Melville Toyota
- Company typePrivate
- Founded1991
- HeadquartersMelville, Australia
- Headcount—
- GTM typeB2C
- OfferingServices
Melville Toyota firmographics
Firmographics- Name
- Melville Toyota
- Legal name
- Servco Australia Melville Pty Ltd
- Website
- https://melvilletoyota.com.au
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where Melville Toyota is headquartered
LocationHeadquarters
- HQ city
- Melville
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Melville Toyota business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sales of new Toyota vehicles including cars, hybrids, SUVs, utes and vans. Revenue generated from the margin between wholesale acquisition and retail sale prices.
- Used Vehicle Sales: Sales of pre-owned vehicles from multiple brands including Toyota and other manufacturers. Includes Toyota Certified Pre-Owned vehicles with additional warranty coverage.
- Service and Parts: Genuine Toyota servicing, maintenance repairs, and sale of genuine Toyota parts and accessories. Ongoing revenue from existing customer base requiring scheduled servicing.
- Finance and Insurance Products: Facilitation of Toyota Finance vehicle financing, insurance products through Toyota Insurance (Aioi Nissay Dowa), and other third-party finance and insurance offerings with dealer commissions.
- Fleet Sales: Dedicated fleet sales division for business customers purchasing multiple vehicles for commercial use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | — | New Toyota Vehicles |
| Unit Pricing | — | Used Vehicles |
| Unit Pricing | — | Toyota Certified Pre-Owned |
| Transaction based/ take rate | — | Finance Calculator |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Melville Toyota product offering
Product offeringCore offering
Melville Toyota is an authorised Toyota retail dealership selling new and used Toyota passenger and commercial vehicles. It also provides manufacturer-spec servicing and repairs, genuine Toyota parts and accessories, finance and insurance facilitation through third-party providers, and dedicated fleet and small-business vehicle solutions to customers in the southern Perth metropolitan area and surrounding regions of Western Australia.
Product overview
Melville Toyota is a locally owned and operated Toyota car dealership in Melville, WA, offering a comprehensive automotive sales and service ecosystem. The core offering consists of new Toyota vehicles (including the latest models across sedans, SUVs, utes, vans, and the new HiLux BEV electric vehicle) alongside pre-owned vehicles including Toyota Certified Pre-Owned (TCPO) vehicles. The dealership provides integrated services including genuine Toyota service and parts, Toyota Finance for flexible financing solutions, fleet services for business customers, and Toyota Roadside Assist. The TCPO program includes 90-point inspections, capped price servicing via Toyota Service Advantage, and PPSR vehicle history checks—all backed by Toyota warranty coverage. Trade-in valuations and online reservation systems round out the customer purchase journey.
Differentiator
Problem solved
Functional benefit
Products and services
- New Toyota Vehicles Retail sale of factory-fresh Toyota passenger cars, SUVs, and light commercial vehicles, including the latest model-year releases. Intended for individual retail buyers and small-business purchasers in Western Australia.
- Pre-Owned / Used Vehicles Sale of pre-owned Toyota vehicles, including Toyota Certified Pre-Owned units with manufacturer-backed inspection and warranty coverage. Aimed at value-oriented retail buyers seeking Toyota reliability at lower price points.
- Authorised Vehicle Servicing & Repairs Scheduled and corrective servicing performed by factory-trained technicians using Toyota diagnostic systems and procedures, covering logbook services, brake, transmission, engine, and hybrid-system repairs. Available to retail customers, fleet operators, and warranty claimants.
- Genuine Toyota Parts & Accessories Retail sale of genuine Toyota OEM replacement parts, manufacturer-approved accessories, and branded merchandise. Counter sales for walk-in retail customers and workshop supply for service jobs.
- Finance & Insurance Facilitation Brokerage of vehicle finance, comprehensive insurance, extended warranty, and consumer-credit products through Toyota-aligned and third-party lenders. Designed to support vehicle purchase transactions at point of sale.
- Fleet & Business Solutions Tailored vehicle sourcing, novated-lease guidance, fleet servicing packages, and account management for small-business and corporate fleet operators purchasing Toyota vehicles in volume.
Quantifiable outcome
- Toyota is Australia's most trusted car maker
- +2 more outcomes
Companies that use Melville Toyota
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
Melville Toyota technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Melville Toyota partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Toyota Motor Corporation Australia Limited (Toyota Australia)coreAuthorised Toyota dealer operating under franchise agreement with Toyota Australia. Access to new Toyota vehicle supply, manufacturer warranty support, Toyota Genuine Parts, technical support, training, and participation in Toyota marketing programs and the OneToyota network.
