FTD Educação
FTD Educação is a Brazilian K-12 educational solutions provider serving 5,000+ schools and 7 million+ students across all Brazilian states. Operating under Grupo Marista, it delivers BNCC-aligned teaching systems, textbooks, the iônica digital learning platform, and supplementary education programs.
- Company typePrivate
- Founded2011
- HeadquartersSão Paulo, Brazil
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What FTD Educação does
FTD Educação S/A is a Brazilian K-12 educational solutions provider headquartered at Rua Rui Barbosa 156, Bela Vista, São Paulo, operating as a wholly-owned subsidiary of Grupo Marista. The company traces its publishing heritage to 1902 (re-incorporated under its current legal form in 2011, continuing the prior Editora FTD brand) and serves more than 5,000 partner schools and 7 million students annually across all 26 Brazilian states and the Federal District. Its customer base spans private and public schools, students, families, and educators, with coverage from Early Childhood Education through Pré-vestibular.
The portfolio is organized into four pillars: (1) Sistemas de Ensino—teaching systems including FTD SE, Trilhas, SIM, Saber Mais, Quero Saber Mais, StandFor Evolution, and Educação Pública; (2) Didáticas e Literárias—textbooks, literature collections (Monteiro Lobato, Foreign Rights, Cultivando Leitores), and Dentro da História personalized-book project; (3) Digitais—the iônica learning platform, Lumisfera e-commerce, Estuda.com assessment, and Conteúdo Aberto portal; and (4) Suplementares—including the Oficina das Finanças financial-education program (580,000+ students impacted since 2013 across 1,200+ schools) and the OPEE Projeto de Vida methodology. The iônica platform is the flagship digital asset, integrating 14,000+ digital books, 32,000+ educational resources, a 100,000+ question assessment bank, and BNCC/ENEM performance reporting across more than 1 million monthly accesses. All solutions align with Brazil's Base Nacional Comum Curricular (BNCC).
Revenue is generated through four streams: recurring subscription revenue from teaching-system contracts and digital platform access; transactional sales of textbooks and literary materials via direct school sales and the Lumisfera D2C storefront; professional services for teacher training and pedagogical consulting; and government sales through Brazil's PNLD program for public-school procurement. Pricing is quote-based, billed annually, and varies by school size and solution scope. Distribution combines a national direct sales force of educational consultants, approximately 5,000 partner schools acting as implementation nodes, the Lumisfera consumer e-commerce site, and PNLD government procurement. The company has held the Top Educação designation as Brazil's most-mentioned teaching-systems brand for 8 consecutive years through 2024, and operates an innovation program (Órbita, launched 2022) engaging 100+ education startups.
FTD Educação firmographics
Firmographics- Name
- FTD Educação
- Legal name
- FTD Educação S/A
- Website
- https://ftd.com.br
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- FTD Educação is a Brazilian K-12 educational solutions provider serving 5,000+ schools and 7 million+ students across all Brazilian states. Operating under Grupo Marista, it delivers BNCC-aligned teaching systems, textbooks, the iônica digital learning platform, and supplementary education programs.
- Ownership category
- akta.pro rank
FTD Educação industry classification
Industry- Product category
- K-12 Educational Publishing and Teaching Systems
- NAICS
- Educational Services (61), Educational Support Services (611710), Educational Support Services (61171), Language Schools (611630)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)
- akta.pro secondary industries
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA), K–12 Instructional Design & Curriculum Development Services (EDAGAKAA), Classroom & Institutional Language Learning Platforms (Schools/Universities) (EDAFAOAI)
Keywords
Where FTD Educação is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
FTD Educação business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Educational Materials Sales: Sale of textbooks, didactic materials, and literary works to schools and families through direct sales and e-commerce channels.
- School System Subscriptions: Recurring revenue from school systems (FTD SE, Trilhas, StandFor Evolution) that provide comprehensive educational solutions including materials, training, and digital platform access.
- Digital Platform Access: Subscription-based access to digital platforms including iônica, with digital books, resources, and learning management features.
- Professional Services: Teacher training, pedagogical consulting, and implementation support services provided to schools adopting FTD solutions.
