Destination Auto Group
Destination Auto Group is a privately held, multi-brand automotive dealership group operating six rooftops across Metro Vancouver, selling and servicing Toyota, Honda, Mazda, Hyundai, Chrysler, Jeep, Dodge, and Ram vehicles alongside financing, parts, body shop, tire, detailing, and auto glass services for retail consumers and small fleets.
- Company typePrivate
- Founded1983
- HeadquartersVancouver, Canada
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Destination Auto Group does
Destination Auto Group is a privately held, multi-brand automotive dealership group headquartered at 4451 Still Creek Drive in Burnaby, British Columbia, with operating history dating to 1983. The group operates six retail dealerships across Metro Vancouver (Burnaby, Vancouver, North Vancouver) representing Toyota, Honda, Mazda, Hyundai, Chrysler, Jeep, Dodge, and Ram under franchise agreements with the respective OEMs. Its flagship facility, Destination Toyota Burnaby, is a 90,000 sq ft three-level site with 28 service bays, an on-site body shop, an automatic car wash, and a tire centre; other notable locations include the 35-year-old Kingsway Honda (Vancouver) and Destination Chrysler (North Vancouver).
Revenue is generated across the full vehicle ownership lifecycle. New and used vehicle sales are the primary revenue stream, complemented by OEM- and third-party-arranged financing and leasing (with associated F&I income), trade-in appraisal-driven acquisition of used inventory, and a substantial after-sales business that includes service and maintenance (oil, brakes, transmission, alignment, AC), OEM parts sales, collision and body work via Destination Body Shop, detailing, tire sales and service via Destination Tire Centre, and auto glass. Pricing for vehicles is unit-based and not publicly disclosed, while service is billed on labor rate plus parts markup; financing rates are set per customer based on creditworthiness.
The supporting technology stack is standard for the dealership industry: CDK dealer management system (inventory, sales, CRM), Google Workspace, and CARFAX Canada integration for vehicle history on every pre-owned unit. Self-serve digital tools — CarFinder inventory matching, online finance applications, online service booking — sit alongside traditional field-sales interactions at each retail location. Marketing is multi-channel across owned web, Facebook, Instagram, YouTube, Twitter/X, WeChat, email, and community-event sponsorships. The group employs between 251 and 500 people, with a President (Aziz Ahamed) and a small disclosed leadership team including IT management.
Destination Auto Group firmographics
Firmographics- Name
- Destination Auto Group
- Legal name
- Destination Auto Group
- Website
- https://destinationauto.ca
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Destination Auto Group is a privately held, multi-brand automotive dealership group operating six rooftops across Metro Vancouver, selling and servicing Toyota, Honda, Mazda, Hyundai, Chrysler, Jeep, Dodge, and Ram vehicles alongside financing, parts, body shop, tire, detailing, and auto glass services for retail consumers and small fleets.
- Ownership category
- akta.pro rank
Where Destination Auto Group is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
Destination Auto Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Vehicle Sales: Sale of new and used vehicles across multiple OEM brands (Toyota, Honda, Mazda, Hyundai, Chrysler, Jeep, Dodge, Ram). Revenue generated from the markup over dealer invoice price.
- Service and Maintenance: Vehicle service department providing oil changes, brake service, tire service, transmission work, engine tune-ups, wheel alignments, and other maintenance services. Revenue from labor rates and parts markup.
- Parts Sales: Sale of OEM parts and accessories for all vehicle makes and models serviced.
- Body Shop Services: Collision repair and auto body work through Destination Body Shop.
- Detailing and Appearance: Car cleaning and detailing services to maintain vehicle appearance.
- Tire Sales and Service: Tire sales and installation through Vancouver & Burnaby Tire Centre, including winter tires with price match and rebates.
