Tentrr
Tentrr is a New York-based outdoor recreation company operating a Shopify direct-to-consumer storefront selling 500+ camping, hiking, water sports, and snow gear products, targeting beginners and families entering the outdoors.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tentrr does
Tentrr is a New York-founded (2015) private company that was originally positioned as an online discovery platform connecting campers with private landowners. Based on current first-party website evidence, the operating business today functions as a direct-to-consumer e-commerce retailer of outdoor recreation gear, running on a Shopify-based storefront at tentrr.com. The catalog spans 500+ products across camping tents and shelters, sleeping gear, camp kitchen, camping tools, camp furniture, lighting, health and safety, hiking apparel, hydration and backpacks, trekking tools, watercraft and paddling, snow sports, travel tech and power, and fishing gear, supplemented by gift cards and an outdoor tips-and-guides blog. The company targets beginners and families entering outdoor recreation, as well as the broader outdoor adventurer segment.
The business model is transactional hardware sales: one-time, unit-priced purchases of third-party-branded gear with no subscription or recurring-revenue component identified. Products range from roughly $20 to $190+ (individual items reaching up to $1,265.99 for premium tents), with free express shipping over $120 and promotional discounting (10% off first order via email signup, codes such as MASON10). Go-to-market is exclusively self-serve DTC through the company's own storefront, supported by content marketing (blog), organic social media (Facebook, X, Instagram), email newsletter lead capture, and SEO-optimized product pages. No physical retail, marketplace, or third-party distribution channels are identified.
No proprietary technology is disclosed; the platform relies on standard Shopify e-commerce infrastructure (product listings, search, cart, authentication, checkout). A Miami contact address (382 NE 191st St # 87394) appears to be a mailbox rather than a confirmed headquarters. The company reports 11–50 employees, claims "10k+ Happy Campers," and is led by CEO Anand Subramanian, with Eloise Bune listed as founder. Tentrr raised multiple venture rounds between 2015 and 2021 from investors including Tribeca Venture Partners, Great Oaks Venture Capital, Halogen Ventures, Obvious Ventures, Rivet Ventures, and WorldQuant Ventures, totaling roughly $17.9M in disclosed proceeds.
Tentrr firmographics
Firmographics- Name
- Tentrr
- Legal name
- Tentrr
- Website
- https://tentrr.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tentrr is a New York-based outdoor recreation company operating a Shopify direct-to-consumer storefront selling 500+ camping, hiking, water sports, and snow gear products, targeting beginners and families entering the outdoors.
- Ownership category
- akta.pro rank
Tentrr industry classification
Industry- Product category
- Outdoor Recreation Equipment Retail
- akta.pro primary industry
- Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)
- akta.pro secondary industries
- Tents, Shelters & Sleep Systems Retail (CRAMAMAH), Camping Furniture & Camp Kitchen Retail (CRAMAMAC), Camping, Hiking & Climbing Specialty Retail (CRAMABAM)
Keywords
Where Tentrr is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tentrr business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Camping & Hiking Gear Sales: One-time hardware sales through e-commerce storefront. Products include tents, sleeping gear, camp kitchen equipment, furniture, lighting, safety gear, hiking apparel, water sports equipment, and snow gear. No subscription or recurring revenue component identified.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Tentrr product offering
Product offeringCore offering
Tentrr operates a direct-to-consumer online retail storefront that sells outdoor recreation equipment—camping tents and shelters, sleeping gear, camp kitchen supplies, camping tools, furniture, lighting, health and safety gear, hiking apparel and equipment, hydration and backpacks, trekking tools, watercraft and paddling gear, snow sports equipment, travel tech and power products, and fishing gear—alongside gift cards, targeted at beginner and family outdoor enthusiasts in the United States.
Product overview
Tentrr operates as an e-commerce retail platform for outdoor recreation gear, not a unified software product with modules. The company offers an extensive portfolio of 500+ camping, hiking, water sports, snow sports, and travel equipment products organized across multiple categories. Core offerings include Camping Tents & Shelters, Sleeping Gear, Camp Kitchen, Camping Tools, Camp Furniture, Lighting, Health & Safety, Hiking Gear, Hydration & Backpacks, Trekking Tools, Watercraft & Paddling, Snow Collection, Travel Tech & Power, and Fishing Gear. Additionally, Tentrr provides Gift Cards and an Outdoor Tips & Guides Blog as supplementary services. The product portfolio serves beginners and families starting their outdoor journey, with emphasis on quality gear tested in real outdoor conditions, affordable pricing, and expert guidance.
Differentiator
Problem solved
Functional benefit
Products and services
- Camping Tents & Shelters A core product category including Camping Tents, Backpacking Tents, Roof-Top Tents, Inflatable Tents, and Shelters, sold to individual outdoor consumers for various camping needs.
- Sleeping Gear Sleeping Bags & Pads, Hammocks, Camping Beds & Cots, and Pillows & Blankets sold to outdoor consumers for comfortable outdoor sleeping.
- Camp Kitchen Outdoor cooking essentials including Camp Dinnerware, Pots & Pans, Stoves & Grills, Water Bottles & Thermoses, and Coolers for outdoor consumers.
- Camping Tools Knives, Axes & Hatchets, Multi-Tools, and Saws & Shovels sold to outdoor consumers for campsite tasks and fire preparation.
- Camp Furniture Outdoor furniture including Tables, Chairs, Fire Pits, and Hammock Stands sold to outdoor consumers for campsite setups.
- Lighting Outdoor lighting including Headlamps, Lanterns, Flashlights, and String Lights sold to outdoor consumers for campsite illumination.
