Coloma Resort

What Coloma Resort does

Coloma Resort is a privately held outdoor hospitality business founded in 1990 in Coloma, California, operating a year-round campground, cabin, RV, and event destination. The property spans nearly one mile of riverfront along the South Fork of the American River and sits adjacent to Marshall Gold Discovery State Historic Park — the site where James W. Marshall discovered gold at Sutter's Mill on January 24, 1848, catalyzing the California Gold Rush. It serves individual campers, families, RV travelers, school groups, wedding and corporate event hosts, and group retreat organizers drawn primarily from Northern California and the broader Gold Country region, with Sacramento roughly one hour away.

The product portfolio is broad for a single-site operator: multiple cabin tiers (Miners Cabins, Goldrush Cabins, Country Cottage), glamping wagons and bunkhouses, full-hookup RV sites, tent and riverside tent sites, and pet-friendly sites. Activity products include gold panning, river tubing (May–September), white-water rafting access, and on-site camp store retail. The Coloma Outdoor Discovery School (CODS) operates as a wholly-owned subsidiary delivering overnight outdoor educational field trips to school groups. The technology stack is minimal: an automated entry-gate system, the company's own website with online booking, and third-party reservation management through Campspot. There is no mobile app, no proprietary enterprise software, and no APIs.

Revenue is generated across five streams — camping/RV site rentals, cabin and lodging rentals, weddings and group events with on-site catering, camp store retail, and adventure activities — supplemented by COD school-program revenue. Pricing is not publicly disclosed and is quoted on a per-stay basis through the website or Campspot, varying by accommodation type and season. Go-to-market is direct-to-consumer, anchored by the company website, Google Reviews (512 reviews at "Excellent"), TripAdvisor, Facebook, and Campspot as a marketplace channel, with phone reservations as a secondary path. The company is privately held with no disclosed institutional investors, parent entity, funding history, or public ticker. Day-to-day operations are run by staff including Sherri and Joey under owners traceable to founders Fred and Marielle.

Name

Coloma Resort

Legal name

Coloma Resort

Website

https://colomaresort.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Coloma Resort is a privately held year-round outdoor hospitality destination in Coloma, California, operating cabins, RV sites, tent camping, glamping, and event venues across nearly a mile of South Fork American River riverfront adjacent to the Marshall Gold Discovery State Historic Park.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality / Camping Resort

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB)

akta.pro secondary industries

Cabin & Cottage Campgrounds (THAGAOAD), Group Camping & Scout Camps (THAGAOAI)

Keywords

• Outdoor hospitality
• RV camping resort
• Cabin rentals
• Wedding event venue
• Riverfront camping

Headquarters

HQ city

Coloma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Camping & RV Site Rentals: Revenue from renting RV sites with full or partial hookups, tent camping spots, and riverside camping locations. Sites include power, water, and dump station access depending on location.
2. Cabin & Lodging Rentals: Revenue from renting various cabin types including Miners Cabins, Goldrush Cabins, Country Cottage, and glamping wagons/bunkhouses with amenities like mini fridges, AC, heating, and comfortable bedding.
3. Group Events & Weddings: Revenue from hosting weddings, corporate retreats, family reunions, and group gatherings at the resort venue with Gold Country backdrop.
4. Camp Store Sales: Retail revenue from on-site camp store selling gold pans, gold vials, camping supplies, ice, and souvenirs including gold bottles for kids.
5. Adventure Activities: Revenue from river tubing, white water rafting access, and other outdoor adventure experiences on the American River.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Coloma Resort rents cabins (Miners Cabins, Goldrush Cabins, Country Cottage, glamping wagons/bunkhouses), full hookup RV sites, tent camping, and pet-friendly campsites along nearly one mile of South Fork American River frontage. The resort also sells group event packages (weddings, corporate retreats, family reunions), operates on-site catering, a camp store, and offers adventure activities including river tubing, gold panning, and educational programs through its Coloma Outdoor Discovery School (CODS) subsidiary.

Product overview

Coloma Resort is a year-round outdoor recreation destination offering a diverse portfolio of camping and lodging options. The resort features cabin rentals, RV sites with full hookups, tent camping, and pet-friendly options, accommodating solo travelers, couples, families, and large groups. Adjacent to Marshall Gold Discovery State Historic Park, the resort provides experiential programs including the Coloma Outdoor Discovery School (CODS) for educational field trips, the Coloma Experience Program for adventure activities, gold panning experiences, and river tubing. The property also serves as an event venue for weddings, corporate retreats, and family reunions, with on-site catering services and retail stores. Nearly one mile of riverfront access on the South Fork of the American River provides access to fishing, floating, and rafting activities.

Differentiator

Problem solved

Functional benefit

Brands

• Coloma Outdoor Discovery School (CODS): Overnight outdoor educational field trip programs offered at the resort

Products and services

• Cabin Rentals (Miners, Goldrush, Country Cottage, Glamping Wagons/Bunkhouses)

Quantifiable outcome

• 512 Google reviews with Excellent rating demonstrating high customer satisfaction

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Coloma Outdoor Discovery School (CODS)coreStrategic or Co-development PartnerThe Coloma Outdoor Discovery School is an overnight, outdoor educational field trip program hosted at Coloma Resort. The resort serves as the home-base for COD's programs, which provide immersive educational experiences connecting students with the natural environment and California Gold Rush history.
• Marshall Gold Discovery State Historic ParkcoreOthersColoma Resort is located adjacent to the Marshall Gold Discovery State Historic Park, the site where gold was discovered on January 24, 1848, sparking the California Gold Rush. The partnership provides guests with access to historic sites, self-guided tours, and the state park museum.
• CampspotminorChannel Partner/ Reseller/ DistributorOnline camping reservation platform used by Coloma Resort for managing bookings, availability, and payments. Campspot provides the booking technology infrastructure while the resort manages guest experience.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• AutoCamp: Premium glamping and Airstream-based outdoor hospitality brand with locations in California and other nature destinations. Comparable as a California-based outdoor lodging operator targeting design-conscious travelers with cabin/tented units.
• Tentrr: Glamping marketplace and operator with signature tent sites on private land. Comparable to Coloma's tent and glamping wagon offerings as it expands glamping demand that Coloma can capture with upgraded units.

Direct peers

• Thousand Trails: Membership-based network of RV resorts and campgrounds across the U.S. Directly comparable as a multi-format outdoor resort operator offering RV sites, cabins, and recurring-stay programming to similar family and group customers.
• Yogi Bear's Jellystone Park: Franchised family campground resort network with cabins, RV sites, themed activities, and group event facilities. Closely comparable to Coloma's family/group-focused offering and event-driven programming model.
• KOA Holiday Lake of the Springs: Northern California KOA resort offering RV sites, cabins, and water-based recreation. Direct local competitor for Coloma's drive-to family and group market in the greater Sacramento/Northern California region.

Broad incumbents

• Kampgrounds of America (KOA): Largest North American franchise campground network with 500+ locations including cabins, RV sites, and tent camping. Comparable as a multi-format outdoor lodging operator with similar product mix (cabins + RV + tent) and Campspot-adjacent booking infrastructure.
• Sun Outdoors (Sun RV Resorts): Large operator of RV resorts and campgrounds with premium sites, cabins, and amenity-rich destinations. Comparable in product breadth (RV + cabin + amenities) and group-event capabilities, though at significantly greater scale.

Regional players

• Yosemite Pines RV Resort: California family RV resort and campground with cabin rentals and group facilities. Direct regional comparable for Coloma, serving the same Northern California drive-to family camping market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/reviews
• LinkedInlinkedin.com/company/coloma-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coloma Resort