Concrete Jungle Foundation

What Concrete Jungle Foundation does

Concrete Jungle Foundation (CJF) is a non-profit organization founded in 2017 and registered as a UK Charitable Incorporated Organisation (CIO #1177490, March 2018) and a Dutch Stichting (KVK 78723965, ANBI-status, July 2020), with headquarters in London and Amsterdam. CJF builds free-of-charge skateparks in underserved communities across Peru, Angola, Jamaica, and Morocco, and operates eight skateparks plus four miniramps through which it delivers a portfolio of programmes: the Edu-Skate Programme (a skateboarding-based life-skills curriculum for children aged 6-16 grounded in Self-Determination Theory), the Planting Seeds Apprenticeship (paid youth construction apprenticeships), Enrichment Activities (music, photography, ceramics, DIY), Homework Support Club, and Girl Skate Sessions. Impact is reported through a participatory Monitoring, Evaluation, and Learning (MEL) framework with quarterly and annual reports for each location, validated by a research partnership with Goldsmiths University of London.

CJF's go-to-market is community-led: local skateboarding communities approach CJF with needs, the organization invests 3-6 years in capacity-building (training local staff, securing local funding, registering local non-profits), then transitions ownership to locally registered entities (Freedom Skatepark Foundation in Jamaica since 2023, CJF Peru since 2023, CJF Morocco since 2024). Revenue is raised through CJFamily monthly giving (€5+/month), one-time donations, an online charity shop, campaign fundraising (e.g., 2023 Ride, Learn, Thrive raised €21,000), and corporate/foundation grants from brands including The Skateroom, New Line Skateparks, Sandals Foundation, Vans France, Carhartt W.I.P., and Mud Crew. The methodology is also extended via the Edu-Skate Worldwide Network, an implementation-partnership model operating in 9 additional cities across Austria, Greece, UK, France, and Malaysia. Cumulative reach cited by CJF includes 2,000+ children directly impacted, 3,000+ sessions delivered, and 29 paid apprenticeships.

The organization's stated operating budget allocation is 6% admin/fixed costs, 41% supporting local projects and youth programmes, and 53% skatepark building. Revenue is not publicly disclosed. CJF directly employs 14 staff and supports 31 local adolescents and young adults across project locations.

Name

Concrete Jungle Foundation

Legal name

Stichting Concrete Jungle Foundation

Website

https://concretejunglefoundation.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Concrete Jungle Foundation is a non-profit founded in 2017 that builds free skateparks in underserved communities across Peru, Angola, Jamaica, and Morocco, delivering skateboarding-based life-skills education, paid youth apprenticeships, and enrichment programmes to over 2,000 children, with operations transitioning to locally registered non-profit partners.

Ownership category

akta.pro rank

Product category

Youth Development Non-Profit Services

NAICS

Sports and Recreation Instruction (61162)

akta.pro primary industry

Community Foundations (BPAGAKAB)

Keywords

• Youth development programs
• Community skateboarding
• Skatepark construction
• Social impact non-profit
• Life-skills education

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Donations and CJFamily Monthly Giving: Monthly donor programme CJFamily where supporters donate 5€ or more per month. One-time donations also accepted. CJFamily members receive perks including priority for volunteering, early-bird documentary access, and 25% shop discount. 20% of CJF activities (2024-2025) funded through CJFamily contributions.
2. Online Charity Shop: Merchandise sales including skateboards and CJF-branded items. All profits go to maintaining charity operations worldwide. Shop offers 25% discount for CJFamily members.
3. Corporate and Foundation Grants: Funding from organizations including The Skateroom, New Line Skateparks, Vans France, Carhartt W.I.P, Mud Crew, Sandals Foundation, Seprod Foundation, HELP Jamaica, Moomin, Forever Playground, Antidote Skateparks, Yamato Skateparks, Paris Skate Culture, Clown Skateboards, Wall Street Skateshop, and Donate for Skate.
4. Event Fundraising: Fundraising events and campaigns. 2023 Ride, Learn, Thrive campaign raised €21,000 representing 33.3% of total 2024 funding needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Concrete Jungle Foundation designs and hand-builds free-of-charge concrete skateparks in underserved communities and delivers free skateboarding-based life-skills programming to local children and youth. Its offerings include the Edu-Skate curriculum, paid Planting Seeds Apprenticeship, Homework Support Club, Girl Skate Sessions, enrichment activities, and open skate sessions, funded through donations, grants, sponsorships, and merchandise sales.

Product overview

Concrete Jungle Foundation operates a multi-module social impact platform centered on skateboarding for social change. The core offering consists of the Edu-Skate Programme (skateboarding-based life-skills classes for children), supplemented by the Planting Seeds Apprenticeship (paid youth employment in construction), Enrichment Activities (creative workshops), Homework Support (educational tutoring), and Girl Skate Sessions (gender equality initiatives). All programming is delivered through a portfolio of free-of-charge skateparks built and operated in underserved communities. The CJFamily membership programme provides recurring donor support with retail and volunteer perks. The Edu-Skate Worldwide Network extends the methodology globally through implementing partners. Together, these programmes address health and wellbeing, community development, quality education, gender equality, and economic growth aligned with nine UN Sustainable Development Goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Edu-Skate Programme

Quantifiable outcome

• Average improvement in participants' perceptions of autonomy, competence, and relatedness through Self-Determination Theory framework (Goldsmiths University research)
• +6 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core, supporting and minor.

