Colégio Santa Amália

What Colégio Santa Amália does

Colégio Santa Amália is a private K-12 educational institution headquartered in the Saúde neighborhood of São Paulo, Brazil, operating since 1929 as a Resource Generating Unit of Liga Solidária, a century-old civil society organization. It serves families from Educação Infantil through Ensino Médio across two physical campuses — the original Unidade Saúde on Avenida Jabaquara and the Maple Bear Tatuapé unit, which operates under the Maple Bear bilingual franchise and opened a new High School building in 2022. The curriculum is supplemented by an intracurricular bilingual program (launched 2023 in partnership with Seven Educacional), a Maker Lab, chess instruction, socio-emotional programming via OPEE, content from FTD Educação (Fundamental 1) and Sistema de Ensino Poliedro (Ensino Médio), and a broad extracurricular slate across sports, arts, and volunteering.

The school generates revenue almost exclusively through recurring tuition and school fees billed annually on a subscription basis, with pricing not publicly disclosed and prospective families routed through a visit-scheduling conversion funnel. Distribution is direct-to-consumer: in-person Open Houses (Escola Aberta), an inbound 'Agende uma visita' landing page, school fairs, signature events (CELiga Jovem congress, chess tournaments), and a multi-channel digital presence via Instagram, Facebook, YouTube, and a content blog. Customer segments are horizontal across the K-12 age range, with primary economic buyers being dual-income São Paulo families seeking premium bilingual education with university-preparation outcomes (ENEM, vestibular, Cambridge).

The institution's competitive posture is built on 95+ years of brand equity, the social-impact association with Liga Solidária, unique physical infrastructure (turtle sanctuary, 300m² playground, science labs), and externally validated credentials (UNESCO PEA environmental certification, Movimento Escola pelo Clima signatory, Maple Bear franchise recognition). Recent strategic moves have emphasized capacity expansion (new Tatuapé High School building), bilingual curriculum deepening (Seven Idiomas partnership), and a refreshed enrollment push for 2026. The school is not publicly traded, has no external funding or M&A signals, and operates as a philanthropic business unit supporting Liga Solidária's broader social programs.

Name

Colégio Santa Amália

Legal name

Colégio Santa Amália

Website

https://colegiosantaamalia.com.br

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

101–250 employees

Short description

Colégio Santa Amália is a 95-year-old private K-12 school in São Paulo, Brazil, operating two campuses (Saúde and Maple Bear Tatuapé) as a Resource Generating Unit of the nonprofit Liga Solidária, serving families through bilingual, university-prep education from early childhood through High School.

Ownership category

akta.pro rank

Product category

K-12 Private Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJABAG

International/Global Curriculum Schools (IB, Cambridge, etc.)

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

Keywords

• K-12 private education
• Bilingual school programs
• Early childhood education
• Secondary education
• Maker learning

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tuition and school fees: Colégio Santa Amália generates revenue primarily through tuition and fees charged to enrolled students across Educação Infantil, Ensino Fundamental 1 and 2, and Ensino Médio. Fees support both school operations and contribute to Liga Solidária's social programs as a Resource Generation Unit.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Colégio Santa Amália is a private K-12 school operating two physical units in São Paulo (Unidade Saúde and Maple Bear Tatuapé), delivering full-day education from Educação Infantil through Ensino Médio. Its portfolio spans core academic stages (early childhood, elementary, middle school, high school) augmented by an intracurricular bilingual program (in partnership with Seven Idiomas), a maker laboratory for project-based learning, and extensive extracurricular programs (sports, arts, chess, volunteering, university preparation). Tuition is the primary revenue source, with the school operating as a Resource Generation Unit of nonprofit Liga Solidária.

