Cockburn Toyota

What Cockburn Toyota does

Cockburn Toyota is an authorised Toyota franchise dealership located at 38 Horus Bend, Bibra Lake, in Perth's southern suburbs, Western Australia. It is operated by Servco Australia Melville Pty Ltd (ABN 39 622 157 706), a subsidiary of Servco Australia Pty Ltd within the Servco Pacific Inc. corporate group, and trades under Licensed Motor Car Trader (LMCT) registration 27343. The business is part of the OneToyota dealer network, alongside sister Servco dealerships including Melville Toyota, Rockingham Toyota, Cockburn Gateway Toyota, and Cockburn Central Toyota. Cockburn Toyota delivers the full vehicle ownership lifecycle: new vehicle sales (HiLux, LandCruiser 70, LandCruiser 300, Tundra, HiAce, and passenger vehicles), pre-owned and Toyota Certified Pre-Owned sales, Toyota Genuine Service with capped-price logbook servicing, Toyota Genuine Parts and Accessories, certified body, paint and smash repairs, and roadside assistance via a partnership with NRA Activations.

The underlying technology is entirely manufacturer-driven. Cockburn Toyota deploys Toyota Genuine Service certified diagnostics and factory-approved procedures, Toyota Safety Sense advanced driver assistance systems (Pre-Collision System with pedestrian and cyclist detection, Lane Departure Alert, Road Sign Assist, Dynamic Radar Cruise Control, Automatic High Beam, reversing cameras), i-FORCE MAX hybrid powertrain technology, and Toyota Connected Services for vehicle telemetry and remote features delivered over Telstra 4G/5G network infrastructure. No proprietary AI/ML or in-house technology differentiation is evident; the dealership's moat is the licensed use of Toyota's OEM technology stack and brand.

The revenue model blends one-time transactions (new and used vehicle sales priced from A$12,989 to A$98,989 as driveaway quotes, hardware sales for parts and accessories) with recurring professional-services revenue (logbook servicing, repairs, insurance-claim body work). Toyota Finance is the preferred financier, and a dedicated fleet and government channel operates tiered pricing (Bronze, Silver, Gold, Platinum) with bonus offers. Customer segments are primarily individual vehicle owners, with secondary segments across fleet operators and federal/state/local government customers. Go-to-market is direct-to-consumer via a physical showroom, website-led service booking, test drive requests, quote requests, Google Maps presence, Toyota Australia co-marketing, and displayed customer testimonials.

Name

Cockburn Toyota

Legal name

Servco Australia Melville Pty Ltd

Website

https://cockburntoyota.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cockburn Toyota is an authorised Toyota franchise dealership in Bibra Lake, Western Australia (Servco Australia Melville Pty Ltd), selling new and used Toyota vehicles and providing servicing, parts, body/paint repairs, and roadside assistance to individual, fleet, and government customers.

Ownership category

akta.pro rank

Product category

Auto Retail Dealership

NAICS

Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)

Keywords

• Toyota dealership
• New vehicle sales
• Vehicle servicing
• Auto body repairs
• Genuine parts

Headquarters

HQ city

Bibra Lake

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Toyota vehicles including cars, SUVs, utes, and commercial vehicles. Revenue generated through vehicle transactions at published driveaway prices with financing options through Toyota Finance.
2. Used Vehicle Sales: Sale of pre-owned vehicles including Toyota Certified Pre-Owned vehicles with warranty. Vehicles sourced from trade-ins and used car inventory.
3. Vehicle Servicing and Repairs: Logbook servicing, general repairs, and maintenance using Toyota Genuine Parts. Capped price servicing available for new vehicles. Also services most other manufacturer vehicles.
4. Parts and Accessories: Sale of Toyota Genuine Parts and Toyota Approved Accessories including trays, bull bars, roof racks, tow bars, floor mats, and other vehicle accessories
5. Body, Paint and Smash Repairs: Toyota certified body, paint and smash repair services for insurance claims and customer repairs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cockburn Toyota is an authorised Toyota dealership selling new and pre-owned Toyota vehicles, providing manufacturer-certified servicing and repairs using Toyota Genuine Parts, and offering body, paint and smash repairs along with roadside assistance packages. Operating from a single showroom and service centre in Bibra Lake, Western Australia, it delivers complete vehicle ownership support across sales, aftersales, parts, and collision repair.

