Colégio COC

What Colégio COC does

Colégio COC (operating as COC São Bernardo) is a private K-12 and pre-university preparation school located on Avenida Francisco Prestes Maia in central São Bernardo do Campo, São Paulo, Brazil. The campus operates as a franchise partner within the broader Sistema de Ensino COC — a reference Brazilian educational network founded in 1963 that spans 550 units across Brazil and 6 units in 5 provinces of Japan, serving approximately 250,000 students. COC São Bernardo delivers the full COC curriculum from Ensino Fundamental I through Ensino Médio, plus an intensive Pré-Vestibular (test prep) program, a bilingual Pearson English track from 1st through 9th grade, and a full-day Integral program for younger students, with Turma Alpha and Turma Medicina SuperMED as specialized medical-school preparation tracks.

The school's underlying technology is an integrated digital ecosystem that wraps a proprietary SIS (Sponte Educacional) around multiple COC-built platforms: Portal COC as the family-school hub, COC Digital for content creation and learning analytics, COC Avaliações for digital/printed/hybrid assessments with automatic grading and weakness mapping, ClassBuilder and DigiCOC for teacher-authored digital lessons, and the Livro Eletrônico combining print content with multimedia. Layered on top are licensed programs — Educacross for adaptive gamified learning, Escola da Inteligência (Augusto Cury's socio-emotional curriculum), and Gênio das Finanças for financial literacy — together with national assessment cycles (Avaliações Nacionais COC) and nine annual vestibular/ENEM mocks feeding into the Aprova personalized study platform.

Revenue is generated almost entirely through recurring monthly tuition subscriptions across the four program tiers (regular K-12, Integral premium, Bilingual add-on, and Cursinho), with pricing not publicly disclosed and a quote-based enrollment process supplemented by an annual Concurso de Bolsas scholarship competition that drives top-of-funnel demand. The school's go-to-market is direct-to-consumer via the website, WhatsApp, virtual campus tours, and the Sympla-powered scholarship event; distribution is a single physical campus, and the parent network also licenses content, publishing, and TV/radio media infrastructure to partner schools across Brazil and Japan.

Name

Colégio COC

Legal name

Colégio Universitário COC

Website

https://cocsbc.com.br

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Colégio COC São Bernardo is a private K-12 and pre-university prep school in São Bernardo do Campo, Brazil, part of the 550-unit COC network serving ~250,000 students, offering Fundamental, Médio, Cursinho, bilingual, and integral programs on a proprietary digital learning ecosystem.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (611110), Exam Preparation and Tutoring (611691), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Charter College-Prep & Advanced Academics Schools (EDAJACAJ)

akta.pro secondary industries

Charter Language Immersion & Bilingual Schools (EDAJACAI), K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA)

Keywords

• K-12 private education
• Bilingual school programs
• Pre-vestibular preparation
• Educational technology platforms
• Supplementary tutoring services

Headquarters

HQ city

São Bernardo do Campo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition - Regular Education: Monthly tuition fees for students enrolled in Ensino Fundamental I, Ensino Fundamental II, and Ensino Médio programs. Pricing is not publicly disclosed and appears to be quote-based, with scholarships available through the annual scholarship competition (Concurso de Bolsas).
2. Cursinho Pré-Vestibular: Intensive pre-university preparation courses for vestibular examinations. Includes specialized tracks such as Turma Medicina SuperMED with additional hours in specific subjects for medical school aspirants.
3. Integral Program: Full-day education program (Período Integral) for Fundamental I students with extended hours including lunch, activities, and academic support. Premium pricing tier above regular period tuition.
4. Bilingual Program: Additional tuition component for English bilingual education using Pearson Global School curriculum from 1st to 9th year of Fundamental education.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Colégio COC São Bernardo is a private K-12 school operating as part of the COC educational network, delivering education from Elementary (Fundamental I and II) through High School (Ensino Médio), intensive pre-vestibular test preparation, and a Pearson-based bilingual program. The school sells recurring monthly tuition-based enrollment augmented by proprietary digital platforms (Portal COC, COC Digital, COC Avaliações), electronic textbooks, and specialized programs covering socio-emotional learning, financial literacy, and adaptive gamified content.

