Colors@Home Ingrid & Aschwin

What Colors@Home Ingrid & Aschwin does

Colors@Home Ingrid & Aschwin is a privately held Dutch interior specialist founded in 1955 and headquartered at a single showroom on Schieweg 109-111 in Rotterdam, Netherlands. The company serves residential homeowners in Rotterdam and surrounding municipalities including Capelle, Schiedam, and the broader Zuid-Holland province. The core product portfolio spans five custom-made categories: window decoration (dupligordijn, horizontal and wooden blinds), flooring (PVC, carpet, laminate), curtains (overgordijnen, inbetweens, vitrages), wall coverings (fotobehang, renovliesbehang, kinderbehang), and insect screens (raamhorren, deurhorren), supplemented by a paint line (muurverf, binnenlakken, buitenlakken, beitsen) and a smart-home / domotica offering built around MotionBlinds motorized window treatments with KNX and wireless integration options.

The underlying technology combines a custom curtain fabrication atelier with curated brand distribution (Arte, Eijffinger, Ambiant, Beautifloor, By Tzum, Hooked On Walls, Brinker, Interfloor, A House of Happiness, and others) and certified smart-home installation capability. The company operates on a project-based, quote-driven revenue model: customers request quotes via the website form or by phone, after which the company conducts in-home measurement and consultation, manufactures or sources custom products, and delivers professional installation. There is no public price list; all pricing is finalized in a personal quote after on-site measurement. The company holds CBW-ererkend consumer protection certification and Erkend Sikkens Schilder (AkzoNobel) painter certification, providing a 2-year minimum warranty and independent complaints resolution.

The business employs 5 people, is operated by owners Ingrid and Aschwin, and has no disclosed external investors, parent company, or funding rounds. The go-to-motion is direct-to-consumer through the physical Rotterdam showroom and in-home advisory appointments, with marketing driven by organic SEO on the company website and six named style collections (Mocha Mousse, Secret Safari, Free Groove, New Cocooning, Touch of Pistache, Ethno Living) that function as inspiration content linking to quote requests. Distribution is local and regional within Zuid-Holland, with no international footprint or online transactional sales channel.

Name

Colors@Home Ingrid & Aschwin

Legal name

Colors@Home Ingrid en Aschwin

Website

https://colorsathomerotterdam.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Colors@Home Ingrid & Aschwin is a Rotterdam-based, owner-operated interior specialist (5 employees, founded 1955) serving residential homeowners in Zuid-Holland with custom-made window treatments, curtains, flooring, paint, wallpaper, insect screens, and MotionBlinds smart-home installations, sold via showroom and in-home consultation with quote-based project pricing.

Ownership category

akta.pro rank

Product category

Home Interior Decoration Retail

NAICS

Window Treatment Retailers (449122), Home Furnishings Retailers (44912), Paint and Wallpaper Retailers (44412)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

akta.pro secondary industries

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA), Curtain, Blind & Shade Installation/Repair (HSAGAAAG), Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA), Motorized Shades, Blinds & Curtain Automation (HSAHADAD)

Keywords

• Custom window treatments
• Interior design services
• Made-to-measure curtains
• Flooring installation services
• Paint and wallpaper retail

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Window Treatments & Curtains: Sale and installation of made-to-measure curtains, vitrages, inbetweens, and overgordijnen. Revenue is project-based, determined by window measurements, fabric choice, and pleat style. Includes in-home measurement and professional mounting.
2. Custom Flooring (PVC, Carpet, Laminate): Sale and installation of custom flooring including PVC floors, carpet, and laminate. Revenue is project-based based on area measured and material selected.
3. Paint and Wallpaper Products: Sale of paint (interior, exterior, lacquers, stains), wallpaper (photo, renovlies, children's), and associated painting/wallpapering services.
4. Custom Screens and Insect Meshes: Sale and installation of custom window screens and door screens including plissé, hinged, and insert-type screens for windows, sliding doors, and French doors.
5. Smart Home Integration Services: Sale and installation of domotica/smart home systems including smart lighting, sensors, thermostat, security, and MotionBlinds motorized window treatments. Includes professional installation by certified technician.
6. Measurement and Installation Services: Professional on-site measurement and installation services for all product categories, ensuring precise fit and finish.
7. Interior Design Consulting: Personalized interior advice service translating customer taste and lifestyle into a coherent plan covering color, material, styling, and budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Colors@Home Ingrid & Aschwin sells custom-made interior decoration products including window blinds, curtains, flooring, wallpaper, insect screens, and paint, supported by in-home measurement, professional installation, and personalized interior advice. The company operates its own curtain fabrication atelier and offers MotionBlinds-powered smart home integration, serving residential homeowners in Rotterdam and surrounding Zuid-Holland municipalities through a single showroom with project-based custom quotations.