• The SkateroomcoreStrategic or Co-development Partner · 1 January 2017Key partner and social enterprise collaborator that helped fund Angola skatepark project. Partnership established during early CJF operations and continues as key supporter across multiple projects.
• New Line SkateparkscoreStrategic or Co-development PartnerKey partner for skatepark design and construction. Collaborated on Luanda Skatepark design and coordinated delivery of donated boards to Angola project site.
• Mud CrewsupportingGTM or Marketing PartnerKey partner supporting CJF operations. Listed among current key partners alongside The Skateroom and New Line Skateparks.
• Angola Skateboarding Union (ASU)coreStrategic or Co-development PartnerLocal partner in Angola that approached CJF for help, compiled initial facts and figures about skateboarding in Luanda. Today oversees youth programming at Luanda Skatepark.
• Freedom Skatepark Foundation (FSF)coreStrategic or Co-development PartnerJamaican 'super foundation' comprised of initial project partners (Sandals Foundation, Seprod Foundation, Flipping Youth, Bull Bay FC Club, Tomorrow Today Festival) plus community representatives. Achieved non-profit status in 2023.
• Flipping YouthsupportingStrategic or Co-development PartnerJamaica project partner collaborating in Freedom Skatepark Foundation coalition.
• Bull Bay FC ClubsupportingStrategic or Co-development PartnerJamaica community sports organization partner in Freedom Skatepark Foundation.
• Tomorrow Today FestivalsupportingGTM or Marketing PartnerJamaica festival partner contributing to Freedom Skatepark Foundation coalition.
• Trait d'UnionsupportingStrategic or Co-development PartnerLocal charity in Marrakesh dedicated to children with disabilities. Partnership provides unique one-on-one skateboarding classes for adolescents through CJF Morocco.
• Goldsmiths University LondonsupportingStrategic or Co-development PartnerAcademic research partnership to measure Edu-Skate impact and understand interaction with other programming. Research revealed improvements in Self-Determination Theory outcomes (autonomy, competence, relatedness).
• CACAJ Youth SheltercoreStrategic or Co-development PartnerLuanda youth shelter partnership for Edu-Skate Pre Programme. Set up as partnership location for skateboarding outreach to disadvantaged youth.
• Wonders Around the WorldsupportingStrategic or Co-development PartnerPartner for new skatepark construction and PSA (Planting Seeds Apprenticeship) project in Morocco, currently in planning stages.
• Antidote SkateparksminorStrategic or Co-development PartnerSkatepark builder supporting CJF projects as listed among supporters.
• Yamato SkateparksminorStrategic or Co-development PartnerSkatepark builder supporting CJF projects as listed among supporters.
• Paris Skate CultureminorGTM or Marketing PartnerSkateboarding culture organization supporting CJF as listed among supporters.
• Clown SkateboardsminorGTM or Marketing PartnerSkateboard company supporting CJF as listed among supporters.
• Wall Street SkateshopminorGTM or Marketing PartnerSkateshop supporting CJF as listed among supporters.
• Nozbone SkateshopminorGTM or Marketing PartnerSkateshop supporting CJF as listed among supporters.

Scale indicators12 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Skateistan: The most established and largest skateboarding-for-development nonprofit globally, operating in Afghanistan, Cambodia, South Africa, and elsewhere. Direct competitor for the same donor pool, partnerships (e.g., Vans), and Skateistan's "Skate and Create" curriculum parallels CJF's Edu-Skate Programme in mission and beneficiary type.
• The Skatepark Project (Tony Hawk Foundation): US-based nonprofit funding public skateparks in underserved communities, founded by Tony Hawk. Directly comparable in its mission of building free skateparks for youth, though geographically focused on the United States versus CJF's emerging markets footprint.
• Stoked Mentoring: New York-based nonprofit combining action sports (skateboarding, snowboarding, surfing) with mentoring and academic support for underserved youth. Highly comparable service model to CJF's combination of skateboarding instruction plus homework support and life skills.

Broad incumbents

• Laureus Sport for Good: Global foundation using sport as a tool for social change across 40+ countries with a much larger budget. Operates a portfolio approach funding many smaller sport-for-development NGOs including skateboarding programs; a potential funder but also competitor for similar cause-marketing dollars.
• Real Madrid Foundation: One of the largest sport-for-social-change foundations globally, running football-based schools and projects worldwide. Comparable in its use of sport as a youth development vehicle but operates at significantly greater scale and brand power.
• Right To Play: Major international NGO using sport and play for child development across 15+ countries. While focused on broader sport programs, it competes for the same institutional donor and government grants that fund sport-for-development organizations like CJF.

Others

• The Skateroom: Social-impact art enterprise producing limited-edition skateboard art with proceeds funding youth skateboarding projects worldwide. Listed as a CJF partner and an adjacent player in the skateboarding-for-impact ecosystem; its commercial model complements CJF's nonprofit structure.
• Skateboard GB: UK national governing body for skateboarding and a stakeholder in the Edu-Skate Worldwide Network. Adjacent in that it promotes skateboarding participation and infrastructure but operates as a federation rather than a direct service-delivery nonprofit.

Emerging players

• Skaters for Peace: Skateboarding-focused nonprofit working in Latin America on similar youth development missions. Smaller and less institutionalized than CJF but addresses an overlapping beneficiary base in some of the same countries (e.g., Peru).
• Wheels of Change: Action sports-focused nonprofits using skateboarding to empower marginalized youth. Operates at smaller scale than CJF but pursues a parallel mission combining skateboarding instruction with educational and social support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCl8KWH_hjbqZ0v-XfeaDTjA
• Facebookfacebook.com/concretejunglefoundation
• LinkedInlinkedin.com/company/concrete-jungle-foundation
• Instagraminstagram.com/concretejunglefoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concrete Jungle Foundation