COLÉGIO SETE DE SETEMBRO/COC

What COLÉGIO SETE DE SETEMBRO/COC does

Colégio Sete de Setembro/COC is a private K-12 educational institution located in Poços de Caldas, Minas Gerais, Brazil, operated by the nonprofit foundation Instituto Educacional São João da Escócia (IESJE). Founded in 1922, the school serves approximately 850 students across Educação Infantil, Ensino Fundamental I and II, Ensino Médio, and Pré-Vestibular, with an annual unified scholarship competition (Concurso Unificado de Bolsas) as its primary enrollment mechanism. The institution is led by President José Solon de Oliveira and Director General of Education Maraísa Rodrigues Silva Borba, and operates alongside the related Colégio Pelicano unit under the same IESJE umbrella.

The school's core academic offering is built on the COC educational platform, a 60-year-old teaching and content system that personalizes instruction across the full educational continuum. It layers differentiated programs including International School (bilingual education since 2009), the APROVA AI-powered adaptive learning platform for vestibular preparation in Ensino Médio, Educacross adaptive gamified learning for early childhood and elementary grades, Nave à Vela (innovation culture curriculum), Escola da Inteligência (socioemotional education), and Gênio das Finanças (financial literacy adopted from 2024). Physical infrastructure includes digital classrooms with smartboards, a Laboratório Multiciências for Physics, Chemistry, and Biology, robotics and Maker spaces. The school is LGPD-conformant since 2022 under a designated Data Protection Officer.

The revenue model is subscription-based, recurring monthly tuition across all five educational levels, supplemented by extracurricular program fees (judô, ballet, theatre, Capoeira), bilingual premiums, and annual material fees. Pricing is not publicly disclosed. Distribution is direct on-campus enrollment at the headquarters on Rua Ceará, supported by social media marketing (Facebook, Instagram), the institutional news portal, earned coverage on local TV Poços, and word-of-mouth. The student base is structurally diversified across approximately 850 individual families, with no enterprise customer concentration. Customer concentration is therefore low, while geographic scope is regionally limited to Poços de Caldas and its catchment area.

Name

COLÉGIO SETE DE SETEMBRO/COC

Legal name

Instituto Educacional São João da Escócia (IESJE)

Website

https://colegiosetedesetembro.net.br

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Colégio Sete de Setembro/COC is a 104-year-old private K-12 school in Poços de Caldas, Brazil, operated by the nonprofit IESJE foundation. It serves approximately 850 students from Educação Infantil through Pré-Vestibular using the COC educational platform, the APROVA AI adaptive learning system, and a layered set of bilingual, financial literacy, and socioemotional programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Poços de Caldas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and Enrolled Course Fees: Revenue is generated through tuition fees charged for enrollment in educational programs spanning Educação Infantil through Pré-Vestibular. Additional revenue derived from extracurricular activities (judô, ballet, theatre, Capoeira), specialized programs (bilingual education, financial literacy), and annual material fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Colégio Sete de Setembro/COC is a private K-12 school operating in Poços de Caldas, Brazil, delivering a full educational continuum from Educação Infantil (Early Childhood) through Pré-Vestibular (university entrance exam preparation) to approximately 850 students. The school sells tuition-based enrollment across all educational levels, augmented by specialized programs such as bilingual education, socioemotional learning, financial literacy, and curated vestibular exam preparation supported by the APROVA AI adaptive platform and the COC educational content system. Ancillary services include extracurricular activities (judo, ballet, theatre, capoeira) and specialized programs tailored to student development.

Product overview

Colégio Sete de Setembro operates as a comprehensive educational institution using the COC (Colégio Objetivo COC) educational platform system, which has personalized teaching for 60 years. The core offerings include the DNA Aprovador tradition for exam preparation and the APROVA platform leveraging AI diagnostics. The institution supplements its core teaching with integrated educational solutions including International School (bilingual education), Nave à Vela (innovation culture curriculum), Escola da Inteligência (social-emotional education), Gênio das Finanças (financial literacy), and Educacross (adaptive gamified learning). Material collections include Coleção Infinito (Elementary/High School), Coleção Pré-Vestibular COC (exam preparation), and Coleção Explorar (Early Childhood). The school serves 850 students from Early Childhood through Pre-Vestibular, with a focus on technology-enhanced hybrid teaching methodologies.