Product overview

Colégio COC operates as a comprehensive educational system with a unified teaching platform enhanced by multiple integrated digital modules. The core offering is the Sistema de Ensino COC, supported by the Portal COC and Plataforma Jornada COC as central access points. Digital learning is enabled through Livro Eletrônico (electronic books combining print with multimedia), COC Digital (content creation platform), COC Avaliações (assessment platform with automatic correction), and ClassBuilder® (teacher lesson creation tool). Specialized programs include Educacross (adaptive game-based learning), Escola da Inteligência (emotional intelligence by Dr. Augusto Cury), Gênio das Finanças (financial education), and the Pearson Bilingual Program. For high school, offerings include Projeto de Vida, Itinerários Formativos, and Eletivas aligned with BNCC. Pre-university preparation features special tracks like Turma Alpha and Turma Medicina SuperMED, supported by Aprova personalized study platform and comprehensive mock exams (Simulados COC e ENEM).

Differentiator

Problem solved

Functional benefit

Brands

• Portal COC: Digital platform providing educational content, student-teacher-family interaction, and online resources.
• Livro Eletrônico COC
• ClassBuilder
• DigiCOC
• COC Digital
• COC Avaliações
• Plantão Online
• Escola da Inteligência
• Gênio das Finanças
• Educacross
• Projeto de Vida
• Turma Alpha
• Turma Medicina SuperMED
• Programa Bilíngue Pearson

Products and services

• Ensino Fundamental I (Elementary School) Elementary education program for early-year students within the COC educational system, emphasizing research skills, dialogue, and motivation for learning. Includes the Período Integral full-day option with lunch, extracurricular activities (musicalization, ballet, theater, dance, fencing, soccer, judo, chess), and homework supervision.
• Ensino Fundamental II (Middle School) Middle school program for students from 6th to 9th year, addressing the physical and intellectual transformations of adolescence and the transition toward High School. Delivered with COC's integrated digital ecosystem including electronic books, digital lesson plans, and assessment tools.
• Ensino Médio (High School) High school program focused on university preparation, citizenship, and the Projeto de Vida, Itinerários Formativos, and Eletivas modules aligned with New High School guidelines. Includes vocational/professional orientation beginning in the 1st year of Ensino Médio.
• Cursinho Pré-Vestibular Intensive pre-university test preparation program offered for nearly 60 years by the COC network, recognized as the cursinho that approves the most students. Includes the Turma Alpha track for high-performing second-year students invited to free deepening classes, and the Turma Medicina SuperMED track with extended hours in Portuguese, writing, mathematics, physics, chemistry, and biology for medical-school aspirants. Supported by the Aprova personalized study platform and nine objective/essay mock exams per year (Simulados COC e ENEM).
• Programa Bilíngue Pearson English bilingual education program from 1st to 9th grade based on Pearson Global School methods. Includes interdisciplinary projects, international certification preparation (Cambridge), STEM projects, and Reading Center.
• Período Integral (Full-day Program) Premium full-day education program for Fundamental I students with extended hours including lunch, extracurricular activities (musicalization, ballet, theater, dance, fencing, soccer, judo, chess), and supervised academic support. Priced above regular period tuition.
• Concurso de Bolsas (Scholarship Competition) Annual scholarship competition offering partial to full scholarships across all education levels (Fundamental II and Ensino Médio). Registered through the Sympla event platform with grade-specific tests and published regulations and program content.
• Escola da Inteligência Program Socio-emotional skills development program based on Dr. Augusto Cury's Multifocal Intelligence Theory, covering all stages of Basic Education. Addresses contemporary social and emotional development needs.
• Gênio das Finanças Program Financial education program teaching children and youth to overcome psychological traps related to finances, developing habits of planning, prevention, savings, investment, and conscious consumption.
• Educacross Adaptive Learning Program Adaptive gamified learning program with digital mathematics and Portuguese games aligned to BNCC for Fundamental I students. Provides real-time learning reports, custom game trails, and personalized learning management.