- Health & Safety First Aid, Fire Starting Gear, Insect Repellent, Emergency & Survival gear, and Portable Toilets & Showers sold to outdoor consumers.
- Hiking Gear Hiking Footwear, Jackets, Shirts, Pants & Shorts, and Base Layers sold to outdoor consumers for trail adventures.
- Hydration & Backpacks Tumblers, Water Treatment, Hydration Reservoirs, Portable Water Filters, and Backpacks & Day Bags sold to outdoor consumers.
- Trekking Tools Trekking Poles, Walking Sticks, Gaiters, Multi-Tools, and Repair Kits sold to outdoor consumers.
- Watercraft & Paddling Kayaks, Paddles & Oars, Stand Up Paddle boards, Canoes, Inflatable Boats, Rowboats, paddling clothing, and water safety gear sold to outdoor consumers.
- Snow Collection Winter outdoor gear including Snow Clothing (Jackets, Pants, Suits, Headwear, Gloves, Socks), Skiing & Snowboarding equipment, and Avalanche Safety gear sold to outdoor consumers.
- Travel Tech & Power Travel technology including Converters & Adapters, GPS Devices, Power Banks, Solar Chargers, Portable Power Stations, Portable Speakers, Satellite Communicators, Smartwatches, Headphones, Jump Starters, and Portable Generators sold to outdoor consumers.
- Fishing Gear Angling equipment including Rods & Reels, Tackle Boxes, and Fishing Accessories sold to outdoor consumers.
- Gift Cards Gift card offerings allowing customers to purchase Tentrr outdoor gear as gifts.
Companies that use Tentrr
Customer profileSegments2 records
Ideal customer profiles2 records
Tentrr technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tentrr partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights3 records
Tentrr competitors and assessment
Company assessmentDirect peers
- Evo: Online outdoor and action sports retailer covering ski, snowboard, hiking, camping, and travel gear. Comparable to Tentrr in DTC outdoor equipment positioning and content-driven marketing approach.
- Backcountry: Online specialty retailer of outdoor gear and apparel across hiking, camping, climbing, and snow categories. Closely comparable to Tentrr in catalog breadth, DTC e-commerce model, and target outdoor enthusiast customer.
- Hipcamp: Online marketplace that connects campers with private landowners for tent camping, glamping, and RV stays. Closest functional analog to Tentrr's original identity as a discovery platform for private-land camping experiences.
- Campspot: Online booking platform for campgrounds, RV parks, and glamping sites. Comparable to Tentrr's original marketplace model around private-land and campground discovery and reservations.
- Public Lands: Specialty outdoor retailer (owned by Dick's Sporting Goods) selling camping, hiking, fishing, and outdoor lifestyle gear online and in stores. Comparable to Tentrr in product mix and beginner-friendly positioning.
- Moosejaw: Outdoor and active-lifestyle e-commerce retailer selling apparel, footwear, and gear. Direct competitor to Tentrr in online outdoor equipment retail with overlapping SKU categories.
Broad incumbents
- REI: Large outdoor co-op retailer with massive SKU breadth, strong brand, and multi-channel distribution (retail + e-commerce). Competes with Tentrr across virtually every outdoor gear category but at far greater scale and with co-op loyalty economics.
- Amazon: Largest general e-commerce marketplace and a dominant seller of commodity outdoor gear, tents, sleeping bags, and camp equipment. Sets the price and shipping baseline against which Tentrr must compete on every SKU.
- Bass Pro Shops / Cabela's: Outdoor recreation mega-retailer covering camping, fishing, hiking, and hunting gear. Overlaps with Tentrr's catalog (camping, fishing, hiking) and competes for the same family-oriented outdoor customer.
- Dick's Sporting Goods: National sporting goods retailer with a sizable outdoor and camping assortment online and in stores. Comparable to Tentrr at the category level but with vastly broader assortment and omnichannel reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Tentrr social profiles
Digital presenceTentrr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tentrr leadership team
Management profileNumber of profiles
Profiles2 records
Tentrr funding detail
Funding detailFunding overview
Funding rounds7 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tentrr M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tentrr
What does Tentrr do?
Tentrr operates a direct-to-consumer online retail storefront that sells outdoor recreation equipment—camping tents and shelters, sleeping gear, camp kitchen supplies, camping tools, furniture, lighting, health and safety gear, hiking apparel and equipment, hydration and backpacks, trekking tools, watercraft and paddling gear, snow sports equipment, travel tech and power products, and fishing gear—alongside gift cards, targeted at beginner and family outdoor enthusiasts in the United States.
Is Tentrr a public or private company?
Tentrr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tentrr founded?
Tentrr was founded in 2015. It employs 11 to 50 people.
Where is Tentrr based?
Tentrr is headquartered in New York, United States, in the North America region.
How does Tentrr make money?
One revenue line is on record: camping & Hiking Gear Sales.
Who are Tentrr's main competitors?
Direct peers on record are Evo, Backcountry, Hipcamp, Campspot, Public Lands and Moosejaw. Broad incumbents are REI, Amazon, Bass Pro Shops / Cabela's and Dick's Sporting Goods.
Does Tentrr have an API?
No public API is recorded for Tentrr.
What industry is Tentrr in?
Tentrr's product category is Outdoor Recreation Equipment Retail. Its primary akta.pro industry code is CRAMAMAA, Camping, Hiking & Backpacking Gear Retail, with a secondary code of CRAMAMAH, Tents, Shelters & Sleep Systems Retail.