Product overview

Colégio Santa Amália is an educational institution offering a comprehensive K-12 portfolio spanning Educação Infantil (Early Childhood), Ensino Fundamental 1 (Elementary 1-5), Ensino Fundamental 2 (Middle School 6-9), and Ensino Médio (High School). The school operates two units: Santa Amália Saúde and Maple Bear Tatuapé (a Maple Bear franchise). Core educational services are enhanced by specialized programs including a Bilingual Program (Parceria com Seven Educacional), Maker Laboratory, Chess Program, and extensive extracurricular activities (sports, arts, volunteer programs). The institution is part of Liga Solidária, a nonprofit social organization, and maintains partnerships with FTD Educação, Sistema de Ensino Poliedro, and other educational content providers. Technology features include a virtual 360° tour and student portal integration with Gennera platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Educação Infantil (Early Childhood Education) Full-day early childhood education program for children from approximately 2 years old through pre-fundamental, with playful, bilingual, and nature-based learning at the school's purpose-built facilities (including a 300m² playground, turtle sanctuary, and gardens). Target customers: families with young children in São Paulo seeking supervised daycare and foundational education.
• Ensino Fundamental 1 (Elementary School, Grades 1-5) Elementary school program (Grades 1–5) featuring playful literacy, reading incentive programs (Projeto Leitor), math enrichment, cultural diversity and sustainability projects, bilingual curriculum, music, chess, art, physical education, and maker technology activities. Target customers: families with children aged approximately 6–10 in São Paulo.
• Ensino Fundamental 2 (Middle School, Grades 6-9) Middle school program (Grades 6–9) with subject-specialist teachers, content deepening, organization and study planning, tutoring with individual follow-up, laboratories and scientific initiation, bilingual program, maker activities, CELiga Jovem student congress (from Grade 9), Youth Volunteering, and socio-emotional education. Target customers: families with children aged approximately 11–14 in São Paulo.
• Ensino Médio (High School) High school program preparing students for university and career choices with cultural, humanistic, and scientific foundation; personalized formative tracks (Novo Ensino Médio); Poliedro teaching system; bilingual program; Cambridge exam preparation; ENEM and vestibular preparation; career and educational guidance; thesis writing; and interdisciplinary pathways (Creative Writing, Life Project, STEAM, Financial Education, Digital Journalism, Human Rights, Biotechnology, Programming). Target customers: families with adolescents aged approximately 15–17 in São Paulo seeking university-prep education.
• Programa Bilíngue (Bilingual Program) Intracurricular bilingual English program delivered in partnership with Seven Educacional (Seven Idiomas), using gamification and immersive practical activities to deliver bilingual development from age 2 through High School. Cambridge teacher training and exam preparation are included. Target customers: enrolled students across both school units and their families.
• Maple Bear Tatuapé (Bilingual Unit) Bilingual education unit operating under the Maple Bear franchise brand in the Tatuapé neighborhood of São Paulo, offering Educação Infantil through Ensino Médio with a Canadian-based bilingual curriculum, international exchange programs, and dedicated High School facilities. Target customers: families in Tatuapé and surrounding São Paulo neighborhoods seeking Canadian-methodology bilingual private school education.
• Summer Camp Seasonal holiday program offered at the Maple Bear Tatuapé unit during January, featuring themed workshops (Summer, Safari) and interactive play activities, open to enrolled and non-enrolled children. Target customers: school families and the broader São Paulo community seeking structured holiday programming for children.

