La Cage
La Cage is a privately held Quebec-based sports brasserie chain operating ~40 dine-in locations across Quebec with international franchises in France and the UK, combining live sports broadcasting with a local-ingredient menu, loyalty program, delivery, catering, and a growing grocery retail product line.
- Company typePrivate
- Founded1984
- HeadquartersBoucherville, Canada
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What La Cage does
La Cage is a privately held Quebec-based sports brasserie chain founded in 1984 and operated by Groupe Grandio (13401537 Canada Inc.), headquartered in Brossard, Quebec. The company operates approximately 40 dine-in sports bar locations across Quebec, plus its first international franchise in Bordeaux-Bègles, France (opened June 2024) and additional planned locations in Aix-en-Provence, France and London, UK for 2026. Its core offering combines a full-service dine-in experience featuring 4K Ultra HD sports broadcasting with a localized menu of wings, burgers, poutine, brisket, and seasonal items developed by Corporate Chef Denis Dupuis (25 years in role), augmented by the PIDZZ Neapolitan pizza sub-brand.
The business operates a multi-channel distribution model: dine-in restaurants (with event-driven game-day promotions such as the signature '5 goals = 8 wings' Montreal Canadiens partnership), the La Cage At Home online ordering and delivery platform (lacagechezvous.com), corporate catering through subsidiary 9246-9394 Québec Inc., and a growing consumer packaged goods line sold across 10+ major grocery retailers including Metro, Costco, Walmart, and IGA. Underlying technology includes the Club Cage four-tier loyalty program (Pro, Elite, Platinum, Master) with mobile app, supported by integrations with Antavo (loyalty), Bloomreach (engagement), UEAT (ordering), Posera Maitre'D (POS), TouchBistro (reservations), and Qualtrics (analytics).
Revenue is generated primarily through transaction-based food and beverage sales across dine-in, delivery, and retail channels, with the loyalty program functioning as a customer retention and engagement layer rather than a direct revenue stream. The customer base is dominated by Quebec sports fans, families, and at-home consumers, with secondary B2B revenue from corporate catering. Local sourcing is formalized through Aliments du Québec au Menu recognition and partnerships with Quebec suppliers (Exceldor, Olymel, Alexis de Portneuf, Unibroue).
La Cage firmographics
Firmographics- Name
- La Cage
- Legal name
- Groupe Grandio (dba La Cage)
- Website
- https://cage.ca
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- La Cage is a privately held Quebec-based sports brasserie chain operating ~40 dine-in locations across Quebec with international franchises in France and the UK, combining live sports broadcasting with a local-ingredient menu, loyalty program, delivery, catering, and a growing grocery retail product line.
- Ownership category
- akta.pro rank
La Cage industry classification
Industry- Product category
- Casual Dining / Sports Bar Restaurants
- NAICS
- Limited-Service Restaurants (722513), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Neighborhood & Sports Bars (THAFAEAA)
- akta.pro secondary industries
- Sports Bars (CRANACAC), Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)
Keywords
Where La Cage is headquartered
LocationHeadquarters
- HQ city
- Boucherville
- HQ country
- Canada
- HQ region
- North America
Offices40 records
Markets served
La Cage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Restaurant Dining: Full-service dine-in experience at 35+ sports brasserie locations across Quebec and internationally. Revenue from food and beverage sales, including signature items like wings, burgers, poutine, and brisket dishes.
- Online Ordering (La Cage Chez Vous): Takeout and delivery orders placed through lacagechezvous.com and third-party delivery partners. Integrated with Club Cage loyalty program for point earning.
- Grocery Retail Products: Ready-to-cook and ready-to-eat products sold through major retailers including Metro, Super C, Costco, IGA, Provigo, Maxi, Walmart, Giant Tiger, Adonis, and Pasquier. Products include chicken wings, ribs, tartares, sauces, mayonnaises, spices, and beer.
- Corporate Event Catering: Catering services for corporate events, business meetings, and private celebrations. Includes meal kits, ready-made food, and delivery services throughout Quebec.