Quantifiable outcome

• 1st Place ENEM ranking in ABC region for 2024, 2025, and 2026
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pearson Global School (Grupo Pearson)coreTechnology or IntegrationPartnership with Pearson, the world's largest educational publishing group headquartered in London, for the Bilingual Program (Programa Bilíngue Pearson). Pearson provides all educational materials for COC's English language instruction from 1st to 9th year. The program includes interdisciplinary projects, international certification preparation, STEM projects, and Reading Center. Pearson also provides COC's general educational materials through its Brazilian publishing operations.
• Sponte EducacionalcoreTechnology or IntegrationSponte Educacional provides the student portal platform (Portal do Aluno) enabling access to class links, student announcements, assessments, grades, and financial information. Also provides the Sponte Agenda Plus mobile app for the COC São Bernardo community.
• Dr. Augusto Cury (Escola da Inteligência)coreStrategic or Co-development PartnerLicensed use of Dr. Augusto Cury's Multifocal Intelligence Theory and Escola da Inteligência program for socio-emotional development across all levels of Basic Education. Dr. Cury is recognized as the most-read author of the decade with international recognition.
• SymplaminorChannel Partner/ Reseller/ DistributorEvent platform used for the annual scholarship competition (Concurso de Bolsas) registration. Sympla handles event ticketing and registration for prospective students participating in scholarship competitions.
• EducacrosscoreTechnology or IntegrationLicensed adaptive gamified learning platform for Teaching Fundamental I, featuring mathematics and Portuguese language games aligned to BNCC. Platform provides real-time learning reports and personalized game trails.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Colégio Objetivo: Large Brazilian K-12 and vestibular prep network with national footprint; directly comparable to COC as a competitor in university entrance exam preparation across multiple regions.
• Colégio Positivo: Major Brazilian K-12 group with integrated digital platform (Positivo On); directly comparable for its K-12 to vestibular full-stack offering and tech-forward positioning.
• Colégio Marista: Brazil-wide Marista K-12 network with consistent pedagogy and strong brand; comparable to COC on multi-unit franchise-style operation and full K-12 offering across Brazil.
• Colégio Pitágoras: Brazilian K-12 network known for vestibular and ENEM preparation; comparable in mission (university prep), multi-unit franchise model, and product tiering.

Direct peers

• Anglo Vestibulares: Pure-play pré-vestibular network with strong national brand in vestibular preparation; directly comparable to COC's cursinho (COC Pré-Vestibular) for the test-prep segment.
• Etapa Vestibulares: Brazilian pré-vestibular and K-12 player with strong São Paulo presence; directly comparable to COC on combined K-12 + vestibular preparation product strategy.

Regional players

• Colégio Ari de Sá: Large private K-12 group based in Ceará with a long-running emphasis on vestibular and ENEM preparation; comparable on its exam-prep positioning and integrated K-12 → pré-vestibular ladder.
• Colégio Bandeirantes: Premium private K-12 school in São Paulo with a long track record and strong vestibular preparation; directly comparable to COC São Bernardo on grade span, college-prep focus, and São Paulo-area market.
• Colégio Magno / Mopi: São Paulo-area premium private K-12 group (Magno/Mopi) competing for the same college-bound families; comparable on grade span, regional density, and ENEM-prep positioning.
• Colégio São Luís: Jesuit private K-12 school in São Paulo with a strong college-prep reputation, comparable to COC São Bernardo on premium positioning, dual-segment (Fundamental and Médio), and metropolitan São Paulo context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/col%C3%A9gio-coc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colégio COC