Color Interiors
Color Interiors is a family-owned, 50-year-old interior design center operating three showrooms in the greater Houston area, selling flooring, countertops, cabinets, and lighting with professional installation and design services to residential homeowners and home builders.
- Company typePrivate
- Founded1975
- HeadquartersConroe, Texas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Color Interiors does
Color Interiors is a family-owned and operated interior design center founded in 1975 and headquartered in Conroe, Texas, serving residential homeowners, custom home builders, and real estate investors across the greater Houston area (Montgomery and Harris Counties). The company operates three retail showroom locations in Conroe, Magnolia, and The Woodlands, where it sells flooring (carpet, hardwood, laminate, vinyl, tile, and area rugs), countertops (granite, quartz, marble), cabinets, and lighting, drawing from major brands including Shaw, Mohawk, Karastan, COREtec, Cambria, Silestone, Daltile, and Kichler. Its product line was expanded in 2025 to include window treatments, outdoor space solutions, floor cleaning supplies, and a celebrity co-branded luxury vinyl line (the Christina Collection with Christina Haack).
The business model combines product retail with professional installation services and free design consultation, supported by a Shop At Home mobile sales service and free in-home estimates. Pricing is primarily quote-based, with promotional unit pricing on select flooring SKUs (e.g., $1.99/sqft promotional luxury waterproof flooring; $4.38/sqft COREtec Pro Plus) and customer financing offered through a Shaw credit card issued by Wells Fargo at 48-month 0% interest. The go-to-market is sales-led and showroom-anchored, with a digital presence via the company website, online visualizer, location-specific landing pages for local SEO, and organic social channels (Facebook, Pinterest, Yelp). As a member of the Shaw Flooring Network, Color Interiors benefits from dealer-network exclusives and the Love It or Replace It 99-day satisfaction guarantee.
The company employs approximately 28 people, is privately held with no external institutional funding or parent company, and reports no material M&A or restructuring activity. Its competitive position rests on 50+ years of brand tenure in the local market, a lifetime installation warranty, multi-category one-stop-shop convenience, and showroom density within the Houston metro, with selective digital and financing partnerships layered on top of the traditional retail foundation.
Color Interiors firmographics
Firmographics- Name
- Color Interiors
- Legal name
- Color Interiors
- Website
- https://colorinteriors.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Color Interiors is a family-owned, 50-year-old interior design center operating three showrooms in the greater Houston area, selling flooring, countertops, cabinets, and lighting with professional installation and design services to residential homeowners and home builders.
- Ownership category
- akta.pro rank
Color Interiors industry classification
Industry- Product category
- Home Interior Flooring and Design Retail
- NAICS
- Floor Covering Retailers (449121), Home Furnishings Retailers (44912), Interior Design Services (541410)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)
Keywords
Where Color Interiors is headquartered
LocationHeadquarters
- HQ city
- Conroe, Texas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Color Interiors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Flooring Products: Sale of flooring materials including carpet, hardwood, laminate, vinyl, tile, and area rugs from major brands like Shaw, Mohawk, Karastan, COREtec, and others.
- Countertops: Sale and installation of countertops including granite, quartz, marble, and other stone surfaces from brands like Cambria, Silestone, and Daltile.
- Cabinets: Sale and installation of kitchen and bathroom cabinets from brands like WW Wood, Shiloh, Aspect, and Eclipse.
- Lighting: Sale of lighting fixtures including options from Kichler, Troy Lighting, Crystorama, and ZLite.
- Professional Installation Services: Installation services for flooring, countertops, and cabinets provided by company-trained professionals.
- Design Services: Free design consultation services to help customers select materials, colors, and layouts for their projects.
- Shop At Home Services: Mobile showroom service bringing hundreds of samples to customer homes for in-person selection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Luxury Waterproof Flooring DIY Sale |
| Unit Pricing | Pay-as-you-go | COREtec Pro Plus Vinyl Flooring |
| Subscription | Monthly | Shaw Financing Options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Color Interiors product offering
Product offeringCore offering
Color Interiors is a family-owned home interior design center that sells and installs flooring (carpet, hardwood, laminate, vinyl, tile, and area rugs), countertops, cabinets, lighting, and window treatments from major brands. The company provides free design consultation, professional installation, and a mobile Shop At Home sampling service through three showroom locations in Conroe, Magnolia, and The Woodlands, Texas, serving the greater Houston market.
