Cobra Watertech
Cobra Watertech is a South African plumbing fittings and water technology manufacturer founded in 1951, headquartered in Gauteng, and operating as part of LIXIL Group, serving residential, commercial, and construction markets.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cobra Watertech does
Product detail, technology architecture, pricing model, and go-to-market specifics are not disclosed in the available source material; the company's web content consists of a minimal loading page. Based on category norms, Cobra likely generates revenue through wholesale distribution to plumbing merchants, retail chains, and specification into commercial and residential construction projects, with potential export reach into broader African markets via LIXIL's global network. No specific revenue model, pricing structure, or channel breakdown is confirmed in the input data, and any of these mechanics should be treated as inference rather than disclosed fact. As a LIXIL subsidiary, Cobra benefits from group-level procurement, R&D, and brand portfolio cross-leverage but operates as a regionally focused South African manufacturing entity within that global structure.
Cobra Watertech firmographics
Firmographics- Name
- Cobra Watertech
- Legal name
- Cobra
- Website
- https://cobra.lixil.co.za
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cobra Watertech is a South African plumbing fittings and water technology manufacturer founded in 1951, headquartered in Gauteng, and operating as part of LIXIL Group, serving residential, commercial, and construction markets.
- Ownership category
- akta.pro rank
Cobra Watertech business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Cobra Watertech product offering
Product offeringCore offering
Cobra Watertech is a South Africa-based water-technology company founded in 1951, headquartered in Factoria, Gauteng, with approximately 135 employees. Based on its company name and operation under the LIXIL group domain (cobra.lixil.co.za), it manufactures and supplies water-related building and plumbing products for the South African market. Specific product lines and pricing are not detailed in the available source material.
Product overview
No product details available. The source content consists of a basic loading page structure with no substantive information about Cobra Watertech's products or services.
Differentiator
Problem solved
Functional benefit
Companies that use Cobra Watertech
Customer profileIdeal customer profiles2 records
Cobra Watertech technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cobra Watertech partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
Cobra Watertech competitors and assessment
Company assessmentBroad incumbents
- Kohler: Kohler is a global broadline kitchen and bath brand with much wider scope (sanitaryware, tiles, engines, etc.) than Cobra. It is comparable as a competitor in the South African premium fittings and bathroom specification market, but Kohler's portfolio extends far beyond faucets, making it a broad incumbent rather than a direct peer.
- Villeroy & Boch: Villeroy & Boch is a premium European brand spanning bathroom ceramics, taps, and tableware. It is comparable to Cobra at the high end of the South African specification market where both brands compete for premium residential and hospitality projects, though V&B's portfolio breadth goes well beyond plumbing fittings.
- Roca (Roca Sanitario): Roca is a Spanish global sanitaryware and fittings manufacturer with established African distribution. It competes with Cobra across bathroom fittings and taps in commercial and residential projects across South Africa, with broader portfolio scope than Cobra (toilets, basins, baths in addition to fittings).
- Ideal Standard: Ideal Standard is a European bathroom and fittings manufacturer with operations across the Middle East and Africa. It competes with Cobra in commercial specifications and developer projects in Southern Africa, offering an overlapping product range (taps, mixers, valves) as part of a broader sanitaryware portfolio.
- American Standard Brands: American Standard is a LIXIL-owned global bathroom and kitchen fittings brand that, like Cobra, sits under the LIXIL umbrella. Both brands share distribution in Asia-Pacific and emerging markets, and American Standard competes with Cobra in mid-market residential fittings across LIXIL's regional portfolios.
Direct peers
- Hansgrohe: Hansgrohe is a German manufacturer of premium showers, mixers, and bathroom fittings. It competes with Cobra in the upper-end South African specification market, with similar product categories (kitchen mixers, shower systems, thermostatic controls) and an overlapping premium positioning targeting architects and developers.
- Grohe: Grohe is a global premium faucet and shower brand also owned by LIXIL, making it the closest direct peer to Cobra Watertech. Both manufacture residential and commercial plumbing fittings under the LIXIL umbrella, compete in the same product categories (taps, mixers, showers), and leverage shared technology platforms — Cobra serves as the LIXIL faucet brand for the Southern African market while Grohe leads in Europe and other regions.
- Delta Faucet: Delta Faucet is one of the largest faucet manufacturers globally and competes with Cobra in residential and light-commercial fittings. Its product range — kitchen and bath taps, showerheads, valves — overlaps Cobra's core offering, and both serve similar installer and retail/wholesale channels.
- Moen: Moen is a leading North American faucet and fixtures brand expanding into international markets. It directly competes with Cobra in the kitchen and bathroom tap category, with comparable mid-to-premium positioning and a similar emphasis on water-saving and pull-down mixer technology relevant to South African consumers.
Regional players
- Armitage Shanks: Armitage Shanks is a UK-focused bathroom fittings brand (part of Ideal Standard) that competes with Cobra in cross-market commercial specifications and export channels into Africa. It is a regional peer because its primary market is the UK, but it overlaps Cobra on comparable product categories and channel types when serving African specifiers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Cobra Watertech social profiles
Digital presenceCobra Watertech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cobra Watertech leadership team
Management profileNumber of profiles
Cobra Watertech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cobra Watertech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cobra Watertech
What does Cobra Watertech do?
Cobra Watertech is a South Africa-based water-technology company founded in 1951, headquartered in Factoria, Gauteng, with approximately 135 employees. Based on its company name and operation under the LIXIL group domain (cobra.lixil.co.za), it manufactures and supplies water-related building and plumbing products for the South African market. Specific product lines and pricing are not detailed in the available source material.
When was Cobra Watertech founded?
Cobra Watertech was founded in -1. It employs 101 to 250 people.
Who are Cobra Watertech's main competitors?
Broad incumbents on record are Kohler, Villeroy & Boch, Roca (Roca Sanitario), Ideal Standard and American Standard Brands. Direct peers are Hansgrohe, Grohe, Delta Faucet and Moen. Armitage Shanks is listed as a regional player.
Does Cobra Watertech have an API?
No public API is recorded for Cobra Watertech.