- PNLD Government Sales: Sales to public schools through Brazil's National Program for School Books (PNLD), providing educational materials to public education system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing tailored to each school's needs |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
FTD Educação product offering
Product offeringCore offering
FTD Educação provides comprehensive K-12 educational solutions to private and public schools in Brazil, including teaching systems, printed and digital textbooks, the iônica digital learning platform, teacher training, and pedagogical consulting. All offerings are aligned with the Brazilian National Common Curricular Base (BNCC) and cover Early Childhood Education through Pré-vestibular.
Product overview
FTD Educação is a comprehensive educational solutions provider offering a multi-product portfolio organized into four main categories: (1) Sistemas de Ensino including FTD Sistema de Ensino, Trilhas Sistema de Ensino, SIM, Saber Mais, Quero Saber Mais, StandFor Evolution, and Educação Pública; (2) Didáticas e Literárias covering textbooks, literature, Toni Itinerários, StandFor, Edelvives, Monteiro Lobato, Foreign Rights, Cultivando Leitores, and Dentro da História; (3) Digitais comprising the iônica learning platform, Estuda.com assessment tool, Lumisfera e-commerce, and Conteúdo Aberto portal; and (4) Suplementares including Oficina das Finanças (financial education) and OPEE Projeto de Vida (life project methodology). The ecosystem integrates print materials, digital platforms, consulting services, and innovation programs to serve schools, students, families, and public education networks across Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- iônica: Digital learning environment connecting students, teachers, and school administrators
- Lumisfera
- Órbita
- FTD SE
- Trilhas
- Saber Mais
- Quero Saber Mais
- SIM
- StandFor
- StandFor Evolution
- Edelvives
- Within da História
- Conteúdo Aberto
- Dentro da História
- Estuda.com
Products and services
- FTD Sistema de Ensino (FTD SE) Comprehensive BNCC-aligned teaching system for private schools covering Early Childhood through Pré-vestibular, including textbooks, digital platform access, teacher training, and pedagogical consulting for ENEM and vestibular preparation.
- Trilhas Sistema de Ensino
Quantifiable outcome
- 11,611 SISU 2025 approvals from FTD Sistema de Ensino students
- +3 more outcomes
Companies that use FTD Educação
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
FTD Educação technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FTD Educação partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Grupo MaristacoreParent organization of FTD Educação, part of the Marist Brothers educational network with over 100 years of history in Brazilian education.
- OPEE EducaçãocorePartnership for Projeto de Vida (Life Project) methodology, offering collections for Life Project with entrepreneurial attitude from Early Childhood to High School. Also offers Escola Para Pais app for family engagement.
- Oficina das FinançascorePartnership for Financial Education solutions covering Early Childhood to High School, including behavioral financial education materials, teacher training, and family engagement tools. Impacted 580,000+ students since 2013 across 1,200+ schools.
- EdelvivesminorSpanish language learning materials partner, providing resources that make Spanish learning a motivating activity.
- Dentro da HistóriaminorPartnership for personalized children's book project where students become protagonists in stories, aligned with BNCC competencies.
- Editora MediaçãominorPublisher partner for complementary literature and educational content distribution.
- Órbita Startup ProgramminorInnovation program launched in 2022 connecting FTD with education startups. From 118 startups selected, 6 were chosen to finalize the Business phase. Program includes 500+ hours of dedication and 100+ people impacted.
- StandForminorEnglish language learning solution partner, offering English as an opportunity for cultural and knowledge exchange.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
FTD Educação competitors and assessment
Company assessmentDirect peers
- Poliedro Sistema de Ensino: Brazilian K-12 and Pré-vestibular teaching system with national school-partner network, BNCC-aligned content, and digital platform (Poliedro Education). Closely comparable to FTD SE across curriculum, school partnership model, and vestibular outcomes.
- COC Sistema de Ensino: Brazilian K-12 teaching system with strong presence in vestibular prep, owned by Cogna Educação. Comparable to FTD SE in curriculum delivery, Pré-vestibular focus, and partner-school network model.
