Educacross

What Educacross does

Educacross is a Brazilian EdTech company founded in 2015 and headquartered in Ribeirão Preto, São Paulo, that operates an AI-powered adaptive learning and gamified assessment platform for K-12 education. The company's core offering is the Plataforma Digital Educacross, underpinned by the proprietary Fí.Git.Al methodology that combines physical materials (personalized books, plush toys, puppets), a digital platform, and social learning experiences. The product portfolio spans five programs: Liga das Corujinhas (early childhood, ages 3–5), Alfabetização e Leitura (literacy, years 1–5), Expedição Aprendizagem (bilingual math and Portuguese, grades 1–9 with 3,000+ games), Avaliação Digital (AI-powered assessment suite), and Olimpíadas Gamificadas (gamified competitions), all aligned to Brazil's BNCC curriculum framework.

The platform integrates AI for adaptive learning pathway recommendation and automated assessment correction (reading fluency, writing, phonics, and math), generating real-time BNCC-aligned reports for teachers, parents, and administrators. Educacross serves both private schools and municipal/state government education networks across all 27 Brazilian states, with over 2,500 partner schools and 1M+ students reached. The go-to-market is consultative enterprise sales with a 5-step adoption process, supplemented by school-to-family sales of licensed physical products.

Revenue is generated primarily through subscription-based licensing of programs to schools and government contracts, with additional revenue from licensed physical product sales and embedded professional services (consulting, training, implementation). Pricing is quote-based and not publicly disclosed. The company reports 100% of partner school networks improved IDEB scores and 30%+ average student performance improvement. Educacross is privately held, founder-controlled by Reginaldo Gotardo (CEO, PhD in AI from UFSCar) and Erica Stamato (Pedagogical Director, 30 years of education experience), with no disclosed institutional investors or parent company.

Name

Educacross

Legal name

Educacross

Website

https://educacross.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Educacross is a Brazilian K-12 EdTech that provides an AI-powered adaptive learning and gamified assessment platform, serving 2,500+ public and private schools across all 27 Brazilian states through BNCC-aligned programs.

Ownership category

akta.pro rank

Product category

K-12 Adaptive Learning Software

NAICS

Educational Services (611), Educational Support Services (611710), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Adaptive Learning & Personalized Instruction Software (EDAJAMAE)

akta.pro secondary industries

Adaptive/Personalized Curriculum & Intelligent Courseware (EDAFACAE), Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Language Assessment, Placement Testing & Proficiency Certification Tools (EDAFAOAH), Institutional & Program Analytics (Enrollment, Retention, Outcomes) (EDAFAFAK), Curriculum & Instruction Effectiveness Analytics (Content Efficacy, A/B Testing) (EDAFAFAH)

Keywords

• Adaptive learning platform
• K-12 education technology
• Gamified learning programs
• AI-powered assessment tools
• BNCC curriculum solutions

Headquarters

HQ city

Jardim São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. School Licensing/Subscription: Educacross programs are licensed to schools (public and private) on a subscription basis, with implementation support, teacher training, and ongoing technical support included. Programs serve students from early childhood education (from age 3) through elementary school (1st to 9th grade).
2. Government Contracts: Municipal and state government education departments contract Educacross to deploy programs across public school networks, with focus on IDEB improvement and learning recovery.
3. Licensed Physical Products: Physical materials including personalized books with student names and avatars, plushes, puppets, backpacks, and stickers available for families to purchase, extending the Fí.Git.Al learning experience to home.
4. Professional Services: Educational consulting, implementation assistance, and continuous teacher/manager training services provided as part of program adoption.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Educacross sells an AI-powered adaptive and gamified learning platform to public and private K-12 schools across Brazil, combining digital programs with physical learning materials under its proprietary Fí.Git.Al (Physical + Digital + Social) methodology. Its portfolio includes five named programs — Liga das Corujinhas (early childhood), Alfabetização e Leitura, Expedição Aprendizagem, Avaliação Digital, and Olimpíadas Gamificadas — all aligned to Brazil's BNCC curriculum and delivered with teacher training, implementation support, and ongoing monitoring.

Product overview

Educacross is an adaptive and gamified learning platform combining AI-powered personalization with engagement mechanics to serve Brazil's K-12 education sector. The portfolio consists of a core digital platform (Plataforma Digital Educacross) underpinned by the Fí.Git.Al (Physical + Digital + Social) methodology, supplemented by five distinct programs: Liga das Corujinhas for early childhood (ages 3–5); Alfabetização e Leitura (Expedição Leitura) for literacy in elementary years 1–5; Expedição Aprendizagem, a bilingual (Portuguese/English) adaptive math and Portuguese program for grades 1–9 with 3,000+ gamified games; Avaliação Digital, an AI-powered assessment suite covering writing, reading fluency, comprehension, and math; and Olimpíadas Gamificadas, a competitive event program. Additional components include the Educateca digital library and physical kits (personalized books, plush toys, puppets) that extend the digital experience into the physical world. All programs are aligned to BNCC (Brazil's national curriculum framework).

Differentiator

Problem solved

Functional benefit

Brands

• Liga das Corujinhas: Early childhood education program for children aged 3-5, featuring storytelling and educational games that promote digital literacy.
• Alfabetização e Leitura
• Expedição Aprendizagem
• Olimpíadas Gamificadas
• Avaliação Digital
• Fí.Git.Al

Products and services

• Liga das Corujinhas Early childhood education program for children ages 3–5 featuring adaptive digital games and storytelling activities aligned to BNCC, promoting digital literacy, emergent literacy, and mathematical thinking through characters and narrative. Designed for schools serving early childhood education and for families extending learning at home.
• Alfabetização e Leitura (Expedição Leitura) Literacy and reading program for elementary school (years 1–5) featuring adaptive reading trails, AI-powered reading fluency assessment, the Educateca digital library, and personalized physical books with student avatars, all aligned to BNCC. Targets schools seeking to improve reading fluency and comprehension outcomes.
• Expedição Aprendizagem Bilingual (Portuguese/English) adaptive learning program for elementary school (grades 1–9) covering Mathematics and Portuguese Language through more than 3,000 gamified digital games, personalized learning trails, adaptive missions, and real-time assessment, aligned to BNCC, SAEB, and local curricula. Designed for schools seeking high-performance math and Portuguese outcomes.
• Avaliação Digital Digital assessment platform covering writing and phonetics, reading fluency, oral storytelling, reading comprehension, and mathematics, with AI-powered automatic correction, real-time diagnostic reports, and adaptive testing aligned to BNCC skills. Designed for schools and education networks that need scalable, BNCC-aligned student evaluation.
• Olimpíadas Gamificadas Gamified Olympic event program for elementary students (grades 1–9) that engages students in Mathematics and Portuguese challenges through weekly digital competitions, generates detailed learning-evidence reports, and culminates in an awards ceremony with certificates and medals. Targets schools seeking to drive engagement and competitive motivation aligned to BNCC.
• Plataforma Digital Educacross Central digital platform for teachers, parents, coordinators, directors, and network managers providing real-time student performance reports with learning evidence, aligned to BNCC skills. Underpins the delivery of all Educacross programs.

Quantifiable outcome

• 100% of partner school networks improved their IDEB scores after implementing Educacross programs
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Geekie: Brazilian K-12 adaptive learning platform offering AI-personalized study plans, content, and assessments to public and private schools - the closest direct competitor to Educacross in the Brazilian BNCC-aligned adaptive learning category.
• Letrus: Brazilian literacy-focused EdTech providing AI-driven writing assessment, feedback, and reading instruction to schools - directly comparable to Educacross's Alfabetização e Leitura and Avaliação Digital programs.
• Amplify: US-based K-12 adaptive curriculum, assessment, and intervention platform built around standards-aligned content and real-time data - functionally analogous to Educacross's adaptive engine plus BNCC-aligned reporting model.
• DreamBox Learning: Adaptive math platform for K-8 students using intelligent adaptive lessons and real-time reporting - directly comparable to Educacross's Math adaptive content within Expedição Aprendizagem.
• Newsela: Standards-aligned reading and assessment platform with adaptive reading levels and formative assessment - closely mirrors Educacross's Digital Reading Trails and Avaliação Digital offerings for literacy and reading comprehension.
• Smartick: AI-powered adaptive math and language-learning platform with personalized daily sessions and real-time progress reporting - comparable to Educacross's adaptive gamified approach for math and Portuguese content.

Broad incumbents

• Vasta (Cogna Educação): Brazil's largest K-12 educational solutions company under Cogna, offering digital content, systems, and assessment at scale to public and private schools - a broader incumbent competing with Educacross for the same municipal and private school budgets.
• Positivo Tecnologia (Educação): Major Brazilian education and technology conglomerate providing K-12 content, learning systems, and school management to public and private networks - operates in the same school procurement lane as Educacross, though via a broader portfolio.
• IXL Learning: Global K-12 adaptive learning platform covering math, language arts, science, and social studies with real-time diagnostics - a wider incumbent offering curriculum, assessment, and analytics similar to Educacross's adaptive and reporting stack.

Emerging players

• Khan Academy: Non-profit adaptive learning platform with a growing Brazilian Portuguese localization offering free standards-aligned practice and mastery-based progression - directly competes on the free/affordable end of the school market against Educacross's adaptive offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/educacross
• LinkedInlinkedin.com/company/educacrosseducacao

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Educacross