- Club Cage Loyalty Program: Points-based loyalty program where members earn points on purchases (10-14 points per dollar) and redeem for food, beverages, and discounts (500 points = $1). Drives customer retention and repeat visits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Club Cage Pro level - Base tier for new members |
| Subscription | Pay-as-you-go | Club Cage Elite level - Requires 3,500 level points in 12-month period |
| Subscription | Pay-as-you-go | Club Cage Platinum level - Requires 11,000 level points in 12-month period |
| Subscription | Pay-as-you-go | Club Cage Master level - Requires 45,000 level points in 12-month period |
| Unit Pricing | Pay-as-you-go | Kids' Menu Spring Break Special |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
La Cage product offering
Product offeringCore offering
La Cage operates a chain of approximately 40 sports-themed brasserie restaurants across Quebec, featuring live sports broadcasting on 4K Ultra HD screens (hockey, tennis, golf, curling) and a menu of local Quebec-sourced casual food including wings, burgers, poutine, brisket, ribs, and Neapolitan-style PIDZZ pizza. The company also runs an online ordering and delivery platform (lacagechezvous.com), a tiered loyalty program (Club Cage) with a mobile app, corporate event catering, and a retail line of packaged grocery products sold through major Canadian retailers.
Product overview
La Cage is a Quebec-based sports brasserie restaurant chain with approximately 40 locations operating under a platform-plus-modules architecture. The core offering consists of the La Cage Restaurant experience (dine-in sports bar with giant screens and local food menu) and the La Cage At Home delivery/takeout platform (lacagechezvous.com). These are supported by the Club Cage loyalty program (with mobile app and tiered rewards system), corporate events catering services, gift cards (plastic and digital), and the 5 Goals = 8 Wings promotional program. The company also operates a retail products line (packaged foods sold in grocery stores) and an online boutique. Parent company is Groupe Grandio (13401537 Canada Inc.) which also owns other restaurant brands including Chez Lionel, IRU Izakaya, Cochon Dingue, Ciel!, and others.
Differentiator
Problem solved
Functional benefit
Brands
- Club Cage: Loyalty rewards program offering points, discounts, free food and beer rewards to members. Includes mobile application with exclusive promotions and rewards tiers (Pro, Elite, Platinum, Master).
- La Cage At Home (La Cage Chez Vous)
- PIDZZ
- L'Académie Cage
Products and services
- La Cage Sports Brasserie Restaurant Experience Full-service dine-in sports brasserie restaurant experience with 4K Ultra HD screens broadcasting live sports (hockey, tennis, golf, curling), local Quebec-sourced menu of wings, burgers, poutine, brisket, ribs, salads, and Neapolitan-style PIDZZ pizza. Available at 35+ Quebec locations plus international franchise sites.
- La Cage Chez Vous (Online Ordering & Delivery) Takeout and delivery online ordering platform (lacagechezvous.com) allowing customers to order La Cage food for home consumption, integrated with the Club Cage loyalty program for point earning and redemption.
- Club Cage Loyalty Program Free tiered loyalty program (Pro, Elite, Platinum, Master) with mobile app for iOS and Android, allowing members to earn 10-14 points per dollar spent (depending on tier) and redeem points for food, beverages, and discounts (500 points = $1). Integrates with in-restaurant, online, and delivery purchases.
- Corporate Event Catering Catering services for corporate events, business meetings, and private celebrations, offering personalized turnkey service including meal kits, ready-made food, and delivery throughout Quebec. Operated by wholly-owned subsidiary 9246-9394 Québec Inc.
- La Cage Retail Grocery Products Retail packaged food products including chicken wings, ribs, tartares, chicken bites, sauces, mayonnaises, spices, and branded beer, sold through major Canadian grocery retailers (Metro, Costco, IGA, Walmart, Provigo, Maxi, Super C, Giant Tiger, Adonis, Pasquier).
- La Cage Gift Cards Plastic and digital gift cards available for purchase at La Cage restaurants and third-party retail outlets (Staples, Canadian Tire, Couche-Tard, Dollarama), redeemable at La Cage restaurants or on the La Cage At Home platform.
- La Cage Boutique (Branded Merchandise) Online merchandise store (boutique.cage.ca) selling La Cage branded apparel, accessories, and merchandise.
