Confcommercio Roma

What Confcommercio Roma does

Confcommercio Roma is a private non-profit trade association, founded in 1944 and headquartered at Via Marco e Marcelliano 45 in Rome, that represents businesses operating in the commerce, tourism, services, and professional sectors of Rome and its province. It operates as the largest territorial chapter of Italy's national Confcommercio system, organizing its service delivery through a network of 16 sector-specific federations and associations (including FIPE, FIDA, FIMAA, and FIVA) that handle verticals from hospitality to street vending. Members gain access to a layered service stack that includes institutional representation before Roma Capitale and Regione Lazio, legal and labor consulting, technical-administrative compliance audits, Legality Rating certification, training through the Promo.Ter subsidiary, and an annual Osservatorio Economico produced with research partner Format Research.

The organization's commercial offering is built around two revenue engines. The first is recurring membership dues, where businesses pay an annual subscription for access to representation, advisory, compliance, and discounted conventions. The second is fee-based professional training delivered through Promo.Ter and a training center at headquarters, including mandatory certifications such as the 120-hour SAB (ex-REC) food and beverage course priced at €460 VAT-exempt, and shorter specialized programs like the 16-hour Corso Procedure Esecutive Immobiliari offered at €155+VAT (discounted for FIMAA Roma members). Distribution runs through direct enrollment at headquarters, through the federation network, and through digital channels (website, newsletter, Facebook, Instagram, YouTube, LinkedIn).

Strategically, Confcommercio Roma plays an intermediation role between approximately 221,935 tertiary-sector enterprises in Rome (collectively representing 9.4% of Italian GDP and over €159 billion in value added) and public institutions. Recent activity centers on capturing Jubilee 2025-driven hospitality demand through a Vatican partnership ('Gli Amici del Pellegrino' digital meal voucher network), channeling over €9 million in Regione Lazio enterprise-network funding through CAT, and coordinating with Roma Capitale on urban issues such as ZTL traffic ordinances and signage regulations. The association is governed by President Pier Andrea Chevallard, Director Romolo Guasco, and a board including the presidents of its federations.

Name

Confcommercio Roma

Legal name

Confcommercio Roma

Website

https://confcommercioroma.it

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

101–250 employees

Short description

Confcommercio Roma is a non-profit trade association representing approximately 221,935 commerce, tourism, services, and professional businesses in Rome and Lazio, generating revenue through recurring membership dues and fee-based training delivered via its 16-federation network and Promo.Ter subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Roma, Italia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees charged to businesses in the commerce, tourism, services, and professional sectors. Members receive access to services including representation, legal advice, training, and preferential rates on partner offerings.
2. Training Course Fees: Revenue from professional training courses including SAB (ex REC), real estate procedures, and other vocational programs. Courses range from 120 hours to specialized short programs, generating one-time fees per participant.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Confcommercio Roma is a trade association providing member businesses in commerce, tourism, services, and professional activities with institutional representation, legal and labor consulting, technical-administrative compliance audits, legality ratings, and professional training services. Its revenue is generated primarily through annual membership dues and course fees from its Promo.Ter training division, which delivers certified programs including SAB (food and beverage service) and real estate auction procedures. Additional offerings include negotiated member conventions, public contribution application support, and the Osservatorio Economico research service.

Product overview

Confcommercio Roma operates as a business trade association providing a comprehensive suite of services to member businesses in the commerce, tourism, services, and professional sectors. The organization offers core representation and advocacy services, legal/labor consulting, technical compliance audits, and legality ratings. Its training division Promo.Ter delivers professional certification courses including SAB (food and beverage service), HACCP, and real estate auction training. The association also provides an economic observatory for market research and publishes periodic reports. Services are accessible through dedicated service counters ('Sportelli') and include negotiated business conventions and public contribution support.

Differentiator

Problem solved

Functional benefit

Brands

• Promo.Ter: Training and services company providing professional training courses and consulting services for Confcommercio Roma members

Products and services

• Rappresentanza (Institutional Representation)
• Consulenza sul lavoro e welfare (Labor and Welfare Consulting) Labor consulting and welfare services for member companies including contract management and employee benefits. Included in annual membership dues.
• Consulenza legale e legislativa (Legal and Legislative Consulting) Legal and legislative advisory services to help businesses navigate regulations and compliance requirements. Included in annual membership dues.
• Check-up tecnico-amministrativo (Technical-Administrative Review) Technical and administrative review services to assess business compliance and operational efficiency. Included in annual membership dues.
• Rating di Legalità (Legality Rating Certification) Legality rating certification service that evaluates and recognizes businesses meeting legal compliance standards. Included in annual membership dues.
• Convenzioni (Member Conventions and Benefits) Discounted rates and special offers negotiated with third-party providers for member businesses. Included in annual membership dues.
• Supporto alla pubblicazione dei contributi pubblici (Public Contribution Support) Assistance service for publishing and managing public contribution applications for member businesses. Included in annual membership dues.
• Corso SAB (ex REC) - Somministrazione Alimenti e Bevande 120-hour mandatory certification course for food and beverage service and sales operations, valid throughout Italy, including HACCP training. Priced at EUR 460 VAT-exempt, with payment available in 2 installments of EUR 230 each or single payment. Delivered via Promo.Ter training division.
• Corso Procedure Esecutive Immobiliari (Real Estate Auction Procedures Course) 16-hour specialized course on real estate auction and foreclosure procedures. Priced at EUR 155 + VAT for general participants; EUR 115 + VAT for FIMAA Roma members. Includes manual, web tutorials, and final assessment.
• Osservatorio Economico (Economic Observatory) Economic research division that conducts studies and collects data on the tertiary sector in Rome for advocacy and member insights.

