Coffee Connection

What Coffee Connection does

Coffee Connection is a family-owned Australian coffee roaster and flavoured coffee specialist founded in 1996 by Magda and Justin, operating from Fremantle, Western Australia with a staff of two-plus across all functions (retail, roasting, infusion, events, customer service). The company roasts 100% Brazilian Arabica beans to order in Western Australia and infuses them in small 3kg hand-shaken batches using natural flavours derived from vanilla, caramel, chocolate, cinnamon, and hazelnut, producing a catalogue of 43-plus SKUs including flavoured coffee beans, single-origin pure blends, Swiss Water Method decaffeinated options, and 100% biodegradable plant-based Nespresso-Original-compatible bio capsules. Supporting lines include tasting bundles (Classic, Dessert, Holiday), coffee storage tins, gift cards, and — launched in July 2025 — a Smart NFC Keychain that links customers directly to the online store via smartphone tap.

The business makes money through a multi-channel direct-to-consumer model: a Shopify e-commerce storefront with prices starting at AUD $19 for beans and AUD $14 for a 10-capsule pack; a monthly subscription service offering 10% off with skip/pause flexibility; two physical retail outlets in Perth (a Fremantle Markets stall trading Friday-Sunday and a Salter Point café trading Monday-Sunday with 24/7 locker pickup for online orders); and mobile coffee carts for corporate events priced at AUD $60/hr cart rental, AUD $100/hr barista service, and AUD $3.90/cup on an 80-cup minimum. The customer base is primarily individual coffee consumers in the Perth/WA region — flavoured-coffee enthusiasts, home baristas, and gift buyers — supplemented by corporate event customers and a small international online-shopper segment served by tracked shipping to Hong Kong, Indonesia, Malaysia, and Singapore.

Name

Coffee Connection

Legal name

The Coffee Connection

Website

https://coffeeconnection.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Coffee Connection is a family-owned Perth-based coffee roaster founded in 1996, specialising in hand-infused flavoured coffee beans (43+ SKUs), bio capsules, and Swiss Water Method decaf, sold via Shopify DTC, two Perth retail outlets, and subscription.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Blending & Flavoring (AFAFADAC)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

Keywords

• Flavoured coffee beans
• Specialty coffee roasting
• Compostable coffee capsules
• Coffee subscription service
• Mobile coffee catering

Headquarters

HQ city

Fremantle

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Coffee Bean Sales: Direct-to-consumer online sales of flavoured coffee beans, pure blends, decaf options, and single-origin coffees. Products available in various weights (150g, 250g, 500g, 1kg) and grind options.
2. Coffee Subscription: Monthly subscription service delivering favourite flavoured or pure blend coffees to customers' doors. Subscribers receive 10% discount, fresh roasted beans, and flexible skip/pause options.
3. Coffee Cart Events: Mobile coffee cart rental for corporate events and functions. Revenue includes cart rental ($60/hr), barista service ($100/hr), and per-cup consumption fees ($3.90/cup with 80 cup minimum).
4. Coffee Capsules: Sale of biodegradable compostable coffee capsules compatible with Nespresso Original machines. Available in multiple flavours including decaf options.
5. Merchandise and Accessories: Sale of merchandise including coffee tins, smart keychains, and gift cards.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Coffee Connection is a Perth-based specialty coffee roaster that roasts, flavour-infuses, and sells hand-crafted coffee beans, single-origin blends, decaffeinated coffee, and biodegradable Nespresso-compatible capsules directly to consumers. Operations span an e-commerce storefront, two physical retail locations in Western Australia, a recurring monthly subscription service, and a mobile coffee cart business serving events. Beans are hand-infused in small 3kg batches using 100% Brazilian Arabica coffee and natural flavourings, with decaffeination performed via the chemical-free Swiss Water Method.

Product overview

Coffee Connection is a Perth-based coffee roaster and flavoured coffee specialist operating since 1996, founded by Magda and Justin. The company offers a portfolio of products organized into four main categories: Flavoured Coffee Beans (infused with natural flavours like vanilla, caramel, hazelnut, chocolate, and cinnamon, hand-processed in 3kg batches using 100% Brazilian Arabica beans), Pure Blends (single-origin and blended coffees including espresso, Colombian, Ethiopian Fair Trade Organic, Guatemalan, and Java), Bio Capsules (100% biodegradable/compostable Nespresso-compatible capsules), and Decaf Coffee (Swiss Water Method processed, 99.9% caffeine-free). Supporting products include Tasting Bundles (Classic, Dessert, Holiday bundles), Coffee Tins (storage accessories), Gift Cards, and a Smart NFC Keychain for easy reordering. Services include a monthly Coffee Subscription with 10% discount, and mobile Coffee Carts for events (up to 90 coffees/hour with custom branding). The company operates two retail locations in Perth (Fremantle Markets and Salter Point) and ships Australia-wide and internationally to Hong Kong, Indonesia, Malaysia, and Singapore.

Differentiator

Problem solved

Functional benefit

Products and services

• Flavoured Coffee Beans

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Padre Coffee: Australian specialty roaster with wholesale, cafe, and online retail operations. Comparable as a small-batch roaster targeting both D2C consumers and B2B cafe customers with single-origin and blended offerings analogous to Coffee Connection's pure blends.
• Market Lane Coffee: Melbourne specialty roaster with multiple cafe-retail locations and online D2C sales. Comparable hybrid retail/online/subscription model and emphasis on quality small-batch roasted coffee, similar in positioning and channel mix to Coffee Connection.
• Toby's Estate: Australian specialty coffee roaster and cafe operator with national wholesale and D2C channels. Directly comparable as a long-standing Australian specialty roaster selling beans, capsules, and subscriptions alongside cafe-retail locations.
• Single O: Sydney-based specialty coffee roaster with subscription, retail cafe, and D2C e-commerce. Directly comparable business model — small-batch roasting, online store, cafe-retail hybrid, and subscription program — competing for the same Australian flavoured and specialty coffee consumer.
• Genovese Coffee: Australian family-owned coffee roaster specialising in flavoured and blended coffees with online D2C and retail presence. Highly comparable to Coffee Connection's niche of flavoured small-batch beans plus direct-to-consumer online sales.
• Seven Seeds Coffee: Melbourne-based specialty roaster operating cafe-roasteries and a D2C subscription and online store. Comparable as an Australian third-wave/specialty roaster with online retail plus physical cafe-retail locations, similar to Coffee Connection's hybrid GTM.
• Campos Coffee: Australian specialty coffee roaster with a long-running D2C and wholesale model. Directly comparable as a small-batch roaster selling flavoured and single-origin beans online plus cafe presence, mirroring Coffee Connection's blend of e-commerce, retail, and cafe channels.

Broad incumbents

• Caffè Vergnano: Established Italian coffee roaster with capsule, bean, and flavoured coffee ranges sold internationally. Comparable as a broad incumbent in the flavoured/specialty bean and capsule category where Coffee Connection also competes.
• Nespresso: Global capsule-coffee incumbent owned by Nestlé. Comparable as the dominant Nespresso-Original-compatible capsule brand that Coffee Connection's bio capsules compete against on the same machine ecosystem, though at vastly larger scale.
• Lavazza: Large Italian coffee manufacturer with retail, foodservice, and capsule offerings. Comparable as a broad incumbent competing across flavoured beans, espresso blends, and capsule formats relevant to Coffee Connection's full product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coffeeconnectionfremantle
• Instagraminstagram.com/thecoffeeconnection_freo
• LinkedInlinkedin.com/company/the-coffee-connection-fremantle

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coffee Connection