Supermercado Peruzzo III

What Supermercado Peruzzo III does

Peruzzo Supermercados is a privately held, family-owned regional supermarket chain headquartered in Bagé, Rio Grande do Sul, Brazil, operating ten physical store locations across ten municipalities in the southern part of the state — Bagé, Caçapava do Sul, Pelotas, Santa Maria, Alegrete, São Gabriel, Dom Pedrito, São Borja, Rosário do Sul, and Cruz Alta. Each store is registered under a distinct CNPJ within a single corporate umbrella (CNPJ base 87.397.865/), indicating centralized family ownership and decentralized storefront-level legal entities. The company serves mass-market retail consumers and families with a full-line grocery assortment spanning fresh produce, meats, dairy, frozen foods, beverages, cleaning supplies, personal care, bakery, and pet supplies, with pricing positioned at value-tier levels (e.g., R$68 small basic basket, R$10.99 eggs, R$4.49 milk).

The retail proposition is built on a unified omnichannel stack. In-store shopping is complemented by an e-commerce platform at compreperuzzo.com.br (powered by the Mercafacil phygital platform with Cloudflare and Google security certificates) offering home delivery and in-store pickup, and by the proprietary Peruzzo Mais mobile app available on iOS (App Store ID 1563914579) and Google Play. A Clube de Ofertas loyalty program delivers 5-14% discounts on select SKUs, integrated with real-time pricing on the e-commerce site, and an email newsletter ('QUERO RECEBER') captures top-of-funnel demand. A channel partnership with beverage brand Fruki is prominently co-branded across all store websites, and customer service is anchored on an 0800 toll-free line and WhatsApp contact (api.whatsapp.com/send?phone=5508006478800).

The business model is conventional supermarket retail — pay-as-you-go unit pricing on individual SKUs, with no subscription tiers, membership fees, or disclosed enterprise contracts — augmented by digital ordering, delivery, and loyalty-driven retention. Revenue, headcount, and same-store-sales figures are not publicly disclosed; the chain's scale is inferable only from the ten-store footprint and category breadth. The company carries no patents, no disclosed AI/ML capabilities, no external funding rounds, and no M&A history; expansion to date has been organic, via new store openings within Rio Grande do Sul.

Name

Supermercado Peruzzo III

Legal name

Peruzzo Supermercados

Website

https://compreperuzzo.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Peruzzo Supermercados is a family-owned regional supermarket chain operating ten physical grocery stores across southern Rio Grande do Sul, Brazil, serving mass-market retail consumers and families through in-store shopping, an e-commerce site (compreperuzzo.com.br), and the Peruzzo Mais mobile app.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Food and Beverage Retailers (445)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Latin American & Caribbean Grocery Stores (CRAHAFAG)

Keywords

• Grocery retail
• Supermarket chain
• Online grocery delivery
• Fresh produce retail
• Household essentials

Headquarters

HQ city

Bagé

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Food Sales: Traditional supermarket revenue from selling food and household products through physical stores and online channel. Products include fresh produce, meats, dairy, frozen foods, beverages, cleaning supplies, personal care items, bakery, and pet supplies. Revenue generated through individual transactions at variable price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Peruzzo Supermercados is a regional supermarket chain selling groceries, fresh produce, meats, dairy, frozen foods, beverages, cleaning supplies, personal care items, bakery, and pet supplies across 10 physical stores in Rio Grande do Sul, Brazil. Customers can also shop via the compreperuzzo.com.br online platform or Peruzzo Mais mobile app with home delivery or store pickup. The Clube de Ofertas loyalty program offers 5-14% member-only discounts on select products.

Product overview

Peruzzo Supermercados is a regional supermarket chain operating across multiple cities in Rio Grande do Sul, Brazil. The company offers a unified retail ecosystem combining physical store locations with digital commerce capabilities through its online platform (compreperuzzo.com.br) and mobile app (Peruzzo Mais). Customers can shop online for home delivery or reserve items for in-store pickup. The product portfolio includes various store formats across 10 locations in cities including Bagé, Caçapava do Sul, Pelotas, Santa Maria, Alegrete, São Gabriel, Dom Pedrito, São Borja, Rosário do Sul, and Cruz Alta.

