Comox Valley Dodge

What Comox Valley Dodge does

Comox Valley Dodge is a privately-held, single-location Chrysler/Dodge/Jeep/Ram (Stellantis) franchise dealership headquartered at 278 Island Highway North in Courtenay, British Columbia, operating under the Trotman Auto Group umbrella. Founded in 2003 and led by Managing Partner/GM Carson Grant, the dealership serves the Comox Valley and broader Vancouver Island region with new vehicles across four Stellantis brands, a multi-brand certified pre-owned and used inventory (currently 71 new and 57 pre-owned units listed), and an after-sale service and parts operation.

The business is built on a traditional franchise dealership model, with a D2C Media website platform powering online inventory browsing, price requests, financing applications, service appointment booking, and trade-in valuation. The dealership integrates standard third-party digital tooling — Google Analytics, Google AdWords, Facebook (including a Facebook Exclusive Rebates program), Carfax vehicle history reports, Google Maps, and reCAPTCHA — alongside an in-house financing desk offering 20-minute pre-approval across cash, finance, and lease options. A bundled after-sale ecosystem (factory-trained service technicians, mobile service, TAG Autobody for collision, Comox Valley Transmission, North Island Detail, and a parts department) extends revenue capture across the ownership lifecycle.

Revenue is generated through new and pre-owned vehicle gross profit, F&I income on financing and leases (rates from 5.29% APR over up to 96 months), service and parts labor, and ancillary services. Primary customers are individual retail buyers across personal, family, and lifestyle segments, with a secondary commercial/business segment using Ram trucks and ProMaster vans; no enterprise concentration is disclosed.

Name

Comox Valley Dodge

Legal name

Comox Valley Dodge

Website

https://comoxvalleydodge.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Comox Valley Dodge is a privately-held Chrysler, Dodge, Jeep, and Ram franchise dealership in Courtenay, BC, selling new and pre-owned vehicles, providing in-house financing, and offering factory-trained service and parts to retail and small commercial customers on Vancouver Island.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Dealer Floorplan & Inventory Financing (FSAKADAD), Auto & Vehicle Loan Brokerage (FSAEAEAK)

Keywords

• New vehicle sales
• Pre-owned vehicle sales
• Auto financing services
• Vehicle service parts
• Automotive dealership

Headquarters

HQ city

Courtenay, British Columbia

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Chrysler, Dodge, Jeep, and Ram vehicles. The dealership offers new inventory across multiple model lines including sedans, SUVs, trucks, minivans, and commercial vans. Multiple financing and leasing options available.
2. Pre-Owned Vehicle Sales: Sale of certified pre-owned and used vehicles from multiple brands including Chrysler, Dodge, Jeep, Ram, Ford, Chevrolet, GMC, Honda, Kia, Mazda, Nissan, Subaru, Toyota, and Volkswagen. Currently listing 57 pre-owned vehicles.
3. Vehicle Financing: In-house financing services offering pre-approval within 20 minutes. Provides financing solutions for customers with various credit situations including bankruptcy history, previous loan rejections, and first-time buyers. Offers cash, financing, and leasing purchase methods.
4. Service and Parts: Vehicle maintenance and repair services including oil changes, tire services, recalls checks, and collision repair through TAG Autobody. Factory-trained technicians and fully stocked parts department for ongoing vehicle maintenance after sale.
5. Additional Dealer Services: Mobile service, transmission services through Comox Valley Transmission, and detailing services through North Island Detail. Vehicle evaluation and trade-in services also offered.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Comox Valley Dodge is a franchised Chrysler, Dodge, Jeep, and Ram (Stellantis) automobile dealership that sells new vehicles from these four brands alongside certified pre-owned and used vehicles from multiple manufacturers. The dealership complements vehicle sales with in-house financing and leasing, a service and parts department with factory-trained technicians, mobile service, transmission services, trade-in valuation, and referrals to TAG Autobody for collision repair.

Product overview

Comox Valley Dodge is a Chrysler, Dodge, Jeep, Ram automobile dealership offering new vehicles from four Stellantis brands (RAM, Jeep, Dodge, Chrysler) plus pre-owned vehicles from multiple manufacturers. The dealership operates on a unified platform combining vehicle sales with integrated financing, trade-in valuation, and after-sale service & parts departments. New vehicle sales are organized by brand (RAM trucks/commercial vans, Jeep SUVs/off-road vehicles, Dodge muscle/performance cars, Chrysler minivans/commercial vehicles), while pre-owned inventory spans multiple brands. Ancillary services include in-house financing with quick pre-approval, vehicle service/maintenance, parts & accessories, and trade-in evaluation—all coordinated through the D2C Media dealer website platform.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AutoCanada Inc. Large Canadian multi-rooftop franchised dealer group. Comparable as it operates franchised new-vehicle dealerships with F&I and service departments across Canada, including the Driveway online channel.
• Dilawri Group of Companies: One of Canada's largest automotive dealer groups operating franchised dealerships nationwide. Comparable in franchised new/used vehicle sales, OEM partnerships, F&I, and service operations across multiple brands.

Direct peers

• Destination Auto Group: BC-based multi-franchise dealer group operating Stellantis and other brand rooftops. Comparable in OEM-franchised model, mix of new/used sales, and regional BC market exposure.
• Maple Ridge Chrysler / similar BC Stellantis franchised dealer: Other British Columbia franchised Chrysler/Dodge/Jeep/Ram dealer. Comparable as a same-OEM franchised competitor with similar new-vehicle lineup, Mopar service, and F&I structure in the regional BC market.
• Carter Auto Group: BC-based franchised automotive dealer group with multiple rooftops. Comparable as a BC Stellantis and other-brand franchised dealer facing similar regional market dynamics on Vancouver Island and the Lower Mainland.
• Trotman Auto Group (parent network dealerships): Parent group of Comox Valley Dodge operating multiple franchised dealerships across British Columbia. Directly comparable as sister rooftops share OEM relationships, group purchasing, and operational playbook.
• Applewood Automotive Group: Western Canada (BC-based) multi-rooftop franchised dealer group. Comparable as a franchised dealer operating sales, F&I, parts, and service across new and pre-owned vehicles with similar brand portfolio.
• Wolfe Automotive Group: BC-based multi-rooftop franchised dealer group operating in the Vancouver Island and Lower Mainland regions. Comparable as a similarly sized, regionally focused group selling new and used vehicles with in-house F&I and service.

Emerging players

• Clutch: Canadian online used-car retailer offering fully digital vehicle purchase, financing, and delivery. Comparable as it competes for used-vehicle and finance customers that CVD otherwise captures through its pre-owned and F&I operations.

Others

• CarGurus Canada: Leading online automotive marketplace in Canada connecting buyers with dealership inventory. Comparable as a lead-generation and price-transparency platform that increasingly shapes how customers compare CVD's listings against competitors.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/comoxvalleydodge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comox Valley Dodge