Differentiator
Problem solved
Functional benefit
Products and services
- Flooring (Carpet, Hardwood, Laminate, Vinyl, Tile, Area Rugs)
Quantifiable outcome
- Lifetime installation warranty backing all work performed by Color Interiors
Companies that use Color Interiors
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Color Interiors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Color Interiors partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Shaw Floors - Virtual Shopping Concierge ServicecorePartnership with Shaw Floors' Virtual Shopping Concierge Service enables Color Interiors to provide remote customer support. Concierge agents answer flooring questions, assist with product selection, and schedule callbacks for customers. QR code on Color Interiors website links to text-with-agent or schedule-callback options.
- Shaw Flooring NetworkcoreColor Interiors is a Shaw Flooring Network dealer, enabling them to offer Shaw products including Anderson Tuftex, COREtec Collections, and Floorigami. Membership provides access to exclusive products, the Love It or Replace It 99-day satisfaction guarantee, and Shaw marketing support.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Color Interiors competitors and assessment
Company assessmentBroad incumbents
- MSI (M S International): National distributor and retailer of flooring, countertops, wall tile, and hardscape products with showrooms across the U.S. Comparable as a one-stop surfacing retailer serving residential and builder segments, though at larger scale.
- Lowe's: Big-box home improvement retailer offering flooring, cabinets, countertops, and installation services. Broad incumbent competitor across most of Color Interiors' product categories, though focused on DIY and pro rather than full design consultation.
- Floor & Decor: Large specialty retailer of hard-surface flooring (tile, wood, vinyl, laminate) with pro-focused and DIY offerings nationwide. Competes on assortment and price across the same flooring categories Color Interiors sells, though it lacks countertops, cabinets, and design-services bundling.
- The Home Depot: Big-box home improvement retailer with extensive flooring department including installation services. Competes with Color Interiors for DIY and pro flooring purchases but does not provide the design-center / multi-category interior solution model.
Emerging players
- Wayfair: Online home goods retailer with growing flooring, furniture, and décor assortment. Indirect competitor siphoning showroom traffic, especially for self-directed shoppers, though it lacks the design-consultation and installation service model.
- COREtec (Shaw Industries retail brand): Shaw-owned luxury vinyl plank brand sold through dealer network including Color Interiors. Comparable as a category-defining vinyl product that Color Interiors competes with and retails; relevant as a brand-partner relationship rather than direct competitor.
Direct peers
- Bedrosians Tile & Marble: Tile, stone, and flooring distributor/retailer with showrooms across the Western and Southern U.S. Comparable as a multi-category surfacing retailer serving both homeowners and builders with design and installation support.
- Empire Today: National flooring retailer specializing in carpet, hardwood, laminate, vinyl, and tile with in-home shopping and next-day installation. Directly comparable to Color Interiors on product mix and shop-at-home service model, though it operates at much larger national scale.
- Flooring America: Cooperative of locally-owned flooring retailers across the U.S. offering carpet, hardwood, vinyl, tile, and installation services. Closely comparable as a local-store flooring retailer model with similar product breadth and installed-sales approach.
Regional players
- Caden Design Center: Independent regional home design center offering flooring, countertops, and cabinetry in a specific metro. Comparable as a local one-stop design center model, though operating in a different geographic market from Color Interiors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Color Interiors social profiles
Digital presenceColor Interiors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Color Interiors leadership team
Management profileNumber of profiles
Color Interiors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Color Interiors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Color Interiors
What does Color Interiors do?
Color Interiors is a family-owned home interior design center that sells and installs flooring (carpet, hardwood, laminate, vinyl, tile, and area rugs), countertops, cabinets, lighting, and window treatments from major brands. The company provides free design consultation, professional installation, and a mobile Shop At Home sampling service through three showroom locations in Conroe, Magnolia, and The Woodlands, Texas, serving the greater Houston market.
Is Color Interiors a public or private company?
Color Interiors is a private company. It is classified as family owned and is currently operating.
When was Color Interiors founded?
Color Interiors was founded in 1975. It employs 11 to 50 people.
Where is Color Interiors based?
Color Interiors is headquartered in Conroe, Texas, United States, in the North America region.
How does Color Interiors make money?
Seven revenue lines are on record. Flooring Products are the primary driver. The others are countertops, cabinets, lighting, professional Installation Services, design Services and shop At Home Services.
Who are Color Interiors's main competitors?
Broad incumbents on record are MSI (M S International), Lowe's, Floor & Decor and The Home Depot. Emerging players are Wayfair and COREtec (Shaw Industries retail brand). Direct peers are Bedrosians Tile & Marble, Empire Today and Flooring America. Caden Design Center is listed as a regional player.
Does Color Interiors have an API?
No public API is recorded for Color Interiors.
What industry is Color Interiors in?
Color Interiors's product category is Home Interior Flooring and Design Retail. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of HSAPAEAC, Whole-Home Interior Renovation (Non-Structural). Its NAICS code is 449121 and its SIC code is 5700.