CodingLab.id
CodingLab.id is a privately-held Indonesian software house in Medan, founded in 2017, that builds custom web and mobile applications and packaged vertical products (E-Office, HRMS, E-Absensi, E-Sign, Inspektorat apps) primarily for provincial government agencies in North Sumatra and UMKM clients across Indonesia.
- Company typePrivate
- Founded2017
- HeadquartersMedan, Indonesia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CodingLab.id does
CodingLab.id (legal entity PT. Kodinglab Integrasi Indonesia) is a privately-held software house founded in 2017 and headquartered in Medan, North Sumatra, Indonesia. The company designs, builds, and maintains custom web and mobile applications primarily for Indonesian government agencies — including provincial and municipal bodies in North Sumatra such as Dinas Bina Marga, KADINSU, BKD Provsu, Dinkes Provsu, and Inspektorat Langkat — alongside private enterprises and UMKM (micro, small and medium businesses). Its technology stack centers on PHP, MySQL, the YII framework, and standard front-end tooling (JavaScript, HTML5, Bootstrap, jQuery).
CodingLab monetizes through three streams: bespoke application development (project-based, quote-based contracts for government and enterprise); tiered, subscription-based website packages for UMKM (Landing Page at Rp 2.5M, Katalog at Rp 4M, Online Shop at Rp 10.5M initial, with annual renewals); and training/consultancy services delivered through its Codercamp sub-brand. The firm has productized a portfolio of 12+ specialized vertical applications — including E-Absensi Mobile with face verification and GPS, Aplikasi Inspektorat, Aplikasi Keuangan, Aplikasi Klinik, E-Sign digital signatures, and HRMS-style employee information systems — many originally built for government clients and now positioned as repeatable product offerings. Distribution is a hybrid: self-serve website sales and social channels (Facebook, Instagram, YouTube) for UMKM, and direct consultation/proposal-based selling for government and enterprise work. No external funding, M&A activity, or public financial disclosures are present in the source material, and the firm remains founder-led with ~18–20 employees.
CodingLab.id firmographics
Firmographics- Name
- CodingLab.id
- Legal name
- PT. Kodinglab Integrasi Indonesia
- Website
- https://codinglab.id
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CodingLab.id is a privately-held Indonesian software house in Medan, founded in 2017, that builds custom web and mobile applications and packaged vertical products (E-Office, HRMS, E-Absensi, E-Sign, Inspektorat apps) primarily for provincial government agencies in North Sumatra and UMKM clients across Indonesia.
- Ownership category
- akta.pro rank
CodingLab.id industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Custom Computer Programming Services (541511), Professional and Management Development Training (611430)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Coding & Programming Learning Platforms (EDAFANAA)
- akta.pro secondary industry
- Text-Based Programming (Python, Java, C/C++) (EDAMACAB)
Keywords
Where CodingLab.id is headquartered
LocationHeadquarters
- HQ city
- Medan
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
CodingLab.id business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Application Development: Bespoke software development for government and enterprise clients including web applications, mobile apps, and e-government solutions
- Website Package Sales: Pre-packaged website solutions for UMKM (small businesses) including Landing Page, Katalog, and Online Shop packages with annual subscription for hosting and support
- Training & Consultancy: Technology consulting and training services including Codercamp bootcamp programs for backend development
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Landing Page Package - Basic single-page website for small businesses |
| Subscription | Annual | Katalog Package - Multi-page catalog website |
| Subscription | Annual | Online Shop Package - Full e-commerce website |
| Other | Multi-year contract | Custom Application Development |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
CodingLab.id product offering
Product offeringCore offering
CodingLab.id is a software house in Medan, Indonesia that develops custom web and mobile applications, packaged vertical software products, and tiered website subscription packages. Its portfolio spans 12 specialized applications covering e-government (E-Office, E-Absensi, Inspektorat, EKinerja, E-Learning), business operations (Klinik, Keuangan, Pre-Order, Broadcast, Event Organizer, Caleg), and three UMKM website packages (Landing Page, Katalog, Online Shop) with bundled hosting and support.
Product overview
CodingLab.id is a software house and technology digital agency based in Medan, Indonesia, founded in 2017. The company offers a portfolio of specialized vertical applications alongside website packages. Their product suite consists of 12 distinct software applications including: Aplikasi Pre Order (pre-order management), Aplikasi Klinik (clinic management), Aplikasi Inspektorat (government inspection/audit management), Aplikasi Keuangan (financial management), Aplikasi E-Sign (digital signatures), Sistem Informasi Kepegawaian (employee information systems), Sistem Manajemen EKinerja (employee performance management), Aplikasi ELearning (e-learning platform), Aplikasi Broadcast WhatsApp & Email (mass messaging), Aplikasi EAbsensi Mobile (mobile attendance tracking), Aplikasi Event Organizer (event management), and Aplikasi Caleg (electoral campaign management). Additionally, they offer three website package tiers (Landing Page, Katalog, and Online Shop) for UMKM businesses, along with custom website development services. The offerings target Indonesian government institutions, private enterprises, and small-to-medium businesses primarily in North Sumatra.
Differentiator
Problem solved
Functional benefit
Brands
- Cookinglab: Unit business of CodingLab focused on food and beverage, operating a kitchen team serving food and beverages to the community.