- PIDZZ Neapolitan Pizza Concept Neapolitan pizza concept integrated into La Cage locations, featuring Italian gas ovens and a dedicated pizza menu line, representing a $1.2M+ investment.
Quantifiable outcome
- 1,535,504 free wings served during 2026 Montreal Canadiens season (22 games with 5+ goals)
- +1 more outcomes
Companies that use La Cage
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
La Cage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
La Cage partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- ExceldorcoreChicken supplier partnership. Collaboration on free wings promotion during Montreal Canadiens playoff season, offering 8 free wings with $15+ purchase in partnership with Exceldor.
- ITHO (Institut de tourisme et d'hôtellerie du Québec)corePartnership with ITHQ for L'Académie Cage training program, providing exclusive culinary training courses for kitchen staff to perfect their techniques and grow within the company.
- 1642 SodasminorLocal Quebec beverage supplier providing tonics and sodas from Sainte-Adèle.
- Alexis de PortneufminorCheese supplier from Saint-Raymond providing cheese products for La Cage menu items.
- Brasseur de MontréalminorLocal Montreal brewery providing beer products for La Cage restaurants.
- OlymelcoreMajor pork supplier providing ribs, bacon, and smoked sausages. Key ingredient supplier for signature dishes.
- UnibroueminorQuebec microbrewery from Chambly providing beer offerings at La Cage locations.
- Fromagerie KingseyminorCheese curds supplier from Plessisville, essential for La Cage's signature poutine dishes.
- Aliments du QuébeccoreProgram partnership recognizing La Cage's commitment to using local Quebec products. La Cage participates in the Aliments du Québec au Menu program, featuring local ingredients across four seasonal menus.
- AntavocoreLoyalty program technology platform hosting member data and administering Club Cage points, rewards, and tiered membership.
- Bloomreach (previously Exponea)coreCustomer engagement and communications platform managing relationship and marketing communications with La Cage customers.
- UEATcoreOnline ordering platform managing and accepting takeout/delivery orders for La Cage products, compiled to administer the Club Cage loyalty program.
- Posera (Maitre'D)corePoint-of-sale system managing customer purchases and orders within La Cage restaurants, integrated with loyalty program.
- Michelob ULTRAminorContest sponsor for FIFA World Cup 26 semifinal match trip giveaway (June 2026). Contest entries earned by ordering Michelob ULTRA at La Cage.
- Sleeman ClearminorContest sponsor for RBC Canadian Open golf tournament experience (May 2026). Contest entries earned by ordering Sleeman Clear at La Cage.
- Stella ArtoisminorContest sponsor for Roland-Garros tennis tournament trip (May 2026). Each Stella Artois pitcher earns 3 chances to win.
- Domaine St-JacquesminorWinery partnership for Mother's Day contest. Each bottle ordered at La Cage provides chance to win VIP vineyard experience ($1,000 value).
- MetrocoreMajor grocery retailer for La Cage at-home products including wings, ribs, sauces, and prepared items.
- CostcocoreWarehouse retailer distributing La Cage grocery products to consumers.
- WalmartcoreMass retailer carrying La Cage ready-to-cook products including wings, chicken bites, and sauces.
- IGAcoreIndependent grocers distributing La Cage grocery products.
- ProvigocoreGrocery chain (Loblaw) distributing La Cage products.
- MaximinorGrocery retailer (Metro) carrying La Cage products.
- Super CminorDiscount grocery chain distributing La Cage products.
- Giant TigerminorDiscount retailer carrying La Cage products.
- AdonisminorMiddle Eastern grocery chain distributing La Cage products.
- PasquierminorBakery/deli chain distributing La Cage products.
Scale indicators6 records
Recent moves10 records
Expansion highlights6 records
La Cage competitors and assessment
Company assessmentBroad incumbents
- Applebee's: Applebee's is a large North American casual dining chain offering bar and grill experience with sports viewing elements. Comparable to La Cage as an established incumbent in the casual dining and sports bar segment, with a broader menu and national footprint.
- TGI Fridays: TGI Fridays is an international casual dining and bar chain offering a broader portfolio of menu items with a sports bar atmosphere. Comparable to La Cage as a larger international incumbent in casual dining and bar-led experiences, though with a wider menu and broader geographic scope.