- Toyota Finance Australia LimitedcorePreferred finance provider for vehicle purchases offering consumer loans, Toyota Access (guaranteed future value financing), and commercial financing. Finance calculators and applications integrated into dealer website.
- Aioi Nissay Dowa Insurance Company Australia Pty Ltd (Toyota Insurance)minorInsurance products provider offering Toyota Comprehensive Motor Vehicle Insurance and other coverage options facilitated through the dealership for vehicle purchasers.
- Servco Australia Pty LtdcoreParent company and dealer group controlling Melville Toyota and multiple other Toyota dealerships across Western Australia including Rockingham Toyota, Cockburn Toyota, Gateway Toyota, and others. Provides operational support, shared services, and group purchasing benefits.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Melville Toyota competitors and assessment
Company assessmentBroad incumbents
- Bapcor Limited: ASX-listed automotive parts, accessories, and service network operator in Australasia. Comparable in the automotive aftermarket service, parts distribution, and workshop operations.
- Eagers Automotive: Australia's largest automotive retailer (ASX:APE) operating hundreds of new and used vehicle dealerships across multiple brands nationwide. Comparable dealership model but far greater scale and brand portfolio breadth.
- Peter Warren Automotive Group: Listed (ASX:PWR) automotive dealer group operating multiple franchises across Sydney/NSW. Comparable multi-franchise dealership business model with sales, service, and parts operations.
Direct peers
- Osborne Park Toyota: Competitor Toyota franchise dealer in the Perth metro area. Same brand franchise, comparable retail sales/service/parts operating model, directly competing for the same Toyota buyers in WA.
- City Toyota Perth: Independent Toyota dealership also serving Perth metro, WA. Directly comparable Toyota franchise offering including new vehicle sales, used vehicles, and servicing; competes on similar customer base.
- Rockingham Toyota: Sister Servco Australia Toyota dealership in Rockingham, WA. Directly comparable in brand, franchise structure, and operations; competes for the same Toyota allocation in overlapping Perth metro catchment.
- Gateway Toyota: Servco Australia Toyota dealership in WA. Directly comparable Toyota franchise operation with full sales, service, and parts offering within the same dealer group.
- Cockburn Toyota: Adjacent Servco Australia Toyota dealership in Cockburn, WA. Same parent, same Toyota franchise business model, and overlapping customer base in Perth's southern suburbs.
Regional players
- John Hughes Automotive: Privately-held Perth-based automotive dealer group operating multiple new and used vehicle franchises in Western Australia. Same WA geography and full-service dealership offering, but multi-brand rather than single-brand.
Others
- Carsales.com: Australia's largest automotive marketplace. Not a direct competitor but enables dealer inventory distribution and pricing transparency that influences dealer traffic and used vehicle pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Melville Toyota social profiles
Digital presenceMelville Toyota compliance and trust
Trust signalCompliance2 records
Melville Toyota financial estimates
Financial estimateRevenue estimate
Valuation estimate
Melville Toyota leadership team
Management profileNumber of profiles
Profiles1 record
Melville Toyota subsidiaries and ownership
Company hierarchySubsidiaries11 records
Melville Toyota funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Melville Toyota M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Melville Toyota
What does Melville Toyota do?
Melville Toyota is an authorised Toyota retail dealership selling new and used Toyota passenger and commercial vehicles. It also provides manufacturer-spec servicing and repairs, genuine Toyota parts and accessories, finance and insurance facilitation through third-party providers, and dedicated fleet and small-business vehicle solutions to customers in the southern Perth metropolitan area and surrounding regions of Western Australia.
Is Melville Toyota a public or private company?
Melville Toyota is a private company. It is classified as corporate owned and is currently operating.
When was Melville Toyota founded?
Melville Toyota was founded in 1991.
Where is Melville Toyota based?
Melville Toyota is headquartered in Melville, Australia, in the Oceania region.
How does Melville Toyota make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, service and Parts, finance and Insurance Products and fleet Sales.
Who are Melville Toyota's main competitors?
Broad incumbents on record are Bapcor Limited, Eagers Automotive and Peter Warren Automotive Group. Direct peers are Osborne Park Toyota, City Toyota Perth, Rockingham Toyota, Gateway Toyota and Cockburn Toyota. John Hughes Automotive is listed as a regional player. Carsales.com is listed as an others.
Does Melville Toyota have an API?
No public API is recorded for Melville Toyota.