Colégio São Paulo

What Colégio São Paulo does

Colégio São Paulo is a private K-12 educational institution founded in 1974 and headquartered at Rua Urquiza Leal, 872 in the Grageru neighborhood of Aracaju, Sergipe, Brazil. The school operates a single campus serving students aged 11-18 across three core programs: Ensino Fundamental II (grades 6-9), Ensino Médio (grades 10-12), and Turno Integral (full-time education), supplemented by Bilingual Education, a multi-discipline Sports Program, and cultural events such as the CSP ONU Model United Nations simulation. The institution employs 186 staff and markets its offerings primarily to families in the Aracaju metropolitan area.

The school's core technological platform is the Plataforma AZ partnership, which delivers over 49,000 video lessons, student performance dashboards, personalized study paths, and integrated assessment tools with immediate feedback, complemented by Google Workspace for Education infrastructure (Chromebooks, interactive projectors) and Zoom for live hybrid instruction. The proprietary Coleção Infinito Ensino Médio curriculum is aligned with Brazil's Novo Ensino Médio standards and includes a dedicated Projeto de Vida (Life Project) component. The institution markets a 50-year track record and a recent cohort of 73+ university approvals across UFS, UNIT, USP, and UEFS as its primary outcome proof points.

Revenue is generated through recurring monthly tuition fees that vary by program and grade level, with full-time and bilingual tracks commanding premium pricing. The go-to-market motion is sales-led and direct-to-consumer, with enrollment managed through the school secretariat via in-person visits, phone, and email. Distribution channels include an owned website, an Instagram and TikTok social presence (@colegiosaopaulose), and a post-sale educational portal (SIGA) hosted by ActiveSoft. No pricing is publicly disclosed and no ownership, funding, or investor information is available.

Name

Colégio São Paulo

Legal name

Colégio São Paulo

Website

https://colegiosaopaulose.com.br

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Colégio São Paulo is a private K-12 school in Aracaju, Sergipe, Brazil, founded in 1974, serving students aged 11-18 across Ensino Fundamental II, Ensino Médio, full-time, and bilingual programs via the Plataforma AZ content platform with 49,000+ video lessons.

Ownership category

akta.pro rank

Headquarters

HQ city

Aracaju

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and School Fees: Monthly tuition fees for educational services covering Ensino Fundamental II and Ensino Médio programs. Pricing varies by grade level and program (regular or full-time). Revenue is recurring on a monthly basis during school terms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Colégio São Paulo is a private K-12 school in Aracaju, Sergipe, delivering Ensino Fundamental II (grades 6-9) and Ensino Médio (high school) programs under a monthly tuition model. Instruction is supported by the proprietary Plataforma AZ with over 49,000 video lessons, Google for Education tools, and Zoom-based hybrid learning, and is supplemented by a full-time (Turno Integral) program, bilingual education, sports programs, and specialized science, mathematics, and arts laboratories.

Product overview

Colégio São Paulo is a private school offering a unified portfolio of educational services spanning Ensino Fundamental II (6th-9th grade), Ensino Médio (high school), and Turno Integral (full-time education). The core offering includes the Plataforma AZ as its central technological platform, which integrates over 49,000 video lessons, academic dashboards, and Zoom-based hybrid learning. The school supplements its core academic programs with specialized features including Bilingual Education, sports programs, interactive/3D classes, and cultural events. The Plataforma AZ serves as the unifying digital infrastructure across all educational levels, while individual programs like Projeto de Vida and specialized laboratories support specific developmental needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Ensino Fundamental II Anos Finais

Quantifiable outcome

• 73+ university approvals including top institutions (UFS, UNIT, USP, UEFS)
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Plataforma AZcoreTechnology or IntegrationStrategic partnership with Plataforma AZ, described as the largest educational platform partner. The platform provides methodology leading in ENEM essay scores (1,000 points), comprehensive content library with 49,000+ video lessons, student performance dashboards, and hybrid education tools integrated with Zoom for live classes.
• Google for EducationcoreTechnology or IntegrationDedicated Google for Education classroom equipped with Chromebooks, interactive projectors, and full access to Google Workspace for Education. The technology classroom enables collaborative digital learning and develops essential digital competencies for students.
• ZoomsupportingTechnology or IntegrationPartnership with Zoom for delivering live online classes with security and ease of use, supporting the hybrid education model through the AZ platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Rede Adventista de Educação: Network of Adventist private K-12 schools operating across Brazil. Comparable as a multi-regional private K-12 operator with bilingual education and structured curriculum offerings.
• Rede Marista: Jesuit network of private K-12 schools operating across multiple Brazilian states including Northeast. Comparable as a multi-regional private K-12 operator with similar brand heritage and university preparation focus.

Direct peers

• Colégio Santa Cruz: Jesuit private K-12 school in São Paulo with long history of strong university admissions. Comparable as a traditional, high-performing independent K-12 institution with similar brand heritage.
• Colégio Móbile: Private K-12 school in São Paulo offering elementary, middle, and high school programs with emphasis on academic excellence and modern pedagogical methods. Directly comparable as an independent K-12 operator with similar positioning.
• Colégio São Luís: Jesuit private K-12 school in São Paulo with bilingual tracks and university preparation focus. Comparable as a heritage private K-12 institution with comparable curriculum structure and bilingual offerings.
• Colégio Porto Seguro: Private K-12 school in São Paulo with bilingual programs and strong university placement. Comparable as a premium independent K-12 institution with similar technology and bilingual offerings.
• Colégio Positivo: Large private K-12 school chain headquartered in Curitiba with multiple campuses across Brazil. Directly comparable as a private K-12 operator offering bilingual education, technology platforms, and university preparation programs.
• Colégio Bandeirantes: Elite private K-12 school in São Paulo with strong university placement track record. Comparable as a premium independent K-12 institution focused on university admissions, technology integration, and bilingual programming.

Broad incumbents

• Ânima Educação: Major Brazilian education group operating K-12 and higher education brands across Brazil. Comparable as a broad incumbent with K-12 presence and educational services portfolio.
• Cogna Educação: Largest Brazilian private education group operating K-12 brands (Pitágoras, Anglo, Maxi), higher education, and digital learning. Comparable as a broad incumbent operating K-12 schools at much larger scale across Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/colegiosaopaulose
• TikToktiktok.com/@colegiosaopaulose
• LinkedInlinkedin.com/company/wwwcolegiosaopaulocom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colégio São Paulo