MAISON PRULHO

What MAISON PRULHO does

Maison Prulho is a family-owned French cognac house headquartered at 12 rue de la Gargousse, Merpins (Charente, Nouvelle-Aquitaine), operating with approximately 7 employees under the leadership of President Richard Prulho and Master Blender Mélissa Prulho. The business traces its origins to three generations of savoir-faire in the manufacture of exceptional alembics (copper pot stills), and that heritage underpins the brand's positioning in traditional Charentais distillation and artisanal blending. All products are crafted in-house from alembic to finished spirit, and the company is regularly awarded gold medals in France and abroad for its cognacs.

The product portfolio centers on a tiered cognac range spanning VS through XO and the flagship Grande Champagne EQUILIBRE (€600/50cl), complemented by Pineau des Charentes, liqueurs, and a contemporary spirits line of gin, vodka, whisky, rum and brandy — all carrying Master Blender Mélissa Prulho's aromatic signature. Cognac units are priced from €39 (HYDRA VS) to €600 (EQUILIBRE), with VSOP, FREGATE XO and ECLAT XO (Grande Champagne) covering the mid-premium tier.

The commercial model is direct-to-consumer, executed through the maison-prulho.com e-commerce boutique (with free shipping on orders above €100) and a single physical tasting room in Merpins. Marketing is conducted via organic social channels (Instagram, Facebook, TikTok, LinkedIn), an email newsletter, and content marketing around Cognac history. The company is privately held, has no disclosed institutional investors or parent entity, and its operating geographies are centered on France with no explicit export distribution described in available materials.

Name

MAISON PRULHO

Legal name

Cognac Prulho

Website

https://cognac-prulho.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maison Prulho is a family-owned French cognac house in Merpins, Charente, producing a tiered cognac range (VS to Grande Champagne XO), Pineau des Charentes, liqueurs and contemporary spirits (gin, vodka, whisky, rum, brandy), and selling direct-to-consumer through its website and a single physical tasting room.

Ownership category

akta.pro rank

Product category

Premium Spirits & Cognac

NAICS

Distilleries (31214)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Distilleries (Tasting Rooms) (THAFALAG)

Keywords

• Cognac production
• Premium spirits
• Artisanal distillation
• Pineau des charentes
• Charentais method

Headquarters

HQ city

Merpins

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Spirits and Cognac Sales: Direct-to-consumer sales of Cognac, Pineau des Charentes, Liqueurs, Gin, Whisky, and Brandy through their e-commerce platform. Products are sold as individual units with free shipping on orders over €100.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Maison Prulho produces and sells a portfolio of premium French spirits led by Charentais-method cognacs (VS, VSOP and XO classifications, including Grande Champagne single-cru expressions), alongside Pineau des Charentes, liqueurs, and a contemporary range of gin, single malt whisky, vodka, rum and brandy. All products are crafted in-house at the company's Merpins (Charente) facility using traditional double distillation in copper alembics and oak-barrel aging, then sold directly to consumers via the maison-prulho.com e-commerce site and an on-site tasting room.

