Cohen Lab

What Cohen Lab does

Cohen Lab is a Portland, Oregon-based operator of the Betninja Casino brand, a direct-to-consumer online gambling platform. With a 10-person team, the company runs a browser-based casino and sportsbook that combines slots, table games, live dealer rooms, instant-win titles, and pre-match and in-play sports betting markets under a single all-in-one account. The platform is marketed primarily to UK and European players and operates under offshore licensing held by Magico Games N.V., the entity associated with brand-level regulatory and operational matters.

The platform is built as a mobile-responsive browser-based application supporting iOS and Android devices, with no dedicated native app. It integrates content from a broad catalogue of third-party game studios including Pragmatic Play, Play'n GO, Hacksaw Gaming, Relax Gaming, Games Global, Novomatic, Kalamba Games, Playson, Spribe, and Wazdan, with live dealer content from Evolution and Pragmatic Play Live. Game categories span classic slots, Megaways, Bonus Buy titles, jackpots, RNG table games, and live casino formats, with the sportsbook covering football, tennis, basketball, cricket, ice hockey, MMA, boxing, esports, and other international events.

Cohen Lab monetizes through transaction fees on player wagers (house edge) across casino and sportsbook verticals. The acquisition model uses multi-stage welcome packages of up to £1,000 or €1,000 in bonus value plus 100 free spins, with minimum deposits typically around €20. The company relies on SEO-driven content around branded search terms and affiliate marketing channels to acquire players, and offers standard responsible gambling tools including deposit limits, time-outs, and self-exclusion. Revenue, funding, ownership structure, and headcount trend data are not disclosed in available sources.

Name

Cohen Lab

Legal name

Betninja Casino

Website

https://cohenlabohsu.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Cohen Lab operates the Betninja Casino brand, a browser-based online casino and sportsbook platform serving UK and European players with slots, table games, live dealer, and sports betting under a unified account system.

Ownership category

akta.pro rank

Product category

Online Gambling & Casino

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Online casino platform
• Sports betting platform
• Live dealer casino
• Mobile gambling platform
• Casino game aggregation

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel, Others

Revenue model

1. Casino Gaming Revenue: The platform generates revenue through casino gaming activities including slots, table games, live dealer games, and game shows. Revenue is derived from house edge on player wagers across various game categories including Megaways, Bonus Buy titles, and jackpot games.
2. Sports Betting Wagering: Revenue from sports betting markets including pre-match and in-play betting on football, tennis, basketball, cricket, ice hockey, MMA, boxing, esports. Generated through margin on betting odds across various sports markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Cohen Lab operates the Betninja Casino brand, an online gambling platform that delivers casino games, live dealer rooms, slots, table games, instant-win titles and a sportsbook to players from a single account. The offering is accessed via a browser-based website (desktop and mobile-responsive on iOS/Android) and is built around an all-in-one login that unifies balance, cashier and promotions management across casino and sports betting activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Betninja Online Casino Games

Quantifiable outcome

• Up to £1,000 or €1,000 in welcome bonus value plus 100 free spins for new players

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Magico Games N.V.coreOthersBetninja Casino is associated with Magico Games N.V., described as the operating entity for the brand. Magico Games N.V. handles offshore licensing and regulatory aspects of the Betninja Casino operation. The brand operates under licensing information that may vary by region.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mr Green: Multi-brand online casino and sportsbook with strong UK presence, single-account model, and responsible gambling features. Closely comparable to Betninja on product mix, regulatory footprint, and mobile access model.
• Bet365: Global online gambling operator combining a sportsbook with casino, live dealer, and slots under a single account. Most directly comparable to Betninja's all-in-one model and target market of UK/international online gamblers.
• 888casino: Established online casino with integrated sportsbook, live dealer, and proprietary platform technology. Comparable to Betninja for casino-plus-sports cross-sell, multi-provider slots lobby, and UK regulatory positioning.
• Betway: Multi-vertical online gambling brand offering casino, live casino, and sports betting through a unified account with mobile-first access. Closely mirrors Betninja's product mix, single-login architecture, and welcome-bonus-led acquisition.
• LeoVegas: Mobile-first online casino and sportsbook operator strong in the UK and Nordics. Comparable to Betninja for its mobile-browser-led UX, multi-provider game catalogue, and convergence of casino and sports wagering.
• Unibet: Major UK and European online gambling operator combining casino, live casino, and sportsbook under a single account. Directly comparable to Betninja on geography, product breadth, and responsible gambling tooling.
• Casumo: Online casino operator offering slots, live dealer, and a sportsbook with a gamified, single-account UX. Comparable to Betninja in target customer (casual UK/international players), brand-led positioning, and multi-provider content aggregation.

Others

• Better Collective: Public iGaming affiliate and digital marketing operator running SEO-driven sports betting and casino comparison sites. Comparable to the SEO/affiliate-led acquisition model described for the Cohen Lab website, though operating as an enabler rather than a competing operator.

Emerging players

• Videoslots: Online casino known for an extremely large multi-provider slots catalogue and live dealer offering. Comparable to Betninja on aggregator-led game breadth and UK market focus, though with a narrower sportsbook component.
• Stake.com: Crypto-friendly online casino and sportsbook with single-account UX and offshore-licensed operations. Comparable to Betninja on crypto payment support, offshore operator structure, and casino+sports convergence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/cohen-lab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cohen Lab