- Vehicle Financing: Arrangement of vehicle financing and leasing through partnerships with lenders. May include financing markup revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used vehicles - price varies by make, model, year, and condition |
| One time/ perpetual license | Pay-as-you-go | New vehicles - price varies by make, model, trim, and options |
| Unit Pricing | Pay-as-you-go | Service and maintenance - hourly labor rates plus parts |
| Unit Pricing | Pay-as-you-go | Genuine Honda batteries starting at $99.99 |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels10 records
Destination Auto Group product offering
Product offeringCore offering
Destination Auto Group is a multi-brand automotive dealership group operating six retail locations across Metro Vancouver. The company sells new vehicles from Toyota, Honda, Mazda, Hyundai, Chrysler, Jeep, Dodge, and Ram, plus certified and used vehicles, and provides integrated financing and trade-in services. It also operates a full after-sales ecosystem including parts, service and maintenance, collision repair (body shop), tire centre, detailing, and auto glass.
Product overview
Destination Auto Group is a multi-brand automotive dealership group operating six dealerships across Metro Vancouver. The company offers a comprehensive automotive ecosystem including new and used vehicle sales (Mazda, Toyota, Honda, Hyundai, Chrysler, Jeep, Dodge, Ram brands), vehicle financing, trade-in services, and a full suite of after-sales services including parts, maintenance/repair, body shop, detailing, tire services, and auto glass. The core product is vehicle sales supported by integrated financing and trade-in services, with after-sales services provided as complementary add-on modules.
Differentiator
Problem solved
Functional benefit
Brands
- Destination Body Shop: Auto body repair and collision services
- Destination Auto Glass
- Destination Tire Centre
- Destination Auto Academy
Products and services
- New Vehicle Sales Sale of new vehicles from multiple OEM brands (Toyota, Honda, Mazda, Hyundai, Chrysler, Jeep, Dodge, Ram) at six authorized franchise dealership locations across Metro Vancouver. Target customers are individual consumers and small business buyers purchasing vehicles for personal or fleet use.
- Used Vehicle Sales Sale of pre-owned cars, trucks, and SUVs including certified pre-owned units, with CARFAX Canada vehicle history reports provided as standard on every pre-owned vehicle. Target customers are individual consumers shopping for used vehicles in Metro Vancouver.
- Vehicle Financing Services Arrangement of new and used vehicle loans, leases, and refinancing options through partnerships with multiple lenders. Includes online credit application for pre-approval. Available to retail customers purchasing or leasing vehicles at Destination dealerships.
- Trade-In Appraisal Services Vehicle trade-in appraisal allowing customers to apply the value of their existing vehicle toward the purchase of their next vehicle. Available to retail customers at all Destination dealerships.
- OEM Parts Department Sale of genuine OEM parts and accessories for all vehicle makes and models serviced by the group, including ordering capability for parts not in stock. Target customers are vehicle owners needing manufacturer-specified replacement parts.
- Vehicle Service and Maintenance Vehicle maintenance and repair services including oil changes, brake adjustments, transmission replacement, air conditioning repair, tire services, wheel alignment, and seasonal maintenance. Available to all vehicle owners regardless of where the vehicle was purchased.
- Destination Body Shop Auto body repair and collision services for vehicles requiring body work following accidents or damage. Includes on-site body shop at Destination Toyota Burnaby.
- Detailing Services Car cleaning and detailing services to maintain and restore vehicle appearance and condition. Available to retail customers at Destination dealerships.
- Destination Tire Centre Tire sales, mounting, balancing, and rotation services through the Vancouver & Burnaby Tire Centre. Includes winter and all-season tires with price match guarantee and manufacturer rebates.
- Destination Auto Glass
Quantifiable outcome
- Toyota Canada's President's Program Operational Excellence Award - 6 times in 7 years
- +2 more outcomes
Companies that use Destination Auto Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Destination Auto Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Destination Auto Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Canadian Blood ServicesminorBi-annual blood drives hosted at Destination Toyota Burnaby. Events have exceeded targets with 54-59 donors participating, collecting over 100% of blood collection goals.
- Young Presidents Organization (YPO)minorPrivileged Partner Program offering YPO members and their immediate families savings on purchase or lease of new or pre-owned vehicles, including OEM certified vehicles, from any Destination dealership across Metro Vancouver.
- OEM Manufacturers (Toyota, Honda, Mazda, Hyundai, Chrysler, Jeep, Dodge, Ram)coreAuthorized dealership franchise agreements with multiple OEM manufacturers. Each dealership represents specific brands and sells new vehicles, service parts, and certified pre-owned vehicles under manufacturer programs.