- Somos Educação: Brazil's largest K-12 educational solutions group, operating multiple teaching systems (Pitágoras, Anglo, pH, Maxi, Etapa) plus publishing brands (Ática, Scipione, Saraiva, Atual). Most directly comparable peer to FTD across teaching systems, textbook publishing, and digital platforms in Brazil.
- Sistema Positivo de Ensino: One of the largest Brazilian K-12 teaching systems, offering BNCC-aligned curriculum, digital platform (Positivo On), and teacher training. Direct competitor to FTD SE and Trilhas in the Brazilian private-school segment with comparable go-to-market through partner schools.
- Anglo Sistema de Ensino: Long-established São Paulo-based K-12 teaching system focused on vestibular preparation, owned by Somos Educação. Directly comparable to FTD SE in serving private schools with full curriculum and Pré-vestibular offerings.
- Pitágoras Sistema de Ensino: Brazilian K-12 teaching system (also under Somos Educação) covering Early Childhood through High School with BNCC alignment. Direct competitor to FTD SE and Trilhas with similar school-partnership distribution model.
- Santillana Brasil: Brazilian subsidiary of the Spanish-language Santillana publishing group, offering K-12 textbooks, teaching systems, and digital content in Portuguese. Comparable to FTD across textbook publishing, teaching systems, and BNCC-aligned curriculum.
- Editora Moderna: One of Brazil's largest textbook publishers with K-12 didactic and literature lines, also part of Grupo Moderna. Direct competitor to FTD's Didáticos and Literatura product lines and a fellow PNLD supplier.
- Edelvives Brasil: Spanish-origin K-12 publisher with Brazilian operations, partnered with FTD for Spanish-language distribution. Comparable publisher offering textbooks and learning materials aligned to BNCC; an existing partner but also a potential competitor in didactic publishing.
Broad incumbents
- Cogna Educação: Brazil's largest education company (Kroton/COC owner), publicly traded with operations across K-12 teaching systems, higher education, and corporate training. Broader incumbent competing with FTD across multiple segments including COC Sistema de Ensino.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
FTD Educação social profiles
Digital presenceFTD Educação compliance and trust
Trust signalCompliance1 record
FTD Educação financial estimates
Financial estimateRevenue estimate
Valuation estimate
FTD Educação leadership team
Management profileNumber of profiles
FTD Educação subsidiaries and ownership
Company hierarchySubsidiaries4 records
FTD Educação funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FTD Educação M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FTD Educação
What does FTD Educação do?
FTD Educação provides comprehensive K-12 educational solutions to private and public schools in Brazil, including teaching systems, printed and digital textbooks, the iônica digital learning platform, teacher training, and pedagogical consulting. All offerings are aligned with the Brazilian National Common Curricular Base (BNCC) and cover Early Childhood Education through Pré-vestibular.
Is FTD Educação a public or private company?
FTD Educação is a private company. It is classified as corporate owned and is currently operating.
When was FTD Educação founded?
FTD Educação was founded in 2011. It employs 1,001 to 5,000 people.
Where is FTD Educação based?
FTD Educação is headquartered in São Paulo, Brazil, in the Latin America region.
How does FTD Educação make money?
Five revenue lines are on record. Educational Materials Sales are the primary driver. The others are school System Subscriptions, digital Platform Access, professional Services and PNLD Government Sales.
Who are FTD Educação's main competitors?
Direct peers on record are Poliedro Sistema de Ensino, COC Sistema de Ensino, Somos Educação, Sistema Positivo de Ensino, Anglo Sistema de Ensino, Pitágoras Sistema de Ensino, Santillana Brasil, Editora Moderna and Edelvives Brasil. Cogna Educação is listed as a broad incumbent.
Does FTD Educação have an API?
No public API is recorded for FTD Educação.
What industry is FTD Educação in?
FTD Educação's product category is K-12 Educational Publishing and Teaching Systems. Its primary akta.pro industry code is EDAJAMAD, Curriculum, Lesson Planning & Instructional Content Platforms, with a secondary code of EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units). Its NAICS code is 61 and its SIC code is 8200.