Colégio Madre Carmen Sallés - Oficial

What Colégio Madre Carmen Sallés - Oficial does

Colégio Madre Carmen Sallés (CMCS) is a private Catholic K-12 school in Brasília, Federal District, Brazil, founded in 1962 and operated by the Religiosas Concepcionistas Missionárias do Ensino under the Rede Concepcionista de Ensino network. The school's legal entity is Associação Educativa e Assistencial Madre Carmen Sallés. It offers a vertically integrated curriculum spanning Educação Infantil (early childhood), Ensino Fundamental Anos Iniciais (grades 1-5), Ensino Fundamental Anos Finais (grades 6-9), and Ensino Médio (grades 10-12), grounded in Catholic values and the Conceptionist educational philosophy. Complementary offerings include a Contraturno (extended day) program with robotics, electronics, sports, arts, and bilingual instruction, plus a Pastoral program covering religious formation and community outreach activities such as the 'Família na Escola' project, Gincana Solidária, and Sallés Debate.

The institution derives revenue from recurring tuition and school fees charged to families across all grade segments, with no publicly disclosed pricing or financial statements. It operates from a single campus in Asa Norte, Brasília-DF, supported by a staff of approximately 40 employees, and reaches prospective families through a community-led go-to-market motion centered on word-of-mouth, family referrals, and Catholic-values-based positioning within the broader Rede Concepcionista network spanning São Paulo, Minas Gerais, Rio de Janeiro, and Distrito Federal. The school conducts marketing through its official website, Facebook, Instagram, and YouTube, with no formal sales force or third-party distribution.

The school's pedagogical stack is anchored by three third-party education partnerships: FTD Educação (educational content and materials, a publisher with 120+ years of history), International School (bilingual English program), and Geekie One (data-driven personalized study tools for vestibular/PAS/ENEM preparation). The institution has no disclosed proprietary technology, no published APIs, no mobile applications, and no in-house AI/ML capabilities; it is LGPD-compliant under the parent congregation's Governance and Compliance program. Revenue figures, headcount trend data, and operational KPIs are not publicly disclosed.

Name

Colégio Madre Carmen Sallés - Oficial

Legal name

Associação Educativa e Assistencial Madre Carmen Sallés

Website

https://colegiomadrecarmensalles.org.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Colégio Madre Carmen Sallés is a private Catholic K-12 school in Brasília, Brazil, operated by the Rede Concepcionista de Ensino since 1962, offering Educação Infantil through Ensino Médio plus a Contraturno after-school program to families seeking values-based education.

Ownership category

akta.pro rank

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Tuition and School Fees: As a private Catholic school, the primary revenue stream is tuition charged to families for educational services across all segments (Educação Infantil, Ensino Fundamental I and II, and Ensino Médio), as well as the Contraturno (extended day) program.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Colégio Madre Carmen Sallés is a private Catholic K-12 school that delivers formal education from Educação Infantil through Ensino Médio, along with a Contraturno (extended day) program and a Pastoral program. Instruction is grounded in the Conceiçãoist educational philosophy and complemented by bilingual instruction, university entrance exam preparation (PAS/ENEM), Olympiad participation, and enrichment activities such as robotics, electronics, sports, and arts.

Product overview

Colégio Madre Carmen Sallés is a Catholic school operated by the Rede Concepcionista de Ensino (Conceptionist Education Network) offering a comprehensive K-12 education system. The institution provides a vertically integrated portfolio consisting of Educação Infantil (Early Childhood), Ensino Fundamental Anos Iniciais (Grades 1-5), Ensino Fundamental Anos Finais (Grades 6-9), and Ensino Médio (High School), all grounded in Catholic values and the Conceptionist educational philosophy. The school extends its offering through two complementary modules: the Contraturno (After-School Program) featuring robotics, electronics, and enrichment activities; and a Pastoral (Religious Ministry) program supporting spiritual development through masses, celebrations, and community outreach. The institution serves students from early childhood through high school graduation in Brasília-DF, Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Rede Concepcionista de Ensino: Educational network operated by the Religiosas Concepcionistas Missionárias do Ensino