- Codercamp
- Shootinglab
- Hostinglab
Products and services
- Aplikasi Pre Order
Quantifiable outcome
- 65 completed projects delivered to satisfied clients
- +2 more outcomes
Companies that use CodingLab.id
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
CodingLab.id technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
CodingLab.id partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Universitas MikroskilcoreImplementation Arrangement for technology collaboration. Partnership for student internships, talent development, and potential joint technology initiatives.
- Universitas Muhammadiyah Sumatera Utara (UMSU)coreWirausaha Merdeka program collaboration. University partnership for entrepreneurship and technology student development through internship and training programs.
- STMIK Triguna DharmaminorCompany visit program for technology students. Industry-academia collaboration for student exposure to software development operations.
- STMIK Kaputama BinjaiminorMOU signing for internship and training programs. Educational partnership for developing IT talent through collaborative programs.
- Google I/O Extended MedanminorCommunity partnership participation in Google I/O Extended Medan event at Governor's Office, July 20, 2024. Technology community engagement and visibility.
Scale indicators5 records
Recent moves1 record
Expansion highlights6 records
CodingLab.id competitors and assessment
Company assessmentDirect peers
- Niagahoster: Indonesian hosting, domain, and website builder provider for individuals and small businesses. Directly comparable to CodingLab's Hostinglab subsidiary and tiered UMKM website subscription packages in the Indonesian SMB hosting market.
- Moka POS: Cloud POS and business management platform for Indonesian SMEs, restaurants, and retail. Comparable to CodingLab's UMKM-targeted Online Shop website package and Pre-Order application, serving the same Indonesian SMB digitalization customer base.
- Privy: Indonesian digital signature and identity verification provider widely used by government and enterprises. Competes head-on with CodingLab's Aplikasi E-Sign product in the same Indonesian e-government and enterprise signing workflow category.
- IDwebhost: Indonesian hosting, domain registration, and website services provider for UMKM and individuals. Competes with CodingLab's Hostinglab and tiered UMKM website packages across the same Indonesian small-business customer segment.
- Mekari: Leading Indonesian SaaS provider for HR, payroll, finance, and ERP serving SMEs and enterprises. Directly comparable to CodingLab's HRMS, Keuangan, and Kepegawaian products, targeting the same Indonesian business customer base with software-house-built vertical applications.
- DealPOS: Indonesian POS and omnichannel retail platform for SMBs. Overlaps with CodingLab's Online Shop package and Pre-Order application in addressing Indonesian UMKM digital retail and F&B ordering workflows.
- Solusi247: Indonesian IT outsourcing, managed services, and custom software development firm. Comparable business model to CodingLab's custom application development services targeting Indonesian enterprises and government institutions.
Broad incumbents
- Biznet Gio: Major Indonesian cloud services, hosting, and data center provider serving enterprise and government. Adjacent to CodingLab's Hostinglab subsidiary while operating at significantly larger scale across enterprise cloud infrastructure in Indonesia.
- Metrodata Electronics (MTDL): Listed Indonesian IT distribution and solutions provider offering enterprise software, cloud, and digital services. Comparable as a broader Indonesian IT services incumbent that, like CodingLab, delivers custom solutions to enterprise and government clients.
Emerging players
- Labamu: Indonesian cloud-based business management (POS, inventory, accounting) software for SMEs. Comparable to CodingLab's vertical applications such as Klinik and Keuangan, focused on similar Indonesian SMB operational workflows but with a pure SaaS delivery model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
CodingLab.id social profiles
Digital presenceCodingLab.id financial estimates
Financial estimateRevenue estimate
Valuation estimate
CodingLab.id leadership team
Management profileNumber of profiles
Profiles3 records
CodingLab.id subsidiaries and ownership
Company hierarchySubsidiaries4 records
CodingLab.id funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CodingLab.id M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CodingLab.id
What does CodingLab.id do?
CodingLab.id is a software house in Medan, Indonesia that develops custom web and mobile applications, packaged vertical software products, and tiered website subscription packages. Its portfolio spans 12 specialized applications covering e-government (E-Office, E-Absensi, Inspektorat, EKinerja, E-Learning), business operations (Klinik, Keuangan, Pre-Order, Broadcast, Event Organizer, Caleg), and three UMKM website packages (Landing Page, Katalog, Online Shop) with bundled hosting and support.
Is CodingLab.id a public or private company?
CodingLab.id is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CodingLab.id founded?
CodingLab.id was founded in 2017. It employs 11 to 50 people.
Where is CodingLab.id based?
CodingLab.id is headquartered in Medan, Indonesia, in the Asia region.
How does CodingLab.id make money?
Three revenue lines are on record. Custom Application Development is the primary driver. The others are website Package Sales and training & Consultancy.
Who are CodingLab.id's main competitors?
Direct peers on record are Niagahoster, Moka POS, Privy, IDwebhost, Mekari, DealPOS and Solusi247. Broad incumbents are Biznet Gio and Metrodata Electronics (MTDL). Labamu is listed as an emerging player.
Does CodingLab.id have an API?
No public API is recorded for CodingLab.id.
What industry is CodingLab.id in?
CodingLab.id's product category is Custom Software Development Services. Its primary akta.pro industry code is EDAFANAA, Coding & Programming Learning Platforms, with a secondary code of EDAMACAB, Text-Based Programming (Python, Java, C/C++). Its NAICS code is 541511 and its SIC code is 7371.