Product overview

Colors@Home Ingrid & Aschwin is a Rotterdam-based interior specialist offering an integrated portfolio of custom-made home decoration products and services. The core offering spans five main product categories: window decoration (raamdecoratie including dupligordijn, horizontal and wooden blinds), flooring (vloeren including PVC, carpet, and laminate), curtains (gordijnen including overgordijnen, inbetweens, and vitrages), wall coverings (behang including fotobehang, renovliesbehang, and kinderbehang), and insect screens (horren including raamhorren and deurhorren). The company also offers a comprehensive paint (verf) line including muurverf, buitenlakken, binnenlakken, and beitsen, plus smart home/domotica solutions powered by MotionBlinds. These products are complemented by five service pillars: professional inmeten & montage (measurement and installation), advies op maat (personalized interior advice), vakmanschap (craftsmanship), maatwerk & ontzorging (custom solutions and turnkey service), and schilderwerk (painting services). The company positions itself as a single point of contact from advice through installation, serving both residential and commercial customers in Rotterdam and surrounding areas.

Differentiator

Problem solved

Functional benefit

Brands

• Colors@Home: Main retail brand offering window decoration, floors, curtains, wallpaper, screens, paint, and smart home solutions for interior design.

Products and services

• Raamdecoratie (Custom Window Decoration) Made-to-measure window blinds including dupligordijn, horizontal jaloezie, and wooden jaloezie, measured to fit each window precisely and professionally installed for residential customers.
• Vloeren (Custom Flooring) Made-to-measure flooring in PVC, carpet, and laminate, supplied with professional measurement and installation services for residential customers.
• Gordijnen (Custom Curtains) Custom-made curtains including overgordijnen (drapes), inbetweens (sheers), and vitrages (lace curtains), manufactured in the company's own atelier to client measurements with various fabric and pleat options.
• Behang & Wand (Wall Coverings) Custom wall coverings including fotobehang (photo wallpaper with Rotterdam landmarks), renovliesbehang (renovation fleece wallpaper), and kinderbehang (children's wallpaper) for residential interiors.
• Horren (Custom Insect Screens) Custom insect screens for windows (raamhorren) and doors (deurhorren), including plissé concertina, hinged, and sliding door variants, measured and installed for ventilation without insects.
• Verf (Paint Range)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• MotionBlindscoreTechnology or IntegrationMotionBlinds provides the smart motorization technology for the company's motorized window treatments. MotionBlinds motorized window coverings feature integrated rechargeable USB-C batteries, wireless installation, and seamless smart home integration. Colors@Home offers these products as part of its smart home and domotica service, including professional installation and configuration.
• CBW (Centrale Bond Van Dehaan)coreOthersCBW is the Dutch industry association for interior retailers providing a consumer protection scheme. Colors@Home participates as a CBW-ererkend member, which provides customers with minimum 2-year warranty, secure deposit protection, and access to an independent complaints resolution committee. This membership serves as a quality and trust signal.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GAMMA: Major Dutch home improvement retailer with broad assortment in paint, flooring, and window decoration plus installation services. Overlaps with Colors@Home across multiple product categories but at significantly larger scale and lower-touch service.
• Leen Bakker: Dutch home furnishings chain offering furniture, decoration, and window treatments at value price points. Overlaps with Colors@Home on window decoration retail but at a different price tier and service model.
• IKEA: Global home furnishings retailer with growing made-to-measure and smart window treatment offerings in the Netherlands. Competes for the same wallet share on curtains, blinds, and interior solutions, particularly with younger and budget-conscious Dutch consumers.
• JYSK: Nordic/Dutch home furnishings retailer with curtains, blinds, and basic interior accessories. Comparable on the retail side of window treatments, though with a Scandinavian-assortment, self-service model rather than bespoke service.
• Praxis: Dutch home improvement chain with paint, flooring, wallpaper, and basic window decoration categories. Comparable as a national retail competitor in the same categories Colors@Home serves, though with self-service orientation.
• Karwei: Dutch DIY and home improvement chain offering paint, wallpaper, flooring, and basic window treatments across many locations. Comparable as a competing destination for Rotterdam homeowners but operating at much larger scale and with a self-service rather than consultative model.
• Kwantum: Dutch value-oriented home textiles and decoration retailer with a strong assortment in curtains, blinds, and basic interior accessories. Comparable on window treatment retail though without the custom manufacturing and in-home consultation layers.
• Hornbach: Large-format Dutch home improvement and DIY chain with extensive flooring, paint, and window treatment assortments. Comparable product overlap, though Hornbach competes primarily on assortment breadth and project pricing rather than bespoke consultation.

Direct peers

• Colors@Home (franchise network): Other Colors@Home franchise locations operate the same showroom-plus-services model for custom window treatments, flooring, paint, and wallpaper across the Netherlands. They are the most directly comparable operators, sharing brand, supplier access, and value proposition.

Emerging players

• Veneta.com: Dutch pure-play online made-to-measure window treatment specialist offering curtains, blinds, and shades with digital configuration and home delivery. Comparable as a direct competitor for the made-to-measure window treatment customer, but with a digital-first rather than showroom-led model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/colors-home-ingrid-&-aschwin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colors@Home Ingrid & Aschwin