Product overview

Maison Prulho is a traditional cognac house offering a unified portfolio of spirits products centered on cognac production. The collection includes multiple cognac expressions across aging classifications (VS, VSOP, XO), with products such as Cognac PRULHO HYDRA VS, Cognac PRULHO HYDRA VSOP, Cognac PRULHO FREGATE XO, Cognac PRULHO ECLAT XO, and the premium Cognac PRULHO EQUILIBRE sourced from Grande Champagne cru. Beyond cognac, the portfolio encompasses contemporary spirits (GIN MARLOW, WHISKY SINGLE MALT VALLEE NOIR, vodka, rum, and brandy), Pineaux des Charentes, and liqueurs—all crafted using traditional Charentais methods with modern blending expertise from Master Blender Mélissa Prulho. Products are sold through the company's e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Cognac PRULHO HYDRA VS VS-grade (youngest) cognac from the Maison Prulho range, double-distilled in copper alembics and aged in oak; sold in 70 CL bottles at €39 for adult consumers seeking an entry-level premium Charentais cognac.
• Cognac PRULHO HYDRA VSOP VSOP-grade cognac from the Maison Prulho range, aged longer than VS in oak barrels for greater aromatic complexity; sold in 50 CL bottles at €50 for premium spirits consumers.
• Cognac PRULHO FREGATE XO XO-grade cognac from the Maison Prulho range, with extended oak aging for deeper aromatic development; sold in 70 CL bottles at €160 for discerning cognac enthusiasts and gift buyers.
• Cognac PRULHO ECLAT XO XO-grade single-cru cognac sourced exclusively from the Grande Champagne cru, valued for finesse and aging potential; sold in 70 CL bottles at €170 for premium cognac collectors.
• Cognac PRULHO EQUILIBRE Flagship single-cru Grande Champagne cognac positioned as the pinnacle of the Prulho range, crafted for perfect equilibrium and rarity by Master Blender Mélissa Prulho; sold in 50 CL bottles at €600 for ultra-premium collectors and gift buyers.
• GIN MARLOW Premium gin from the Maison Prulho contemporary spirits collection, crafted under Master Blender Mélissa Prulho's aromatic signature combining modernity, precision and authenticity; sold in 70 CL bottles at €45.
• WHISKY SINGLE MALT VALLEE NOIR Premium French single malt whisky from the Maison Prulho contemporary spirits range, shaped by the Master Blender's aromatic signature; sold in 70 CL bottles at €55 for whisky enthusiasts.
• Pineaux des Charentes Category of Pineau des Charentes fortified wines produced by Maison Prulho, expressing the richness of the Prulho terroir in the Charentes region; sold through the maison-prulho.com boutique for traditional French apéritif and digestif consumption.
• Liqueurs Range of liqueurs from the Maison Prulho collection, extending the house's spirit portfolio beyond cognac; sold through the maison-prulho.com boutique.
• Spiritueux (Contemporary Spirits Collection) Contemporary spirits category from Maison Prulho covering gin, vodka, whisky, rum and brandy, all shaped by the aromatic signature of Master Blender Mélissa Prulho; sold through the maison-prulho.com boutique for modern spirits consumers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Cognac Larsen: Cognac producer with a heritage dating back over a century, offering a range of aged expressions. Comparable to Maison Prulho as a family-rooted cognac specialist.
• Cognac Frapin: Premium single-estate Cognac producer emphasizing Grande Champagne sourcing and aging. Comparable to Maison Prulho for premium cru positioning and small, curated portfolios.
• Paul Giraud: Family-owned artisanal Cognac producer operating in the Charente tradition with multi-generational expertise. Comparable to Maison Prulho as a heritage-led, single-estate style cognac house.
• Normandin-Mercier: Small artisanal Cognac producer focused on authentic, traditional Charentais methods. Comparable to Maison Prulho's heritage-driven, low-volume craft model.
• Maison Ferrand: Independent French producer of craft Cognac and rum with a small-batch, terroir-driven approach. Highly comparable to Maison Prulho as a family-led, premium artisanal spirits house selling limited-allocations cognac and other spirits.
• Delamain: Historic premium Cognac house specializing in aged, top-cru expressions. Comparable to Maison Prulho for its focus on premium and ultra-premium Cognac positioning and traditional Charentais craftsmanship.
• Hardy Cognac: Established Cognac house offering a broad range of expressions from VS to XO and beyond. Comparable to Maison Prulho's portfolio breadth across Cognac aging tiers.
• Ragnaud-Sabourin: Small artisanal Cognac producer based in the Grande Champagne region with estate-grown vines and limited volumes. Closely comparable to Maison Prulho's small-scale, terroir-anchored production model.

Broad incumbents

• Rémy Martin: Major Cognac house focused on Fine Champagne Cognac. Comparable category incumbent whose premium positioning benchmarks the price ceiling Maison Prulho targets at the high end.
• Hennessy: The largest Cognac house globally and part of LVMH. Relevant incumbent peer defining the premium Cognac category Maison Prulho competes in, but operating at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cognac.prulho
• LinkedInlinkedin.com/company/maison-prulho
• Instagraminstagram.com/cognac.prulho
• TikToktiktok.com/@maisonprulho

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAISON PRULHO