Product overview

Cockburn Toyota is a Toyota car dealership offering a comprehensive automotive sales and service experience. The core offering consists of new Toyota vehicle sales (including HiLux, LandCruiser, Tundra, HiAce, and passenger vehicles) and pre-owned vehicle sales with Toyota Certified Pre-Owned options. The dealership provides Toyota Genuine Service for vehicle maintenance and repairs, Toyota Genuine Parts & Accessories for vehicle customization and replacement parts, Body Paint and Smash Repairs for collision repair, and Roadside Assistance packages. Toyota Connected Services provides integrated vehicle connectivity features accessible via the myToyota Connect app. These products and services work together to provide complete vehicle ownership and maintenance solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sales of new Toyota vehicles including HiLux, LandCruiser 70, LandCruiser 300, Tundra, HiAce, and various passenger vehicles, offered at driveaway prices with Toyota Finance options.
• Pre-Owned Vehicle Sales
• Toyota Genuine Service
• Toyota Genuine Parts and Accessories
• Body, Paint and Smash Repairs
• Roadside Assistance
• Toyota Connected Services Connected vehicle services providing enhanced safety, comfort and convenience features via the myToyota Connect app, with complimentary periods and paid subscription options.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Toyota Motor Corporation Australia LimitedcoreStrategic or Co-development PartnerAuthorised Toyota dealer operating under franchise agreement with Toyota Motor Corporation Australia Limited. Part of the OneToyota network integrating authorised dealers, Toyota Australia, Toyota Finance, Toyota Insurance, and Toyota Western Australia.
• Toyota Finance Australia LimitedcoreStrategic or Co-development PartnerPreferred finance provider for vehicle purchases. Toyota Finance offers balloon financing, loan products, and finance lease options. Division of Toyota Finance Australia Limited ABN 48 002 435 181, AFSL and Australian Credit Licence 392536.
• Aioi Nissay Dowa Insurance Company Australia Pty Ltd (Toyota Insurance)coreStrategic or Co-development PartnerInsurance products provider under the Toyota Insurance brand. Offers comprehensive motor vehicle insurance and other automotive insurance products.
• Servco Australia Pty LtdcoreStrategic or Co-development PartnerParent company and ultimate holding entity. Servco Australia Pty Ltd ACN 123 482 717 and its subsidiaries form the Servco Australia group, part of Servco Pacific Inc. corporate group. Owns and operates multiple Toyota dealerships including Melville Toyota, Rockingham Toyota, and Cockburn Gateway Toyota.
• NRA Activations (Roadside Assistance)minorOthersThird-party roadside assistance provider for vehicle recovery and emergency services. Customers can register roadside assistance packages through the NRA Activations platform.
• Toyota Connected Services (Telstra Partnership)coreTechnology or IntegrationConnected vehicle services dependent on Telstra 4G/5G network infrastructure. Features include enhanced safety, comfort, and convenience features with complimentary service periods. Services limited by network coverage and Telstra 4G sunset transitions.
• Toyota Western Australia (Prestige Motors/Eastpoint)coreStrategic or Co-development PartnerPart of OneToyota network in Western Australia alongside other authorised dealers including Prestige Motors Pty Ltd as trustee for the Prestige Toyota Unit Trust and Eastpoint Pty Ltd.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Burswood Toyota: Authorized Toyota dealership in inner-Perth with full Toyota sales, servicing, and parts capability. Comparable franchise peer serving overlapping metropolitan Toyota demand.
• Morley Toyota: Authorized Toyota dealership in Perth's northern suburbs, offering the same Toyota new/used vehicle lineup, Toyota Genuine Service, parts, and finance integration. Comparable franchise model in the same metro market.
• Rockingham Toyota: Another Servco Australia-operated Toyota dealership south of Perth. Competes with Cockburn Toyota for the same southern-suburb retail and fleet customers with the same Toyota franchise, finance, and insurance integrations.
• Cockburn Gateway Toyota: Servco Australia group dealership also located in the Cockburn area, providing near-identical Toyota sales, service, and parts offering. Most directly competitive peer given overlapping catchment.
• Melville Toyota: Sister Toyota dealership also operated by Servco Australia Melville Pty Ltd in Perth's southern corridor. Same franchise, same brand, same parent entity — directly comparable in product mix, service offering, and customer base.
• Osborne Park Toyota: Authorized Toyota dealership serving Perth's Osborne Park corridor with Toyota sales, servicing, and parts. Direct franchise competitor operating in the same metropolitan Toyota dealer network.

Broad incumbents

• Eagers Automotive: ASX-listed (APE) largest automotive retailer in Australia and New Zealand, operating multiple brands and hundreds of dealerships. Provides a broad incumbent benchmark for franchise dealership economics, scale, and OEM relationships relevant to Cockburn Toyota.
• John Hughes Group: Large privately held automotive dealer group headquartered in WA, operating multiple brands and dealerships across Perth. Comparable WA-based multi-brand dealer group with overlapping fleet and retail customer base.

Others

• Bapcor Limited: ASX-listed (BAP) automotive aftermarket parts and accessories distributor across Australia and New Zealand. Adjacent participant in the Toyota parts ecosystem; relevant comparison for parts distribution economics that underpin the dealership's parts revenue stream.

Emerging players

• carsales.com: Australia's leading online automotive marketplace, transforming how new and used vehicles are discovered, priced, and transacted. Represents an emerging channel pressure point on Cockburn Toyota's used car sales and customer acquisition funnel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cockburn-toyota

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cockburn Toyota