CoCrea

What CoCrea does

CoCrea (Corporación Colombia Crea Talento) is a Colombian non-profit mixed entity (entidad mixta, sin ánimo de lucro) that administers a national tax-incentive financing mechanism for cultural, creative, and heritage projects, established under Article 27 of Law 2277 of 2022. The organization runs annual competitive calls — Convocatorias — through which projects from across all 33 Colombian departments apply via a web platform (convocatoria.cocrea.com.co). Endorsed projects receive an "aval" that makes contributions from Colombian income-tax-paying companies and individuals eligible for a 165% tax deduction, formalized through a Certificate of Investment or Donation (CID) issued by the Ministry of Cultures. CoCrea serves two primary segments: cultural project proponents (artists, NGOs, SMBs, and heritage institutions in performing arts, audiovisual, music, literature, design, and tourism) seeking non-refundable financing, and corporate and individual contributors (aportantes) seeking tax-deductible, governance-backed cultural investments.

The core product is the Convocatoria CoCrea, supported by the Caja de Herramientas pedagogical resource hub and three project modalities (PAT, PAP, PAI). Underlying technology is a web-based submission, evaluation, and management platform — not a commercial product — paired with operational tooling for endorsement and CID issuance. Strategic programs extend beyond the core mechanism: the Cumbre del Jaguar (launched August 2025 in Medellín with Conexión, ProAntioquia, and Comfama) is a national conversation on generative AI and culture; Ciudadanos del Río is a recurring biocultural water-conservation initiative; and the podcast "Más allá del algoritmo" explores AI and culture. Co-governance is shared with founding associates including the Ministerio de las Culturas, Ministerio de Comercio, Industria y Turismo, Cámara de Comercio de Bogotá, Comfama, Universidad Jorge Tadeo Lozano, and Universidad del Valle.

CoCrea funds operations through an administrative fee charged as a percentage of the contribution value (partida) processed on endorsed projects, supplemented by operational contributions from public and private partners. The organization does not sell products and does not disclose financials publicly. Directed since 2022 by María del Pilar Ordóñez (lawyer with 30+ years' public-, private-, and mixed-sector experience in culture and creative economy), CoCrea operates from Bogotá D.C. with 38 staff and a portfolio that, in Convocatoria 2026 alone, has attracted 585 submitted projects and 3,213 in process against a quota of COP 80.8 billion and aggregate demand of COP 644.8 billion.

Name

CoCrea

Legal name

Corporación Colombia Crea Talento

Website

https://colombiacrea.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

CoCrea is a Colombian non-profit that administers a national tax-incentive mechanism (165% deduction under Law 2277/2022) connecting cultural and creative projects across Colombia's 33 departments with corporate and individual contributors seeking tax benefits.

Ownership category

akta.pro rank

Product category

Cultural Project Financing Services

NAICS

Grantmaking and Giving Services (81321), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Donor Coordination & Aid Effectiveness (BPADAOAA)

akta.pro secondary industry

Co-Production & Treaty Structuring (MPADAAAC)

Keywords

• Cultural tax incentives
• Creative project financing
• Non-profit cultural platform
• Colombian cultural ecosystem
• Creative sector funding

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tax Incentive Administration Fee: CoCrea charges projects a percentage of the contribution value (partida) to cover the costs of the call process and project follow-up. Contributors (companies/individuals paying income tax in Colombia) receive a 165% tax deduction on their investment or donation to CoCrea-endorsed cultural projects under Article 27 of Law 2277 of 2022. The CID (Certificate of Investment or Donation) can be used as a tax deduction or traded on the secondary market. CoCrea does not generate revenue from product sales; it is funded through administrative fees on contributions and public/private contributions to its operations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

CoCrea administers a competitive project-endorsement platform (Convocatoria CoCrea) that connects cultural, creative, and heritage projects in Colombia with private investors and donors who can claim a 165% tax deduction under Article 27 of Law 2277 of 2022. Projects are submitted via a web platform, evaluated, and receive an "aval" (endorsement) that makes them eligible for the tax incentive; CoCrea then facilitates the Certificate of Investment or Donation (CID) issued by the Ministry of Culture. The organization charges a percentage administrative fee on contributions and provides a pedagogical Toolkit (Caja de Herramientas) to support proponents.

