Colégio Assunção

What Colégio Assunção does

Colégio Assunção is a private K-12 educational institution founded in 1955 by the Franciscan Sisters (Irmãs Franciscanas) and Immaculatine Sisters (Imaculatinas) in Salvador, Bahia, Brazil. It operates a single campus in the Barris neighborhood and serves students across Educação Infantil, Ensino Fundamental I and II, and Ensino Médio, with no disclosed enrollment figures and an estimated 51-100 employees. The institution holds CEBAS certification (Entidade Beneficente de Assistência Social) and operates the Programa de Inclusão Educacional e Acadêmica (PIEA), providing full or partial scholarships to economically disadvantaged students.

The school's core technology platform is the Sistema COC de Ensino curriculum partnership, which delivers hybrid teaching through interactive digital whiteboards, electronic books, online tutoring (Plantão e Revisão Online), and national mock exams (Simulados Nacionais). Students and teachers access materials via the Portal COC student portal and the Assunção Online learning platform. The institution also operates TV Colégio Assunção, a weekly television program on Canal 10.3 (Kirimurê/TV E Bahia) covering education, culture, sports, and health, and Podcast Colégio Assunção in video and audio formats, both produced and presented by students.

Colégio Assunção's business model is tuition-driven and recurring, supplemented by CEBAS-supported social scholarships. Its go-to-market is sales-led and centered on direct family engagement through on-campus visits, website inquiries, and a referral discount program, with marketing supported across Facebook, LinkedIn, Instagram, WhatsApp, TV, and podcast channels. The institution does not disclose tuition pricing, revenue, or funding, and reports no parent company, M&A activity, or external investment. Its primary competitive positioning rests on 70+ years of brand reputation, ENEM-driven university placement outcomes (including UFBA, Bahiana de Medicina, and UNEB), and recognition as a pioneer in educational technology adoption in Bahia.

Name

Colégio Assunção

Legal name

Colégio Assunção

Website

https://colegioassuncao.com.br

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Short description

Colégio Assunção is a private K-12 institution in Bahia, Brazil, serving students from Educação Infantil through Ensino Médio under the Sistema COC curriculum, with strong ENEM outcomes and CEBAS-supported social scholarships.

Ownership category

akta.pro rank

Headquarters

HQ city

Salvador, Bahia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tuition and School Fees: Monthly tuition payments from enrolled students across Educação Infantil, Ensino Fundamental I and II, and Ensino Médio levels.
2. Scholarship/Social Programs: Social scholarships (Bolsa de Estudos) providing full or partial tuition exemptions for students facing economic difficulties, certified as Entidade Beneficente de Assistência Social (CEBAS) in education.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Colégio Assunção provides private basic education from early childhood through high school, covering Educação Infantil, Ensino Fundamental I and II, and Ensino Médio. The school combines classroom instruction with the Sistema COC de Ensino curriculum, digital learning resources, and university entrance preparation.

Product overview

Colégio Assunção is a private educational institution offering a unified K-12 education platform spanning Educação Infantil, Ensino Fundamental I and II, and Ensino Médio. The institution operates on the Sistema COC de Ensino curriculum, providing hybrid teaching through Portal COC and Assunção Online platforms. Supplementary educational media offerings include TV Colégio Assunção (student-produced television) and Podcast Colégio Assunção (video/audio podcast). The school also operates PIEA, a social scholarship program for students with economic needs.

Differentiator

Problem solved

Functional benefit

Brands

• TV Colégio Assunção: Primeiro programa de televisão brasileiro com conteúdo 100% produzido e apresentado por estudantes de uma instituição de ensino. Transmitido na emissora Kirimurê - Canal 10.3 afiliada a TV E (Bahia).
• Podcast Colégio Assunção
• Portal COC
• Assunção Online

Products and services

• Educação Infantil Private-school early childhood program focused on learning through play, peer interaction, and mediation by a trained team to support children's physical, affective, intellectual, linguistic, social, and spiritual development.
• Ensino Fundamental I Elementary education program for students typically in grades 1-5, focused on reading, text interpretation, mathematical problem-solving, and understanding the world.
• Ensino Fundamental II Middle-school education program for students typically in grades 6-9, advancing reading, interpretation, problem-solving, critical thinking, academic skills, and understanding of the world.
• Ensino Médio High-school program for students, offering formative itineraries and elective subjects that develop skills for university entrance and academic success.