Differentiator

Problem solved

Functional benefit

Brands

• DNA Aprovador: Educational approach emphasizing student approval and success in vestibulares
• COC Sistema de Ensino
• International School
• Nave à Vela
• Escola da Inteligência
• Gênio das Finanças
• Educacross
• Cultura Maker
• Coleção Infinito
• Coleção Explorar
• APROVA

Products and services

• Test

Quantifiable outcome

• 69 approvals in Medicine and 33 in Federal Universities in most recent cycle; 40+ in Medicine and 35 in first-phase vestibulars in prior cycle
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• COC (Colégio Objetivo de Classes) / COC Plataforma de EducaçãocoreTechnology or IntegrationCOC is a 60-year-old educational platform that provides personalized teaching and learning content from early childhood to pré-vestibular. The school operates as part of the COC network, using its curriculum, materials, and pedagogical system. COC has partner schools across Brazil.
• International School (Bilingual Education)coreTechnology or IntegrationPioneer in bilingual education in Brazil since 2009. Provides English language instruction and bilingual program integration. The school participated in a joint project with International School for a NASA competition, and students were selected for International Selective rounds.
• INATEL (Instituto Nacional de Telecomunicações)minorStrategic or Co-development PartnerINATEL hosts the start_Engenharia project, a competition-format initiative for Ensino Médio students to learn engineering concepts and financial analysis through practical activities. Students participated in the Production Engineering project.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Colégio Bandeirantes: Elite São Paulo private K-12 school with strong vestibular outcomes. Comparable as a premium, full-continuum private school whose brand is anchored by university entrance exam results.
• Colégio Santa Cruz: High-end São Paulo private K-12 school. Comparable as a premium full-continuum private school whose reputation is built on vestibular performance and a comprehensive co-curricular program.
• Colégio Objetivo: Long-standing Brazilian K-12 and pré-vestibular network with national reach. Direct competitor in the unified vestibular prep market and a comparable brand in the standardized test-prep category.
• Poliedro Educação: National K-12 and pré-vestibular content and partner-school network. Comparable in distributing curriculum, materials, and digital learning tools to Brazilian schools across regions.
• Colégio Pensi: Bilingual private K-12 network in Brazil. Directly comparable in partnering with International School for bilingual education and in offering a methodology-driven full-continuum program.
• Anglo Vestibulares: Major São Paulo-based vestibular prep network with broad national reach. Benchmark for unified teaching methodology, simulados, and approval outcomes — directly comparable to the 'DNA Aprovador' positioning of Colégio Sete de Setembro.
• Colégio Positivo: Large Brazilian private K-12 network with integrated pré-vestibular programs. Comparable in full continuum offering (infantil through pré-vestibular) and in combining proprietary content with technology-enabled learning.
• Pitágoras: Brazilian K-12 and pré-vestibular network with hundreds of partner schools. Comparable in adopting a partner-school/content-licensing model and offering a full curriculum aligned with vestibular preparation.
• COC Educação: Operator of the COC educational platform and partner-school network used by Colégio Sete de Setembro. Directly comparable as the principal content/curriculum partner and a vertically related K-12 plus pré-vestibular operator in Brazil.
• Sistema de Ensino Etapa: Elite São Paulo-based K-12 and pré-vestibular system. Comparable in combining rigorous vestibular-prep results with modern technology integration and a strong brand reputation among top Brazilian universities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/setedesetembrococ
• Instagraminstagram.com/colegiosetedesetembro/?igsh=anUyNjJlNGdqemh1
• LinkedInlinkedin.com/company/col%C3%A9gio-sete-de-setembro-coc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COLÉGIO SETE DE SETEMBRO/COC