Direct peers
- St-Hubert: St-Hubert is a major Quebec-based casual dining chain specializing in rotisserie chicken, with comparable multi-location footprint across Quebec and a similarly iconic regional brand position. Directly comparable to La Cage as a Quebec heritage restaurant brand with diversified retail CPG distribution.
- Cora's: Cora's is a Quebec-born breakfast and brunch restaurant chain with a comparable provincial brand heritage and franchise-driven multi-location model. Comparable to La Cage as a Quebec-rooted restaurant brand with strong local identity and multi-unit operations.
- Buffalo Wild Wings: Buffalo Wild Wings is the leading North American sports bar and wings chain, with a similar core menu (wings), extensive sports broadcasting, and bar-casual dining experience. The most direct international comparable to La Cage's sports brasserie and wing-centric offering.
- Swiss Chalet: Swiss Chalet is a major Canadian casual dining chain known for rotisserie chicken and ribs, with comparable dine-in, delivery/takeout, and grocery retail CPG distribution. Comparable to La Cage in casual dining format, Canadian footprint, and multi-channel revenue model.
- Jack Astor's Bar and Grill: Jack Astor's is a Canadian sports bar and casual dining chain with a similar sports viewing, burgers, wings, and casual atmosphere focus. Comparable to La Cage in sports bar positioning and Canadian casual dining segment.
- Hooters: Hooters is an international sports bar chain emphasizing multiple sports broadcasts, casual dining, and a high-volume bar experience. Comparable to La Cage in its sports-centric atmosphere, wings-led menu, and bar-led customer engagement model.
- Montana's BBQ & Bar: Montana's is a Canadian casual dining and sports-themed restaurant chain with a similar ribs, wings, and BBQ-focused menu and sports viewing atmosphere. Directly comparable to La Cage in casual sports-themed positioning within the Canadian market.
- Boston Pizza: Boston Pizza is Canada's largest sports bar chain with hundreds of locations, emphasizing sports viewing, casual dining, and family-friendly atmosphere. Closely comparable to La Cage in sports bar positioning, Canadian footprint, and family/casual segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
La Cage social profiles
Digital presenceLa Cage compliance and trust
Trust signalCompliance4 records
La Cage financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Cage leadership team
Management profileNumber of profiles
Profiles2 records
La Cage subsidiaries and ownership
Company hierarchySubsidiaries1 record
La Cage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Cage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Cage
What does La Cage do?
La Cage operates a chain of approximately 40 sports-themed brasserie restaurants across Quebec, featuring live sports broadcasting on 4K Ultra HD screens (hockey, tennis, golf, curling) and a menu of local Quebec-sourced casual food including wings, burgers, poutine, brisket, ribs, and Neapolitan-style PIDZZ pizza. The company also runs an online ordering and delivery platform (lacagechezvous.com), a tiered loyalty program (Club Cage) with a mobile app, corporate event catering, and a retail line of packaged grocery products sold through major Canadian retailers.
Is La Cage a public or private company?
La Cage is a private company. It is classified as corporate owned and is currently operating.
When was La Cage founded?
La Cage was founded in 1984. It employs 1,001 to 5,000 people.
Where is La Cage based?
La Cage is headquartered in Boucherville, Canada, in the North America region.
How does La Cage make money?
Five revenue lines are on record. Restaurant Dining is the primary driver. The others are online Ordering (La Cage Chez Vous), grocery Retail Products, corporate Event Catering and club Cage Loyalty Program.
Who are La Cage's main competitors?
Broad incumbents on record are Applebee's and TGI Fridays. Direct peers are St-Hubert, Cora's, Buffalo Wild Wings, Swiss Chalet, Jack Astor's Bar and Grill, Hooters, Montana's BBQ & Bar and Boston Pizza.
Does La Cage have an API?
No public API is recorded for La Cage.
What industry is La Cage in?
La Cage's product category is Casual Dining / Sports Bar Restaurants. Its primary akta.pro industry code is THAFAEAA, Neighborhood & Sports Bars, with a secondary code of CRANACAC, Sports Bars. Its NAICS code is 722513 and its SIC code is 5810.