Conciencia Fundraising

What Conciencia Fundraising does

Conciencia Fundraising is a Málaga-headquartered, face-to-face (F2F) direct dialogue fundraising agency founded in March 2020. The company operates as CONCIENCIA FUNDRAISIN SL, a Spanish private limited company, and delivers three professional service lines to non-profit clients: F2F fundraising campaign execution in public spaces, strategic consulting (planning, team selection, training, pilot testing, process automation), and practical training workshops based on its F2F experience dating back to 2005. Customer roster is concentrated in NGOs and spans healthcare and humanitarian causes (Médicos del Mundo), environmental advocacy (Greenpeace), children's welfare (Save the Children), human rights (Amnistía Internacional), cancer research (CRIS Cancer, Unoentrecienmil), and international development (Ayuda en Acción Perú).

The company's competitive positioning centers on quality-over-volume tactics: fundraisers are hired on permanent contracts from day one, receive continuous training, and are not reassigned between client NGOs, with the explicit goal of producing stable donor relationships and an above-45 donor age demographic. It does not disclose a proprietary software product; the underlying technology stack is described as CRM integration and digital forms used to streamline campaign management, donor tracking, permitting, and event coordination. There are no patents, no AI/ML capabilities, no API products, and no disclosed funding rounds.

Conciencia generates revenue by negotiating professional services contracts with NGO clients based on campaign scope, team size, and duration. Distribution is direct-to-NGO field sales combined with F2F consumer engagement at the point of donor acquisition. After launching nationally in Spain during 2021-2022, the company executed its first international expansion in 2023 with an F2F campaign for Ayuda en Acción in Peru. The firm is a member of the Asociación Española de Fundraising (AEF) and reports having captured more than 140,000 donors per year while growing to 60+ employees plus campaign teams that have scaled to over 500 people at peak.

Name

Conciencia Fundraising

Legal name

CONCIENCIA FUNDRAISIN SL

Website

https://concienciafr.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Conciencia Fundraising is a Málaga-based F2F direct dialogue fundraising agency serving NGOs in Spain and, since 2023, Peru, via campaign execution, consulting, and training services. Its clients include major non-profits such as Greenpeace, Save the Children, Amnesty International, and Médicos del Mundo.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Services

NAICS

Other Grantmaking and Giving Services (813219), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Fundraising & Donor Acquisition Calling (Nonprofit) (BPAAADAJ)

akta.pro secondary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

Keywords

• Face-to-face fundraising
• NGO fundraising services
• Direct dialogue campaigns
• Nonprofit consulting
• Fundraising training

Headquarters

HQ city

Málaga

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. F2F Fundraising Campaigns: Direct dialogue face-to-face fundraising campaigns executed for NGO clients. Teams of fundraisers engage potential donors in public spaces, with the company managing recruitment, training, and campaign operations on behalf of the organization.
2. Consulting Services: Strategic consulting for NGOs including planning, team selection and training, goal setting, pilot testing, leadership coaching, process automation, and quality systems optimization.
3. Training and Workshops: Practical training programs based on F2F fundraising experience and coaching leadership methodologies, designed to strengthen organizational fundraising capabilities.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Conciencia Fundraising is a face-to-face (F2F) direct dialogue fundraising agency that plans and executes donor recruitment campaigns in public spaces on behalf of NGO clients, managing recruitment, training, permits, events, and quality systems end-to-end. The company also provides strategic consulting (planning, team selection, goal setting, pilot testing, process automation) and practical training/workshops based on F2F fundraising experience, serving NGOs across Spain and, since 2023, in Peru.

Product overview

Conciencia Fundraising is a direct dialogue fundraising agency (F2F) offering three service lines: face-to-face fundraising campaigns, consulting, and training workshops. The company does not appear to offer a standalone software product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• F2F Direct Dialogue Fundraising Campaigns End-to-end execution of face-to-face direct dialogue fundraising campaigns in public spaces on behalf of NGO clients, including recruitment, training, permits, events, and quality management, delivered by Conciencia's own stable in-house teams across Spanish provinces.
• Fundraising Consulting for NGOs Strategic consulting services for NGOs covering fundraising campaign planning, team selection and training, goal setting, pilot testing, leadership coaching, process automation, and quality systems optimization.
• F2F Fundraising Training and Workshops Practical training programs and workshops based on F2F fundraising experience and coaching leadership methodologies, designed to strengthen the in-house fundraising capabilities of NGO client organizations.

