Coloradoland Tire & Service

What Coloradoland Tire & Service does

Coloradoland Tire & Service is a privately held retail tire dealer and automotive repair shop headquartered in Castle Rock, Colorado, with operations concentrated within the state. The business operates as a brand within NKCM Tire and Service Group, a regional multi-state operator that also runs Nebraskaland Tire (Nebraska), Kansasland Tire (Kansas), and McWhorter Tire locations. Coloradoland's core offering is split between retail tire sales (passenger vehicle tires, farm tires, and commercial truck tires from major brand-name manufacturers) and a comprehensive suite of automotive repair services, including brake work, oil changes, wheel alignments, engine diagnostics, transmission repair, climate control, electrical systems, exhaust, suspension, four-wheel-drive and differential service, belts and hoses, cooling systems, batteries, preventive maintenance, and inspections. The company also offers a mobile tire repair service that dispatches technicians to customer locations, and roadside assistance.

The company serves individual vehicle owners on a direct-to-consumer basis, with no enterprise or B2B customer segment identified beyond a wholesale dealer portal operated at the parent-group level. It has approximately 29 employees and a single-state operational footprint within Colorado, with the parent NKCM Group providing multi-state regional scale. Revenue is generated through transactional, quote-based pricing on tires and repair services, supplemented by service coupons, manufacturer rebates, and customer financing for larger repair jobs. The go-to-market motion is predominantly brick-and-mortar retail combined with a digital presence (website-based appointment scheduling, location finder, and service information on thetirestore.com), with no proprietary software platform or technology stack identified.

Coloradoland has no disclosed technology platform, mobile app, API, or proprietary systems, and operates as a traditional local services business. There is no evidence of AI/ML deployment, patents, certifications, or technology partnerships. Strategic positioning leverages the multi-brand regional scale of NKCM Tire and Service Group rather than differentiated technology, and the company's competitive identity rests on breadth of service coverage within Colorado rather than digital or technology-led differentiation.

Name

Coloradoland Tire & Service

Legal name

NKCM Tire and Service Group

Website

https://coloradolandtire.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Coloradoland Tire & Service is a Castle Rock, Colorado-based retail tire dealer and auto repair shop operating within the NKCM Tire and Service Group, selling tires and providing comprehensive mechanical repair and mobile tire services to individual vehicle owners across Colorado.

Ownership category

akta.pro rank

Product category

Auto Repair and Tire Services

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), General Automotive Repair (811111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tire Repair (Puncture, Patch/Plug, Section Repair) (TLAKADAD), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

Keywords

• Tire retail
• Auto repair services
• Wheel alignment
• Brake repair
• Oil change services

Headquarters

HQ city

Colorado

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales: Sales of new tires including top brand-name tires and most major tire brands. Customers can shop by brand, vehicle, or tire size.
2. Auto Repair Services: Labor and parts services including oil changes, brake repair, wheel alignments, climate control, engine diagnostics, transmission repair, and comprehensive preventive maintenance.
3. Specialty Tire Sales: Sales of specialty tires including farm tires and commercial truck tires.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Coloradoland Tire & Service sells new tires (including farm and commercial truck tires) from major brand-name manufacturers and operates as a full-service auto repair shop in Colorado. The company delivers comprehensive automotive maintenance and repair services such as brake repair, oil changes, engine diagnostics, transmission repair, wheel alignments, climate control, electrical systems, exhaust, and steering/suspension work, along with mobile tire repair, inspections, and roadside assistance.