- CARFAX Canada (formerly CARPROOF)coreCARFAX Canada provides comprehensive vehicle history reports including accident records, service history, odometer readings, registration data, and import records. Every pre-owned vehicle sold by Destination Auto Group comes with a CARFAX Canada report, adding transparency to the used vehicle buying process.
- Aga Khan Foundation Canada / World Partnership WalkminorDestination Auto Group has been a supporter of the World Partnership Walk for over a decade. The annual event raises funds for international development projects. Team Destination participates annually, with the company also providing sponsorship ($50,000 sponsorship in 2014).
Scale indicators11 records
Recent moves7 records
Expansion highlights5 records
Destination Auto Group competitors and assessment
Company assessmentDirect peers
- Performance Auto Group: Multi-brand Canadian automotive dealership group operating across Ontario and Western Canada; comparable on multi-OEM franchise strategy and integrated service/parts operations.
- Pfaff Automotive Partners: Canadian multi-brand dealer group with a strong Vancouver-area presence selling Honda, Toyota, Mazda, Hyundai and other volume brands; directly comparable franchise mix and service operations.
- Dilawri Group: Canada's largest privately held automotive group with 80+ dealerships across multiple provinces; directly comparable multi-brand, multi-rooftop dealer business model.
- OpenRoad Auto Group: BC-based multi-brand automotive dealership group operating multiple rooftops across the Lower Mainland; closest geographic and operating peer to Destination Auto Group.
- AutoCanada Inc. Public Canadian multi-brand automotive dealership group with dealerships nationwide; directly comparable on multi-brand franchise strategy and aftermarket service model.
- Wheaton Automotive Group: Western Canada-based multi-brand automotive dealership group; comparable scale and brand portfolio mix in similar regional markets.
- Mary Hill Auto Group: BC-based multi-brand dealer group operating in Metro Vancouver; comparable on geographic market, brand mix (Honda, Toyota, etc.), and service-led operating model.
- Drive Auto Group: Canadian multi-brand automotive dealership group operating in BC and Ontario with comparable mass-market franchise mix and full-service operations.
Broad incumbents
- AutoNation: Largest US-based automotive retailer with hundreds of franchises; relevant broad incumbent comparable for diversified revenue across new, used, F&I and service.
- Lithia Motors: Largest automotive retailer in North America by revenue; relevant broad incumbent comparable for multi-brand franchise consolidation strategy and digital retailing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Destination Auto Group social profiles
Digital presenceDestination Auto Group compliance and trust
Trust signalCompliance1 record
Destination Auto Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Destination Auto Group leadership team
Management profileNumber of profiles
Profiles4 records
Destination Auto Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Destination Auto Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Destination Auto Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Destination Auto Group
What does Destination Auto Group do?
Destination Auto Group is a multi-brand automotive dealership group operating six retail locations across Metro Vancouver. The company sells new vehicles from Toyota, Honda, Mazda, Hyundai, Chrysler, Jeep, Dodge, and Ram, plus certified and used vehicles, and provides integrated financing and trade-in services. It also operates a full after-sales ecosystem including parts, service and maintenance, collision repair (body shop), tire centre, detailing, and auto glass.
Is Destination Auto Group a public or private company?
Destination Auto Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Destination Auto Group founded?
Destination Auto Group was founded in 1983. It employs 251 to 500 people.
Where is Destination Auto Group based?
Destination Auto Group is headquartered in Vancouver, Canada, in the North America region.
How does Destination Auto Group make money?
Seven revenue lines are on record. Vehicle Sales are the primary driver. The others are service and Maintenance, parts Sales, body Shop Services, detailing and Appearance, tire Sales and Service and vehicle Financing.
Who are Destination Auto Group's main competitors?
Direct peers on record are Performance Auto Group, Pfaff Automotive Partners, Dilawri Group, OpenRoad Auto Group, AutoCanada Inc., Wheaton Automotive Group, Mary Hill Auto Group and Drive Auto Group. Broad incumbents are AutoNation and Lithia Motors.
Does Destination Auto Group have an API?
No public API is recorded for Destination Auto Group.