Quantifiable outcome

• Over 30 students approved in vestibular exams in 2023 to top Brazilian universities including USP, UNESP, UNICAMP, PUC/SP, FAAP, and Mackenzie.
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Seven Idiomas (Seven Educacional)coreTechnology or Integration · 1 January 2023Seven Idiomas provides the Programa Bilíngue Intracurricular (intracurricular bilingual program) for Santa Amália Saúde from Educação Infantil through Ensino Médio. With over 35 years of experience and as the largest Cambridge teacher training center in Latin America, Seven Idiomas uses a modern, immersive approach with gamification and practical activities to enhance English language learning. The program was launched in 2023 and extends from age 2 through High School.
• Movimento Escola pelo ClimacoreStrategic or Co-development Partner · 1 January 2021Colégio Santa Amália is a signatory of the 'Escolas pelo Clima' movement, a community of educational institutions acting as protagonists in the climate cause. The school is part of a network of 117 institutions and 9,500+ students committed to climate action. The school's 'Cookiecast' project was among the 50 highlighted projects at the 1st Congress of the movement.
• FTD EducaçãocoreTechnology or IntegrationFTD Educação provides educational teaching materials for Educação Infantil and Ensino Fundamental 1. The content is updated and aligned with best pedagogical practices, ensuring solid and innovative formation. FTD is a major Brazilian educational publisher.
• Sistema de Ensino PoliedrocoreTechnology or IntegrationSistema de Ensino Poliedro provides teaching materials and high-level pedagogical support for Ensino Médio, preparing students for academic challenges and vestibular/ENEM exams. Poliedro is a reference in academic excellence in Brazil.
• GRSA (Soluções em alimentação e serviços de suporte)minorOthersGRSA is responsible for school meal provision, offering balanced and healthy meals that guarantee nutritional quality and food safety for the entire school community. GRSA also delivers nutrition education sessions with a nutritionist (Carla Ferraz) conducting conversation circles with children.
• Global Box (Armários Pessoais)minorOthersGlobal Box provides smart locker solutions with security and modern technology for the storage of student materials in Ensino Fundamental 2 and Ensino Médio, helping organize daily life within the school environment.
• OPEE (Metodologia de Projeto de Vida)coreStrategic or Co-development PartnerOPEE provides a methodology focused on socio-emotional development and life orientation, preparing students for conscious choices, autonomy, and life projects. It is a key component of the school's socio-emotional curriculum.
• Liga SolidáriacoreStrategic or Co-development PartnerColégio Santa Amália is a Resource Generation Unit (Unidade Geradora de Recursos) of Liga Solidária, a civil society organization over 100 years old that impacts thousands of people in vulnerable situations in São Paulo. Part of the school's revenue supports Liga Solidária's social programs. The school also participates in Liga Solidária's events (CELiga Jovem, Virada da Primeira Infância) and shares pedagogical resources across its network.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Maple Bear Global Schools: Operates the bilingual franchise under which the Tatuapé unit runs. Comparable because the franchise network sets the curriculum, branding, and pedagogical standards that Santa Amália must follow, and because both serve affluent Brazilian families seeking Canadian-based bilingual K-12 education.
• Escola Lourenço Castanho: Private K-12 school in São Paulo with a long tradition and comparable positioning in the premium private school market. Comparable to Santa Amália because it serves the same affluent São Paulo families, offers a similar curriculum structure, and competes for university placement outcomes.
• Colégio Santa Cruz: Highly regarded private K-12 school in São Paulo with a strong emphasis on values formation and academic excellence. Comparable to Santa Amália because both serve affluent São Paulo families, share a Catholic/values-based heritage, and compete for the same student demographic.
• Colégio Visconde de Porto Seguro: Elite private K-12 school in São Paulo known for academic rigor and international programs. Comparable to Santa Amália because it targets the same affluent São Paulo families, offers international curricula and language immersion, and competes for top university placements.
• Colégio Marista: Network of Catholic K-12 schools across Brazil with values-based education and academic excellence. Comparable to Santa Amália because both share a Catholic heritage, operate multi-unit K-12 programs, and compete for the same premium segment in São Paulo.
• Colégio Módulo: Private K-12 school in São Paulo with a strong reputation for university preparation. Comparable to Santa Amália because both target the same affluent São Paulo families focused on vestibular outcomes and compete for similar student profiles.
• Colégio Bandeirantes: Elite private K-12 school in São Paulo with a strong reputation for academic excellence and university placements. Comparable to Santa Amália because it serves the same upper-middle-class São Paulo families, competes for similar student outcomes, and operates within the same premium private school segment.
• Colégio São Luís: Jesuit private K-12 institution in São Paulo with a long tradition of academic excellence and holistic education. Comparable to Santa Amália because it competes for the same affluent São Paulo families, offers a strong bilingual component, and emphasizes socio-emotional and values-based formation.

Broad incumbents

• Yduqs: One of Brazil's largest private education groups offering K-12 through higher education. Comparable to Santa Amália as a broad incumbent in the Brazilian education sector with overlapping K-12 offerings, though operating at significantly larger scale across multiple brands.
• Colégio Positivo: Large K-12 chain in Brazil with national presence and a strong academic reputation. Comparable to Santa Amália as a broader private K-12 player offering similar services including bilingual programs and university preparation, though at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@colegio_santa_amalia
• Facebookfacebook.com/ColegioSantaAmalia
• Instagraminstagram.com/colegiosantaamalia
• LinkedInlinkedin.com/company/col%C3%A9gio-santa-am%C3%A1lia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colégio Santa Amália