Differentiator

Problem solved

Functional benefit

Brands

• Peruzzo Mais: Mobile application for online shopping and promotions, available on iOS and Android platforms.

Products and services

• Peruzzo Supermercados Store Network Chain of 10 physical supermarket stores across Bagé, Caçapava do Sul, Pelotas, Santa Maria, Alegrete, São Gabriel, Dom Pedrito, São Borja, Rosário do Sul, and Cruz Alta (Rio Grande do Sul, Brazil) offering groceries, fresh produce, meats, dairy, frozen foods, beverages, cleaning supplies, personal care, bakery, and pet supplies to general retail consumers.
• Peruzzo Supermercados Online (compreperuzzo.com.br) Online grocery shopping platform that lets customers order supermarket products for home delivery or in-store pickup across all Peruzzo store locations in Rio Grande do Sul.
• Peruzzo Mais Mobile App Proprietary mobile application for iOS and Android that lets customers browse products, view promotions, and place online grocery orders for Peruzzo Supermercados.
• Clube de Ofertas Loyalty Program Free loyalty membership program that provides 5-14% discounts on select grocery and household products, with member-exclusive pricing integrated into the e-commerce platform and stores.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• FrukicoreChannel Partner/ Reseller/ DistributorFruki is a beverage company partnership displayed as 'PARCERIA COM A FRUKI' (Partnership with Fruki) on the store website banners. Fruki products including Guaraná Zero beverages are sold through Peruzzo stores. The partnership is prominently featured across all store locations' websites.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Imec Supermercados: Regional supermarket chain based in Rio Grande do Sul, operating multiple store locations across the state. Directly comparable as a same-state regional competitor with overlapping geography and similar scale.
• Cooperativa Santa Clara: Rio Grande do Sul-based cooperative with supermarket operations across southern Brazil. Comparable regional footprint and grocery-focused retail model in overlapping municipalities.
• Condor Super Center: Paraná-based regional supermarket chain operating multiple locations in southern Brazil with loyalty programs and digital channels. Comparable as a regional groceteria competitor in adjacent southern states.
• Rede Angeloni: Regional supermarket chain headquartered in Santa Catarina, Brazil, operating a multi-store grocery network with e-commerce and loyalty programs. Highly comparable as another southern Brazilian regional grocer with similar omnichannel model.

Broad incumbents

• Assaí Atacadista: Major Brazilian wholesale/retail chain (GPA subsidiary) operating cash-and-carry and Atacadão formats nationwide. Comparable as a grocery retailer operating in similar markets with greater scale and procurement power.
• Mateus Supermercados: Large multi-state supermarket chain headquartered in Maranhão with expansion across northern and northeastern Brazil. Comparable as a scaled regional supermarket operator with omnichannel capabilities.
• Super Bompreço: Established Brazilian supermarket brand (currently operating under Grupo Mundo Verde in some regions) with nationwide grocery retail presence. Comparable as a traditional supermarket retailer competing in similar categories.
• Carrefour Brasil: Brazilian arm of global retailer operating hypermarkets, supermarkets, and Atacadão formats nationwide. Comparable as a broad grocery incumbent competing in similar consumer segments with greater scale.

Others

• Mercafacil: Technology provider powering Peruzzo's e-commerce platform. Connected as an enabling infrastructure vendor whose platform Peruzzo depends on for digital operations and online sales.

Regional players

• DMA Distribuidora: Minas Gerais-based supermarket chain with e-commerce operations serving regional markets. Comparable as a multi-store regional grocer with omnichannel model, though operating in a different state.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/supermercado-peruzzo-iii

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supermercado Peruzzo III