What Curso Prime does

Curso Prime (legal name: Concurseiro Prime) is a Brazilian direct-to-consumer online education platform specializing in preparation courses for Brazilian public service competitive examinations (concursos públicos). Headquartered in Fortaleza, Ceará with 37 employees, the company serves aspiring public servants — primarily in Northeast Brazil but increasingly nationwide — who need structured study materials, qualified instructors, and practice simulations aligned with specific exam syllabi and exam banks (FCC, IDECAN, UECE, CONSULPAM). Its catalog spans 81+ courses across regional tribunals (TJCE, ALECE), federal agencies (PRF, INSS), state/municipal positions (Guarda Municipal, SEDUC-CE), and state banks (Banco do Brasil, BNB).

The company operates a proprietary e-learning platform (sala.concurseiroprime.com.br) delivering video lectures, downloadable PDFs, exercise banks, simulated exams with public rankings, and live mentorings via Zoom. Premium 2.0 packages bundle theory, exercises, simulations and mentorings with a 'Seguro Aprovação' money-back guarantee for students meeting defined completion and simulation thresholds. The platform supports a mobile app with offline content storage and Firebase Cloud Messaging push notifications, and integrates PIX, credit card, and boleto payments. The 2025 launch of the E-book AprovaAI — content on using AI tools for exam preparation — marks the company's first explicit AI-related product.

The business model is purely transactional one-time course purchases, with prices ranging from R$16.67 to R$105.00 (heavily discounted 28%-73% off list) and interest-free installment plans up to 12x. Distribution runs through a self-serve e-commerce storefront and a network of in-person classroom courses ('Presencial em Casa') in Ceará. Founded circa 2011-2013, the company remains privately held with no disclosed external funding or investors.

Name

Curso Prime

Legal name

Concurseiro Prime

Website

https://concurseiroprime.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Curso Prime (Concurseiro Prime) is a Brazilian direct-to-consumer e-learning platform based in Fortaleza, Ceará, offering 81+ preparation courses for public service competitive exams (concursos públicos) across tribunals, police, federal agencies, and state banks, with video lectures, simulations, and a money-back guarantee.

Ownership category

akta.pro rank

Product category

Online Test Preparation (Concursos)

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)

akta.pro secondary industries

Graduate & Professional School Admissions Exams (GRE/GMAT/LSAT/MCAT) Prep (EDANABAB), Certification & Exam Prep Course Marketplaces (EDAFAIAJ), Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT) (EDAGADAC)

Keywords

• Public exam preparation
• Online test prep
• Concursos courses
• E-learning platform
• Distance learning

Headquarters

HQ city

Fortaleza

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Venda de Cursos Online: One-time purchase model for individual courses. Courses include video lectures, PDFs, simulations, and exercise banks. Pricing ranges from R$16.67 to R$105.00 per course with installment options up to 12x. Premium packages like TJCE Premium 2.0 include additional features.
2. Venda de E-books e Apostilas: Digital book sales including Vade Mecum legislation guides and AI-powered study materials (AprovaAI). Pricing from R$25.00 to R$29.97 with installment options.
3. Combo de Cursos: Bundled course packages combining multiple subjects at discounted rates compared to individual purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Curso Prime develops and sells online and in-person preparatory courses for Brazilian public-service and banking competitive examinations (concursos), including the TJ-CE, ALE-CE, PRF, INSS, and other public-sector exams. Course access is delivered through the company's proprietary distance-learning platform, supplemented by Simulados Públicos (practice exams), e-books, and instruction from nationally recognized professors.

Product overview

Curso Prime (Concurseiro Prime) is a Brazilian online education platform specializing in public service exam preparation. The platform operates as a modular course marketplace offering comprehensive preparation packages for various Brazilian government exams, organized primarily around court systems (TJCE - Tribunal de Justiça do Ceará, ALECE - Assembleia Legislativa do Ceará), police forces (PRF - Polícia Rodoviária Federal), banking institutions (Banco do Brasil, BNB), and municipal/state education departments. The product portfolio includes premium course packages (TJCE Premium 2.0, ALECE Premium 2.0) with integrated Seguro Aprovação money-back guarantees, post-edital focused courses, foundation courses (Fazendo a Base), intensive review courses (Aulão de Véspera, Super Revisão), specialized minicourses in legal and administrative subjects, free public simulations (Simulados Públicos), and digital study materials including the E-book AprovaAI (AI-powered study guide) and E-book Vade Mecum legal references. The platform also offers physical in-person courses alongside its online offerings.

Differentiator

Problem solved

Functional benefit

Brands

• ALECE Premium 2.0: Premium exam preparation course with approval insurance for ALECE (Assembleia Legislativa do Ceará) competitions.
• TJCE Premium 2.0
• Seguro Aprovação Prime

Products and services

• Online Preparatory Courses for Concursos (TJ-CE, ALE-CE, PRF, INSS, etc.) Subscription/paid access to online preparatory courses for Brazilian public-sector competitive exams, delivered through the Plataforma EAD Moderna and taught by nationally recognized professors. Targeted at individual candidates for public-sector positions.
• In-Person Preparatory Courses Classroom-based preparatory courses for candidatos to concursos, offered alongside the online catalog as an alternative delivery format.
• Simulados Públicos (Public Exam Practice Tests) Online simulated practice exams aligned with real concurso formats, sold to candidates preparing for public-sector and banking competitive exams.
• Digital E-books Published digital e-books supporting concurso preparation, available as standalone study materials alongside the main course offerings.

Quantifiable outcome

• Free content updates when new exam notices are published
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CERS Cursos Online: Established test-prep brand in Northeast Brazil offering online and in-person courses for tribunals, police and federal exams. Strong regional overlap with Curso Prime's Ceará/Northeast stronghold.
• AlfaCon: National concurseiro platform offering courses, simulations and free public exams. Comparable focus on police, tribunal and federal exam preparation with similar pricing tiers.
• Gran Cursos Online: Major Brazilian concurseiro platform offering online and in-person courses across judicial, police, fiscal and federal verticals. Closely comparable business model — recorded video courses, simulations, premium packages and pós-edital intensives.
• Direção Concursos: Online concurseiro platform known for high-volume written summaries (PDF/resumos) and video lessons. Comparable digital-only delivery model focused on Brazilian public service exams.
• TEC Concursos: Subscription-based study platform for concursos públicos with extensive question banks, simulations and study planners. Differentiates on subscription pricing but directly serves the same candidate persona.
• Estratégia Concursos: Largest online test-prep platform in Brazil for concursos públicos. Directly competes head-to-head with Curso Prime across federal, state and municipal exam categories with a much larger professor roster and national student base.

Broad incumbents

• Passei Direto: Brazilian student study-material sharing and learning platform with tens of millions of users. Adjacent competitor for student attention and ad-supported study tools, particularly relevant for vestibular and early-career candidates.
• Descomplica: Largest online K-12 and preparatory education platform in Brazil with significant content production capability. While broader in scope (high school, vestibular), it competes for the same time/budget of older students preparing for public service careers.

Emerging players

• Concurseiro.app: Mobile-first concurseiro study app with question bank and simulator features. Emerging niche player targeting tech-savvy candidates with on-the-go study — overlaps with Curso Prime's mobile app push notifications.

Regional players

• Estudaqui: Brazilian online study platform offering free and paid materials including simulations and study planners for concursos. Comparable product surface but smaller scale and less focused on premium pós-edital courses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/curso-prime

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curso Prime