Product overview

Coloradoland Tire & Service is a physical auto repair and tire service shop operating within the NKCM Tire and Service Group network. The company offers a portfolio of tire products (new tires for vehicles, farm tires, and commercial truck tires) and comprehensive auto repair services. Their service offerings are organized as a collection of distinct automotive repair capabilities including brake repair, oil changes, engine diagnostics, transmission repair, climate control, four-wheel drive systems, axle/CV joint/driveshaft repair, belts & hoses, cooling systems, electrical systems, exhaust systems, starting/charging/batteries, steering & suspension, differential repair, preventive maintenance, wheel alignment, inspections, and roadside assistance. They also provide mobile tire repair for on-site convenience. The company does not offer a unified software platform; it is a traditional service business.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire Sales Sale of new tires including farm tires and commercial truck tires from top brand-name manufacturers and most major tire brands. Customers can shop by brand, vehicle, or tire size. Targeted at individual vehicle owners as well as agricultural and commercial truck buyers.
• Mobile Tire Repair On-site tire repair service that comes to the customer's location for added convenience, serving vehicle owners who cannot bring vehicles to a shop.
• Tire Services Tire-related services including tire rotations, flat tire repair, tire pressure monitoring system (TPMS) service, and general tire maintenance for personal vehicles.
• Brake Repair Full brake system repair services to ensure vehicle safety and proper stopping capability for passenger vehicles.
• Oil Changes, Lube, and Filter Oil change and oil filter replacement services as preventative maintenance for maximum vehicle performance, available as conventional or full synthetic options.
• Engine Diagnostics and Performance On-board diagnostics system monitoring and engine performance analysis for vehicles built since 1996, identifying engine and emissions-related issues.
• Transmission Repair Transmission repair services for manual, automatic, and semi-automatic vehicles.
• Climate Control Systems Climate control (A/C and heating) system maintenance and repair for increased seasonal performance and operation.
• Four Wheel Drive Service Four-wheel drive system repair and maintenance services, including transfer case maintenance for 4WD vehicles.
• Axle, CV Joint & Driveshaft Repair Repair services for vehicle axle, CV joint, and driveshaft components that affect performance and drivability.
• Belts & Hoses Replacement and repair services for vehicle belts and hoses involved in cooling, air conditioning, charging, and engine systems.
• Cooling System Repair Cooling system repair including cooling fan, water pump, thermostat, radiator, heater core, and heater valve.
• Electrical and Electronic Systems Electrical and electronic systems repair routing power and information throughout the vehicle.
• Exhaust System Repair Exhaust system repair for collecting and directing harmful emissions away from the vehicle.
• Starting, Charging & Batteries Starting and charging system repair to regulate electrical processes for vehicle engine starting, including battery replacement.
• Steering and Suspension System Steering and suspension system maintenance for comfortable riding conditions and driving performance.
• Differential Repair Differential repair for transferring engine power to wheels and adjusting to wheel speed differences.
• Preventive Maintenance Preventative maintenance services to protect against potential major auto repairs.
• Wheel Alignment Wheel alignment services adjusting wheels to be parallel and perpendicular to the ground.
• Vehicle Inspections Vehicle inspections to assess proper maintenance and contribute to safe driving conditions.
• Roadside Assistance Emergency roadside assistance for drivers stranded with inoperable vehicles.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Jiffy Lube: National quick-service chain specializing in oil changes and preventive maintenance. Overlaps with Coloradoland's preventive maintenance and oil change offerings but does not sell tires, making it an adjacent rather than direct competitor for the tire portion of the business.

Broad incumbents

• Pep Boys: National chain offering tires, automotive maintenance, and repair services under one roof. Closely comparable business model to Coloradoland's tire-plus-comprehensive-auto-repair positioning, with substantially broader geographic reach.
• Goodyear Tire & Service Network: Major tire manufacturer operating company-owned Goodyear Tire & Service Network stores that combine new tire sales with full mechanical repair services. Highly comparable to Coloradoland's combined tire-plus-auto-repair offering, with substantially greater scale, brand recognition, and supplier leverage.
• Firestone Complete Auto Care: National chain operated by Bridgestone offering tires and full-service auto repair under one roof. Highly comparable integrated offering and B2C customer base, with far larger scale and OEM supplier backing.

Direct peers

• Les Schwab Tire Centers: Western U.S. regional tire and service retailer operating hundreds of stores across mountain and western states, including Colorado. Closely comparable on tire retail, alignment, brake, and general repair services delivered through a community-focused neighborhood store model.
• Big O Tires: Franchise-based tire and auto service retailer with stores across the western and central U.S. Comparable product mix (tires, alignments, brakes, oil changes, general repair) and similar mid-sized regional footprint.
• Midas: Franchised automotive service network focused on brakes, tires, alignments, oil changes, and general maintenance. Comparable service catalog and B2C customer base, though Midas's brand is more concentrated in brakes than tires.
• Discount Tire: Largest U.S. independent tire retailer selling new tires, wheels, and related services through a national chain of company-owned stores. Directly comparable to Coloradoland on core product category (consumer and light-truck tire sales), target customer (individual vehicle owners), and omnichannel store model.
• NTB (National Tire & Battery): TBC Corporation-owned national chain offering tires, alignments, brakes, oil changes, and general auto repair. Directly comparable product/service mix and B2C store model, with deeper geographic penetration in the eastern and central U.S.

Emerging players

• Tire Rack: Online-direct tire and wheel retailer distributing nationally with installer-network fulfillment. Comparable on the tire sales side; structurally different on the service model but increasingly competes for Coloradoland's consumer tire demand via price transparency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/coloradoland-tire-&-service

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coloradoland Tire & Service