Product overview

CoCrea (Corporación Colombia Crea Talento) is a non-profit mixed-entity platform that administers a competitive convocatoria (call for projects) connecting cultural, creative, and heritage projects with private investors and donors who can access a 165% tax deduction under Colombian law (Article 27 of Law 2277 of 2022). The core offering is the Convocatoria CoCrea, a project endorsement and funding facilitation platform. Projects apply through three modalities: PAT (Projects with Third-Party Contributions), PAP (Projects with Own Contributions), and PAI (Projects without Identified Contributor). CoCrea provides the Caja de Herramientas (Toolkit) for applicant guidance, manages the endorsement (aval) process, and facilitates the Certificate of Investment or Donation (CID) issued by the Ministry of Culture. The organization also runs strategic programs including the Cumbre del Jaguar on generative AI and culture, and the Citizens of the River (Ciudadanos del Río) biocultural water conservation initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Cumbre del Jaguar: A national conversation on generative AI and culture in Colombia, organized by CoCrea.
• Ciudadanos del Río

Products and services

• Convocatoria CoCrea A competitive application program that enables cultural, creative, and heritage projects in Colombia to receive tax incentive-linked funding from private investors and donors. Projects are evaluated and can receive an "aval" (endorsement) to access the fiscal quota and the 165% tax deduction under Law 2277/2022.
• Caja de Herramientas CoCrea (Toolkit) A pedagogical resource hub offering tutorials, guides, infographics, and practical tools to help proponents understand, apply to, and strengthen projects within the CoCrea Convocatoria framework.
• Cumbre del Jaguar A national conversation initiative on generative AI and culture in Colombia, organized by CoCrea to foster an informed, critical, and plural dialogue about the impacts of generative AI on the cultural and creative ecosystem.
• Ciudadanos del Río A strategic project focused on conservation of water bodies from a biocultural perspective, connecting community leaders, artists, researchers, cultural managers, and environmental organizations around the protection of Colombia's rivers and aquatic ecosystems.
• Plataforma de Postulación CoCrea A web-based platform used by project proponents to submit applications, track evaluation status, and manage the CoCrea endorsement process.

Quantifiable outcome

• 165% tax deduction for contributors on amounts invested in or donated to CoCrea-endorsed projects
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered flagship, core and secondary.