Quantifiable outcome

• 80% positive credit requests
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Format ResearchcoreStrategic or Co-development Partner · 1 January 2026Research partnership for the Osservatorio Economico (Economic Observatory), conducting annual surveys on Rome's tertiary sector. Format Research provides methodological expertise for economic research presented at Confcommercio Roma's annual assembly.
• Promo.Ter SrlcoreStrategic or Co-development PartnerTraining and business services company providing professional courses, HACCP certification, GDPR compliance, and business development support to Confcommercio Roma members. Offers SAB courses, legal consulting, and economic development services.
• CAT - Centro di Assistenza TecnicacoreStrategic or Co-development PartnerTechnical assistance center providing businesses with compliance verification, administrative support, and regulatory guidance for signage and other business requirements.
• Roma CapitalecoreStrategic or Co-development PartnerInstitutional partnership with Rome's municipal government for policy consultation, business representation, and urban development initiatives including ZTL regulations, urban renewal projects, and economic development programs.
• Regione LaziocoreStrategic or Co-development PartnerRegional government partnership for funding programs including the 'Reti d'Impresa' network with over 9 million euros in contributions for commerce and territories. Also coordinates on training programs and economic development.
• Dicastero per l'EvangelizzazioneflagshipGTM or Marketing PartnerPartnership with the Vatican's Dicastery for Evangelization for the 'Gli Amici del Pellegrino' (Friends of the Pilgrim) network, providing discounted meals to Jubilee 2025 pilgrims through participating member businesses.
• Welfare PellegriniflagshipGTM or Marketing PartnerDigital meal voucher platform partner for the Giubileo 2025 'Gli Amici del Pellegrino' initiative, enabling pilgrims to purchase discounted meals at participating member restaurants and food businesses.
• ANASminorImplementation/ SI/ Consulting PartnerState road infrastructure company contracted by Roma Capitale for the Parco del Mare di Ostia project, involving 7.4 kilometers of seaside development and cycling paths.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CNA - Confederazione Nazionale dell'Artigianato e della Piccola e Media Impresa: National Italian association representing artisans, small and medium enterprises including many overlapping trade and services segments. Competes with Confcommercio Roma at the regional and municipal level for member dues and institutional access.
• Confesercenti: Italy's other major trade association representing commerce, tourism, and services SMEs. Directly competes with Confcommercio Roma for the same member base across Italian cities, with parallel federation structure and similar advocacy/compliance/training services.
• Confartigianato Imprese: Italy's largest artisans association with overlapping representation in services and small commerce. Operates parallel federation structure providing training, legal consulting, and representation similar to Confcommercio Roma.
• Legacoop Roma e Lazio: Regional cooperative association representing member cooperatives in commerce, tourism, and services in Rome/Lazio. Provides parallel representation, training, and consulting services to a partially overlapping SME constituency.

Emerging players

• Confprofessioni: Italian federation representing professional orders and freelance associations. Overlaps with Confcommercio Roma's 'Professions' segment covering partite IVA and freelance workers in services and consulting.
• Associazione Via Condotti: Rome luxury retail district association that signed a 2026 agreement with Confcommercio Roma for the Trident area. Represents a narrower geographic/segment focus but acts as a complementary convening body for high-end commercial interests.

Broad incumbents

• Camera di Commercio di Roma: Rome's official Chamber of Commerce providing registry, training, and economic development services to businesses in the same territory. Public institution with overlapping mandate on enterprise support but broader scope including industry.
• Confcommercio Nazionale: National parent system of which Confcommercio Roma is a territorial node. Sets national strategy, coordinates the federation network, and channels resources between regional bodies and the central association.

Regional players

• Unione Artigiani Italiani (UAI): Italian artisans and small business union with regional presence in Rome/Lazio. Provides parallel services including training, CAF patronage, and representation, competing for the same SME membership base.
• Confindustria Roma: Rome territorial branch of Italy's main industrial association. While focused on manufacturing and larger firms, it competes for institutional access, policy influence, and high-profile member businesses in Rome's economic ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ConfRomaTube
• Facebookfacebook.com/ConfcommercioRoma
• LinkedInlinkedin.com/company/confcommercioroma
• Instagraminstagram.com/confcommercioroma

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Confcommercio Roma