Quantifiable outcome

• Ranked among the 100 best schools in ENEM objective and essay exams per Ministério da Educação data

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Irmãs Franciscanas e ImaculatinascoreOthers · 1 January 1955Founded in 1955 by the Franciscan Sisters (Irmãs Franciscanas) and Imaculatinas with the objective of providing quality education, developing competencies and skills necessary for student formation as active citizens in contemporary society.
• Sistema COC de EnsinocoreTechnology or IntegrationSistema COC de Ensino is a national reference in innovation and results in Brazilian education. This partnership provides complete pedagogical materials, exclusive tools, and advanced educational technologies including digital whiteboards, electronic books, online tutoring and national mock exams. The collaboration strengthens the school's identity and provides students with a complete hybrid teaching experience.
• TV E (Bahia) / Kirimurê - Canal 10.3coreStrategic or Co-development PartnerTV Colégio Assunção is broadcast on Canal 10.3 (Kirimurê), affiliated to TV E (Bahia). The program is the first Brazilian television show with 100% content produced and presented by students. Broadcasts every Thursday and Sunday at 11am, reaching Salvador and 12 surrounding municipalities including Camaçari, Candeias, Dias d'Ávila, Itaparica, Lauro de Freitas, and others.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Colégio São Bento: Catholic private K-12 school in Rio de Janeiro with a long religious heritage and strong university placement record. Comparable to Colégio Assunção as a faith-based independent school competing on academic outcomes (vestibular/ENEM).
• Colégio Marista: Brazilian religious K-12 network also founded by a Catholic order (Marist Brothers), offering Educação Infantil through Ensino Médio with national brand recognition. Highly comparable to Colégio Assunção in faith-based heritage, full K-12 offering, and technology-integrated teaching.
• Colégio Porto Seguro: Premium private K-12 school in São Paulo focused on academic excellence and university preparation. Comparable to Colégio Assunção as a similarly positioned premium independent school targeting ENEM/vestibular outcomes.
• Colégio Bandeirantes: Long-established premium private K-12 school in São Paulo with strong university placement record and hybrid teaching approach. Comparable to Colégio Assunção in independent-school positioning and emphasis on ENEM results.

Regional players

• Colégio Ari de Sá: Private K-12 institution headquartered in Fortaleza, Ceará (Northeast Brazil), operating across multiple campuses with emphasis on academic results. Comparable to Colégio Assunção as a Northeast regional premium K-12 player competing on ENEM outcomes.

Broad incumbents

• Pitágoras: Brazilian national K-12 network (Kroton-affiliated) offering standardized curriculum and digital learning tools. Comparable to Colégio Assunção in serving families seeking ENEM preparation via integrated teaching systems.
• Colégio Positivo: Large Brazilian K-12 network (publicly listed) with proprietary curriculum and digital learning platform. Comparable to Colégio Assunção through its COC-style integrated curriculum + technology model, though at materially larger national scale.
• Colégio Anglo: Multi-city Brazilian K-12 chain focused on academic preparation and university entrance outcomes. Comparable to Colégio Assunção in positioning around ENEM/vestibular results and full K-12 offering.
• Colégio Objetivo: National Brazilian K-12 chain with strong vestibular/ENEM preparation reputation. Comparable to Colégio Assunção in the academic-outcomes-driven K-12 segment, though operating at significantly larger national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/insa_assuncao
• Facebookpt-br.facebook.com/colegioassuncao
• LinkedInlinkedin.com/company/colegioassuncao
• Instagraminstagram.com/colegioassuncaossa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colégio Assunção