Code Wake
Code Wake is a Doha-based watersports company operating from Porto Arabia and West Bay Beach Club that delivers wakesurfing, wakeboarding, and Efoil sessions to individual consumers and tourists via direct-to-consumer online booking.
- Company typePrivate
- Founded2022
- HeadquartersLusail, Qatar
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Code Wake does
Code Wake For Tourism W.L.L. (operating as "Code Wake") is a privately held watersports instruction and equipment rental company headquartered in Lusail, Qatar, with operational stations at Porto Arabia Marina (The Pearl-Qatar) and the West Bay Beach Club in Doha. Founded in February 2022, it delivers wakesurfing, wakeboarding, and electric hydrofoil (Efoil) sessions to individual consumers, tourists, and small private groups. Sessions are priced per boat for up to six guests and range from 30 minutes to three hours, with format variants including a ladies-only session and a Surf'n Grill experiential package. The asset base comprises three wake boats and a set of Manta Foils electric hydrofoils at the West Bay branch, supplemented by partner-supplied equipment from Supreme, Soulcraft, North, Mystic, Ronix, and O'Brien.
Revenue mechanics are built on a direct-to-consumer model with online self-serve booking through a Shopify-based website accepting credit card payment, complemented by prepaid session bundles (5-pack at 10% off, 10-pack at 15% off), an Efoil starter pack, and gift cards in three denominations. Marketing is handled through Facebook, Instagram, email, and a WhatsApp Mix'n'Surf community used to coordinate group sessions; no external funding, debt facility, or venture backing is disclosed. The technology stack is operationally focused rather than proprietary, with no mobile app, no API surface, no proprietary analytics platform, and no AI/ML systems in evidence. Distribution is exclusively domestic across two physical Doha locations, with strategic venue and brand partnerships providing equipment and beach access.
Code Wake firmographics
Firmographics- Name
- Code Wake
- Legal name
- Code Wake For Tourism W.L.L.
- Website
- https://code-wake.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Code Wake is a Doha-based watersports company operating from Porto Arabia and West Bay Beach Club that delivers wakesurfing, wakeboarding, and Efoil sessions to individual consumers and tourists via direct-to-consumer online booking.
- Ownership category
- akta.pro rank
Code Wake industry classification
Industry- Product category
- Watersports Recreation Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- akta.pro primary industry
- Surf Schools & Surf Camps (THAAAKAC)
- akta.pro secondary industries
- Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ)
Keywords
Where Code Wake is headquartered
LocationHeadquarters
- HQ city
- Lusail
- HQ country
- Qatar
- HQ region
- Middle East
Offices3 records
Markets served
Code Wake business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Session-based watersports activities: Individual and group sessions for wakesurfing, wakeboarding, and Efoil activities. Sessions priced per duration (30 min to 3 hours) and can accommodate up to 6 people per boat. Revenue generated from per-session fees.
- Value packs / Session bundles: Prepaid session bundles offering discounts: 5-session pack (10% off, QAR 2,750) and 10-session pack (15% off, QAR 5,000). Credits valid for any wakesurf or Efoil sessions with no expiry date.
- Gift cards: Gift vouchers available in denominations of QAR 700, 1,400, and 2,100. Physical gift cards provided for gifting occasions, valid for booking any wake or kite activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Efoil Session @ West Bay Beach |
| Unit Pricing | Pay-as-you-go | Wakesurf / Wakeboard Session |
| Unit Pricing | Pay-as-you-go | Ladies Only Session |
| Unit Pricing | Pay-as-you-go | Value Pack 5 (10% off) |
| Unit Pricing | Pay-as-you-go | Value Pack 10 (15% off) |
| Unit Pricing | One time/ perpetual license | Gift Cards |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Code Wake product offering
Product offeringCore offering
Code Wake is a Doha-based watersports center that delivers wakesurfing, wakeboarding, and Efoil sessions from two beach stations at Porto Arabia (The Pearl) and West Bay Beach Club. Sessions include instructor-led coaching and equipment use for individuals, ladies-only groups, and private/group bookings. The business was founded in February 2022 and operates with a small team serving residents and visitors in Qatar.
Product overview
Code Wake is Qatar's leading wakesurf and wakeboard center operating from Porto Arabia at The Pearl and West Bay Beach. The company offers a portfolio of watersports services centered around wakesurfing, wakeboarding, and Efoil activities, with licensed instructors and modern equipment. Core offerings include Wakesurf/Wakeboard Sessions, Ladies Only Sessions, and Efoil Sessions at West Bay Beach. The company also sells value-add products including session packs (5-pack and 10-pack with discounts up to 15%), gift cards, and the E-Foil Starter Pack for beginners. The Surf'n Grill package combines water activities with a BBQ experience. All sessions include equipment (boards, vests, wetsuits, helmets), professional coaching, and boat with captain. Sessions accommodate up to 6 guests and can be booked in durations from 30 minutes to 3 hours.
Differentiator
Problem solved
Functional benefit
Products and services
- Wakesurfing sessions Instructor-led wakesurfing sessions using a wake boat and premium wakesurf boards, offered to individual riders, ladies-only groups, and private bookings at Code Wake's Doha beach stations.
- Wakeboarding sessions Instructor-led wakeboarding sessions using a wake boat and wakeboards, delivered at the Porto Arabia and West Bay Beach Club stations for individual riders, ladies-only groups, and private bookings.
- Efoil sessions Electric hydrofoil board sessions delivered beachside without requiring a boat departure, marketed as Qatar's only beach-based Efoil experience and offered to individuals, ladies-only groups, and private bookings.
- Ladies-only sessions Women-only coached sessions in wakesurfing, wakeboarding, and Efoiling, designed for riders seeking a comfortable, community-oriented learning and progression environment.
- Private and group bookings Booked watersports experiences for friend groups and private parties, bundling instructor support and equipment for wakesurfing, wakeboarding, or Efoiling sessions at Code Wake's beach stations.
Companies that use Code Wake
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Code Wake technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Code Wake partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Manta FoilscorePremium Efoil brand providing brand new Efoils for Code Wake's Efoil sessions. Described as 'one of the premium brands for this fascinating new sport'.
- West Bay Beach ClubcoreHost venue for Code Wake's Efoil, kite and wingfoil activities at their second location. Free entrance for Code Wake guests. Partnership marks opening of the first Efoil center in Doha.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Code Wake competitors and assessment
Company assessmentBroad incumbents
- GetYourGuide: Global tours and activities marketplace distributing tens of thousands of experience bookings, including water sports. Competes for the same tourist discretionary spend and serves as both a potential distribution channel and an indirect competitor for Code Wake's direct-booking traffic.
- Fliteboard: Australia-based Efoil manufacturer and pioneer of electric hydrofoil boards, with a global rider and instructor community. A key ecosystem participant to Code Wake's Efoil offering, with overlapping customer pool and dealer-school network.
- Viator: Tripadvisor-owned global marketplace for tours, attractions, and experiences. Operates in the same discovery-and-purchase layer for watersports and adventure activities; functions as both a distribution partner opportunity and a head-to-head comparison point for Code Wake's pricing visibility.
- North Kiteboarding: Major international kitesurfing equipment brand supplying kites, boards, and harnesses, and operating watersports school programs. Direct equipment partner of Code Wake, with overlapping kitesurf customer and instruction ecosystem.
- Lift Foils: Leading electric hydrofoil (Efoil) board and accessories manufacturer, headquartered in the US and a category-defining brand. Ecosystem participant whose consumer brand and ride-school network overlap with Code Wake's Efoil customer and channels.
Direct peers
- Al Gharbia Watersports: UAE (Abu Dhabi) watersports operator running wakesurf, wakeboard, and other marine activities. Comparable regional competitor in the GCC leisure-water sports space, with similar coach-and-boat-based delivery model catering to local residents and inbound tourists.
- Tony's Watersports: Established Dubai watersports school offering wakeboarding, wakesurfing, and other tow-sports sessions for tourists and residents. Closely comparable in geography and product mix — both target the Gulf's high-spend adventure-leisure customer with multi-activity centers and premium equipment.
- DBEK Surf Kite School: Dubai-based school offering kitesurfing, wakesurfing, and Efoil-style lessons with licensed instructors. Most comparable direct competitor in the GCC, operating the same revenue model (per-session fees, packs, group bookings) and serving the same expatriate/resident watersports cohort.
Regional players
- Action Watersports Bahrain: Watersports center in Bahrain offering jet ski, wakeboard, Efoil and similar marine experience activities. Same leisure marine-experience category as Code Wake, with a directly adjacent regional market drawing from the same GCC tourist pool.
- Surf House Phuket: Long-established Phuket surf school offering lessons, camps, equipment rental, and community-based surf experiences. Comparable lesson-and-rental operating model in a different geography; useful benchmark for scaling multi-format surf-and-board schools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Code Wake social profiles
Digital presenceCode Wake financial estimates
Financial estimateRevenue estimate
Valuation estimate
Code Wake leadership team
Management profileNumber of profiles
Code Wake funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Code Wake M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Code Wake
What does Code Wake do?
Code Wake is a Doha-based watersports center that delivers wakesurfing, wakeboarding, and Efoil sessions from two beach stations at Porto Arabia (The Pearl) and West Bay Beach Club. Sessions include instructor-led coaching and equipment use for individuals, ladies-only groups, and private/group bookings. The business was founded in February 2022 and operates with a small team serving residents and visitors in Qatar.
Is Code Wake a public or private company?
Code Wake is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Code Wake founded?
Code Wake was founded in 2022. It employs 1 to 10 people.
Where is Code Wake based?
Code Wake is headquartered in Lusail, Qatar, in the Middle East region.
How does Code Wake make money?
Three revenue lines are on record. Session-based watersports activities are the primary driver. The others are value packs / Session bundles and gift cards.
Who are Code Wake's main competitors?
Broad incumbents on record are GetYourGuide, Fliteboard, Viator, North Kiteboarding and Lift Foils. Direct peers are Al Gharbia Watersports, Tony's Watersports and DBEK Surf Kite School. Regional players are Action Watersports Bahrain and Surf House Phuket.
Does Code Wake have an API?
No public API is recorded for Code Wake.
What industry is Code Wake in?
Code Wake's product category is Watersports Recreation Services. Its primary akta.pro industry code is THAAAKAC, Surf Schools & Surf Camps, with a secondary code of THAAALAB, Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing). Its NAICS code is 71394.