Products and services

• Educação Infantil (Early Childhood Education) Early childhood education program for young children, typically ages 0-5, focusing on developmental activities, foundational learning, and Catholic values-based formation.
• Ensino Fundamental Anos Iniciais (Initial Elementary Years) Elementary school program covering grades 1-5, focusing on foundational literacy, numeracy, basic sciences, and values-based learning.
• Ensino Fundamental Anos Finais (Final Elementary Years) Upper elementary program covering grades 6-9, with more advanced subjects and preparation for high school, including Olympiad participation and interclasse sports.
• Ensino Médio (High School) High school program covering grades 10-12, preparing students for university entrance exams (PAS/ENEM) and higher education, including PAS vestibular simulations, Sallés Debate current affairs program, and Feira Científico-Cultural festival.
• Contraturno (After-School / Extended Day Program) Extended day enrichment program offering robotics, electronics, sports, arts, capoeira, judo, circus, zumba, and other activities for enrolled students, delivered with partner providers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• FTD EducaçãocoreTechnology or IntegrationFTD Educação is a longstanding educational publisher with over 120 years of history. The school partners with FTD for educational content and materials as part of its pedagogical program.
• International SchoolcoreTechnology or IntegrationThe Bilingual Program (Programa Bilíngue) from International School is integrated into the school's schedule, providing English language instruction as part of the regular curriculum.
• Geekie OnecoreTechnology or IntegrationGeekie One is a data-driven education platform that offers personalized study tools and self-assessment resources to help students prepare for exams.
• Fit RitmominorOthersFit Ritmo Sports Academy provides various sports and physical activities for students through the school's Contraturno (extended day) program.
• Nad'arteminorOthersNad'arte Academy provides a complete space and a prepared team for activities offered through the school's extended day program.
• All SportsminorOthersAll Sports provides activities including judo, circus, capoeira, and zumba, as well as other sports programs through the school's extended day offerings.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Colégio Marista: A large Catholic school network in Brazil operated by the Marist Brothers, spanning multiple states, segments, and educational levels. Comparable in faith-based K-12 mission and pastoral philosophy but with materially greater scale, geographic reach, and capital base than the subject school.
• Colégio Bandeirantes: A prestigious private K-12 school in São Paulo with a strong reputation for academic rigor and university placement. Comparable as a Brazilian private K-12 competitor but operating at materially greater scale and a different regional market (São Paulo vs. Brasília).
• Colégio Positivo: One of Brazil's largest private education groups, operating K-12 schools and higher education institutions across multiple states. Comparable as a competitor in the Brazilian private K-12 market but with significantly greater scale, capital access, and product breadth.

Direct peers

• Colégio São Bento: A traditional Catholic K-12 school in Rio de Janeiro and São Paulo operated by Benedictine monks. Directly comparable as a Catholic religious-affiliated K-12 operator with similar values-based educational philosophy, traditional pedagogy, and pastoral integration.
• Maple Bear: A bilingual school franchise operating across Brazil and internationally, focused on English-language immersion and Canadian curriculum. Directly comparable as a bilingual K-12 competitor targeting Brazilian families seeking international education standards similar to the subject school's International School partnership.
• Colégio Bernoulli: A private K-12 school group based in Belo Horizonte with strong academic reputation and STEM focus. Directly comparable as a Brazilian private K-12 competitor targeting middle-class families seeking quality education with similar curricular enrichment offerings.
• Colégio Brasília: A long-established private K-12 school in Brasília-DF serving families across multiple grade levels. Directly comparable as a same-market competitor offering comprehensive private education to Brasília families in the same Asa Norte / Federal District catchment area.
• Colégio Adventista: A network of Seventh-day Adventist K-12 schools across Brazil. Directly comparable as a religious-affiliated K-12 operator offering values-based education with pastoral integration, though with a different theological tradition and typically broader geographic footprint.
• Colégio Salesiano: A Catholic K-12 school network operated by the Salesians of Don Bosco across Brazil. Directly comparable as a Catholic religious-affiliated K-12 operator with similar values-based educational philosophy, pastoral integration, and multi-grade offerings.

Regional players

• SAS Educacional: An educational publisher and school network based in northeastern Brazil, operating K-12 schools. Comparable as a Brazilian private K-12 operator with similar integrated curriculum and publishing partnerships, but with regional concentration in a different geography (Northeast vs. Brasília).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfUGeRaMbMhw9h22iJ3lDwQ?view_as=subscriber
• Facebookfacebook.com/cmcsbrasilia
• Instagraminstagram.com/cmcsbrasilia
• LinkedInlinkedin.com/company/colegio-madre-carmen-salles-oficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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