Colourful jobs

What Colourful jobs does

Colourful jobs BV is a Netherlands-based online recruitment marketplace focused exclusively on diversity and inclusion, operating the colourfuljobs.nl platform from Hoofddorp, North Holland. The company connects employers committed to D&I with job seekers from varied backgrounds, primarily across highly educated and professional segments in the Dutch labour market. The platform has been in operation for over 25 years and reports a network of roughly 31,000 candidates, 2,100 active employers, and 165,000 monthly website visitors, with named customers spanning government (Gemeente Amsterdam, SER, Rijksdienst Caribisch Nederland), public broadcasting (NPO), transport (NS), nonprofit and culture (WWF Nederland, Het Koninklijk Concertgebouw), education (Hogeschool van Amsterdam) and professional services (Berenschot).

The underlying product is a web-based two-sided marketplace with separate employer and candidate portals, an automated job-alert email system, an employer dashboard for vacancy management, and customizable employer profile pages. On top of this core posting layer, the company offers Online Campagnes (paid recruitment advertising executed through Google and LinkedIn) and Werving & Selectie, a full-service recruitment product where the firm takes ownership of the end-to-end hiring process. Job distribution covers Dutch public-sector, nonprofit, cultural and consultancy verticals, with vacancies indexed by function type, sector and all twelve Dutch provinces plus occasional cross-border Dutch government roles (e.g., Caribisch Nederland).

Commercial model is hybrid and package-driven. Employers buy tiered vacancy packages — Basis (30-day visibility), Compleet (60 days plus social media and paid Google campaigns), and Premium (365 days with featured placement and same-day publishing) — on multi-year contracts, and can also prepay via a Credits System of bundles that reduce per-vacancy cost for repeat posters. A Werving & Selectie line adds professional services revenue. The company operates as part of the Colourful Group alongside Colourful People, a sister firm covering executive and supervisory search, with no external funding rounds, no public revenue disclosure, and a current headcount of 17 employees.

Name

Colourful jobs

Legal name

Colourful jobs BV

Website

https://colourfuljobs.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Colourful jobs is a Netherlands-based online recruitment marketplace focused on diversity and inclusion, connecting inclusive employers with diverse candidates through tiered vacancy postings, targeted online campaigns, and full-service recruitment across the Dutch market.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Vacancy Posting Packages: Employers pay for job postings through tiered packages (Basis, Compleet, Premium) with different durations and features.
2. Credits System: Flexible payment method where employers purchase bundles of credits to post and boost vacancies at reduced rates.
3. Online Campaigns: Targeted advertising campaigns on Google and LinkedIn to reach relevant candidates.
4. Werving & Selectie: Full-service recruitment support for employers, fully taking care of the hiring process.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Colourful jobs operates a Dutch online recruitment marketplace dedicated to diversity and inclusion, connecting inclusive employers with diverse candidates. The company offers three core services: job vacancy listings (with tiered packages), targeted online recruitment advertising campaigns via Google and LinkedIn, and full-service Werving & Selectie (Recruitment & Selection). The platform runs self-serve employer and candidate portals with job alert functionality, serving approximately 2,100 employers and 31,000 candidates across the Netherlands.

Product overview

Colourful jobs is a Dutch job vacancy platform focused on diversity and inclusion in the labour market, operating for over 25 years. The platform functions as a three-service offering: Vacatures (job listings), Online Campagnes (targeted recruitment advertising via Google & LinkedIn), and Werving & Selectie (full-service recruitment support). Employers choose from three tiered vacancy packages: Basis (30-day basic listing), Compleet (60-day with social media and Google ads), and Premium (365-day with featured placement and same-day publication). Add-on services include featured listings, social media posts, duration extensions, and upload services, payable via a credits bundle system. The platform provides separate portals for employers and candidates, with job alert functionality for candidate notifications and customizable employer profile pages.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacatures (Job Listings Platform) The core job vacancy platform enabling employers to publish listings and job seekers to search and apply for positions across diverse sectors and regions in the Netherlands, with tiered packages (Basis, Compleet, Premium) offering varying durations and visibility features.
• Online Campagnes (Online Recruitment Campaigns) Targeted recruitment advertising campaigns reaching thousands of relevant diverse candidates through Google and LinkedIn platforms, offered to employers as a standalone service or bundled with vacancy packages.
• Werving & Selectie (Recruitment & Selection) Full-service recruitment support including active candidate search and end-to-end hiring assistance for employers seeking diverse talent for operational and middle management roles.

Quantifiable outcome

• 165,000 monthly visitors to the platform
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Colourful PeoplecoreStrategic or Co-development PartnerPart of the same Colourful Group. While Colourful jobs focuses on vacancy postings, online campaigns, and recruitment for operational and middle management roles, Colourful People specializes in executive search for strategic end-responsibility positions and supervisory roles. The two companies complement each other to support organizations at different levels of their hiring needs.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• LinkedIn: Global professional network with dominant recruiter and job posting functionality, including diversity-related filters. Comparable as the broad incumbent in online recruitment with vastly larger scale that could absorb Colourful jobs' niche.
• StepStone: Major European job board with strong presence in Dutch-speaking markets including the Netherlands. Comparable as a broad European incumbent with overlapping employer and candidate audiences.
• Randstad: Dutch-headquartered global staffing and recruitment giant with Dutch operations across permanent and temporary placement. Comparable as a broad incumbent offering both job posting infrastructure and full-service recruitment in the same Dutch market.
• Indeed: World's largest job search engine with free and paid posting tiers. Comparable as a broad incumbent whose generalist model and scale compete directly with Colourful jobs' paid vacancy packages.

Direct peers

• Circa: Diversity-focused recruitment and employer branding platform serving underrepresented talent. Comparable as a D&I-specialist operating in the same niche recruitment marketplace category as Colourful jobs.
• WorkplaceDiversity: Diversity-focused job board and recruitment platform serving inclusive employers across North America. Comparable as a long-standing niche job marketplace in the D&I recruitment space.
• Jopwell: US-based career platform connecting Black, Latinx, and Native American professionals with inclusive employers. Directly comparable as a diversity-focused recruitment marketplace serving employer customers and diverse candidate pools.
• Inclusively: Workforce platform focused on placing professionals with disabilities and neurodiverse candidates at inclusive employers. Comparable as a niche D&I recruitment marketplace with employer and candidate portals.
• DiversityJobs.com: Online diversity recruitment network aggregating jobs from inclusive employers. Comparable as a specialized job marketplace targeting diverse candidates and D&I-committed employers.

Regional players

• Nationale Vacaturebank: Largest Dutch job board serving the Netherlands market across all sectors and roles. Comparable as the primary Dutch generalist competitor offering self-serve vacancy posting to the same employer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/colourful-jobs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colourful jobs