• Conexión (Conexión Summit)flagshipStrategic or Co-development Partner · 1 January 2025CoCrea organized the first 'Cumbre del Jaguar' (Summit on Generative AI and Culture) in partnership with Conexión and within the framework of the Conexión Summit at Plaza Mayor, Medellín. This was a major co-branded event featuring panels, workshops, and artistic exhibitions on AI and culture, with national and international speakers. CEO Ana María Osorio of Conexión co-presented the alliance as a 'manifesto of change' bridging culture and technology.
• ProAntioquia (Promotora Cultural)flagshipStrategic or Co-development Partner · 1 January 2025ProAntioquia's Promotora Cultural is a key ally in organizing the Cumbre del Jaguar. The organization represents the business sector's cultural interests in Antioquia and has been instrumental in positioning Medellín as a cultural and creative hub. The alliance supports joint programming and institutional credibility for the initiative.
• ComfamaflagshipStrategic or Co-development Partner · 1 January 2025Comfama, the cajas de compensación of Antioquia, is a strategic ally of CoCrea both as a member/associate and as a partner in the Cumbre del Jaguar. Comfama is one of Colombia's largest social investment entities with extensive reach in cultural programming. The alliance provides operational support, venue access, and audience engagement for CoCrea initiatives.
• Ministerio de las Culturas, las Artes y los SaberescoreStrategic or Co-development PartnerThe Ministry of Cultures is one of CoCrea's founding associate members and co-governance bodies. It provides institutional mandate and policy alignment, and issues the CID (Certificate of Investment or Donation) on behalf of the government. The Ministry's involvement ensures the legal validity and government backing of the tax incentive mechanism.
• Ministerio de Comercio, Industria y TurismocoreStrategic or Co-development PartnerOne of CoCrea's founding associate members, representing the government side in the public-private governance structure. Contributes to strategic direction aligned with national economic development and creative economy policies.
• Cámara de Comercio de BogotácoreStrategic or Co-development PartnerOne of CoCrea's founding associate members. The Chamber of Commerce provides business network access, credibility among the corporate sector, and helps connect CoCrea with potential contributors (companies seeking tax incentives).
• Universidad Jorge Tadeo LozanocoreStrategic or Co-development PartnerOne of CoCrea's founding associate members. The university contributes academic rigor, research capacity, and student engagement to CoCrea's programs. Vice-rector Felipe César Londoño participated in the Cumbre del Jaguar panel on AI and higher education in artistic disciplines.
• Universidad del VallecoreStrategic or Co-development PartnerOne of CoCrea's founding associate members. The university contributes to CoCrea's academic and research dimension, bringing expertise from one of Colombia's major public universities in the Valle del Cauca region.
• Universidad de los AndessecondaryStrategic or Co-development PartnerAn academic supporter of the Cumbre del Jaguar. Universidad de los Andes contributes scholarly perspective to the AI and culture conversation through faculty participation in panels and academic programming.
• Universidad EafitsecondaryStrategic or Co-development PartnerAn academic supporter of the Cumbre del Jaguar. Eafit participates in panels and contributes expertise from its arts and humanities programs, particularly relevant given the Medellín location of the event.
• British CouncilsecondaryStrategic or Co-development PartnerThe British Council supported the Cumbre del Jaguar as part of its international cultural programming in Colombia. The organization focuses on arts, education, and cultural exchange, making it a natural partner for CoCrea's AI and culture initiative.
• Embajada de España en Colombia (AECID)secondaryStrategic or Co-development PartnerThe Embassy of Spain in Colombia, through AECID (Spanish Agency for International Development Cooperation), supported the Cumbre del Jaguar. AECID focuses on cultural cooperation and development, aligning with CoCrea's mission.
• Secretaría de Cultura de CalisecondaryStrategic or Co-development PartnerThe Secretary of Culture of Cali supported the Cumbre del Jaguar, contributing local government perspective and reinforcing CoCrea's regional presence in the Valle del Cauca region.
• Crea Digital (MINTIC)secondaryStrategic or Co-development PartnerCrea Digital is an initiative of the Ministry of Information Technologies and Communications (MINTIC) that supports digital creative projects. CoCrea collaborates with Crea Digital on complementary programming, particularly in the area of technology and culture.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Iberescena: Ibero-American performing arts fund supporting creation, production, and touring across the region. Operates a comparable competitive application model for cultural sector financing across multiple countries.
• Ibermedia: Multilateral fund financing Ibero-American audiovisual co-productions through a competitive convocatoria. Comparable to CoCrea's PAT modality and its role as intermediary between cultural projects and funding sources.
• ProCultura (México): Mexican private organization administering tax-incentive mechanisms (donatarias autorizadas) that channel corporate contributions to cultural projects via Article 27-style deductions. Directly comparable to CoCrea in mission, mechanism, and intermediation model.

Emerging players

• Sundance Institute: US nonprofit supporting independent storytelling and arts through grants, labs, and festivals. Comparable emerging player in cultural ecosystem intermediation, with narrower focus than CoCrea's full-spectrum mandate.

Broad incumbents

• Canada Council for the Arts: Canadian federal crown corporation funding arts across disciplines through grants and prizes. Comparable broad-incumbent national cultural financing intermediary with established institutional mandate.
• INCAA (Instituto Nacional de Cine y Artes Audiovisuales): Argentina's national film and audiovisual institute providing subsidies, tax incentives, and financing for cultural production. A broader incumbent offering overlapping cultural financing capabilities across the audiovisual sector.
• National Endowment for the Arts (NEA): US federal agency providing grants and cooperative agreements for arts projects. Operates as a broader public-sector incumbent that channels public funding to cultural projects, similar in mandate to CoCrea's intermediation role.
• BID Cultural / IDB Culture: Inter-American Development Bank programs supporting cultural and creative economy across Latin America and the Caribbean. Larger institutional incumbent financing cultural-sector development in the same region as CoCrea.

Others

• Ministerio de las Culturas, las Artes y los Saberes (Colombia): Colombian national ministry that defines cultural policy, allocates the fiscal quota (cupo), and issues CID certificates for CoCrea-endorsed projects. CoCrea's governance counterpart and policy counterpart rather than a competitor.

Regional players

• Creative New Zealand: New Zealand national arts development agency funding creative projects through contests and grants. Comparable institutional model for arts intermediation, though operating in a different geographic jurisdiction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cocreaorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoCrea