking legacies and creates one of the largest southeastern U.S. banking institutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Truist Financial Corporation: Top-10 U.S. commercial bank (NYSE: TFC) headquartered in Charlotte, NC, with deep southeastern U.S. branch density and full-service consumer, commercial, wealth, and capital markets offerings that directly overlap with the subject company's franchise.
• United Community Banks: Smaller southeastern U.S. community bank (NYSE: UCB) with consumer, small business, and commercial banking products that mirror the subject company's personal and small business banking segments.
• First Horizon Corporation: Memphis-based regional bank (NYSE: FHN) with comparable size, southeastern U.S. presence, and a similar mix of commercial banking, specialty lending, and wealth services, making it a closely aligned public peer.
• Regions Financial Corporation: Publicly traded regional bank (NYSE: RF) headquartered in Birmingham, Alabama, with a similar southeastern U.S. branch footprint and comparable personal, small business, corporate, and wealth management capabilities, making it one of the closest direct comparables.
• SouthState Corporation: Southeastern U.S. regional bank holding company (NYSE: SSB) operating across the same geographies with consumer, commercial, and wealth offerings directly comparable to Synovus/Pinnacle's franchise.
• Cadence Bank: Publicly traded regional bank (NYSE: CADE) with a southeastern U.S. footprint and a similar mix of commercial banking, treasury management, and wealth services overlapping with the subject company.

Regional players

• Atlantic Capital Bancshares: Smaller southeastern U.S. commercial bank with comparable middle-market commercial lending, treasury management, and capital markets capabilities serving overlapping geographies.

Broad incumbents

• Wells Fargo & Company: National bank with significant southeastern commercial banking and wealth management presence; competes for the same corporate, CRE, and wealth clients but offers a much broader national and global product set.
• Bank of America Corporation: National money-center bank with a major southeastern U.S. retail and commercial franchise; competes directly for corporate, wealth, and capital markets clients but operates far more broadly than the subject company.
• JPMorgan Chase & Co. Largest U.S. bank with significant investment banking, commercial banking, and wealth management capabilities competing for the subject company's larger corporate and capital markets relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/synovus
• Facebookfacebook.com/Synovus
• LinkedInlinkedin.com/company/coastal-bank-&-trust
• Instagraminstagram.com/synovusbank

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Bank & Trust