Quantifiable outcome

• More than 140,000 donors captured per year
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered key and core.

• Ayuda en Acción PerúkeyStrategic or Co-development Partner · 1 January 2023International expansion partnership in 2023 for F2F direct dialogue fundraising campaign in Peru. First international experience for Conciencia Fundraising, marking significant milestone in geographic expansion.
• Médicos del MundokeyStrategic or Co-development PartnerPartnered during COVID-19 pandemic for critical fundraising campaigns. The company pivoted from phone to street-based F2F to continue supporting this humanitarian organization during the health crisis.
• Greenpeace EspañacoreStrategic or Co-development PartnerOngoing national fundraising campaign partnership with the environmental organization.
• Amnistía Internacional (Amnesty International)coreStrategic or Co-development PartnerNational fundraising campaign partnership with the international human rights organization.
• Save the Children EspañacoreStrategic or Co-development PartnerNational fundraising campaign partnership with the child welfare organization.
• CRIS CancercoreStrategic or Co-development PartnerFundraising campaign support partnership with cancer research foundation.
• UnoentrecienmilcoreStrategic or Co-development PartnerNational fundraising campaign partnership with pediatric cancer research foundation.
• Asociación Española de Fundraising (AEF)coreStrategic or Co-development PartnerMember of the Spanish Fundraising Association, demonstrating professional commitment to industry standards and best practices.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Donor Direct: Donor Direct is a fundraising services agency in Spain operating F2F and street campaigns for NGOs. It is a direct Spanish-market peer to Conciencia Fundraising.
• QMA (Quest Fundraising Management): QMA is a UK-based specialist F2F fundraising agency serving major international charities including Oxfam and UNICEF. It directly competes with Conciencia for F2F donor acquisition mandates from large NGOs.
• The Dialogue Company: The Dialogue Company is a specialist F2F and digital fundraising agency working with nonprofits across multiple European markets. It directly competes with Conciencia in the outsourced NGO fundraising services category.
• Grassroots Campaigns Inc: Grassroots Campaigns is a US-based F2F fundraising agency running door-to-door and street campaigns for progressive nonprofits. It is a direct peer in the F2F fundraising services category.
• Door-to-Door Fundraising (Piton Foundation / Global): Global DTD (and similar door-to-door fundraising agencies) provides face-to-face donor acquisition services for major charities worldwide. It is a direct competitor in F2F fundraising, though its channel focus is residential rather than street.
• Lautmann Fundraising: Lautmann is one of Spain's longest-standing face-to-face fundraising agencies, serving NGOs with F2F campaigns across the country. It is the closest direct competitor to Conciencia Fundraising in the Spanish market.
• Fundraising Initiative: Fundraising Initiative is a UK-based F2F and private-site fundraising agency working with UK and international nonprofits. It is a direct peer in outsourced donor acquisition services.

Emerging players

• M+R Strategic Services: M+R is a US consulting agency serving nonprofits across fundraising strategy, marketing, and advocacy. It is an adjacent emerging player in outsourced nonprofit fundraising services, more consulting-oriented than Conciencia.

Broad incumbents

• Appco Group: Appco Group is one of the world's largest face-to-face fundraising and direct sales networks, operating globally. It is a broader incumbent with overlapping capabilities but at vastly larger scale than Conciencia.
• Blue State: Blue State is a US/UK digital fundraising and marketing agency serving major nonprofits and causes. It represents a broader incumbent in outsourced nonprofit fundraising, though focused on digital rather than F2F.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/conciencia-fundraising
• Instagraminstagram.com/conciencia_fundraising

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conciencia Fundraising